Politics
Inside Kamala Harris and Doug Emhoff's L.A.
The headaches begin the moment Air Force Two touches down at LAX. A trail of black SUVs exits the Los Angeles airport and snakes along the 405 Freeway, choking traffic with rolling road closures across West Los Angeles as it makes its way to the tony neighborhood of Brentwood. Inside the quiet enclave, the motorcade rolls to a stop in front of the home of one of the country’s most famous political couples.
In a city full of celebrities and A-listers, Vice President Kamala Harris and Second Gentleman Doug Emhoff’s presence is hard to escape.
On a mid-October weekend, the couple came to town to celebrate the marriage of Emhoff’s 29-year-old son, Cole Emhoff, to his longtime girlfriend, Greenley Littlejohn, 28. Two days after the wedding, the pair was snacking on guacamole, salsa and chips in a dimly lighted vinyl booth upstairs at one of their favorite Mexican haunts, El Cholo in Santa Monica, when Emhoff received a text message from a friend.
The second gentleman’s buddy was just saying hello: He knew Emhoff was in town because he’d seen the motorcade speed by. (So much for sneaking into town).
“It’s just really an amazing thing for this town to have a vice president based here,” Emhoff told The Times in the couple’s first joint interview since taking office. “It’s intense. I’m from this area and I’m like, ‘Wow.’ This is incredible for our neighborhood.”
Vice President Kamala Harris and Second Gentleman Doug Emhoff are photographed in Los Angeles in November.
(Christina House / Los Angeles Times)
For Harris, the impulse to escape Washington — where she faces Republican scorn and criticism within her own party — for downtime at home has been difficult to satisfy over the last few years. While President Biden has made a near weekly habit of returning home to neighboring Delaware, the taxpayer-funded, cross-country flight to L.A. is harder to justify unless it includes official business. Harris’ trips home to L.A. are often camouflaged with an event to celebrate a local small business or a stop to raise awareness about one of her policy focuses such as Black maternal healthcare or reproductive rights. The vice president was also anchored to Washington during the first half of her term to cast tiebreaking votes in an evenly divided Senate.
But the Brentwood home, largely concealed by its verdant surroundings, has become a sanctuary for one of the world’s most visible figures. The four-bedroom, 3,500-square-foot house, less than a mile from Sunset Boulevard and roughly a 10-minute drive from the Will Rogers State Historic Park, is off-limits to reporters. In October, a group of protesters pulled up in cars outside to call for a cease-fire in the Israel-Hamas war, though Harris wasn’t there to hear their pleas.
As vice president, Harris is briefed multiple times a day, and reporters often follow her from event to event. But at home, Harris can avoid the scrutiny to recharge, cooking and chatting with her family as they watch from the kitchen table.
“Ask anybody who has ever worked in D.C. — in Congress or the Senate or at the White House — the trip from California, it’s not easy. It doesn’t matter if you’re on Air Force Two or on a United flight,” said Brian Brokaw, a former advisor to Harris. “When she’s home, she wants to enjoy that comfort and to the extent that she sees a very small and tight circle.”
Vice President Kamala Harris, left, and Second Gentleman Doug Emhoff order food at El Cholo Mexican restaurant in Santa Monica in October.
(Christina House / Los Angeles Times)
The Vice President’s Residence at the Naval Observatory, where she and Emhoff reside in Washington, provides some respite from the well-trodden White House complex where she keeps an office, but friends and aides say she considers it the people’s house — not home. In keeping with tradition of her predecessors, she redecorated the Victorian mansion — adding her own Californian touches — but the residence is on “borrowed time,” said Sen. Laphonza Butler (D-Calif.), a close friend and former advisor to Harris’ 2020 presidential campaign.
“At the end of day, home is home. The mattress that hugs just right is a different kind of rest,” Butler told The Times in an interview last summer. “The community that embraced you and trusted you to serve them as the first Black woman as attorney general, then as a U.S. senator and then as their vice president — that is meaningful. To know that you will get that kind of support and kindness and welcome is a place that, you know, if I were her I would run to every chance I got.”
