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New Alabama Privacy Law Adds to Compliance Challenges for Businesses | PYMNTS.com

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New Alabama Privacy Law Adds to Compliance Challenges for Businesses | PYMNTS.com


Alabama has become the latest state to enact a comprehensive consumer privacy regime, adding further complexity to an already fragmented U.S. regulatory landscape and raising new compliance imperatives for businesses operating across state lines.

Signed into law by Governor Kay Ivey on April 16, the Alabama Personal Data Protection Act (APDPA) will take effect on May 1, 2027, and establishes a broad framework governing the collection, use and sale of personal data. The law places Alabama alongside 20 other states that have adopted similar statutes and increasing pressure on companies to harmonize compliance programs nationwide.

The APDPA applies to businesses operating in Alabama or targeting its residents that either process the personal data of more than 25,000 consumers or derive more than 25% of revenue from the sale of personal data. According to an analysis of the statute by the Fisher Phillips law firm, those thresholds are comparatively low, meaning the law may reach a broader set of entities than similar statutes in other states.

At the same time, Alabama diverges from its peers by including extensive exemptions. Small businesses with fewer than 500 employees—provided they do not sell personal data—are carved out, as are nonprofits under 100 employees, higher education institutions, and certain regulated sectors such as financial institutions and HIPAA-covered entities.

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Like most state privacy laws, the APDPA excludes employment-related data from coverage—aligning with states such as Virginia and Colorado, but diverging from California’s broader definition of “consumer,” which includes employees and job applicants.

For covered entities, compliance hinges on the distinction between “controllers” and “processors,” a model borrowed from other state laws and the EU’s GDPR. Controllers—those determining the purposes and means of data processing—bear the primary compliance burden.

Controllers must enable and respond to a suite of consumer rights, including access, correction, deletion and data portability, as well as opt-outs for targeted advertising, data sales and certain profiling activities. Businesses must respond to authenticated consumer requests within 45 days and provide at least one free response annually.

The law also imposes baseline governance requirements, including data minimization, purpose limitation, and the implementation of “reasonable” administrative, technical and physical security safeguards. Controllers must also publish compliant privacy notices and obtain consent before processing sensitive data.

However, Alabama stops short of adopting some of the more stringent features seen elsewhere. Unlike laws in California and Colorado, the APDPA does not mandate data protection impact assessments or require recognition of universal opt-out signals.

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One area where Alabama aligns with a growing cohort of states is its broad definition of “sale.” The APDPA includes not only monetary exchanges but also transfers involving “other valuable consideration” that materially benefits the controller.

Read more: House GOP Rushing to Advance Federal Privacy Law Before Midterms

The law invests enforcement authority exclusively with the Alabama attorney general, providing no private right of action. Businesses benefit from a 45-day cure period following notice of violation, but failure to remediate can result in penalties of up to $15,000 per violation.

The Fisher Phillips analysis outlines several immediate steps for businesses ahead of the 2027 effective date. These include conducting data mapping exercises, reviewing and updating privacy notices, implementing systems to handle consumer rights requests, and assessing relationships with third-party data processors.

Companies are also advised to evaluate data practices involving minors and align Alabama compliance efforts with existing programs developed for other state regimes—an increasingly critical strategy as organizations contend with overlapping and sometimes inconsistent requirements.

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In structure, the APDPA closely tracks the now-standard U.S. state privacy framework, emphasizing consumer rights, controller obligations and attorney general enforcement. But its broader exemptions and lighter compliance requirements in certain areas underscore the continued divergence among state laws.

For businesses, Alabama’s entry into the privacy landscape reinforces the need for scalable, multi-jurisdictional compliance architectures rather than state-by-state fixes. As more states adopt similar but not identical rules, operational complexity will continue to rise in the absence of federal preemption.



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Alabama

Late nights, Father’s day deals and fireworks at Alabama Adventure

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Late nights, Father’s day deals and fireworks at Alabama Adventure


The iconic wooden roller coaster at Alabama Adventure & Splash Adventure is officially back in action, along with some seasonal deals. This Father’s Day, dads can get into the park for free to ride the restored coaster, Rampage.

It’s not the only attraction returning; this Halloween, Alabama Adventure is bringing back not one but two haunted houses for the first time since the late 2000s.

If you can’t wait until then, the Bessemer park will be open late on Saturdays and end with a pop of color. Adventure Summer Nights will have the park open until 9:30 p.m. once a week with a fireworks show to round off the night.

And as an apology to their loyal visitors, people who bought a daily ticket before June 10 are welcome to come back and try their new and improved attractions for free. If you’re a season pass holder, don’t feel left out—pass holder discounts are doubled for the month of July.

