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What Trump's win means to news organizations as mainstream media fight for relevance

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What Trump's win means to news organizations as mainstream media fight for relevance

Imagine if the Super Bowl audience dropped by 25%. That’s what happened on Tuesday when Nielsen tallied the viewership for TV networks that provided coverage of former President Trump’s historic electoral victory over Vice President Kamala Harris for the White House.

But election night was just the grand finale of a political season that showed how legacy media organizations are struggling to maintain relevance while alternatives in the digital universe chip away at their influence.

Young viewers are getting information from TikTok, YouTube and Elon Musk’s X, skipping the evening news broadcasts and cable shows as they go without pay TV subscriptions.

Trump largely bypassed traditional media outlets, granting lengthy interviews to comedians such as Theo Von and the influential Joe Rogan, who eventually endorsed the former commander-in-chief. Harris went on podcasts such as Alex Cooper’s popular “Call Her Daddy” and “All the Smoke” with former NBA players Matt Barnes and Stephen Jackson.

The emergence of podcasters is an extension of what has happened in cable news, where the largest audiences are drawn by opinion hosts whom fans treat as tribal leaders. While overall TV ratings were down, the top two networks on election night were Fox News, which draws big ratings with its conservative hosts, and the progressive MSNBC.

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“What Joe Rogan tells you is this business has become personality-driven, not journalism-driven,” said a TV news agent who was not authorized to speak publicly.

Meanwhile, newspapers continue to fight an uphill battle to get users to pay for digital content as their print editions fade into obsolescence. Public opinion polling by Gallup shows that trust in mass-media institutions is at a record low.

TV news organizations are still absorbing what Trump’s return will mean to them. Anchors and correspondents are having frank conversations with their agents about how they will navigate another four years covering a president who has a hostile view of journalists.

The public will have more answers in the coming weeks as news organizations use a new White House administration to reassign correspondents. It’s also possible that some conservative news hosts and commentators could end up as part of a new Trump administration.

There’s hope for at least a short-term boost in ratings and readership from another unpredictable Trump administration. Trump’s 2016 victory was the lighter fluid that accelerated a news bonfire, driving ratings and subscription revenue. But a repeat of that effect probably will be ephemeral and won’t make newsgathering a sustainable business in an increasingly fragmented news environment.

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Alex Cooper interviews Vice President Kamala Harris on “Call Her Daddy” for an Oct. 6, 2024, episode.

(Call Her Daddy)

“The Trump bump may be a way in,” said Neil Brown, president of the Poynter Institute. “It won’t be a way to keep them unless you find a lasting way to serve them.”

Roland Martin, a former CNN commentator who now owns and operates the digital Black Star Network, believes outlets are counting on a turbocharged news cycle.

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“A lot of legacy-media people were pining for Trump’s return because they know it’s going to be a s— show every single day,” Martin said. “It will be another four-year reality show about his craziness.”

Some news executives believe — perhaps wishfully — that the administration will focus on policy at the beginning and there will be less emphasis on the president-elect’s rambunctious personality.

“I think he’s going to be way too busy, especially in the first two years if he has the House and Senate,” Alex Castellanos, chairman of the communications firm Purple Strategies and a former Republican political consultant.

On the campaign trail, Trump promised radical changes, including mass deportations of undocumented migrants and putting vaccine and fluoridated water critic Robert F. Kennedy Jr. in a position of influence over public health.

“It won’t be the obsessive fascination with this novel phenomenon that it was last time,” said Andrew Heyward, a former CBS News president who now advises media companies. “It’ll be based more on news value and therefore there may be less of it and it may not last as long.”

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Experts believe that Trump’s better-than-expected performance revealed a larger problem.

They say large media organizations spent too much time in Washington focused on opinion polls and punditry from political professionals and didn’t listen enough to what the electorate was saying on the ground. Outside of right-leaning outlets, media outlets may not have paid enough attention to working-class anger over the cost of living during an otherwise robust economic recovery.

Mainstream news outlets also were slow to see the shift of Latino voters to Trump. Martin attributed it to the lack of Latino journalists or executives in their organizations. He also noted that the media overstated the narrative of Black voters flocking to Trump.