Visits home frequently center on one of Harris’ most sacred traditions: Sunday family dinner. Harris begins planning the meal midweek, staging a choreographed spread in which everyone has a role.
Emhoff is in charge of cocktails, his son, Cole, curates the music playlist and his 24-year-old daughter, Ella, is tasked with making her signature guacamole. Cole’s new wife, Greenley, has taken on responsibility for dessert. While the couple host a regular rotation of foreign dignitaries, lawmakers, reporters and administration officials at the Vice President’s Residence (they hosted thousands of people at nearly two dozen holiday parties this year), Sunday dinner is strictly a private affair for Harris, who’s had the same core group of friends for decades. When Harris is in town, Sunday is off-limits for travel, according to an aide.
“It’s just a way to stay connected, reconnect and have some sense of normalcy in a world that sometimes isn’t,” Emhoff said. “We’re back in our city, back in our home. And then of course you go outside, and there’s all the Secret Service and everything that reminds you that it’s still a little bit different.”
The guest list is a regular rotation of family — Emhoff’s parents and Harris’ nieces are frequent guests — and close friends who live nearby or are in town for the weekend. The group cleans up while cooking, using “Uncle Freddy” as a shorthand for the process that Harris said she picked up as a child when visiting her parents’ close friend at his basement apartment in Harlem. Inside Uncle Freddy’s tiny kitchen, which “was the size of this table,” he would clean any utensil as soon as he finished using it, an efficiency she has encouraged Cole and Ella to incorporate into their blended family’s own elaborate meals.
Vice President Kamala Harris and Second Gentleman Doug Emhoff are photographed in Los Angeles in November.
(Christina House / Los Angeles Times)
The menu often features a dish that takes at least five hours to prepare, Harris said, which varies from a simmering Bolognese to a roast chicken using herbs from her backyard garden.
She’s also tried to incorporate her international travel into the end-of-week ritual, making time to speak to hotel chefs about local recipes and where to stop to find ingredients on the way to the airport. The day before our interview, Harris selected a recipe she picked up during a November 2022 visit to Bangkok for the Asia-Pacific Economic Cooperation summit: a pork dish marinated in coriander root and served with lemongrass over coconut rice.
“I freaked the Secret Service out because they’re kind of used to going to, like, golf courses with their principal,” she said, laughing at the memory of directing her motorcade to a Bangkok market. “With me, they’re going to the fish market.”
If the schedule allows, Harris will stop for ingredients, whether that’s detouring to a market in Kauai, Hawaii, for a certain type of fish or finding the right spices in Bangkok, according to a former Secret Service agent on her detail who spoke on condition of anonymity in order to discuss sensitive security information.
“We’ve got a whole motorcade, we’ve got a whole American delegation and we’ve got all this Thai security and she’s rolling through this market to find these particular spices,” he recalled of Bangkok.
But she tries to return the favor by inviting the Secret Service agents tasked with protecting her inside the Brentwood home, the only outsiders seemingly allowed to puncture the sanctuary. On the Fourth of July, Harris and Emhoff grill in the backyard for the agents forced to spend the holiday in L.A., handing out plates of hot dogs, hamburgers, potato salad, baked beans and other barbecue favorites. Unlike previous White House protectees, Harris not only cooks the food but serves it, the agent said.
Before Secret Service sweeps, security detail and motorcades, Harris and Emhoff had a routine, as much as a politician and an entertainment lawyer could. Harris, a proud Bay Area native, permanently relocated to L.A. in 2014 after marrying Emhoff. She was closing out her reelection bid for attorney general, a statewide campaign that entailed an exhaustive travel schedule outside of L.A. But L.A. was a “second city” to Harris, according to her close friend Chrisette Hudlin, an Angeleno who introduced her to Emhoff. Though Harris was firmly rooted in San Francisco, as attorney general she spent considerable time in L.A., where she had another office. As godmother to Hudlin’s children, she attended soccer games and debates and even once stood in for Hudlin at her son’s school birthday party.
