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Birmingham and Alabama’s economic outlook rests in hands of Public Service Commission: op-ed

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Birmingham and Alabama’s economic outlook rests in hands of Public Service Commission: op-ed


This is a guest opinion column

We’re done with the days of Alabama being overlooked in discussions of national economic vitality.

It’s taken decades of regional cooperation, ingenuity and soft diplomacy, but a new era has emerged across the state as more and more industries are planting their flag in Alabama’s rich red soil.

We’re all aware of the stereotypes about our state. There’s nothing we haven’t heard. But now Alabama has carved out a role on the national stage when it comes to job growth, people relocating here, and major economic development projects.

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One of the most crucial facets of this growth falls under the purview of the Alabama Public Service Commission, a lean, quasi-executive body with quiet authority. Its three elected commissioners are tasked with the monthly tightrope act of striking the right balance of financial viability for massive utilities and the affordability for everyday citizens. It’s a tough job.

I’d like to publicly commend Governor Kay Ivey’s recent appointment of Cynthia Lee Almond to serve as president of the APSC following the departure of Twinkle Cavanaugh, who took a role in the Trump Administration overseeing Rural Development in Alabama for the USDA.

I believe this is the most important appointment that our current governor has made during her time in Montgomery. Having competent and experienced leadership serving in these positions is the only way we can continue to move the needle in the right direction when it comes to recruiting industries and job growth. The monthly decisions made by the APSC ultimately shape the very future of Alabama’s economic and domestic landscape whether people are aware of that or not.

Commissioner Almond has a respectable track record as both a member of the Alabama House of Representatives and as a practicing attorney. It’s critical for Alabama’s continued success that the APSC be comprised of public servants who are focused on protecting the interests of our residents while also helping to secure major development projects – not individuals focused on ideological culture wars, or without a background in finance or economic development.

For heavy industries, energy costs can be a top-tier expenditure, sometimes second only to labor. A small difference in kilowatt-hour rates can translate to millions of dollars in savings or additional costs annually.

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Data centers, which are popping up all over the country in recent years, are massive energy consumers. The U.S. Department of Energy estimates that data centers consumed roughly 4.4 percent of the total U.S. electricity in 2023, and this number is projected to grow. With the proliferation of AI, some estimates have that number being as high as 12 percent by 2030. For these facilities, access to cheap and reliable power is non-negotiable when looking for new locations.

In Birmingham, we’ve positioned ourselves as a technology and research hub in the Southeast, both of which require massive amounts of power to operate. Same goes for our hospital systems, which are globally recognized and provide more jobs than any other employer in the state.

The information industry has also showed impressive growth here, with its GDP having grown 180 percent in the last decade. In 2024, economic development efforts secured $7 billion in new capital investment across 224 projects, generating more than 8,500 new career opportunities for Alabamians. All of this growth is inextricably tied to the decisions made by the APSC leadership.

And while this body is often operating outside the political spotlight, the APSC wields a huge amount of influence over the fundamental services that underpin modern life — electricity, natural gas, and water. These are not just commodities. They are the lifelines for every single resident and business in Alabama.

Without quality leadership and buy-in from every member of the APSC, the promise of Alabama’s future—its burgeoning industries, its thriving communities, and the well-being of our families—will continue to lag behind other states. Without mincing words, we cannot afford to build on a foundation that’s too weak to bear the weight of our lofty ambitions for Alabama’s future as a leader in economic development and quality of life for our residents.

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Hunter Williams represents District 2 on the Birmingham City Council.



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In Alabama Primary Elections, Incumbent Utility Regulators Feel the Squeeze of High Energy Prices – Inside Climate News

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In Alabama Primary Elections, Incumbent Utility Regulators Feel the Squeeze of High Energy Prices – Inside Climate News


MONTGOMERY, Ala.—For some incumbents, politics have turned sour in sweet home Alabama. In the May 26 primary election for two seats on the Public Service Commission, the state’s utility regulator, voters rejected one incumbent and sent another to a runoff. 

The electoral shakeup comes as Alabamians are increasingly concerned about economic issues, including utility prices. Polling released earlier this year showed that 80 percent of Alabamians cite economic concerns as the top issue state leaders should address. 

Now, Alabama politicians have gotten their first sense of voters’ attitudes this election cycle, and the message for incumbents charged with regulating utilities is one of frustration. 

Commissioner Jeremy Oden, a Republican who has served on the body since 2012, lost his bid for re-election to Matt Gentry, who currently serves as sheriff of Cullman County, 75 percent to 25 percent. 