“They were using mainstream white polls and they never put Black-specific pollsters on the air,” Martin said. “And Black men congregate in other places than barber shops.”

Fox News was criticized several years ago for its aggressive coverage of the influx of migrants at the U.S.’ southern border, but the reporting foretold the emergence of immigration as a major issue in the 2024 presidential campaign. The story did not get significant attention from its competitors until migrants were bused into major media centers such as New York.

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Criticism that corporate-owned media outlets don’t get deep enough into diverse communities or a wider range of issues has gone on for years. Addressing the problem is more difficult as the organizations come under greater pressure to cut costs and deal with declining revenue.

“We’re in a changing world and everybody knows it,” Heyward said. “Unfortunately it’s a time of restricted resources. That means deciding what can we afford to do very well to serve a unique role in this much more complicated landscape.”

Aside from increased competition, media companies are seeing advertisers become more skittish about running their ads in news programming, as they are turned off by the vitriol and divisiveness in the current polarized political landscape. Scripps News cited the attitude as a factor in its recent decision to shut down its 24-hour news service.

Presidential campaigns fully took advantage of the upheaval, calling their own shots on the debates — there was only one between Trump and Harris — and being more selective in their formal media appearances.

“The candidates were able to control the relationship with legacy media, perhaps more than in previous cycles, by either going around them or controlling the drip of when they would give them interviews,” said Joshua Darr, senior researcher at Syracuse University’s Institute for Democracy, Journalism and Citizenship.

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Separate headshots of former President Trump and podcaster Joe Rogan

President Trump reached nearly 40 million viewers in the first three days after his interview with podcaster Joe Rogan became available on YouTube.

(Evan Vucci / Associated Press, left; Gregory Payan / Associated Press, right)

There is no penalty for avoiding tough media platforms when there are so many options to reach pockets of voters on alternative outlets, Heyward said. Rogan’s interview with Trump received nearly 40 million views in its first three days on YouTube.

“‘60 Minutes’ has been the No. 1 TV news program for five decades, but Trump had no problem not only skipping it but suing it,” said Heyward, referring to the $10-billion lawsuit Trump filed against the network over its editing of a Harris interview answer on the CBS News magazine show. Trump initially agreed to an interview on the show but then canceled his appearance.

While loyalty to legacy media and a sense of public connection to these organizations have declined, media experts said there is still power in these longtime brands. Harris went on “The View,” did an interview with CNN’s Dana Bash, sat for a grilling by Fox News’ Bret Baier and did local media in battleground states. Her appearances on traditional networks got millions of views.

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“Legacy media continue to be vital, and there’s nothing about this result that changes that at all,” said the Poynter Institute’s Brown. “I believe fully that the legacy media have the credibility and institutional connection to their communities, that they provide a profound service.”

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Trump reveals top issues GOP should focus on to secure midterms victory: ‘I’ve never been more confident’

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Trump reveals top issues GOP should focus on to secure midterms victory: ‘I’ve never been more confident’

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President Donald Trump outlined five key items he believes will tip the upcoming midterm elections in the GOP’s favor — if Republicans can muscle them through Congress.

“No transgender mutilation surgery for our children,” Trump told an audience at the Republican Members’ Issues Conference. “Voter ID, citizenship [verification], mail-in ballots, we don’t want men playing in women’s sports.”

It’s the best of Trump. Those are the best of Trump. This is the number one priority, it should be, for the House,” Trump said.

Trump’s exhortations to Republican lawmakers come as the GOP wages an uphill campaign to hang on to a controlling majority in the House of Representatives and the U.S. Senate. He framed his legislative priorities as a way for Republicans to capitalize on popular demands within the GOP base that would increase their chances of preserving a Republican governing trifecta.

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President Donald Trump gestures as he boards Air Force One before departing Palm Beach International Airport in West Palm Beach, Florida, on March 1, 2026. (Mandel Ngan / AFP via Getty Images)

HOUSE REPUBLICANS PUSH ELECTION OVERHAUL WITH VOTER ID, MAIL-IN BALLOT CHANGES AHEAD OF MIDTERMS

Currently, Republicans hold just four more seats than Democrats in the House of Representatives.