“That made the transition rather seamless,” Hudlin said of Harris’ move to L.A. “That was a big decision for her because she loves San Francisco so much. That’s where she began her career. [The Bay] is where she grew up.”
Harris’ political identity is tied to the Bay Area, where she forged a career as San Francisco’s first Black and South Asian female district attorney and first woman of color elected as California’s attorney general. Though she was living in Brentwood, when she launched her U.S. Senate and presidential bids, she rarely spoke of L.A., instead emphasizing her Oakland roots on the campaign trail.
Harris is still fiercely loyal to the Bay Area, but she insists she loves L.A. One of the biggest adjustments she had to make was “that it is normal in L.A. to drive within the same city for an hour to go to a restaurant,” she said.
“I had to wrap my head around that,” she said. “It took a little adjustment.”
“But then what happened, you turned the corner,” Emhoff interrupted.
“I turned the corner,” Harris agreed. “I do love it here.”
Harris has internalized local frustration with her long tail of security, often choosing to limit travel around L.A. while she’s in town to spare drivers waiting for her motorcade to pass by. In grappling with her California split personality, Harris said she coined a term to describe herself: “Sangeleno,” a hybrid identifier combining San Francisco and Los Angeles that does not appear destined to catch on.
For the record:
8:01 a.m. Jan. 7, 2024An earlier version of this article incorrectly said that Harris purchases produce at the Brentwood Country Mart. She buys her produce at a nearby farmers market. It also said California Sen. Alex Padilla’s staff ordered 250 candles. The order was for 125 candles.
The pair are wistful about their life before the national stage, recalling shows at the Hollywood Bowl or seeing movies at the now shuttered Cinerama Dome on a Sunday afternoon. The couple would slowly make their way back west, stopping at Huntington Meats next to the Grove or the Brentwood farmers market to pick up provisions for dinner, or strolling through the Brentwood Country Mart. Harris likes to go to Gearys, the luxury homeware and jewelry store in Beverly Hills, for special occasion gifts (she bought Cole and Greenley’s wedding gift there). Zankou Chicken holds a special place in Emhoff’s heart, while Harris speaks fondly of going to Guelaguetza for mole near her office in Koreatown when she was attorney general. As a Westside entertainment lawyer, Emhoff enjoyed dinner at Toscana and Craig’s, where he took Harris on their first date. He is a former member of Hillcrest, a historically Jewish country club.
Vice President Kamala Harris arrives at Los Angeles International Airport for a flight back to Washington, D.C., with Second Gentleman Doug Emhoff, not pictured.
SUVs arrive at Los Angeles International Airport with Vice President Kamala Harris and Second Gentleman Doug Emhoff in November.
Emhoff has tried to replicate some of his routine in Washington, trading in the Santa Monica stairs for the Georgetown University steps made famous by “The Exorcist.” On visits home, Harris stuffs bags full of herbs from her garden, doling them out to staff members and military aides on Air Force Two on the five-hour ride back to Washington. She also brings kumquats from two trees in her backyard.
Harris and Emhoff agreed that Mexican food is required eating while they’re home, whether that’s ordering takeout from Frida’s or sneaking away to El Cholo (Washington’s Mexican food scene “is just different,” Harris politely declares). Although Emhoff used to eat at the original El Cholo on Western Avenue as a lawyer and USC law student, he said the couple have grown accustomed to going to the Santa Monica location because of its proximity to the house.
Music is their other passion. But while Emhoff and Harris are only a week apart in age (Emhoff’s birthday is Oct. 13 and Harris’ birthday is Oct. 20), they have vastly different tastes.
“I’m hip-hop, he’s Depeche Mode,” Harris said as the two laughed.
