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'Politics is bad for business.' Why Disney's Bob Iger is trying to avoid hot buttons

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'Politics is bad for business.' Why Disney's Bob Iger is trying to avoid hot buttons

Bob Iger wants out of the culture wars.

Walt Disney Co. and its chief executive have made a sharp pivot since doubling down on diversity and inclusion efforts in the wake of George Floyd’s murder in Minneapolis four and a half years ago. At the time, Disney’s top executives, including then-Chairman Iger, vowed in a message to employees: “We intend to keep the conversation going … for as long as it takes to bring about real change.”

The Magic Kingdom dropped its pomp greeting to fans for its nightly fireworks display. “Good evening, ladies and gentlemen, boys and girls” became a gender-neutral salutation to “dreamers of all ages.” Pixar’s animated movie, “Lightyear,” included a brief kiss between two women characters; and Disney’s animated film, “Strange World,” featured the company’s first biracial queer teen hero.

But in the past week, Disney acknowledged that a transgender athlete storyline had been removed from an upcoming Pixar animated series, “Win or Lose,” about a middle-school softball team. In a statement, Disney said it recognized “many parents would prefer to discuss certain subjects with their children on their own terms and timeline.”

And Iger signed off on the settlement of a high-profile defamation lawsuit brought last spring by President-elect Donald Trump, amid howls from journalists that the owner of ABC News had caved to political pressure.

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Disney agreed to pay $1 million for Trump’s legal fees and donate another $15 million for Trump’s future presidential library.

Trump sued ABC News and anchor George Stephanopoulos last spring after the journalist asserted during an on-air interview that a civil court jury had found Trump “liable for rape” in a case brought by advice columnist E. Jean Carroll. Instead, New York jurors determined Trump was liable for “sexual abuse.”

Disney Chief Executive Bob Iger.

(Jay L. Clendenin/Los Angeles Times)

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Some First Amendment experts believed ABC had a winning case, in part, because of a high hurdle for public officials to prove defamation.

The network “might well have prevailed if they had hung in there,” prominent journalist Margaret Sullivan wrote in a Substack opinion piece. “Instead, this outcome encourages Trump in his attacks on the press — and he needs no encouragement.”

Disney declined to comment for this story or make Iger available for an interview.

People close to the company, who were not authorized to comment, said Disney’s general counsel had recommended the settlement with Trump and that the decision to remove the transgender storyline from “Win or Lose” had been made months earlier.

A bruising fight with DeSantis

Disney’s retrenchment comes nearly three years after it found itself sinking in political quicksand.

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In early 2022, Disney became a target for Florida Gov. Ron DeSantis after then-Chief Executive Bob Chapek waffled on a response to a Florida law aimed at preventing classroom discussions about sexual identity. Chapek’s instinct was to stay out of the fray and he initially defended the company’s initial silence, saying in a letter to Disney employees that corporate statements “do very little to change outcomes or minds.”

Such proclamations are “often weaponized by one side or the other to further divide and inflame,” Chapek wrote.

But after loud protests from employees and activists — and a Twitter post from then-retired Iger, who warned the Florida legislation “will put vulnerable, young LGBTQ people in jeopardy” — Chapek reversed course.

DeSantis seized on Disney’s shifting stance and branded the company as “woke.”

In conservative circles, the pejorative label stuck.

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“When you assign a private entity to a political team, then very quickly people will begin to view things in that light,” said Michael Binder, a University of North Florida political science professor who studied the Disney-DeSantis dispute.

Iger, who returned as chief executive two years ago to replace Chapek, recognized the existential threat.

“Our primary mission needs to be to entertain,” Iger said during the company’s 2023 investor meeting. “It should not be agenda-driven.”

Iger increasingly has stressed the importance of steering the company away from overt political messaging.

“The stories you tell have to really reflect the audience that you’re trying to reach but that audience, because they are so diverse … can be turned off by certain things,” Iger said during an April appearance on CNBC. “We just have to be more sensitive to the interests of a broad audience. It’s not easy.”