The GOP holds six more than Democrats in the Senate.

To keep the numbers in their favor, Republicans will need to beat historical trends. In the vast majority of past cases, parties that capture the White House in presidential elections face blowback in the midterms. Notably, the last time a majority party gained seats in both chambers of Congress in the midterms came under the Bush administration in 2002, following devastating attacks on the World Trade Center.

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House Speaker Mike Johnson, R-Louisiana, left, and President Donald Trump shake hands during an Invest America roundtable in the State Dining Room of the White House in Washington, District of Columbia, on June 9, 2025. (Yuri Gripas/Abaca/Bloomberg via Getty Images)

REPUBLICANS, TRUMP RUN INTO SENATE ROADBLOCK ON VOTER ID BILL

Trump said he believes Republicans have a shot at bucking the trend come November if they focus on his list.

“It’ll guarantee the midterms,” Trump said of his legislative priorities.

Republicans have already taken strikes towards two of them through the SAVE America Act, a piece of legislation that would require proof of citizenship to register to vote and cast a ballot. That bill cleared the House last month for a second time in the 119th Congress.

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Its future is uncertain in the Senate, where Republicans would need the assistance of seven Democrats to overcome the 60-vote threshold to defeat a filibuster. Democrats, for their part, believe the legislation would disenfranchise voters who cannot readily provide documented proof of citizenship through a passport, REAL ID, or birth certificate. 

Senate Majority Leader John Thune, R-S.D. has promised a vote on the package despite its long odds. 

Sen. Mike Lee, R-Utah, talks with a guest during a “Only Citizens Vote Bus Tour” rally in Upper Senate Park to urge Congress to pass the Safeguard American Voter Eligibility (SAVE) Act on Wednesday, Sept. 10, 2025. (Tom Williams/CQ-Roll Call, Inc via Getty Images)

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Several members have introduced bills on transgender issues, although none of them have cleared either chamber.

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I’ve never been more confident that if we keep these promises and deliver on this popular agenda, the American people will stand with us in overwhelming numbers, just as they did in 2024,” Trump said.

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U.S. and Israeli war in Iran, which Trump says will be ‘short term,’ has global reach

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U.S. and Israeli war in Iran, which Trump says will be ‘short term,’ has global reach

Dozens of civilians, including children, wounded by an Iranian drone strike in Bahrain. France deploying warships to secure shipping commerce in the Strait of Hormuz. Australia taking heat from President Trump over its handling of the Iranian women’s soccer team. Markets across Asia plunging as the price of oil surged.

Lebanon reporting half a million people displaced by fighting between Israel and Hezbollah. The U.S. State Department telling nonessential staff to get out of Saudi Arabia after attacks there killed workers from India and Bangladesh. Ukrainian anti-drone experts turning their attention from their war with Russia to help intercept Iranian attacks. The defense minister of ever-neutral Switzerland saying his country believes the U.S.-Israeli war violates international law.

In less than two weeks, the Trump administration has instigated a truly global conflict — and with no quick and clear path to resolution, despite Trump insisting to congressional Republicans gathered at his Miami resort Monday that it would be a “short term excursion.”

“Short term! Short term!” Trump said in a bullish speech about the conflict, in which he said “the world respects us right now more than they have ever respected us before.”

“We’re counting down the minutes until they will be gone,” he said of Iran’s remaining leadership, while adding that the U.S. “will not relent” until Iran is “totally and decisively defeated.”

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The war is not isolated to Iran, though it has certainly caused devastation there — with more than 1,300 deaths reported and toxic clouds from strikes on fuel depots hovering over Tehran, a city of some 10 million people.

The war’s effects also are not limited to the Middle East, though they are widespread there — as Israel has pushed into Lebanon and Iran has launched a wave of retaliatory strikes on U.S. allies across the Persian Gulf. The fighting has grounded regional air traffic, threatened desalination facilities that provide drinking water to millions and undermined the safe reputation of modern metropolises such as Dubai and Abu Dhabi.

