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'Politics is bad for business.' Why Disney's Bob Iger is trying to avoid hot buttons

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'Politics is bad for business.' Why Disney's Bob Iger is trying to avoid hot buttons

Bob Iger wants out of the culture wars.

Walt Disney Co. and its chief executive have made a sharp pivot since doubling down on diversity and inclusion efforts in the wake of George Floyd’s murder in Minneapolis four and a half years ago. At the time, Disney’s top executives, including then-Chairman Iger, vowed in a message to employees: “We intend to keep the conversation going … for as long as it takes to bring about real change.”

The Magic Kingdom dropped its pomp greeting to fans for its nightly fireworks display. “Good evening, ladies and gentlemen, boys and girls” became a gender-neutral salutation to “dreamers of all ages.” Pixar’s animated movie, “Lightyear,” included a brief kiss between two women characters; and Disney’s animated film, “Strange World,” featured the company’s first biracial queer teen hero.

But in the past week, Disney acknowledged that a transgender athlete storyline had been removed from an upcoming Pixar animated series, “Win or Lose,” about a middle-school softball team. In a statement, Disney said it recognized “many parents would prefer to discuss certain subjects with their children on their own terms and timeline.”

And Iger signed off on the settlement of a high-profile defamation lawsuit brought last spring by President-elect Donald Trump, amid howls from journalists that the owner of ABC News had caved to political pressure.

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Disney agreed to pay $1 million for Trump’s legal fees and donate another $15 million for Trump’s future presidential library.

Trump sued ABC News and anchor George Stephanopoulos last spring after the journalist asserted during an on-air interview that a civil court jury had found Trump “liable for rape” in a case brought by advice columnist E. Jean Carroll. Instead, New York jurors determined Trump was liable for “sexual abuse.”

Disney Chief Executive Bob Iger.

(Jay L. Clendenin/Los Angeles Times)

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Some First Amendment experts believed ABC had a winning case, in part, because of a high hurdle for public officials to prove defamation.

The network “might well have prevailed if they had hung in there,” prominent journalist Margaret Sullivan wrote in a Substack opinion piece. “Instead, this outcome encourages Trump in his attacks on the press — and he needs no encouragement.”

Disney declined to comment for this story or make Iger available for an interview.

People close to the company, who were not authorized to comment, said Disney’s general counsel had recommended the settlement with Trump and that the decision to remove the transgender storyline from “Win or Lose” had been made months earlier.

A bruising fight with DeSantis

Disney’s retrenchment comes nearly three years after it found itself sinking in political quicksand.

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In early 2022, Disney became a target for Florida Gov. Ron DeSantis after then-Chief Executive Bob Chapek waffled on a response to a Florida law aimed at preventing classroom discussions about sexual identity. Chapek’s instinct was to stay out of the fray and he initially defended the company’s initial silence, saying in a letter to Disney employees that corporate statements “do very little to change outcomes or minds.”

Such proclamations are “often weaponized by one side or the other to further divide and inflame,” Chapek wrote.

But after loud protests from employees and activists — and a Twitter post from then-retired Iger, who warned the Florida legislation “will put vulnerable, young LGBTQ people in jeopardy” — Chapek reversed course.

DeSantis seized on Disney’s shifting stance and branded the company as “woke.”

In conservative circles, the pejorative label stuck.

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“When you assign a private entity to a political team, then very quickly people will begin to view things in that light,” said Michael Binder, a University of North Florida political science professor who studied the Disney-DeSantis dispute.

Iger, who returned as chief executive two years ago to replace Chapek, recognized the existential threat.

“Our primary mission needs to be to entertain,” Iger said during the company’s 2023 investor meeting. “It should not be agenda-driven.”

Iger increasingly has stressed the importance of steering the company away from overt political messaging.

“The stories you tell have to really reflect the audience that you’re trying to reach but that audience, because they are so diverse … can be turned off by certain things,” Iger said during an April appearance on CNBC. “We just have to be more sensitive to the interests of a broad audience. It’s not easy.”