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Disney’s nearly two-year fight with DeSantis was bruising.

“DeSantis was using Disney as a political foil to make a case for his run for presidency,” said Binder, the director of University of North Florida’s Public Opinion Research Lab. “That was not something that we had seen before: Governors and elected officials outwardly attacking private companies, particularly a Republican going after a company.”

University researchers found DeSantis’ “woke” campaign against Disney had gained traction, at least among conservatives — despite the fact that Disney has long been one of Florida’s largest employers and a pillar of its tourism economy.

In a public opinion poll in early 2023 of Florida registered voters, the Public Opinion Research Lab found that only about 27% of Republicans in the state had a “favorable” view of Disney. Meanwhile, 76% of the Democrats polled were fans of the Mouse House.

“There was a huge split, and that’s not great for a company that’s trying to market to everybody,” Binder said.

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Republican lawmakers closed ranks with DeSantis and Disney lost its unique land-use authority in Central Florida. Disney filed a First Amendment lawsuit the following year, arguing that DeSantis and state Republicans had waged a concerted campaign to punish Disney for exercising its speech rights to criticize Florida’s anti-LGBTQ+ legislation.

Earlier this year, a federal judge threw out Disney’s First Amendment lawsuit.

Disney settled with Florida, but the DeSantis episode brought into stark relief the hazards of promoting the company’s values to a global audience during polarizing times.

“Disney provides a product: entertainment,” said Charles Elson, a former director at the Weinberg Center for Corporate Governance at the University of Delaware. “It shouldn’t be about politics.”

Besides, Elson said, it becomes messy and costly for companies to extricate themselves after taking a political stand.

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“When you get into politics, you are making a statement,” Elson said. “And when you get out, that also becomes a statement.”

Iger has long championed Disney’s efforts to diversify its casts and storylines.

The 101-year-old company introduced its first Black princess in 2009. Nearly a decade later, it released the movie “Coco,” which was rich in Latino culture. Its 2018 Marvel film, “Black Panther,” became a juggernaut, earning $1.3 billion in global ticket sales.

The original “Moana,” which was inspired by Polynesian mythology, earned the mantle of most streamed movie on Disney+. The sequel, released over Thanksgiving weekend, has shattered box office records and has already raked in $750 million internationally.

“Our businesses create entertainment, travel and consumer products whose success depends substantially on consumer tastes and preferences that change in often unpredictable ways,” the company said in its most recent annual report.

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“Consumers’ perceptions of our position on matters of public interest, including our efforts to achieve certain of our environmental and social goals, often differ widely and present risks to our reputation and brand,” the report added.

A cloudy defamation case

Disney has since joined a growing list of businesses that have opted to stand down rather than antagonize the president-elect — to the dismay of some First Amendment experts who believed Disney could have defeated Trump‘s defamation claims in the ABC News case.

Last year, a federal judge in Florida tossed out a lawsuit Trump filed against CNN, which sought $475 million in punitive damages. Trump claimed his reputation had been sullied by the network’s references to his efforts to overturn the results of the 2020 election as “the Big Lie.”

But defending Stephanopoulos’ statements may have been more fraught, according to people familiar with Disney’s internal deliberations.

Disney’s General Counsel Horacio Gutierrez and other high-level executives grew concerned after the judge in the case last July denied Disney’s motion to dismiss the case, according to one knowledgeable insider. In that ruling, U.S. District Judge Cecilia M. Altonaga wrote that “a reasonable jury could interpret Stephanopoulos’s statements as defamatory.”

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Altonaga was appointed by former President George W. Bush.

Disney also figured it risky to present the case to a jury in South Florida, where Trump is particularly popular, the knowledgeable people said. Polls also have found a growing lack of trust in the news media.

An ‘entertainment-first’ company

Disney lawyers recognized that some legal conservatives might champion the case to the U.S. Supreme Court, where three Trump appointments sit. What’s more, U.S. Supreme Court Justice Clarence Thomas has expressed a desire to overturn the landmark New York Times vs. Sullivan court decision, which would have been at the heart of the ABC News case.

