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Small Business Development Center offering Digital Marketing Bootcamp to rural Alabama – Alabama News Center

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Small Business Development Center offering Digital Marketing Bootcamp to rural Alabama – Alabama News Center


Small Business Development Center offering Digital Marketing Bootcamp to rural Alabama

The Alabama Small Business Development Center (Alabama SBDC) at the University of Alabama is bringing its Digital Marketing Bootcamp program to rural communities in Alabama this fall.

The training is being offered by the Alabama SBDC through the U.S. Small Business Administration’s Portable Assistance program. These funds support business education programming in rural areas affected by weather-related disasters.

Reporting for duty

The Digital Marketing Bootcamp is a three-hour training program that guides attendees through setting measurable marketing goals for their business and instructs how search-engine optimization, social media and technology can help them reach their goals. The expanded offerings build on a successful pilot program in 2023.

“As we all witnessed during the pandemic, companies with a robust digital marketing presence were in a better position to remain connected to their customers and to remain relevant. The Digital Marketing Bootcamp will help small businesses connect with a wider audience, providing them with a foundation for increased business growth,” said Michael Brooks, associate state director of the Alabama SBDC at the University of Alabama.

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In Alabama, the program facilitators include Jacqui Jones, CEO of One Degree Marketing and founder of Elevation Academy, and Larkin Jones, a business adviser at the Alabama SBDC at Auburn University.

“Nationally, and especially in the Southeast, SBDC programs often collaborate to address emerging issues and share best practices,” Brooks said. “This type of collaboration helps to drive high performance. The small businesses we serve can be confident that they’re receiving top-notch content from a trusted and proven resource.”

From left, Mel Washington, University of Alabama Small Business Development Center adviser; Jacqui Jones, Digital Marketing Bootcamp presenter; and Yolanda Johnson, University of Alabama SBDC adviser. (contributed)

Southern SBDC squad

Program attendees will benefit from collaboration with similar programs in Georgia and Mississippi as marketing experts from SBDC programs work together to address the ever-changing digital marketing needs of small businesses.

The Digital Marketing Bootcamp has presented programs in Mobile, Ashland and Clanton this fall and has events scheduled in Monroeville, Demopolis, Enterprise, Robertsdale and Brewton over the next two months.

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Additional information about the program and registration is available on the Alabama SBDC website.

The Alabama SBDC Network is funded in part through a cooperative agreement with the U.S. Small Business Administration and is hosted by the University of Alabama’s Office for Research and Economic Development. The Alabama SBDC is nationally accredited by the America’s SBDC national association, the most comprehensive program of its kind in the United States. The Alabama program serves businesses from all 67 counties, in any industry sector and at any stage of business development.

This story originally appeared 0n the University of Alabama’s website.



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Alabama

Five Takeaways from Alabama’s Fourth-Quarter Comeback over South Carolina

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Five Takeaways from Alabama’s Fourth-Quarter Comeback over South Carolina


TUSCALOOSA, Ala.— Alabama got back in the win column with a 27-25 victory over South Carolina inside Bryant-Denny Stadium, but was it a bounce back performance for the Crimson Tide to shake off the loss to Vanderbilt?

Spend any amount of time around Kalen DeBoer and the Alabama football team, and the phrase “1-0 mentality” will undoubtedly come up in some form. And Alabama was able to accomplish that this week with the win over South Carolina.

While many fans left the stadium feeling frustrated after another chaotic ending–– and there are assuredly things that still need to be cleaned up and fixed–– there are also encouraging signs from the game starting with the fact that Alabama won. Three ranked teams lost this weekend, including two in the top 10. Two more top-10 were pushed to overtime against unranked foes. College football is chaotic, and winning in the SEC is hard.

Alabama is 5-1 (2-1 SEC) at the halfway point of the regular season after finding a way in the fourth quarter against the Gamecocks. Here are five takeaways from the Crimson Tide’s second SEC win.