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Gov. Kay Ivey sets execution date for Jeremy Williams

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Gov. Kay Ivey sets execution date for Jeremy Williams


Governor Kay Ivey on Thursday set an execution date for death row inmate Jeremy Williams, who was convicted in the 2021 kidnapping, rape and murder of 5-year-old Kamarie Holland in Phenix City.

Williams is scheduled to be executed by the state’s three-drug lethal injection during a 30-hour window beginning at 12 a.m. August 13 and ending at 6 a.m. August 14. The execution date comes after the Alabama Supreme Court granted a request from Attorney General Steve Marshall’s office on June 16, authorizing the state to carry out the sentence.

In a letter to Alabama Department of Corrections Commissioner Greg Lovelace, Ivey said the Supreme Court’s June 16 order serves as the official death warrant for Williams.

“By law, I am required to specify the time frame for carrying out the sentence of death,” Ivey said. “Accordingly, I hereby order that Jeremy Lee Williams’s sentence of death be carried out within a time frame beginning on August 13, 2026, at 12:00 a.m. and ending on August 14, 2026, at 6:00 a.m.”

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Ivey noted that she retains the authority to commute the sentence before the execution takes place.

Williams, 34, was convicted in April 2024 on four counts of capital murder stemming from Holland’s death. Prosecutors charged him with capital murder during a kidnapping, capital murder during a rape, capital murder during first-degree sodomy and capital murder of a child younger than 14.

Authorities said Holland disappeared from her family’s home in Phenix City on December 13, 2021. Her body was discovered two days later inside an abandoned house less than a mile away. An autopsy determined that she had been sexually assaulted and strangled.

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In addition to the death sentence, Williams received several other prison terms. He was sentenced to life imprisonment for human trafficking and for knowingly producing recordings depicting the sexual abuse of a child. He also received another life sentence for a separate sexual abuse conviction, along with a 20-year sentence for conspiracy to commit human trafficking and a 10-year sentence for abuse of a corpse.

Unlike most death row inmates, Williams sought to speed up the execution process. During a hearing, he told the court that he accepted responsibility for his actions and wanted the sentence carried out.

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In 2025, Williams dismissed his attorneys and informed the court that he wished to waive any remaining appeals and proceed with his execution. Russell County Circuit Court Judge David Johnson determined that Williams was competent to make that decision and allowed him to forgo further legal challenges.

Under Alabama law, capital convictions automatically receive appellate review. The Alabama Court of Criminal Appeals subsequently affirmed Williams’ conviction and death sentence in March.

After that review concluded, the Alabama Attorney General’s Office petitioned the Alabama Supreme Court in May to authorize an execution date. The court granted the request earlier this week, clearing the way for Ivey to schedule the execution.

If carried out as scheduled, Williams’ execution would occur nearly five years after Holland’s death and a little more than two years after he was sentenced to death.

Williams’ execution would be Alabama’s first by lethal injection since April 2025. The state’s three most recent executions were carried out using nitrogen hypoxia, which Alabama began using in 2024.

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Kids take center stage at Alabama Shakespeare Festival summer camp

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Kids take center stage at Alabama Shakespeare Festival summer camp


MONTGOMERY, Ala. (WSFA) – You don’t find too many camps where you learn how to slap someone. But this summer, you will in Montgomery. It’s one of many kids camps put on by the Alabama Shakespeare Festival.

“We have our Camp Shakespeare Junior which is our half day for the littles, kindergarten through 3rd grade,” said Cameron Williams, the ASF director of education. “We have Big Kid Shakespeare camp and everyone is learning all about ‘Much Ado About Nothing’.”

They learn about on stage combat, different acting techniques, and also how to be creative and think on their feet.

Kids take center stage at the Alabama Shakespeare Festival’s kids camp and their learning more than just theater here.(WSFA)

“I think theater skills are life skills. So, what makes this camp special is we’re doing more than just boosting literacy and doing theater things. We’re doing life skills, learning what it means to be team players, about discipline, and working with people who may have different personalities than you.”

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Different kids have different talents. And even if your child isn’t up for a lead role in the next play, this place can leave a lasting impact.

Kids take center stage at the Alabama Shakespeare Festival's kids camp and their learning more...
Kids take center stage at the Alabama Shakespeare Festival’s kids camp and their learning more than just theater here.(WSFA)

“If you’re looking for a place where your kid can come out of their shell, to learn how to speak in front of a group, and develop some confidence, this is the place to be.”

It’s a place that’s a real treasure in Montgomery, and its mining some young gems, who one day, could be on the big stage themselves. There are still more ASF camps going on this summer for pre-teens and even adults.

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Copyright 2026 WSFA. All rights reserved.



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