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Disney’s nearly two-year fight with DeSantis was bruising.

“DeSantis was using Disney as a political foil to make a case for his run for presidency,” said Binder, the director of University of North Florida’s Public Opinion Research Lab. “That was not something that we had seen before: Governors and elected officials outwardly attacking private companies, particularly a Republican going after a company.”

University researchers found DeSantis’ “woke” campaign against Disney had gained traction, at least among conservatives — despite the fact that Disney has long been one of Florida’s largest employers and a pillar of its tourism economy.

In a public opinion poll in early 2023 of Florida registered voters, the Public Opinion Research Lab found that only about 27% of Republicans in the state had a “favorable” view of Disney. Meanwhile, 76% of the Democrats polled were fans of the Mouse House.

“There was a huge split, and that’s not great for a company that’s trying to market to everybody,” Binder said.

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Republican lawmakers closed ranks with DeSantis and Disney lost its unique land-use authority in Central Florida. Disney filed a First Amendment lawsuit the following year, arguing that DeSantis and state Republicans had waged a concerted campaign to punish Disney for exercising its speech rights to criticize Florida’s anti-LGBTQ+ legislation.

Earlier this year, a federal judge threw out Disney’s First Amendment lawsuit.

Disney settled with Florida, but the DeSantis episode brought into stark relief the hazards of promoting the company’s values to a global audience during polarizing times.

“Disney provides a product: entertainment,” said Charles Elson, a former director at the Weinberg Center for Corporate Governance at the University of Delaware. “It shouldn’t be about politics.”

Besides, Elson said, it becomes messy and costly for companies to extricate themselves after taking a political stand.

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“When you get into politics, you are making a statement,” Elson said. “And when you get out, that also becomes a statement.”

Iger has long championed Disney’s efforts to diversify its casts and storylines.

The 101-year-old company introduced its first Black princess in 2009. Nearly a decade later, it released the movie “Coco,” which was rich in Latino culture. Its 2018 Marvel film, “Black Panther,” became a juggernaut, earning $1.3 billion in global ticket sales.

The original “Moana,” which was inspired by Polynesian mythology, earned the mantle of most streamed movie on Disney+. The sequel, released over Thanksgiving weekend, has shattered box office records and has already raked in $750 million internationally.

“Our businesses create entertainment, travel and consumer products whose success depends substantially on consumer tastes and preferences that change in often unpredictable ways,” the company said in its most recent annual report.

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“Consumers’ perceptions of our position on matters of public interest, including our efforts to achieve certain of our environmental and social goals, often differ widely and present risks to our reputation and brand,” the report added.

A cloudy defamation case

Disney has since joined a growing list of businesses that have opted to stand down rather than antagonize the president-elect — to the dismay of some First Amendment experts who believed Disney could have defeated Trump‘s defamation claims in the ABC News case.

Last year, a federal judge in Florida tossed out a lawsuit Trump filed against CNN, which sought $475 million in punitive damages. Trump claimed his reputation had been sullied by the network’s references to his efforts to overturn the results of the 2020 election as “the Big Lie.”

But defending Stephanopoulos’ statements may have been more fraught, according to people familiar with Disney’s internal deliberations.

Disney’s General Counsel Horacio Gutierrez and other high-level executives grew concerned after the judge in the case last July denied Disney’s motion to dismiss the case, according to one knowledgeable insider. In that ruling, U.S. District Judge Cecilia M. Altonaga wrote that “a reasonable jury could interpret Stephanopoulos’s statements as defamatory.”

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Altonaga was appointed by former President George W. Bush.

Disney also figured it risky to present the case to a jury in South Florida, where Trump is particularly popular, the knowledgeable people said. Polls also have found a growing lack of trust in the news media.