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Jalen Milroe made some costly mistakes against South Carolina, including two interceptions and a safety. But the redshirt junior quarterback showed maturity in his resolve to shake off the mistakes and make the plays late in the fourth quarter when he needed to.

Alabama trailed 19-14 heading into the fourth quarter. Milroe threw his second interception of the game with 12:17 to go. The defense was able to get him the ball back with a fumble recovery on the next play.

Milroe was able to capitalize on the turnover and found himself in the end zone three plays later with his second rushing touchdown on the day. After South Carolina missed a 51-yard field goal, Milroe led Alabama on a 10-play, 67-yard drive capped by a touchdown pass to Germie Bernard on third-and-10 that put Alabama up, 27-19.

“Jalen played a great game,” Bernard said after the game. “He continues to be optimistic. He’s a true leader, and we always have his back no matter what it is. Just for him to continue to thrive throughout the game, that’s what you look for in a QB.”

Milroe finished 17-of-23 for 209 yards and 36 yards on the ground. He was sacked a season-high four times and his two interceptions were a season high. When Alabama needed him most, the team captain delievered in the fourth quarter.

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Depth and experience in the secondary was one of the main concerns for Alabama coming into the season. Domani Jackson was the only cornerback on the team with college reps and has consistently been Alabama’s best corner this season.

When Jackson temporarily left the game early in the second quarter with what initially looked to be a potentially severe injury, Alabama’s secondary was dealt a major blow. Jackson was carted to the locker room and X-rayed according to Alabama director of player development HaHa Clinton-Dix.

With Jackson out, Alabama defensive coordinator Kane Wommack started rotating a lot of young players in at corner including Jaylen Mbakwe, Zabien Brown and Zavier Mincey–– all true freshmen. Mincey got beat on South Carolina’s first touchdown of the game late in the first half when the Gamecocks scored on a 36-yard pass on fourth-and-9. Because of Alabama’s lack of experience in the secondary, particularly at corner, Jackson would be one of the most challenging player to replace permanently because of injury.

Fortunately for Alabama, Jackson was able to return in the second half and ended up having the game-sealing interception on the final play of the game with the Crimson Tide only leading by two points. It was his second interception of the season.

“The guy wants to play,” DeBoer said of Jackson. “He’s had a great season so far, and he’s someone we have a lot of confidence in. We wanted to use him at the right times and moments in the second half when they came up.

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“Again, finding a way to pull it down and concentrate on the ball—it might look like an easy pick, but you still have to be there and make the play. I’m definitely proud of the fight he showed and his desire to be back out there, especially considering he went down earlier in the game.”

After the Alabama defense allowed a late touchdown in the fourth quarter with 43 seconds left, the Crimson Tide only had a two-point lead. Everyone in the stadium knew South Carolina would be attempting an onside kick, and the ball bounced through three Alabama players’ hands before being recovered by the Gamecocks.

“On the onside kick, we talk about being 1-0 and focusing on the next play,” DeBoer said. “From day one, I’ve said the ball is a funny-shaped object—it bounces, so we just need to grab it. That didn’t happen, but the effort was there.”

But the onside kick wasn’t the only mistake on special teams. For the second game in a row, Emmanuel Henderson fumbled a kickoff return. Fortunately for him, Alabama recovered both times. The Crimson Tide also had a costly personal foul penalty on a kickoff return that ended up pinning Alabama deep in its own territory, which led to the safety.

This isn’t necessarily an issue and can be looked at as good thing because it means that Alabama is taking advantage of its red zone opportunities, but transfer kicker Graham Nicholson has only attempted two field goals through Alabama’s first six games with one make. There will likely come a moment this year, whether in the regular season or playoffs, that the Crimson Tide will need Nicholson to make a big kick. Will he be ready for the moment?