The two have compromised on “chill hotel lobby music” such as the English trip-hop duo Zero 7. On the April evening of Prince’s death in 2016, the two huddled together on the couch on their back patio, dancing and talking for three hours as twilight faded into the evening.
Although they compromised on music, they haven’t on sports. She’s held onto the Golden State Warriors, while he’s passionate about the Lakers.
“There’s a lot of s— talking and gloating,” Harris said.
Some of that has carried over to social media, where they playfully bet on who has to wear the other team’s jersey.
Emhoff once made the mistake of donning Harris’ San Francisco Giants hat while he was in town visiting her. The pair snapped a photo while at a Giants game that circulated online, a fleeting decision that Emhoff said his L.A. friends refuse to let him forget.
“It turned out to be forever like the one picture of us as a couple that was used,” he said.
Harris has an acute understanding of what it’s like to live in L.A. even when she’s 2,600 miles away. During the Getty fire of 2019, Harris and Emhoff had to twice evacuate their Brentwood home. (That’s L.A. living: In 1961, future President Nixon was renting a house on Bundy Street when a devastating fire swept through the Bel-Air and Brentwood neighborhoods. Nixon leapt onto the roof of his house and was photographed watering down the shingles with a garden hose.)
During the Getty fire, Harris was sitting in a Senate committee meeting on natural disasters when she learned of one of the evacuations through a passed note. She left the meeting, called Cole, and asked him to go to the house and collect their personal belongings. Harris and the younger Emhoff had very different perspectives on what is considered valuable, she said as she laughed (Emhoff didn’t seem to treasure photographs the way she did). Three weeks after the scare, she introduced a bill in the Senate to set aside $1 billion in annual funding to help communities with wildfire preparedness.
“It’s such a gut-wrenching feeling,” Emhoff recalled of seeing images of the inferno burning behind the Sunset sign along the 405 Freeway while he was away in Washington. “That’s our exit. And you’re looking at it in flames.”
Vice President Kamala Harris, top right, and Second Gentleman Doug Emhoff board Air Force Two at Los Angeles International Airport in November.
(Christina House / Los Angeles Times)
Emhoff’s brother, who recently retired as a firefighter in Santa Cruz, was always on his mind.
“It’s a hard feeling because when you’re not there, you just want to be there,” he added.
In Washington, Harris has tried to bring the comforts of home to her sprawling residence at the Naval Observatory. She created a signature candle, scented with notes of jasmine, with Melanie Apple Fields, a candlemaker who owns Studio City-based Voyage et Cie.
Harris gives the candles as gifts, emblazoned with the vice president’s seal in gold, to dinner party guests and to dignitaries, including the president of El Salvador and King Abdullah II of Jordan, Apple Fields said. Each candle is accompanied with a short description of the business.
“She always says to me, ‘I just want you to be successful,’” Apple Fields said of her phone conversations with the vice president.
Harris first encountered Apple Fields’ candles at the Peninsula before she sought out the candlemaker at her Studio City storefront. The two bonded over the scent both their mothers wore, Nina Ricci’s L’Air du Temps, and Harris began placing orders for batches of Apple Fields’ candles. Two weeks after the 2020 presidential election was called for Biden, Harris phoned Apple Fields to ask her to scent the Vice President’s Residence.
She has since made thousands of candles for Harris, along with lotions, soaps and bubble baths that are displayed in rooms throughout the Vice President’s Residence and for Harris to take on the road. Apple Fields produces candles for First Lady Jill Biden, who prefers the scent of gardenia, and Sen. Alex Padilla (D-Calif.), whose staff called and asked her to produce 125 candles using Harris’ scent for an event he was hosting. Harris’ office gave Padilla permission to produce a similar candle but asked that he use a different scent. Padilla settled for one of the brand’s signature scents.
When the motorcade arrives in Brentwood next time Harris is in town, she and Emhoff will probably have some homeowner issue to deal with: no running hot water, no heat or a broken stove, all of which happened on recent trips home. Once she’s dealt with that, she’ll relax — maybe pour a glass of wine, or draw a bath — and begin planning her next Sunday dinner.