An ‘entertainment-first’ company

Disney lawyers recognized that some legal conservatives might champion the case to the U.S. Supreme Court, where three Trump appointments sit. What’s more, U.S. Supreme Court Justice Clarence Thomas has expressed a desire to overturn the landmark New York Times vs. Sullivan court decision, which would have been at the heart of the ABC News case.

Disney didn’t want to jeopardize 60 years of press freedoms bestowed through that decision. Not to mention the harm to Disney’s and ABC’s image by trying to withstand Trump broadsides during his second term. CNN, in particular, sustained reputational damage after dueling with Trump, who labeled the cable news channel “fake news.”

“You don’t want to get in a fight with the head of a government that regulates you,” Elson said. “Politics is bad for business.”

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Disney is trying to walk — but not cross — the line. During its meeting with shareholders earlier this year, Iger said he believes Disney has “a responsibility to do good in the world.”

“The Disney company can have a positive impact on the world … fostering acceptance and understanding of … people of all different types,” Iger told CNBC last spring. “But we need to be an entertainment-first company.”

Politics

Dan Bongino officially leaves FBI deputy director role after less than a year, returns to ‘civilian life’

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Dan Bongino officially leaves FBI deputy director role after less than a year, returns to ‘civilian life’

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Dan Bongino returned to private life on Sunday after serving as deputy director of the Federal Bureau of Investigation (FBI) for less than a year.

Bongino said on X that Saturday was his last day on the job before he would return to “civilian life.”

“It’s been an incredible year thanks to the leadership and decisiveness of President Trump. It was the honor of a lifetime to work with Director Patel, and to serve you, the American people. See you on the other side,” he wrote.

The former FBI deputy director announced in mid-December that he would be leaving his role at the bureau at the start of the new year.

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BONDI, PATEL TAP MISSOURI AG AS ADDITIONAL FBI CO-DEPUTY DIRECTOR ALONGSIDE BONGINO

Dan Bongino speaks with FBI Director Kash Patel as they attend the annual 9/11 Commemoration Ceremony at the National 9/11 Memorial and Museum in New York City on Sept. 11, 2025. (Michael M. Santiago/Getty Images)

President Donald Trump previously praised Bongino, who assumed office in March, for his work at the FBI.

“Dan did a great job. I think he wants to go back to his show,” Trump told reporters.

FBI DIRECTOR, TOP DOJ OFFICIAL RESPOND TO ‘FAILING’ NY TIMES ARTICLE CLAIMING ‘DISDAIN’ FOR EACH OTHER

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“After his swearing-in ceremony as FBI Deputy Director, Dan Bongino paid his respects at the Wall of Honor, honoring the brave members of the #FBI who made the ultimate sacrifice and reflecting on the legacy of those who paved the way in the pursuit of justice and security,” the FBI said in a post on X. (@FBI on X)

Bongino spoke publicly about the personal toll of the job during a May appearance on “Fox & Friends,” saying he had sacrificed a lot to take the role.

“I gave up everything for this,” he said, citing the long hours both he and FBI Director Kash Patel work.

“I stare at these four walls all day in D.C., by myself, divorced from my wife — not divorced, but I mean separated — and it’s hard. I mean, we love each other, and it’s hard to be apart,” he added.

The FBI’s J. Edgar Hoover headquarters building in Washington on Nov. 2, 2016. (AP Photo/Cliff Owen, File)

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Bongino’s departure leaves Andrew Bailey, who was appointed co-deputy director in September 2025, as the bureau’s other deputy director.

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Commentary: Unhappy with the choices for California governor? Get real

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Commentary: Unhappy with the choices for California governor? Get real

California has tried all manner of design in choosing its governor.

Democrat Gray Davis, to name a recent example, had an extensive background in government and politics and a bland demeanor that suggested his first name was also a fitting adjective.

Republican Arnold Schwarzenegger, by contrast, was a novice candidate who ran for governor on a whim. His super-sized action hero persona dazzled Californians like the pyrotechnics in one of his Hollywood blockbusters.