Disney didn’t want to jeopardize 60 years of press freedoms bestowed through that decision. Not to mention the harm to Disney’s and ABC’s image by trying to withstand Trump broadsides during his second term. CNN, in particular, sustained reputational damage after dueling with Trump, who labeled the cable news channel “fake news.”

“You don’t want to get in a fight with the head of a government that regulates you,” Elson said. “Politics is bad for business.”

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Disney is trying to walk — but not cross — the line. During its meeting with shareholders earlier this year, Iger said he believes Disney has “a responsibility to do good in the world.”

“The Disney company can have a positive impact on the world … fostering acceptance and understanding of … people of all different types,” Iger told CNBC last spring. “But we need to be an entertainment-first company.”

Politics

Trump vows US ‘in charge’ of Venezuela as he reveals if he’s spoken to Delcy Rodríguez

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Trump vows US ‘in charge’ of Venezuela as he reveals if he’s spoken to Delcy Rodríguez

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President Donald Trump said the U.S. is now in control of Venezuela following the arrest of longtime leader Nicolás Maduro, outlining a plan to run the country, rebuild its economy and delay elections until what he described as a recovery is underway.

Trump made the remarks during a gaggle with reporters as questions mounted about who is governing Venezuela after a U.S. military operation led to Maduro’s arrest early Saturday.

“Don’t ask me who’s in charge because I’ll give you an answer, and it’ll be very controversial,” Trump told a reporter.

He was then asked to clarify, to which Trump replied, “It means we’re in charge.”

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US CAPTURE OF MADURO CHAMPIONED, CONDEMNED ACROSS WORLD STAGE AFTER SURGICAL VENEZUELA STRIKES

Venezuela’s Vice President Delcy Rodríguez addresses the media in Caracas, Venezuela, on March 10, 2025.  (Leonardo Fernandez Viloria/Reuters)

Trump was also asked whether he had spoken directly with Venezuela’s newly sworn-in Vice President Delcy Rodríguez amid uncertainty about how the new government is functioning and what role the U.S. is playing.

While Trump said he has not personally spoken with Rodríguez, he suggested coordination is already underway between U.S. officials and the new leadership.

During the gaggle, Trump repeatedly portrayed Venezuela as a failed state that cannot immediately transition to democratic rule, arguing the country’s infrastructure and economy had been devastated by years of mismanagement.

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TRUMP ISSUES DIRECT WARNING TO VENEZUELA’S NEW LEADER DELCY RODRÍGUEZ FOLLOWING MADURO CAPTURE

Venezuelan President Nicolás Maduro greets his supporters during a rally in Caracas on Dec. 1, 2025.  (Pedro Mattey/Anadolu via Getty Images)

He compared Venezuela’s collapse to what he claimed would have happened to the U.S. had he lost the election, using the comparison to underscore his argument for intervention.

“We have to do one thing in Venezuela. Bring it back. It’s a dead country right now,” Trump said. “It’s a country that, frankly, we would have been if I had lost the election. We would have been Venezuela on steroids.”

Trump said rebuilding Venezuela will center on restoring its oil industry, which he said had been stripped from the U.S. under previous governments, leaving infrastructure decayed and production crippled.

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UN AMBASSADOR WALTZ DEFENDS US CAPTURE OF MADURO AHEAD OF SECURITY COUNCIL MEETING

A coast guard boat of the Venezuelan Navy operates off the Caribbean coast on Sept. 11, 2025.  (Juan Carlos Hernandez/Reuters)

He stressed that American oil companies – not U.S. taxpayers – will finance the reconstruction, while the U.S. oversees the broader recovery.

“The oil companies are going to go in and rebuild this system. They’re going to spend billions of dollars, and they’re going to take the oil out of the ground, and we’re taking back what they sell,” Trump said. “Remember, they stole our property. It was the greatest theft in the history of America. Nobody has ever stolen our property like they have. They took our oil away from us. They took the infrastructure away. And all that infrastructure is rotted and decayed.”