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Gentry will go on to face Democrat James O. Gordon in the November general election. 

Another Republican incumbent on the PSC, Chris Beeker, also failed to garner the most votes from primary voters. Jim Zeigler, a perennial candidate who served on the body from 1975 to 1979, earned the most votes with 45 percent to Beeker’s 25. Because no candidate earned the majority of votes, Beeker will face Zeigler in a primary runoff election on June 16. The winner will face Democrat Sheila McNeil in November. 

Electricity prices, in particular, have become a hot button issue across the country ahead of this year’s elections, including in Alabama, where power-hungry data center projects have begun to spring up across the state. In neighboring Georgia, utility cost increases and data center development became a major discussion in its own Public Service Commission elections, races that led to major Republican-to-Democrat flips and garnered headlines nationwide.

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Power lines zigzag across the Birmingham sky. Credit: Lee Hedgepeth/Inside Climate News

 In the Wake of Georgia’s Blue Wave, Alabama Changed Its Utility Regulation Elections. This Black Democrat Is Suing. 

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Fear of a similar outcome in deep red Alabama has left some politicians nervous. During this year’s legislative session, lawmakers were forced to pull a bill that would have ended Public Service Commission elections altogether after significant public outcry.

In its place, the majority GOP legislature passed a major restructuring of the regulatory body that inflates its membership from three to seven members and consolidates significant regulatory power in a newly created secretary of energy to be appointed by the governor. The new law makes it more difficult to initiate a formal rate case, effectively barring such a hearing before 2029 and subsequently requiring the approval of the secretary of energy or five of seven commission members to do so.

Alabamians have good reason for concern over energy prices. An Inside Climate News analysis showed that Alabama Power customers paid the highest average residential bills among the 100 largest investor-owned utilities in the United States. Experts have pointed to the “regulatory capture” of bodies like the Public Service Commission as one reason for those high rates. 

A protestor holds a sign in front of Alabama Power's Birmingham headquarters after the passage of the PSC restructuring law. Credit: Lee Hedgepeth/Inside Climate NewsA protestor holds a sign in front of Alabama Power's Birmingham headquarters after the passage of the PSC restructuring law. Credit: Lee Hedgepeth/Inside Climate News
A protestor holds a sign in front of Alabama Power’s Birmingham headquarters after the passage of the PSC restructuring law. Credit: Lee Hedgepeth/Inside Climate News

All of the successful candidates in this year’s PSC primaries have cited high utility bills as a reason for reform. 

In the race for the Place 1 seat, Gentry’s 50-point primary victory over Oden came in the wake of Gentry’s pledge to call for the first formal public rate hearing overseeing Alabama Power’s electricity price increases since 1982. James Gordon, his Democratic opponent, has gone further, calling for regular formal rate hearings, an immediate 25 percent reduction in bills and consideration of a cap on the company’s annual profits. 

In the bid for Place 2, Zeigler and Beeker will battle it out in the lead-up to their June runoff. Beeker is relatively new to the commission, having been appointed to the body in 2024 to serve the remaining term of his father, also Chris, a three-term incumbent, who resigned citing health concerns. 

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Zeigler’s campaign has focused on pairing opposition to both large data center projects needed to power AI and solar farms for renewable electricity to harness local political passions, though his campaign’s website landing page features an AI-generated image as its background. 

“They can ruin your community, consume water and drive your electric bills up. No one in Montgomery is overseeing this,” Zeigler said of data centers in a campaign video. 

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Beeker has taken a more traditional Alabama politics approach, nationalizing the issues and attacking what he labels “woke” left policies he claims without evidence are driving energy prices up. 

A power substation outside Birmingham, Ala. Credit: Lee Hedgepeth/Inside Climate NewsA power substation outside Birmingham, Ala. Credit: Lee Hedgepeth/Inside Climate News
A power substation outside Birmingham, Ala. Credit: Lee Hedgepeth/Inside Climate News

Appearing in an ad holding his rifle on a farm, Beeker said he’ll fight for Alabama. 

“As your public service commissioner, I’m again standing with President Trump against woke liberal environmentalists who are trying to kill Alabama jobs,” Beeker said. 

As commissioner, Beeker has not yet called for a formal rate hearing on Alabama Power’s electricity prices. 

McNeil, the Democrat in the race, did not face a primary challenger and has now begun her general election campaign in earnest. Her message? Power bills must come down. 

