Politics
What Trump's win means to news organizations as mainstream media fight for relevance
Imagine if the Super Bowl audience dropped by 25%. That’s what happened on Tuesday when Nielsen tallied the viewership for TV networks that provided coverage of former President Trump’s historic electoral victory over Vice President Kamala Harris for the White House.
But election night was just the grand finale of a political season that showed how legacy media organizations are struggling to maintain relevance while alternatives in the digital universe chip away at their influence.
Young viewers are getting information from TikTok, YouTube and Elon Musk’s X, skipping the evening news broadcasts and cable shows as they go without pay TV subscriptions.
Trump largely bypassed traditional media outlets, granting lengthy interviews to comedians such as Theo Von and the influential Joe Rogan, who eventually endorsed the former commander-in-chief. Harris went on podcasts such as Alex Cooper’s popular “Call Her Daddy” and “All the Smoke” with former NBA players Matt Barnes and Stephen Jackson.
The emergence of podcasters is an extension of what has happened in cable news, where the largest audiences are drawn by opinion hosts whom fans treat as tribal leaders. While overall TV ratings were down, the top two networks on election night were Fox News, which draws big ratings with its conservative hosts, and the progressive MSNBC.
“What Joe Rogan tells you is this business has become personality-driven, not journalism-driven,” said a TV news agent who was not authorized to speak publicly.
Meanwhile, newspapers continue to fight an uphill battle to get users to pay for digital content as their print editions fade into obsolescence. Public opinion polling by Gallup shows that trust in mass-media institutions is at a record low.
TV news organizations are still absorbing what Trump’s return will mean to them. Anchors and correspondents are having frank conversations with their agents about how they will navigate another four years covering a president who has a hostile view of journalists.
The public will have more answers in the coming weeks as news organizations use a new White House administration to reassign correspondents. It’s also possible that some conservative news hosts and commentators could end up as part of a new Trump administration.
There’s hope for at least a short-term boost in ratings and readership from another unpredictable Trump administration. Trump’s 2016 victory was the lighter fluid that accelerated a news bonfire, driving ratings and subscription revenue. But a repeat of that effect probably will be ephemeral and won’t make newsgathering a sustainable business in an increasingly fragmented news environment.
“The Trump bump may be a way in,” said Neil Brown, president of the Poynter Institute. “It won’t be a way to keep them unless you find a lasting way to serve them.”
Roland Martin, a former CNN commentator who now owns and operates the digital Black Star Network, believes outlets are counting on a turbocharged news cycle.
“A lot of legacy-media people were pining for Trump’s return because they know it’s going to be a s— show every single day,” Martin said. “It will be another four-year reality show about his craziness.”
Some news executives believe — perhaps wishfully — that the administration will focus on policy at the beginning and there will be less emphasis on the president-elect’s rambunctious personality.
“I think he’s going to be way too busy, especially in the first two years if he has the House and Senate,” Alex Castellanos, chairman of the communications firm Purple Strategies and a former Republican political consultant.
On the campaign trail, Trump promised radical changes, including mass deportations of undocumented migrants and putting vaccine and fluoridated water critic Robert F. Kennedy Jr. in a position of influence over public health.
“It won’t be the obsessive fascination with this novel phenomenon that it was last time,” said Andrew Heyward, a former CBS News president who now advises media companies. “It’ll be based more on news value and therefore there may be less of it and it may not last as long.”
Experts believe that Trump’s better-than-expected performance revealed a larger problem.
They say large media organizations spent too much time in Washington focused on opinion polls and punditry from political professionals and didn’t listen enough to what the electorate was saying on the ground. Outside of right-leaning outlets, media outlets may not have paid enough attention to working-class anger over the cost of living during an otherwise robust economic recovery.
Mainstream news outlets also were slow to see the shift of Latino voters to Trump. Martin attributed it to the lack of Latino journalists or executives in their organizations. He also noted that the media overstated the narrative of Black voters flocking to Trump.
“They were using mainstream white polls and they never put Black-specific pollsters on the air,” Martin said. “And Black men congregate in other places than barber shops.”
Fox News was criticized several years ago for its aggressive coverage of the influx of migrants at the U.S.’ southern border, but the reporting foretold the emergence of immigration as a major issue in the 2024 presidential campaign. The story did not get significant attention from its competitors until migrants were bused into major media centers such as New York.
Criticism that corporate-owned media outlets don’t get deep enough into diverse communities or a wider range of issues has gone on for years. Addressing the problem is more difficult as the organizations come under greater pressure to cut costs and deal with declining revenue.
“We’re in a changing world and everybody knows it,” Heyward said. “Unfortunately it’s a time of restricted resources. That means deciding what can we afford to do very well to serve a unique role in this much more complicated landscape.”