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When talking about Alabama’s special teams, it is important to note that punter James Burnip has been a star on special teams and one of the best weapons on the team overall this season. He averaged 47.7 yards per punt against South Carolina, and all three of his punts were downed inside the 20.

Alabama’s defense has struggled at times this season and showed flashes of both good and bad against South Carolina. One thing they have done well is forcing turnovers.

The Crimson Tide defense had four turnovers on Saturday bringing the season total up to 12. And some of the turnovers have come at critical times and helped set the offensive up in scoring position, or erased a mistake by the offense.

But Alabama is still searching for its first non-offensive touchdown through the first six games whether that comes on defense or special teams. NOTs can be huge swings in momentum and obviously create a big difference on the scoreboard. Wommack has talked at times this season about some of the missed opportunities Alabama’s had of not scoring on defense.

Alabama freshman wide receiver Ryan Williams made his presence known from the season opener but really took the college football world by storm with his 177-yard performance against Georgia, which included the game-winning touchdown.

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The highly-touted 17-year-old got his college career off to a quick start with at least one touchdown in each of Alabama’s first five games. He came into Saturday’s matchup against South Carolina as the team’s leading receiver with 19 catches for 544 yards and 6 touchdowns.

That touchdown streak came to an end on Saturday, and the freshman had his quietest game so far with just four catches for 32 yards. He was still heavily involved in the offense and a frequent target of Milroe with a team-high six targets to tie Bernard.

Williams’ performance on Saturday created no cause for concern, and the fact that he’s still one of Milroe’s favorite targets means there’s a good chance that he’ll be able to start a new touchdown streak next game against Tennessee.

See also: Alabama Third-Down Defense Still Problematic Despite Statistical Evidence

Notebook: Germie Bernard Scores Clutch Touchdown in Final Minutes for Alabama

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Everything South Carolina Head Coach Shane Beamer Said After Falling to No. 7 Alabama



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Aaron Murray voices concern over Alabama, Georgia following Week 7 action

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Aaron Murray voices concern over Alabama, Georgia following Week 7 action


ESPN analyst and former Georgia quarterback Aaron Murray has serious concerns over the Bulldogs as well as Alabama. Both teams won their games in Week 7, but it could each could have just as easily lost.

Murray was of course all in on the opportunity to rag on Alabama. However, what he doesn’t like is having to accept what that means for his Bulldogs, who lost to the Crimson Tide in Week 5.

“I want to say that Bama is just not elite this year… but then what does that say about UGA?” Murray wrote on X, formerly Twitter.

The Crimson Tide allowed South Carolina to recover an onside kick with under a minute to play and nearly get in position for a game-winning field goal try. However, their defense came up big late to force a game-sealing interception and run out the clock.

Georgia, on the other hand, struggled to put away Mississippi State in an eventual 41-31 win. Although it was never quite as close to losing as Alabama, fans surely would have liked to see a more dominant performance against a team that has yet to win a conference game.

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In fact, Mississippi State and South Carolina are a combined 1-6 in SEC play and teams that both Alabama and Georgia should have handled easily. This isn’t the first sign of struggle we’ve seen from the teams either. The Crimson Tide suffered an upset loss to Vanderbilt in Week 6 while Georgia escaped a game against Kentucky by one point in Week 3.

At least one of Alabama or Georgia has competed for an SEC Championship every year since 2014. They have played each other three times during that span, including twice in the past three seasons.

However, with what we’ve seen from both so far this season, there are legitimate questions about whether that will continue. It’s not out of the question yet, but it’s been bad enough that fans and alumni of both Georgia and Alabama such as Aaron Murray are starting to say something.

Alabama has a big matchup looming next week against rival Tennessee while Georgia will take on No. 1 Texas. It’s safe to say if they both play the way they did Saturday, it won’t be a pretty result.