Unlike the recent U.S. incursion into Venezuela to capture and oust President Nicolás Maduro, the U.S. war on Iran has been met with stiff resistance militarily, drawn in a slew of allies, reignited proxy battles, drastically destabilized the oil trade and shifted dynamics between the U.S. and other major powers such as China and Russia.

China, which gets upward of 50% of its crude oil imports through the Strait of Hormuz, has largely stayed out of the conflict, though China’s Foreign Minister Wang Yi said Sunday that the war “should never have happened” and “benefited no one.”

Trump said Monday that the U.S. is less harmed by strait disruptions, and was “really helping China” by securing the strait.

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Russia, meanwhile, has emerged the lone winner of energy disruptions in the region, said Robert David English, a UCLA international policy analyst — as the Trump administration considers reducing oil sanctions on Russia to take pressure off of Mideast sources.

Trump said he had a “good talk” with Russian President Vladimir Putin about Iran on Monday. He also said the U.S. was going to suspend sanctions against other countries in order to alleviate strain on oil markets while the Iran conflict persists, but did not provide specifics.

The scope of the war has been dictated in part by Iran, which has historically limited its responses to U.S. strikes but warned after the U.S. bombed its nuclear sites last summer that it would treat any new attacks — large or small — as an act of war, and respond in kind.

Its strikes on U.S. facilities and allies throughout the region reflect that strategy, and are aimed in part at making the war more politically costly for the U.S. by straining global markets and its regional allies, experts said.

However, “you can’t attribute the increasingly global characteristics of the conflict solely to an Iranian strategy, because wars in this region tend to spill over the longer they last, with unintended consequences” including “bringing in all kinds of actors that don’t want to be involved,” said Kevan Harris, an associate professor of sociology who teaches courses on Iran and Middle East politics at the UCLA International Institute.

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That can serve as a deterrent to starting wars in the region, he said, but “also makes them more difficult to wind down.”

The surge in oil prices to nearly $120 a barrel Monday — before a remarkable reversal to below $90 by the time U.S. stocks closed — is one of the furthest-reaching effects of the war, and one that clearly had Trump’s attention.

“Short term oil prices, which will drop rapidly when the destruction of the Iran nuclear threat is over, is a very small price to pay for U.S.A., and World, Safety and Peace. ONLY FOOLS WOULD THINK DIFFERENTLY!” Trump wrote on social media Sunday.

How long prices will remain elevated or volatile is a matter of debate, but Trump’s “short term” projections have been undercut by increasing strikes on oil and gas facilities in the region.

“If you can tolerate oil at more than $200 per barrel, continue this game,” Ebrahim Zolfaghari, a spokesperson for Iran’s Islamic Revolutionary Guard Corps, said Sunday.

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Prices at the pump have surged for average Americans, some of whom were attracted to Trump’s candidacy because of his promises to avoid foreign wars and focus on driving down the cost of living for U.S. citizens.

Now, Trump and other administration officials are facing questions about their own role in putting the world at war, and offering various different justifications. They’ve asserted without proof that the U.S. faced an imminent threat of attack from Iran. Trump has repeatedly hinted that his goal was removing the government.

President Trump speaks at the Republican Members Issues Conference on Monday at Trump National Doral Miami in Doral, Fla.

(Mark Schiefelbein / Associated Press)

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In the meantime, Iran has shown no signs of bowing to Trump, rejecting his calls for “surrender” and for him to have a say in naming their next leader. Iran installed Mojtaba Khamenei after Trump said the hard-liner son of the late Ayatollah Ali Khamenei would be “unacceptable.”

The choice was hailed by the president of Azerbaijan and the leader of Yemen’s Houthi rebels, among other allies.

To date, seven U.S. service members have been killed in the conflict, according to U.S. officials. Every day, U.S. taxpayers are on the hook for nearly $1 billion in war costs, according to one estimate. Democrats have slammed Trump for both.