Aside from increased competition, media companies are seeing advertisers become more skittish about running their ads in news programming, as they are turned off by the vitriol and divisiveness in the current polarized political landscape. Scripps News cited the attitude as a factor in its recent decision to shut down its 24-hour news service.
Presidential campaigns fully took advantage of the upheaval, calling their own shots on the debates — there was only one between Trump and Harris — and being more selective in their formal media appearances.
“The candidates were able to control the relationship with legacy media, perhaps more than in previous cycles, by either going around them or controlling the drip of when they would give them interviews,” said Joshua Darr, senior researcher at Syracuse University’s Institute for Democracy, Journalism and Citizenship.
There is no penalty for avoiding tough media platforms when there are so many options to reach pockets of voters on alternative outlets, Heyward said. Rogan’s interview with Trump received nearly 40 million views in its first three days on YouTube.
“‘60 Minutes’ has been the No. 1 TV news program for five decades, but Trump had no problem not only skipping it but suing it,” said Heyward, referring to the $10-billion lawsuit Trump filed against the network over its editing of a Harris interview answer on the CBS News magazine show. Trump initially agreed to an interview on the show but then canceled his appearance.
While loyalty to legacy media and a sense of public connection to these organizations have declined, media experts said there is still power in these longtime brands. Harris went on “The View,” did an interview with CNN’s Dana Bash, sat for a grilling by Fox News’ Bret Baier and did local media in battleground states. Her appearances on traditional networks got millions of views.
“Legacy media continue to be vital, and there’s nothing about this result that changes that at all,” said the Poynter Institute’s Brown. “I believe fully that the legacy media have the credibility and institutional connection to their communities, that they provide a profound service.”
Politics
Opinion: Who's the vice-president elect? Elon Musk or JD Vance?
The speaker of the House, the man second in line to the presidency — Rep. Mike Johnson of Louisiana — had to photobomb the much-shared shot taken aboard the so-called Trump Force One airplane last weekend. There was no room for him at the four-top table where the real power bros — Donald Trump, of course, son Don Jr., world’s wealthiest man Elon Musk, and supposed health nut Robert F. Kennedy Jr. — were grabbing for greasy McDonald’s burgers and fries during their night out to see the UFC fights at Madison Square Garden.
But at least Johnson was in the picture. JD Vance was not.
The man soon to be first in the line of succession was cut out of the clique — as he seemingly has been since the election of the Trump-Vance ticket two weeks ago.
Opinion Columnist
Jackie Calmes
Jackie Calmes brings a critical eye to the national political scene. She has decades of experience covering the White House and Congress.
That’s raised a question around Washington that would be louder but for the cacophony about whether Trump’s Cabinet picks — alleged fellow sexual bad boys Matt Gaetz and Pete Hegseth; fellow admirer of murderous tyrants Tulsi Gabbard, and Kennedy, the conspiracy-minded anti-vaxxer who’s usually not a fan of fast food — will win Senate confirmation to head the Justice, Defense, intelligence and health departments, respectively.
Where’s the vice president-elect?
“Y’all seen JD Vance?” former Republican Party Chair Michael Steele wondered on MSNBC over the weekend.
The future veep was finally spotted on Wednesday, not beside Trump but back on Capitol Hill, ducking in and out of offices. Vance, a senator from Ohio for less than two years, was squiring Gaetz around to his Republican colleagues’ offices in hopes of persuading them to support confirmation of the manifestly unqualified Cabinet pick. As if Vance, rather than a vengeful Trump, has that kind of pull with the senators.
Meanwhile, Musk has been so ubiquitous at the president-elect’s side that Trump advisors are reportedly getting sick of him. The satirists at the Onion headlined an item, “Trump Locks Bathroom Door So Elon Musk Can’t Follow Him In.”
For the megabillionaire (and mega Trump donor), whose fortune owes much to his federal auto and aerospace contracts over the years, the joined-at-the-hip comradery with Trump — at Mar-a-Lago, day-tripping in Washington, courtside in Madison Square Garden and then in Texas for a SpaceX rocket launch on Tuesday — is already good for business.
“He’d be worthless” but for government subsidies, Trump sniped in 2022, before the two formed their mutually beneficial bond only months ago. Since the election, Musk’s net worth has increased nearly 25% based on future growth assumptions, Bloomberg estimated. And the federal largesse he enjoys isn’t likely to be threatened by the spending cuts that Trump has promised: Welfare of the corporate kind is rarely on Republicans’ chopping block, but certainly not now, given that Trump has put Musk in charge of a Department of Government Efficiency to identify targets to slash.