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No. 7 Alabama needs 4th-quarter rally, defensive stand to hold off South Carolina and avoid disaster

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No. 7 Alabama needs 4th-quarter rally, defensive stand to hold off South Carolina and avoid disaster


Alabama quarterback Jalen Milroe mostly struggled, but did just enough in Alabama’s win over South Carolina Saturday in Tuscaloosa, Ala. (AP Photo/Vasha Hunt)

TUSCALOOSA, Ala. — There are SEC teams who pride themselves on their calm, relentless march to victory, and there are teams who live in chaos, every game an adventure where wins aren’t assured but madness is. Alabama used to be one of the former teams. Now, in the Kalen DeBoer-Jalen Milroe era, it’s very much the latter.

You’d never get a soul within a hundred miles of Tuscaloosa to admit it, but last week’s loss to Vanderbilt rattled the Tide to their core. You could see it in the secondary ticket market, which collapsed in the hours following last week. You could see it in the empty seats all over the upper reaches of Bryant-Denny Stadium on Saturday. And you could see it in the final 97 seconds of the first half, where the Tide defense completely fell apart and allowed 12 points — on three separate possessions — to the visiting South Carolina Gamecocks.

Yes, Alabama won, in a deeply unconvincing 27-25 victory after intercepting South Carolina on a potential winning drive in the final seconds.

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The Gamecocks were stopped on a potential game-tying two-point try in the final minute, and they got one more shot when they recovered the ensuing onside kick. But Domani Jackson picked off SC quarterback LaNorris Sellers in the closing seconds to save the day for the Tide.

But wow, are there problems in T-Town.

It makes sense, the Tide’s shaken self-image. When you establish your identity on a generational expectation of excellence, you’re not exactly built to handle the sledgehammer-to-the-heart of a loss to Vanderbilt. If the sun rose blue in the west, that’d be pretty upsetting too.

Given a chance to redeem itself for that Vanderbilt faceplant with a home game against South Carolina, Alabama once again inexplicably, maddeningly fell far short of expectations. Instead, the Tide did a whole lot to confirm the idea that the crew that hung 28 straight on Georgia was the aberration, and the team that flailed against the Commodores is a whole lot closer to the true 2024 Tide.

Alabama took the opening kickoff and proceeded to march 75 yards into the end zone in four minutes even, and for a moment, the Crimson Tide’s fortunes seemed to have turned back in the expected direction. When the Tide took a 14-0 lead with 4:38 left in the first half, well, it wasn’t pretty, but hey, at least it was a two-possession lead, something the Tide never managed against Vanderbilt.

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But then came the final 1:37 of the half, 97 seconds which defined this year’s Tide program and probably detonated the Heisman hopes of Alabama QB Jalen Milroe. First, the Alabama defense suffered yet another stunning defensive lapse, allowing Gamecock receiver Mazeo Bennett Jr. to get wide open in the end zone on a fourth-and-9. That cut the lead to 14-7.

On the ensuing possession, Milroe, under pressure, intentionally grounded the ball, resulting in a safety. Alabama forced South Carolina to punt, but Milroe then threw the first of his two interceptions. The clock appeared to run out, but officials put a second back on the timer … and that’s never good news for Alabama. South Carolina kicked a field goal to run out the half and draw within 14-12.

The Gamecocks kept the beat going in the third, grinding out a monstrous 16-play, 85-yard, 8 ½-minute drive that ended in a go-ahead touchdown. The stunned aura of what the hell is happening hung thick over Bryant-Denny Stadium, and when Milroe threw an interception in the end zone on the Tide’s next possession, disbelief veered toward fatalism.

But this is the Alabama of 2024, where nothing goes as expected. The very next play, South Carolina quarterback LaNorris Sellers fumbled away the ball, and Alabama flipped it into a touchdown to retake the lead in just 1:23.

From there, Milroe and crew righted the ship and held on for the win. Milroe provided some redemption by running for a 7-yard TD and throwing the clinching 34-yard score to Germie Bernard on third-and-10 with under two minutes in the game.

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Alabama fans, for the moment, could exhale.



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