Politics
8 Weeks of Failed D.H.S. Shutdown Negotiations in 1 Chart
Senate
Democrats
Senate
DAY
White House
House
Senate
White House
House
1
1
4
11
32
39
42
48
47
57
20
The White House proposed narrow restrictions on ICE that Senate Democrats said were not enough.
House Republicans, backed by Trump, rejected it. Then Congress began a two-week recess.
Senate Democrats blocked another vote on the bill without new ICE restrictions. Then they proposed funding D.H.S. minus ICE, Customs and Border Protection and the Office of the Secretary, which Republicans rejected.
The House passed a separate bill to fund D.H.S. without ICE restrictions. Without Democratic support in the Senate, the bill could not progress.
Senate Democrats sent the White House a proposal to fund D.H.S., with new restrictions on ICE.
The White House
rejected it.
Senate Republicans put up for a vote a bill to fund D.H.S. without new restrictions on ICE. Democrats blocked it.
Senate Republicans and Democrats agreed to fund D.H.S., minus parts of ICE and C.B.P., through Sept. 30.
Senate Republicans proposed funding D.H.S., minus parts of ICE, through Sept. 30. Democrats rejected this.
On Day 47, Trump changed his mind and agreed to the deal to fund the D.H.S., minus parts of ICE and C.B.P. Republican leadership
in both houses, with support from Democrats, announced the deal.
On Day 48, after the Senate passed the bill, hard-right House Republicans revolted and the bill was not put up for a vote.
The stalemate continues.
DAY
DAY
Senate
DAY
White House
House
1
1
4
11
32
39
42
48
47
57
20
The White House proposed narrow restrictions on ICE that Senate Democrats said were not enough.
House Republicans, backed by Trump, rejected it. Then Congress began a two-week recess.
Senate Democrats blocked another vote on the bill without new ICE restrictions. Then they proposed funding D.H.S. minus ICE, Customs and Border Protection and the Office of the Secretary, which Republicans rejected.
The House passed a separate bill to fund D.H.S. without ICE restrictions. Without Democratic support in the Senate, the bill could not progress.
Senate Democrats sent the White House a proposal to fund D.H.S., with new restrictions on ICE.
The White House rejected it.
Senate Republicans put up for a vote a bill to fund D.H.S. without restrictions on ICE. Democrats blocked it.
Senate Republicans and Democrats agreed to fund D.H.S., minus parts of ICE and C.B.P., through Sept. 30.
Senate Republicans proposed funding D.H.S., minus parts of ICE, through Sept. 30. Democrats rejected this.
The stalemate continues.
DAY
Senate
White House
House
DAY
On Day 47, Trump changed his mind and agreed to the deal to fund the D.H.S., minus parts of ICE and C.B.P. Republican leadership in both houses, with support from Democrats, announced the deal.
On Day 48, after the Senate passed the bill, hard-right House Republicans revolted and the bill was not put up for a vote.
Politics
Trump adversary running for Senate borrows his filibuster playbook
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One of President Donald Trump’s top Democratic foes running for the Senate is taking a page from his and conservatives’ playbook in their pitch to reform the filibuster.
Democratic Maine Gov. Janet Mills, who is running to unseat longtime Sen. Susan Collins, R-Maine, released her policy platform in recent days. Among several pitches to voters is a call to reform the filibuster.
Mills, if elected, said in the 19-page document that she would require “Senators to remain on the Senate floor and actually speak, rather than simply threatening a filibuster to delay action.”
The filibuster has become a flashpoint in the Senate, particularly for Republicans, given that its current 60-vote threshold requires legislation to be bipartisan in nature. And Mills’ position, which has been previously supported by Democrats, is one Trump and some in the GOP are pushing for to pass a massive election integrity bill.