In past administrations, that’s the kind of role that presidents would delegate to their vice presidents, much as Bill Clinton assigned Al Gore to “reinvent government” and George W. Bush allowed Dick Cheney to essentially call the shots in his “war on terror.”
More than two weeks into Trump’s transition back to power, we know what he wants Musk to do, as well as Gaetz, Hegseth, Kennedy, Gabbard and more. Vance, not so much.
Aside from shepherding Trump’s nominees, Vance has been missing in action not just in Mar-a-Lago but in the Senate, too. That provoked intraparty grousing this week, even from Trump, when Vance’s absence in the closely divided body helped Senate Democrats, who still run the joint until January, to push through the confirmations of some of President Biden’s final nominees to federal judgeships. Vance posted on X that one of his right-wing critics was a “mouth breathing imbecile” and then deleted the post.
“No more Judges confirmed before Inauguration Day,” the boss warned Republican senators. (That’s rich coming from the man who, after his 2020 defeat, had Senate Republicans ram through a number of judges — including U.S. District Judge Aileen Cannon in Florida, Trump’s judicial helpmeet who delayed and then stunningly dismissed the case against him for making off with classified documents in 2021.) As in his first term, Trump will get to fill whatever vacancies Biden leaves behind.
Vance’s deleted post did provide one clue to his activities lately: He’s been interviewing candidates to be the director of the FBI. That suggests both that Trump will indeed fire Christopher Wray, his first-term pick who subsequently enraged him by, among other things, approving the successful search of Mar-a-Lago for classified material in 2022, and that Vance may be carving a niche for himself as Trump’s retribution deputy.
When Trump tapped 40-year-old Vance for veep, the Ohioan was described by many Republicans as the future of a MAGA-fied party and country. Yet he embodies a future at odds with the nation’s challenges and trends.
Vance will play his T.B.D. part in an administration that seems hellbent on exacerbating climate change with a full-on embrace of fossil fuels. That would hasten the nation’s fiscal insolvency by further cutting taxes for the rich. That would threaten that economy (and the United States’ moral standing) by mass-deporting migrants when an aging population needs their labor. And that would purportedly make America great again by returning to a system in which white men continue to dominate, despite the country’s ever-growing diversity and women’s advancement.
Whatever Vance’s role, at least by his virtual invisibility he’s not running the risk that Musk is: Stealing the spotlight from the narcissist in chief. That never ends well.
@jackiekcalmes
Politics
Democrat Tammy Baldwin details recipe for running in a swing state after victory in Trump-won Wisconsin
Sen. Tammy Baldwin, D-Wis., successfully won re-election in Wisconsin all while President-elect Donald Trump simultaneously flipped the state back to red in the presidential election.
As to how she did it, the Democrat attributes much of her win to her “72-county strategy.” Baldwin made sure during her campaign to traverse the entire state, venturing far from the two large blue enclaves of Milwaukee and Dane counties.
“I think showing up matters, listening matters,” she said in an interview with Fox News Digital. “And so I go, and I really listen and get to know the challenges and aspirations of people all over the state, rural areas, suburban areas, urban areas.”
Baldwin won by a few tens of thousands of votes in the state, clinching victory by roughly the same margin as Trump.
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According to her campaign, she did more than 250 events in Wisconsin in 2024 alone. She also hosted several targeted tours during her campaign, including her Dairyland Tour and her Rural Leaders for Tammy Tour.
Further, Baldwin’s campaign microtargeted rural communities to deliver content regarding her agricultural work.
But her rigorous travel is not the only thing that sealed the deal for her. The senator acknowledged that people can go everywhere, but they also need to effectively engage voters in each place they travel to.
One thing she noted is that she’s “had years to earn the trust of Wisconsin voters,” referencing the short few months that the campaign of Vice President Kamala Harris had to turn out voters for her in the state.
Baldwin also said she convenes roundtables and forums on relevant issues while she travels in Wisconsin.
“So I’ve done that on, say, the fentanyl and opioid epidemic, bringing together first responders, public health officials, concerned community members to talk about what does the epidemic look like in this community, in this area of the state? What resources do you need? What are your biggest worries?”
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She also held events geared toward agricultural issues, she noted.
Baldwin notably credits, in part, her work on agricultural issues with her re-election win. In early October, Baldwin earned the endorsement of the Wisconsin Farm Bureau Federation Board of Directors, which was a significant achievement for a Democrat in a statewide election.
“They cited a number of different measures that I either championed or actually got into law,” she said.
The senator pointed to her Dairy Business Innovation Act, which provides small grants to various dairy producers and processors.