Trump said elections will not take place until the country is stabilized, arguing that rushing a vote in a collapsed state would repeat past failures.

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TRUMP REVEALS VENEZUELA’S MADURO WAS CAPTURED IN ‘FORTRESS’-LIKE HOUSE: ‘HE GOT BUM RUSHED SO FAST’

President Donald Trump speaks to reporters aboard Air Force One while traveling from Kuala Lumpur, Malaysia, to Tokyo, Japan, Monday, Oct. 27, 2025.  (Mark Schiefelbein/AP)

He said the U.S. will manage Venezuela’s recovery process, including addressing inflation, revenue loss and infrastructure collapse.

“We’re going to run everything,” Trump said. “We’re going to run it, fix it. We’ll have elections at the right time.”

When asked whether the operation in Venezuela was motivated by oil interests or amounted to regime change, Trump rejected both characterizations and instead cast the effort as part of a broader security doctrine.

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VENEZUELAN LEADER MADURO LANDS IN NEW YORK AFTER BEING CAPTURED BY US FORCES ON DRUG CONSPIRACY CHARGES

President Donald Trump shared a photo of captured Venezuelan President Nicolás Maduro aboard the USS Iwo Jima after strikes on Venezuela, on Saturday, Jan. 3, 2026.  (Donald Trump via Truth Social)

He tied the intervention to long-standing U.S. policy in the Western Hemisphere, invoking historical precedent.

“It’s about peace on Earth,” Trump said. “You gotta have peace, it’s our hemisphere. The Monroe Doctrine was very important when it was done.”

Trump went on to criticize past presidents for failing to enforce that doctrine, arguing his administration has restored it as a guiding principle.

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RUBIO DEFENDS VENEZUELA OPERATION AFTER NBC QUESTIONS LACK OF CONGRESSIONAL APPROVAL FOR MADURO CAPTURE

“And other presidents, a lot of them, they lost sight of it,” Trump added. “I didn’t. I didn’t lose sight. But it really is. It’s peace on Earth.”

Agents with the Drug Enforcement Administration arrived at the West 30th Street Heliport for the arrival of captured Venezuelan President Nicolás Maduro, Saturday, Jan. 3, 2026, in New York.  (Stefan Jeremiah/AP Photo)

Trump said the U.S. role in Venezuela will ultimately focus on rebuilding the country while caring for Venezuelans displaced by years of economic collapse.

He said that includes Venezuelans currently living in the U.S., many of whom he said were forced to flee.

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“We’re gonna cherish a country,” Trump said. “We’re going to take care of, more importantly, of the people, including Venezuelans that are living in our country that were forced to leave their country, and they’re going to be taken very good care of.”

Trump made clear the comments on Venezuela were part of a broader foreign policy outlook, using the gaggle to issue warnings about instability elsewhere in the Western Hemisphere and overseas. He suggested the U.S. is prepared to respond forcefully to threats he said could endanger American security interests.

Trump singled out Colombia, describing the country as a growing security concern and accusing its leadership of enabling large-scale drug trafficking into the U.S.

“Colombia’s very sick too, run by a sick man who likes making cocaine and selling it to the United States, and he’s not going to be doing it very long,” Trump said.

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When asked whether that meant U.S. action, Trump replied, “It sounds good to me.”

Trump also addressed ongoing protests in Iran, warning that the U.S. is closely monitoring the situation and would respond if the Iranian government uses violence against demonstrators.

“We’re watching it very closely,” he said. “If they start killing people like they have in the past, I think they’re going to get hit very hard by the United States.”

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To ‘run’ Venezuela, Trump presses existing regime to kneel

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To ‘run’ Venezuela, Trump presses existing regime to kneel

Top officials in the Trump administration clarified their position on “running” Venezuela after seizing its president, Nicolás Maduro, over the weekend, pressuring the government that remains in power there Sunday to acquiesce to U.S. demands on oil access and drug enforcement, or else face further military action.