GRAHAM EYES ‘DOWN PAYMENT’ ON TRUMP-BACKED SAVE ACT WITHOUT DEMOCRATIC SUPPORT
Democratic Maine Gov. Janet Mills, who is running to unseat longtime Sen. Susan Collins, R-Maine, released her policy platform in recent days. (Getty Images)
Her desire to change the filibuster echoes one made by Trump and conservatives, both in Congress and online, that have demanded Senate Majority Leader John Thune, R-S.D., launch a talking filibuster to pass the Safeguard American Voter Eligibility (SAVE) America Act.
“Washington is broken, and Maine people are paying the price,” Mills said in a statement introducing the platform. “Donald Trump and Washington Republicans are undermining our fundamental rights and driving up costs, all while Congress fails to solve the big problems facing Maine people. Enough is enough. Maine people deserve better than what D.C. is giving them.”
Mills and Trump have an adversarial relationship that reached a chaotic crescendo in 2025 when, during a meeting of governors at the White House, she declared, “We’ll see you in court,” over the president’s executive order to deny federal funding to states that allowed transgender athletes to participate in sports.
THUNE ACCUSES CRITICS OF ‘CREATING FALSE EXPECTATIONS’ AMID BACKLASH OVER STALLED SAVE AMERICA ACT
Maine Gov. Janet Mills and President Donald Trump have an adversarial relationship that reached a chaotic crescendo in 2025. (Nathan Howard/Getty Images)
The National Republican Senatorial Committee (NRSC), the Senate GOP’s main campaign arm, warned that Mills’ desired change to the filibuster was a dog whistle for Democrats’ plan to slow-walk Trump’s agenda.
“Janet Mills is saying the quiet part out loud: If she goes to Washington, she will use every tool at her disposal to push her radical anti-Trump agenda on Americans,” NRSC spokesperson Samantha Cantrell told Fox News Digital.
Trump has asked Republicans to go a step further and nuke the filibuster altogether — an unlikely scenario in the Senate, given the lack of support to do away with the guardrail in its current form.
MAINE SENATE CANDIDATE CITES COMBAT TRAUMA WHEN CONFRONTED ON ‘TERRIBLE’ POSTS ABOUT SEXUAL ASSAULT
Senate candidate Graham Platner of Maine, left, and two-term Gov. Janet Mills are facing off in the state’s Democratic Senate primary. (Sophie Park/Getty Images; Scott Eisen/Getty Images)
A talking filibuster, as Mills suggested, would require senators to debate a bill rather than falling back on the typical 60-vote threshold.
The Senate is currently doing a version of the talking filibuster in the GOP’s bid to shine a light on Senate Democrats’ refusal to support the SAVE America Act. But it won’t lead to the legislation passing because the GOP isn’t unified to block Democratic amendments that could drastically alter the bill.
Senate Minority Leader Chuck Schumer, D-N.Y., who handpicked Mills to run in Maine against Collins, has dubbed the legislation “Jim Crow 2.0” and rallied his caucus behind defeating the measure.
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Before Mills has a chance to square off against Collins, she’ll first have to survive a tough primary battle against insurgent candidate Graham Platner, an oyster farmer who has the backing of Schumer’s left flank.
Fox News Digital reached out for comment from Mills, Platner and Collins, but did not hear back by publication.
Politics
Call it the Bad Bunny Effect: Why Telemundo no longer is an underdog
A few years ago, some were predicting the demise of Spanish-language television.
Most of the Latino population growth over two decades has come from U.S. births, outpacing the arrival of immigrants. The thinking was that because most U.S.-born Latinos speak English and can consume a wide array of media, Spanish-language TV would recede in relevance.
But Telemundo has defied such forecasts to become one of the nation’s hottest news outlets.
The NBCUniversal-owned, Spanish-language network, a longtime underdog, has been notching viewership gains in advance of its highly anticipated coverage of this summer’s FIFA World Cup championships.
Last year, Telemundo increased its audience for its evening news, anchored by Julio Vaqueiro, by 11% over the previous year, according to Nielsen data. Its Los Angeles station, KVEA Channel 52, has surpassed entrenched giants Walt Disney Co.’s KABC and Univision’s KMEX, attracting more viewers for its local evening and late-night newscasts.