“This war is coming from the same President that is building a $400 million ballroom in the White House. The same President that says $100 for a barrel for oil is worth it. The same President that doubled healthcare premiums for millions of Americans. But we have money for another endless war?” Sen. Alex Padilla (D-Calif.) wrote Monday on X.

Other world leaders focused on the global economic impact.

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Traffic through the Strait of Hormuz, which transports about 20% of the world’s oil, has nearly halted, while producers in Saudi Arabia, Iraq, Kuwait and the United Arab Emirates ceased oil operations without open routes for export.

In response, French President Emmanuel Macron suggested French and other allied naval assets could escort oil tankers in the strait, shifting the security burden there from Washington onto Europe, leaving European vessels vulnerable to hostilities and potentially drawing the European Union deeper into the conflict.

Already, they’ve agreed to allow the U.S. to use bases in their territories, though the U.S. and Spain got into a spat after Spain rejected U.S. use of its bases and Trump threatened U.S. trade with the country.

Macron on Monday also threw additional military support behind Cyprus, following a meeting with Cypriot President Nikos Christodoulides and Greek Prime Minister Kyriakos Mitsotakis at a Cyprus air base.

France will dispatch an additional 11 warships to operate across the eastern Mediterranean, the Red Sea and the Strait of Hormuz, Macron said, after an Iranian drone struck a British military base on Cyprus on Monday.

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“When Cyprus is attacked, it is Europe that is attacked,” Macron said.

Located just 150 miles from Israel in the eastern Mediterranean, the island of Cyprus has emerged as a strategic — and exposed — nerve center in the U.S. offensive against Iran. It hosts vital British military bases and acts as an intelligence, surveillance, and logistics hub in countering Iranian influence and proxy attacks.

Britain’s Defense Secretary John Healey said Monday that the United Kingdom was conducting air defense to support the UAE, and that Typhoon jets had taken out two drones — one over Jordan and the other headed to Bahrain.

Trump suggested Monday that the U.S. was on the path toward victory, but acknowledged it had not accomplished all of its goals.

“We’ve already won in many ways, but we haven’t won enough,” he said — adding the conflict will end “pretty quickly.”

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He said Iran had been “very foolish, very stupid” when it attacked its neighbors, hurting its own chances of success in resisting the U.S.

“Their neighbors were largely neutral, or at least weren’t gonna be involved, and they got attacked,” Trump said. “And it had the reverse effect. The neighbors came onto our side, and started attacking them.”

Iran may still attempt to widen the conflict’s economic and geopolitical impact to keep up pressure and push for a ceasefire in its favor, but that could also backfire, said Benjamin Radd, a political scientist and senior fellow at the UCLA Burkle Center for International Relations.

“Iran’s becoming increasingly like North Korea in this sense,” he said, “isolating itself further.”

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China-linked birth tourism under scrutiny as GOP lawmakers press Trump admin for answers

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China-linked birth tourism under scrutiny as GOP lawmakers press Trump admin for answers

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FIRST ON FOX: House Republicans are pressing the Trump administration for answers over whether China is exploiting U.S. birthright citizenship and visa programs in a U.S. territory to secure long-term influence inside the United States.

In a letter sent Monday to outgoing Homeland Security Secretary Kristi Noem, Secretary of State Marco Rubio and Interior Secretary Doug Burgum, Reps. Chip Roy, R-Texas, and Tom Tiffany, R-Wis., and 32 other GOP members raise concerns that so-called “birth tourism” and visa-waiver policies in the Commonwealth of the Northern Mariana Islands could be leveraged by Chinese nationals in ways that present national security risks.

Noem will leave her position at the Department of Homeland Security at the end of the month.

“American citizenship is a sacred trust—not a loophole to be exploited. When foreign adversaries like the Chinese Communist Party can leverage birth tourism and visa-less programs to gain influence within our borders, we must restore integrity to our immigration system and defend the sovereignty of our Republic,” Roy said.

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Tiffany argued that “Communist China has exploited ‘birth tourism’ by sending women to the Northern Mariana Islands solely to give birth and secure U.S. citizenship for their children,” adding that “It is time to close this loophole, end the abuse, and protect our national security.”