In the end, however, their political fates were the same. Both left office humbled, burdened with lousy poll numbers and facing a well of deep voter discontent.

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(Schwarzenegger, at least, departed on his own terms. He chased Davis from the Capitol in an extraordinary recall and won reelection before his approval ratings tanked during his second term.)

There are roughly a dozen major candidates for California governor in 2026 and, taken together, they lack even a small fraction of Schwarzenegger’s celebrity wattage.

Nor do any have the extensive Sacramento experience of Davis, who was a gubernatorial chief of staff under Jerry Brown before serving in the Legislature, then winning election as state controller and lieutenant governor.

That’s not, however, to disparage those running.

The contestants include a former Los Angeles mayor, Antonio Villaraigosa; three candidates who’ve won statewide office, former Atty. Gen. Xavier Becerra, schools Supt. Tony Thurmond and former Controller Betty Yee; two others who gained national recognition during their time in Congress, Katie Porter and Eric Swalwell; and Riverside County’s elected sheriff, Chad Bianco.

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The large field offers an ample buffet from which to choose.

The rap on this particular batch of hopefuls is they’re a collective bore, which, honestly, seems a greater concern to those writing and spitballing about the race than a reflection of some great upwelling of citizens clamoring for bread and circuses.

In scores of conversations with voters over the past year, the sentiment that came through, above all, was a sense of practicality and pragmatism. (And, this being a blue bastion, no small amount of horror, fear and loathing directed at the vengeful and belligerent Trump administration.)

It’s never been more challenging and expensive to live in California, a place of great bounty that often exacts in dollars and stress what it offers in opportunity and wondrous beauty.

With a governor seemingly more focused on his personal agenda, a 2028 bid for president, than the people who put him in office, many said they’d like to replace Gavin Newsom with someone who will prioritize California and their needs above his own.

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That means a focus on matters such as traffic, crime, fire prevention, housing and homelessness. In other words, pedestrian stuff that doesn’t light up social media or earn an invitation to hold forth on one of the Beltway chat shows.

“Why does it take so long to do simple things?” asked one of those voters, the Bay Area’s Michael Duncan, as he lamented his pothole-ridden, 120-mile round-trip commute between Fairfield and an environmental analyst job in Livermore.

The answer is not a simple one.

Politics are messy, like any human endeavor. Governing is a long and laborious process, requiring study, deliberation and the weighing of competing forces. Frankly, it can be rather dull.

Certainly the humdrum of legislation or bureaucratic rule-marking is nothing like the gossipy speculation about who may or may not bid to lead California as its 41st governor.

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Why else was so much coverage devoted to whether Sen. Alex Padilla would jump into the gubernatorial race — he chose not to — and the possible impact his entry would have on the contest, as opposed to, say, his thinking on CEQA or FMAP?

(The former is California’s much-contested Environmental Quality Act; the latter is the formula that determines federal reimbursement for Medi-Cal, the state’s healthcare program for low-income residents.)

Just between us, political reporters tend to be like children in front of a toy shop window. Their bedroom may be cluttered with all manner of diversion and playthings, but what they really want is that shiny, as-yet unattained object — Rick Caruso! — beckoning from behind glass.

Soon enough, once a candidate has entered the race, boredom sets in and the speculation and desire for someone fresh and different starts anew. (Will Atty. Gen. Rob Bonta change his mind and run for governor?)

For their part, many voters always seem to be searching for some idealized candidate who exists only in their imagination.

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Someone strong, but not dug in. Willing to compromise, but never caving to the other side. Someone with the virginal purity of a political outsider and the intrinsic capability of an insider who’s spent decades cutting deals and keeping the government wheels spinning.

They look over their choices and ask, in the words of an old song, is that all there is? (Spoiler alert: There are no white knights out there.)

Donald Trump was, foremost, a celebrity before his burst into politics. First as a denizen of New York’s tabloid culture and then as the star of TV’s faux-boardroom drama, “The Apprentice.”