The Miami-based division has a strong social media presence. Its Telemundo Noticias (News) account boasts 16 million followers on TikTok, topping ABC News, CNN and Fox News.
Cultural and demographic shifts have helped fuel Telemundo’s rise. After more than a decade of immigration declines, border crossings surged during President Biden’s tenure — a tide that turned with President Trump’s return to the White House. Instead, Trump brought a torrent of significant news events, including immigration raids that reverberated through Latino communities.
“We are growing because we are telling the stories that are important to our audience,” Gemma Garcia, Telemundo’s executive vice president for news, said. “We are very audience-driven.”
When U.S. military forces seized Venezuela’s then-president Nicolás Maduro in January, Telemundo quickly flew its main news anchor, Vaqueiro, to report from Colombia, which borders Venezuela. The network interrupted its usual Sunday night fare for a news special that scored solid ratings.
Vaqueiro, 38, has become the fresh face of Spanish-language news after Jorge Ramos, who achieved prominence as a forceful advocate for Latino immigrants during his 40 years on the air, signed off from rival Univision in late 2024.
The younger journalist brings a softer tone to his reports. He was promoted to Telemundo’s main news anchor in 2021 after several assignments, including working at KVEA in L.A. He loves stepping out from behind the anchor desk in Miami to cover big stories.
Telemundo news anchor Julio Vaquiero
(Telemundo)
Vaqueiro traveled to frigid Minneapolis earlier this year after the deadly Immigration and Customs Enforcement shootings. He broadcast from anti-ICE protests and stopped by a church to interview a pastor and volunteers organizing a food drive for immigrants too afraid to go outside.
“We’re very focused on being out there and reporting on the ground,” Vaqueiro said in an interview. “Being close to our audience, that’s a big part of what we are doing at Noticias Telemundo.”
Another key to Telemundo’s momentum has been its commitment to the Spanish language.
Media companies a decade ago raced to engage young, bilingual Latinos by launching start-ups, including a joint venture between ABC News and Univision called Fusion that flopped.
Now Telemundo is the one with cool cred.
Call it the Bad Bunny effect: While the Puerto Rican artist’s Super Bowl halftime show in Spanish befuddled scores of viewers, millions of other fans, deeply proud of their Latino roots, were thrilled by his performance celebrating everyday workers.
“With Bad Bunny’s rise and the Super Bowl, it felt like a shift in values towards the Spanish language,” said Mark Hugo Lopez, Pew Research Center’s director of race and ethnicity research. “It has become a source of cultural pride … and it seems to be impacting the ways in which English-speaking Latinos also think about their identity.”
Bad Bunny performed the Super Bowl halftime show in Spanish in February.
(Eric Thayer / Los Angeles Times)
That increased affinity suggests that Spanish isn’t going away anytime soon.
“Our data has shown that Latinos say it’s important that Latinos in the future speak Spanish here in the United States,” Lopez said.
A slow build to a news leader
Telemundo’s rise was a slow build, coming nearly a quarter-century after NBC bought the network for nearly $2 billion.
Years of effort took root after NBCUniversal agreed in 2011 to spend big for the U.S. Spanish-language media rights to the FIFA World Cup, dethroning Univision, which had long televised the prestigious soccer event. This year, Telemundo is poised “to deliver the largest coverage in Spanish-language media history,” the network said in a statement.
It will provide live coverage for all 104 matches, including on the Telemundo and Peacock streaming apps.
Being part of NBCUniversal has brought other benefits, too, particularly as Telemundo’s main competitor, Univision, has struggled under a succession of ownership groups.
NBCUniversal integrated its English and Spanish-language news units at its television stations. In Los Angeles, KVEA’s newsroom is in the same building on the Universal lot as KNBC-TV Channel 4. The same managers run both divisions.