Their goal appears to be the establishment of a pliant vassal state in Caracas that keeps the current government — led by Maduro for more than a decade — largely in place, but finally defers to the whims of Washington after turning away from the United States for a quarter-century.

It leaves little room for the ascendance of Venezuela’s democratic opposition, which won the country’s last national election, according to the State Department, European capitals and international monitoring bodies.

President Trump and his top aides said they would try to work with Maduro’s handpicked vice president and current interim president, Delcy Rodríguez, to run the country and its oil sector “until such time as we can do a safe, proper and judicious transition,” offering no time frame for proposed elections.

Trump, Secretary of State Marco Rubio and Homeland Security Secretary Kristi Noem underscored the strategy in a series of interviews Sunday morning.

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“If she doesn’t do what’s right, she is going to pay a very big price, probably bigger than Maduro,” Trump told the Atlantic magazine, referring to Rodríguez. “Rebuilding there and regime change, anything you want to call it, is better than what you have right now. Can’t get any worse.”

Rubio said that a U.S. naval quarantine of Venezuelan oil tankers would continue unless and until Rodríguez begins cooperating with the U.S. administration, referring to the blockade — and the lingering threat of additional military action from the fleet off Venezuela’s coast — as “leverage” over the remnants of Maduro’s government.

“That’s the sort of control the president is pointing to when he says that,” Rubio told CBS News. “We continue with that quarantine, and we expect to see that there will be changes — not just in the way the oil industry is run for the benefit of the people, but also so that they stop the drug trafficking.”

Sen. Tom Cotton (R-Ark.), chairman of the Senate Select Committee on Intelligence, told CNN that he had been in touch with the administration since the Saturday night operation that snatched Maduro and his wife from their bedroom, whisking them away to New York to face criminal charges.

Trump’s vow to “run” the country, Cotton said, “means the new leaders of Venezuela need to meet our demands.”

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“Delcy Rodríguez, and the other ministers in Venezuela, understand now what the U.S. military is capable of,” Cotton said, adding: “It is a fact that she and other indicted and sanctioned individuals are in Venezuela. They have control of the military and security forces. We have to deal with that fact. But that does not make them the legitimate leaders.”

“What we want is a future Venezuelan government that will be pro-American, that will contribute to stability, order and prosperity, not only in Venezuela but in our own backyard. That probably needs to include new elections,” Cotton said.

Whether Rodríguez will cooperate with the administration is an open question.

Trump said Saturday that she seemed amenable to making “Venezuela great again” in a conversation with Rubio. But the interim president delivered a speech hours later demanding Maduro’s return, and vowing that Venezuela would “never again be a colony of any empire.”

The developments have concerned senior figures in Venezuela’s democratic opposition, led by Maria Corina Machado, last year’s Nobel Peace Prize laureate, and Edmundo González Urrutia, the opposition candidate who won the 2024 presidential election that was ultimately stolen by Maduro.

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In his Saturday news conference, Trump dismissed Machado, saying that the revered opposition leader was “a very nice woman,” but “doesn’t have the respect within the country” to lead.

Elliott Abrams, Trump’s special envoy to Venezuela in his first term, said he was skeptical that Rodríguez — an acolyte of Hugo Chávez and avowed supporter of Chavismo throughout the Maduro era — would betray the cause.

“The insult to Machado was bizarre, unfair — and simply ignorant,” Abrams told The Times. “Who told him that there was no respect for her?”

Maduro was booked in New York and flown at night over the Statue of Liberty in New York Harbor to the Metropolitan Detention Center in Brooklyn, where he is in federal custody at a facility that has housed inmates including Sean “Diddy” Combs, Ghislaine Maxwell, Bernie Madoff and Sam Bankman-Fried.

He is expected to be arraigned on federal charges of narco-terrorism conspiracy, cocaine importation conspiracy, possession of machine guns and destructive devices, and conspiracy to possess machine guns and destructive devices as soon as Monday.

