More than 2,300 University of Alabama freshmen ran to their new sorority houses on the school’s campus Sunday morning as ‘Bama Rush’ 2023 came to a close.
The sorority recruitment process – which has a cult following and become an online sensation – ended with students running to sorority row from Bryant-Denny Stadium.
Photos and videos obtained by DailyMail.com show the moments that excited women obtained their bids from one of the University of Alabama’s 17 sororities.
Recruiting is a big deal on the historic school’s campus as more than 36 percent of the student body is involved in Greek life.
More than 2,300 University of Alabama freshmen ran to their new sorority houses on the school’s campus Sunday morning as ‘Bama Rush’ 2023 came to a close
The sorority recruitment process – which has a cult following and become an online sensation – ended with students running to sorority row from Bryant-Denny Stadium
According to AL.com, of the 2,549 women who enrolled in Open House events – the first round of recruitment – 92 percent received bids, or 2,335 women.
That number is down ever so slightly from 2022 which saw 2,345 women receive bids – approximately 91.6 percent of the women who started the process.
Bid Day starts with the students showing up and being handed envelopes with their prospective houses inside, only to be opened when officials countdown.
After being given the all clear, the anxious and excited students rip open their envelopes to discover which sorority house they were admitted to.
After the moment of glee – or heartbreak in some cases – the young women begin the short journey to sorority row where their ‘sisters’ welcome them.
In the photos from this year’s Bid Day, girls dressed in plain tops – a requirement for the festivities – could be seen running toward their new homes.
The young women ran and walked together while onlookers watched the events unfold from just outside the Tuscaloosa football field.
Grouped together by their new houses, the students can be seen holding up the Greek letters signifying their houses as they travel to the mansions.
The Gamma Phi Beta mansion on the University of Alabama’s campus
In the photos from this year’s Bid Day, girls dressed in plain tops- a requirement for the festivities – could be seen running toward their new homes
After the moment of glee – or heartbreak in some cases – the young women begin the short journey to sorority row where their ‘sisters’ welcome them.
Some students have been known to spend upwards of $10,000 on their outfits for recruitment
Grouped together by their new houses, the students can be seen holding up the Greek letters signifying their houses as they travel to the mansions
The process became an overnight phenomenon on TikTok in 2021 with pledges sharing their outfits, ‘get ready with me’ videos, and ultimately their placements.
It also sparked a 2023 documentary on HBO’s streaming platform MAX which explored the ins and outs of the system and the process itself.
The sensation was back in full force in 2023 with pledges sharing behind the scenes looks at the process for each day of recruitment.
The events unfurl over the course of a week and include each woman meeting with her prospective new sisters under a variety of situations.
Each day has a different theme and different dress code which TikTok users have taken a particular interest in.
DailyMail.com shared how some of the sorority pledges have forked out tens of thousands of dollars on their outfits in a bid to impress Greek house officials.
Back in 2021, a series of women who were trying to join the University of Alabama’s Panhellenic community documented their road to being accepted.
Their videos on TikTok quickly exploded, and many people on the web became enthralled with watching the lengthy process play out.
Since then, every time August rolls around, #BamaRush goes viral once again, as a whole new set of freshmen attempt to join the school’s coveted Greek houses.
DailyMail.com shared how some of the sorority pledges have forked out tens of thousands of dollars on their outfits in a bid to impress Greek house officials
Since it kicked off on August 12, many of the hopeful pledges have been showcasing the pricey outfits that they’ve worn throughout the process to TikTok – and some cost more than $10,000
From a $7,950 Louis Vuitton bracelet to a $4,110 Tiffany & Co. necklace, the women have certainly pulled out all the stops when it comes to their Bama Rush clothes and accessories
This year Bama Rush kicked off on August 12, and many of the hopeful pledges showcased the pricey outfits that they wore throughout the process to TikTok.
From a $7,950 Louis Vuitton bracelet and a $2,080 Cartier ring to $1,700 Prada sneakers and a $4,110 Tiffany & Co. necklace, the women attempting to join the sororities this year pulled out all the stops.
A TikTok account with the username @BamaRushTok1 rounded up some of the most expensive ensembles that the students have worn – and Bama Rush pledge Bri McCurdy took the lead with a ‘fit that totaled a whopping $22,535.
Bri, 18, originally from New York, opted for a University of Alabama Panhellenic top, which she paired with a Burberry pleated cotton skirt, which costs $300, on Bama Rush day three.
She completed the look with the brand’s Salmond Check Low Top sneakers, priced at $570, and a matching Burberry headband, which was $170
She also donned two $65 BaubleBar 14-karat gold Pisa bracelets, a $11,200 Rolex watch (seen), and a $65 letter B pendant necklace, also made by Kendra Scott
She completed the look with the brand’s Salmond Check Low Top sneakers, priced at $570, and a matching Burberry headband, which was $170.
She accessorized with a slew of lavish jewelry pieces – including the $2,080 Cartier Love Ring and the $7,350 Cartier Love Bracelet.
The 18-year-old also wore a $395 David Yurman sterling silver Cable bracelet with 18-karat yellow gold finishing, a $275 Kendra Scott 18-karat gold Vermeil Cuff bracelet, two $65 BaubleBar 14-karat gold Pisa bracelets, a $11,200 Rolex watch, and a $65 letter B pendant necklace, also made by Kendra Scott.
‘Although the outfits and shoes are cute it’s a lot more than that,’ Bri insisted in the video she shared detailing her outfit.
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