His pizzazz was a large measure of his appeal, along with his manufactured image as a shrewd businessman with a kingly touch and infallible judgment.

His freewheeling political rallies and frothy social media presence were, and continue to be, a source of great glee to his fans and followers.

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His performance as president has been altogether different, and far less amusing.

If the candidates for California governor fail to light up a room, that’s not such a bad thing. Fix the roads. Make housing more affordable. Help keep the place from burning to the ground.

Leave the fun and games to the professionals.

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Kamala Harris blasts Trump administration’s capture of Venezuela’s Maduro as ‘unlawful and unwise’

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Kamala Harris blasts Trump administration’s capture of Venezuela’s Maduro as ‘unlawful and unwise’

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Former Vice President Kamala Harris on Saturday evening condemned the Trump administration’s capture of Venezuelan dictator Nicolás Maduro and his wife, calling the operation both “unlawful” and “unwise.”

In a lengthy post on X, Harris acknowledged that Maduro is a “brutal” and “illegitimate” dictator but said that President Donald Trump’s actions in Venezuela “do not make America safer, stronger, or more affordable.”

“Donald Trump’s actions in Venezuela do not make America safer, stronger, or more affordable,” Harris wrote. “That Maduro is a brutal, illegitimate dictator does not change the fact that this action was both unlawful and unwise. We’ve seen this movie before.

“Wars for regime change or oil that are sold as strength but turn into chaos, and American families pay the price.”

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SEE PICS: VENEZUELANS WORLDWIDE CELEBRATE AS EXILES REACT TO MADURO’S CAPTURE

Vice President Kamala Harris had strong words for the Trump administration’s capture of Venezuelan leader Nicolás Maduro. (Montinique Monroe/Getty Images)

Harris made the remarks hours after the Trump administration confirmed that Maduro and his wife were captured and transported out of Venezuela as part of “Operation Absolute Resolve.”

The former vice president also accused the administration of being motivated by oil interests rather than efforts to combat drug trafficking or promote democracy.

“The American people do not want this, and they are tired of being lied to. This is not about drugs or democracy. It is about oil and Donald Trump’s desire to play the regional strongman,” Harris said. “If he cared about either, he wouldn’t pardon a convicted drug trafficker or sideline Venezuela’s legitimate opposition while pursuing deals with Maduro’s cronies.”

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SECOND FRONT: HOW A SOCIALIST CELL IN THE US MOBILIZED PRO-MADURO FOOT SOLDIERS WITHIN 12 HOURS

President Donald Trump shared a photo of captured Venezuelan President Nicolás Maduro aboard the USS Iwo Jima after Saturday’s strikes on Venezuela. (Donald Trump via Truth Social)

Harris, who has been rumored as a potential Democratic contender in the 2028 presidential race, additionally accused the president of endangering U.S. troops and destabilizing the region.

“The President is putting troops at risk, spending billions, destabilizing a region, and offering no legal authority, no exit plan, and no benefit at home,” she said. “America needs leadership whose priorities are lowering costs for working families, enforcing the rule of law, strengthening alliances, and — most importantly — putting the American people first.”

MADURO’S FALL SPARKS SUSPICION OF BETRAYAL INSIDE VENEZUELA’S RULING ELITE

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CIA Director John Ratcliffe, left, President Donald Trump and Secretary of State Marco Rubio watch U.S. military operations in Venezuela from Mar-a-Lago in Florida early Saturday. (Donald Trump via Truth Social)

Maduro and his wife arrived at the Metropolitan Detention Center in Brooklyn late Saturday after being transported by helicopter from the DEA in Manhattan after being processed.

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Earlier in the day, Trump said that the U.S. government will “run” Venezuela “until such time as we can do a safe, proper and judicious transition.”

Harris’ office did not immediately respond to Fox News Digital’s request for comment.

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Fox News Digital’s Jasmine Baehr contributed to this report.

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