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Although few in Washington lamented Maduro’s removal, Democratic lawmakers criticized the operation as another act of ousting a foreign government by a Republican president that could have violated international law.

“The invasion of Venezuela has nothing to do with American security. Venezuela is not a security threat to the U.S.,” said Sen. Chris Murphy, a Democrat from Connecticut. “This is about making Trump’s oil industry and Wall Street friends rich. Trump’s foreign policy — the Middle East, Russia, Venezuela — is fundamentally corrupt.”

In their Saturday news conference, and in subsequent interviews, Trump and Rubio said that targeting Venezuela was in part about reestablishing U.S. dominance in the Western Hemisphere, reasserting the philosophy of President Monroe as China and Russia work to enhance their presence in the region. The Trump administration’s national security strategy, published last month, previewed a renewed focus on Latin America after the region faced neglect from Washington over decades.

Trump left unclear whether his military actions in the region would end in Caracas, a long-standing U.S. adversary, or whether he is willing to turn the U.S. armed forces on America’s allies.

In his interview with the Atlantic, Trump suggested that “individual countries” would be addressed on a case-by-case basis. On Saturday, he reiterated a threat to the president of Colombia, a major non-NATO ally, to “watch his ass,” over an ongoing dispute about Bogota’s cooperation on drug enforcement.

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On Sunday morning, the United Nations Security Council held an urgent meeting to discuss the legality of the U.S. operation in Venezuela.

It was not Russia or China — permanent members of the council and long-standing competitors — who called the session, nor France, whose government has questioned whether the operation violated international law, but Colombia, a nonpermanent member who joined the council less than a week ago.

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Dan Bongino officially leaves FBI deputy director role after less than a year, returns to ‘civilian life’

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Dan Bongino officially leaves FBI deputy director role after less than a year, returns to ‘civilian life’

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Dan Bongino returned to private life on Sunday after serving as deputy director of the Federal Bureau of Investigation (FBI) for less than a year.

Bongino said on X that Saturday was his last day on the job before he would return to “civilian life.”

“It’s been an incredible year thanks to the leadership and decisiveness of President Trump. It was the honor of a lifetime to work with Director Patel, and to serve you, the American people. See you on the other side,” he wrote.

The former FBI deputy director announced in mid-December that he would be leaving his role at the bureau at the start of the new year.

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BONDI, PATEL TAP MISSOURI AG AS ADDITIONAL FBI CO-DEPUTY DIRECTOR ALONGSIDE BONGINO

Dan Bongino speaks with FBI Director Kash Patel as they attend the annual 9/11 Commemoration Ceremony at the National 9/11 Memorial and Museum in New York City on Sept. 11, 2025. (Michael M. Santiago/Getty Images)

President Donald Trump previously praised Bongino, who assumed office in March, for his work at the FBI.

“Dan did a great job. I think he wants to go back to his show,” Trump told reporters.

FBI DIRECTOR, TOP DOJ OFFICIAL RESPOND TO ‘FAILING’ NY TIMES ARTICLE CLAIMING ‘DISDAIN’ FOR EACH OTHER

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“After his swearing-in ceremony as FBI Deputy Director, Dan Bongino paid his respects at the Wall of Honor, honoring the brave members of the #FBI who made the ultimate sacrifice and reflecting on the legacy of those who paved the way in the pursuit of justice and security,” the FBI said in a post on X. (@FBI on X)

Bongino spoke publicly about the personal toll of the job during a May appearance on “Fox & Friends,” saying he had sacrificed a lot to take the role.

“I gave up everything for this,” he said, citing the long hours both he and FBI Director Kash Patel work.

“I stare at these four walls all day in D.C., by myself, divorced from my wife — not divorced, but I mean separated — and it’s hard. I mean, we love each other, and it’s hard to be apart,” he added.

The FBI’s J. Edgar Hoover headquarters building in Washington on Nov. 2, 2016. (AP Photo/Cliff Owen, File)

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Bongino’s departure leaves Andrew Bailey, who was appointed co-deputy director in September 2025, as the bureau’s other deputy director.

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