“All of these things have evolved,” said Millie Carrasquillo, a Hispanic media consultant and former Telemundo research senior vice president. “It’s an alignment of the audiences, an alignment of how technology is evolving — and also the way that news is being delivered.”
Telemundo’s national newscast, anchored by Vaqueiro, averages 1.2 million viewers, its largest audience in years.
But audiences, particularly younger ones, are less likely to watch TV news, so network executives have tapped the potential of TikTok, Instagram and YouTube to boost their reach.
On TikTok, Telemundo reporters broadcast live from outside the U.S. Supreme Court last week as justices heard oral arguments on Trump’s push to end birthright citizenship for babies born to parents who are in the country unlawfully. Telemundo featured live coverage of the traditional Easter egg roll at “La Casa Blanca” (the White House) and frequent reports about NASA’s Artemis II mission, which scored millions of views.
“Radio and television hasn’t gone away,” said Mari Castañeda, University of Massachusetts Amherst’s Commonwealth Honors College dean. “But Telemundo has recognized that [cellphones] are where most of their audience is located and they leaned into that.”
Social media posts are easy to share, serving as a viral expansion of the network’s audience.
“Telemundo has emerged as a leader because it has modernized,” added Castañeda, a native of La Puente in Los Angeles County.
The U.S. Latino population nearly doubled between 2000 and 2024, rising from 35 million to 68 million, according to the Pew Research Center. Since the Great Recession, the growth has largely come from U.S. births, and the median age of U.S.-born Latinos is about 21.
The trend line bent during the Biden years as U.S. births roughly equaled the arrival of immigrants, Lopez said.
“Immigrants are still a very large part of the Latino story,” he said.
Noticias Telemundo anchor Julio Vaqueiro talks to a child living in a makeshift migrant camp along the Rio Grande near the Ciudad Juarez-El Paso border on Feb. 28, 2024.
(Telemundo)
‘This is a country we really love’
Telemundo’s brightest star — Vaqueiro — was born in San Juan del Río, north of Mexico City and came to the U.S. when he was 26 with his wife, who was also born in Mexico.
“We have three American kids,” Vaqueiro said. “All we know as a family is the U.S. This is a country that we really love and we’re grateful to it.”
In many ways, Vaqueiro’s journey is the story of U.S. Latinos.
“He’s Mexican but he’s also a U.S. Latino and he understands the context and issues that communities are feeling,” said Castañeda. “There’s a sense of authenticity and care that comes through.”
Vaqueiro wrote a book, “Río Bravo. México, Estados Unidos y el regreso de Trump, (Rio Grande: Mexico, the United States, and the Return of Trump),” to explore the political mood during a period of tumult and often tense relations between the countries.
Telemundo strives to stay out of the political fray, Garcia said.
“We don’t think about politics,” Garcia said. “We cover what is happening within our community, and now more than ever, we are on top of our community’s stories.”
Vaqueiro added: “We have to be very careful reporting the facts and verifying every information that comes to us.”
Political divisions course through Latino communities, including in South Florida where Telemundo is headquartered.
“We’ve always known that Latinos are not a monolith,” Vaqueiro said. “This is a complex community that is constantly growing. It’s diverse: geographically, culturally and generationally.”
Interest in news has swelled since Trump began his second term. Ratings are also up for ABC’s “World News Tonight with David Muir,” which is drawing 8.4 million viewers per telecast this season, outpacing NBC, Fox News and CBS.
In national news, Univision still tops Telemundo. In local news, Telemundo’s KVEA has continued to build on its lead this year, although KMEX remains competitive and Disney’s KABC remains dominant among English-language stations.
“I just hope that we meet the moment,” Vaquerio said. “This is a critical moment for Latinos who are navigating very difficult times under a lot of pressure.”
He has another goal, too.
“I want to lift Latino voices who are moving forward — opening new businesses and graduating from college,” Vaqueiro said. “I want to talk about the positive side of this community that brings huge contributions to the United States.”
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