“This is one of the most important positions on the ballot because it affects 1.5 million Alabamians,” McNeil said of the PSC races at a candidate forum earlier this month. “Utility rates are too high. They are some of the highest in the country. Something has got to be done because what has been going on for the last 20 years got us to where we are today.”

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Alabama raises income guidelines for WIC program

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Alabama raises income guidelines for WIC program


MONTGOMERY, Ala. (WSFA) – Alabama has expanded income eligibility for the Women, Infants and Children nutrition program, known as WIC, meaning more families may qualify.

WIC serves people who are pregnant, postpartum or breastfeeding, as well as parents or guardians of children younger than 5. Applications are handled through local county health departments and WIC clinics.

WIC provides food benefits for each eligible family member, including a monthly cash-value benefit that can be used for fruits and vegetables. Each child receives $26 a month, pregnant and postpartum participants receive $48 a month, and breastfeeding participants receive $52 a month. Other approved foods include whole-grain bread and cereal, milk, cheese, yogurt, eggs, peanut butter, beans, canned fish and infant foods.

Participants can also receive nutrition education, breastfeeding support and health care referrals. Alabama’s WIC program issues benefits electronically.

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Family Size Annual Income Weekly Income
2 $40,034 $770
3 $50,542 $972
4 $61,050 $1,175
5 $71,558 $1,377
6 $82,066 $1,579

Under the 2026 federal poverty guidelines, WIC is open to households with incomes up to 185% of the federal poverty level. Participants also must meet nutrition-risk requirements. Families already receiving Medicaid, SNAP or Temporary Assistance for Needy Families generally meet the income guidelines for WIC, though others may qualify as well.

Each unborn infant counts as one in the family size. For additional household sizes, see the Alabama Department of Public Health’s WIC information page.

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Alabama football to adopt HeatSense, cutting edge heat safety technology

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Alabama football to adopt HeatSense, cutting edge heat safety technology


Melissa Fortenberry saw a problem and sought a solution, a solution Alabama football is buying into. 

Fortenberry invented HeatSense, a fitness tracker that measures athletes’ individual core body temperature with the “goal of proactively managing heat strain.” In August, Alabama will be Heat Sense’s first customer. 

“They are all in,” Fortenberry told The Tuscaloosa News. “They very much want their player health to be at the top of the list.” 

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With a background in technology, Fortenberry came up with the idea of HeatSense as a fan, watching her three kids play youth sports in from the stands. She became sick, feeling dizzy and nauseous and coming to the conclusion that the pads and turf were hotter for athletes on the field. 

Fortenberry conducted her own research and saw more reactive solutions than proactive. 

“You can see heat strain forming in people and proactively cool them or keep pushing, where today, you’re flying blind,” Fortenberry said. 

Jeff Allen, senior associate athletic director for health and performance and Alabama football’s head athletic trainer, has already been on the forefront of innovation for player safety, introducing the injury tent in 2015 to allow training staff and medical personnel to examine athletes privately on the sideline during games. 

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When Carson Tinker, a former Alabama and NFL long snapper and Fortenberry’s neighbor, heard about her idea, Allen was the first person Tinker thought of.

“Jeff was like, ‘Man, this sounds super interesting. Keep me in the loop with this,’” Tinker said. “It’s something he felt he knew that he could use. That was over a year ago now. … Now it’s all kind of come together. It’s crazy how it all kind of works out.”

“Once we got Jeff’s attention, he was really intrigued,” Fortenberry said, adding Allen “wants to be on the forefront of making the game better.” 

Members of the HeatSense team attended an Alabama practice during its fourth-quarter program in March and put sensors on 10 players. 

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“I think the feedback they heard from players was validated in what we saw,” Fortenberry said. 

Tinker views this not only as a safety tool, but an advantage overall to find a player’s peak body temperature.

“You want to be able to use the heat to your advantage. You want to be able to play your best in all conditions, but nobody knows until it’s too late and you got to get through in the cold tub because you overheated.”

Alabama is just the start for HeatSense, which has the goal of reaching three to five Division I programs this summer. 

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According to Weather Spark, the average temperature in Tuscaloosa eclipses 90 degrees during Alabama’s fall camp. Fortenberry now has a way for the Crimson Tide to respond. 

“People, I think, are afraid of the heat, but you don’t know you can do something about it,” she said. “Now you can.” 

Colin Gay covers Alabama football for The Tuscaloosa News, part of the USA TODAY Network. Reach him at cgay@gannett.com or follow him @_ColinGay on X, formerly known as Twitter or Instagram @colingaytnews





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