TRUMP SAYS SUPREME COURT RULING AGAINST BIRTHRIGHT CITIZENSHIP ORDER WOULD BENEFIT CHINA

House Republicans are pressing the Trump administration for answers over whether China is exploiting U.S. birthright citizenship and visa programs in a U.S. territory to secure long-term influence inside the United States. (GemStocks/Getty Images )

The Northern Mariana Islands is a U.S. territory in the Pacific, and like births in any U.S. state, children born there are granted American citizenship under the 14th Amendment, even though the territory operates under certain distinct immigration rules.

The lawmakers cite reports estimating that between 750,000 and 1.5 million Chinese nationals have obtained U.S. citizenship through birthright policies and birth tourism, though federal agencies have not publicly confirmed those figures. In their letter, Roy and Tiffany ask the Departments of Homeland Security, State and Interior to provide data on how many children have been born since 2009 to at least one Chinese national parent, how many have reached voting age, and how many are registered to vote in the United States. 

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They also ask whether any such individuals have documented ties to the Chinese Communist Party and request entry figures for Chinese nationals under Northern Mariana-specific immigration programs. 

Under the 14th Amendment, individuals born on U.S. soil are generally granted citizenship at birth. The debate has centered on whether foreign nationals travel to the United States specifically to give birth so their children will obtain citizenship — a practice commonly referred to as birth tourism.

Federal prosecutors in recent years have brought criminal cases against operators of birth tourism businesses, particularly in California, where organizers were convicted of visa fraud and conspiracy for helping foreign nationals misrepresent their travel intentions in order to give birth in the United States.

The Northern Mariana Islands have long operated under distinct immigration frameworks. In 2009, the Obama administration implemented a categorical parole program allowing certain Chinese nationals to enter without obtaining a traditional U.S. tourist visa. The Biden administration in 2024 finalized a rule creating the  Economic Vitality & Security Travel Authorization Program (EVS-TAP) for the Northern Mariana Islands, which allows certain Chinese nationals to enter the territory visa-free for short stays.

In a letter sent to Homeland Security Secretary Kristi Noem, Secretary of State Marco Rubio and Interior Secretary Doug Burgum, Reps. Chip Roy, R-Texas, and Tom Tiffany, R-Wis., and 32 other GOP members raise concerns that so-called “birth tourism” and visa-waiver policies in the Commonwealth of the Northern Mariana Islands (CNMI) could be leveraged by Chinese nationals in ways that present national security risks. (Kevin Dietsch/Getty Images)

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Tiffany argued that “Communist China has exploited ‘birth tourism’ by sending women to the Northern Mariana Islands solely to give birth and secure U.S. citizenship for their children,” adding that “It is time to close this loophole, end the abuse, and protect our national security.” (AP Photo/Scott Bauer)

The lawmakers argue those policies created incentives for birth tourism in Saipan, the capital of the islands, pointing to reports that births to foreign visitors increased sharply after the 2009 changes.

NOEM BACKS SAVE AMERICA ACT, SLAMS ‘RADICAL LEFT’ OPPOSITION TO VOTER IDS AND PROOF OF CITIZENSHIP

They warn that once U.S.-born children turn 21, they can petition for lawful permanent resident status for their parents, potentially opening additional immigration pathways.

While the letter raises concerns that such individuals could eventually participate in U.S. elections, it does not cite evidence that large numbers are currently registered to vote or that the Chinese government has directed birth tourism as a coordinated strategy.

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The Departments of Homeland Security and Interior did not immediately respond to Fox News Digital’s requests for comment. The State Department referred back to the Department of Homeland Security. 

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The letter comes amid heightened tensions between Washington and Beijing, with U.S. officials repeatedly warning about Chinese influence operations, intellectual property theft and espionage efforts targeting American institutions.

Roy and Tiffany urged the administration to end any parole or visa-waiver programs extended to Chinese nationals in the Northern Mariana Islands and to provide a full accounting of the scope of birth tourism involving PRC nationals.

The Chinese embassy could not immediately be reached for comment. 

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