“I went this past spring to a particular farm that had received one of these grants, and they had also invited several other farmers and processors who had received grants to show me what they were able to do with these grants in order to grow their business and improve their bottom line,” she said.
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The Wisconsin Democrat also pointed to the large manufacturing sector in her state and attributed her push for “buy America” rules in pieces of legislation as helping her win some of those voters.
On whether her campaign is a model for other Democrats, specifically those in swing states, she said, “I think it is something that would be helpful to many public officials.”
Baldwin added that she realized the need to travel Wisconsin to this extent during her first Senate campaign: “I had been in the House of Representatives representing, as you know, seven counties in [the] south-central part of the state. I had to learn Wisconsin as I was running.”
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“And so traveling to do that learning was extremely important, being exposed to, you know, the timber industry and the north woods. We didn’t have a big timber industry in the south-central part of the state.”
The Midwestern senator also said this was the first time she heard from Wisconsinites that elected officials hadn’t been spending much time in certain parts of the state.
“One thing I will say that I hear from constituents when I show up is just like, ‘I don’t remember the last time we had a U.S. senator visit our community, and especially not a Democrat,’” she said.
“It’s like, you know, the timber industry folks saying, ‘I don’t think we’ve ever had a senator pay so much attention to us,’” she added.
Politics
Graphic details revealed in Monterey sexual assault claim against Pete Hegseth, Trump Cabinet pick
A woman told Monterey police that Pete Hegseth, President-elect Donald Trump’s pick for Defense secretary, took her phone, blocked her from leaving his hotel room and sexually assaulted her, according to a newly released police report.
On Wednesday evening, the Monterey Police Department released a 22-page report revealing graphic details in the 2017 assault claim filed against Hegseth, which did not result in any charges. The report reveals two starkly different narratives about what unfolded during a sexual encounter in his hotel room while the two were attending a Republican women’s conference in the city in October 2017.
The woman, who is referred to as Jane Doe in the report, claimed that she repeatedly told Hegseth “no” during the alleged assault, and that he ejaculated on her stomach and told her to “clean it up” — an incident she said left her with nightmares, according to the report.
Hegseth told police that the pair had consensual intercourse and that he made multiple attempts to ensure she was comfortable during the encounter, according to the report.
His attorney has said that he entered a confidential settlement agreement with his sexual assault accuser for an undisclosed sum.
Hegseth has denied any wrongdoing since the accusation was revealed last week, and the Trump transition has continued to publicly support his nomination.
The recently released report brings more questions to what was already gearing up to be a controversial confirmation process for Hegseth’s nomination as U.S. secretary of Defense. Hegseth, 44, is a veteran of the wars in Iraq and Afghanistan and has been a Fox News host since 2017 and a contributor since 2014.
Hegseth was a keynote speaker at the 2017 Republican women’s conference hosted at the Hyatt Regency Monterey Hotel and Spa.
According to the police report, both Doe and Hegseth told officers that the two of them went with a group to the hotel bar after Hegseth’s speech and an after-party hosted in a hotel suite.
Doe told police that she informed Hegseth she was uncomfortable when he touched her knee at the bar and declined his offer to return to his hotel room. The woman also reported that she observed Hegseth acting inappropriately toward woman at the conference, rubbing them on their legs and giving off a “creeper” vibe, according to the report.
The report contains conflicting information over how intoxicated each of them were. Doe had difficulty remembering some of the nights events and, during a sexual assault exam, later told a nurse that shes believed something might have been slipped into her drink, according to the report.
Doe remembered trying to leave Hegseth’s hotel room and being physically blocked from doing so. She also recalled Hegseth wearing dog tags, ejaculating on her stomach and telling her to “clean it up.” And she remembered saying “no” a lot, according to the report.
Hegseth recalled a very different sequence of events.
He told police that Doe led him to his hotel room, where things progressed between the two of them, according to the report. He told police there was “always” conversation and “always” consensual contact between himself and Doe.
Hegseth recalled Doe displaying early signs of regret following the incident and that she said she would tell her husband she fell asleep on a couch in another hotel room, according to the report.
Four days after the encounter, on Oct. 12, Doe went to a hospital to request a sexual assault forensic exam and brought with her the clothes she was wearing during the alleged assault.
Doe reported experiencing memory loss and nightmares in the aftermath of the sexual encounter, according to the report. An associate of hers also told officers that she had very little energy and would burst into tears out of the blue after the incident, according to the report.
Hegseth is a graduate of Princeton University, and has a graduate degree from Harvard University. He was decorated with two Bronze Stars and a Combat Infantryman Badge for his military service. He left the military after President Biden was elected, saying he’d been ordered to stand down from guard duty at the inauguration after top brass dubbed him an extremist and “white nationalist.”
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