Vermont

Visitors spent over $1B in Chittenden County in record VT tourism year

Published

3 months ago

December 16, 2025

Visitors spent over B in Chittenden County in record VT tourism year

Beth McDermott
| Reporter assisted by AI

Vermont’s tourism industry set new records in 2024, with 16 million visitors spending $4.2 billion, according to a community announcement.

The increase in both visitation and spending marks a modest rise from 2023, according to a study by Tourism Economics.

Visitor spending accounted for 9% of Vermont’s gross domestic product, significantly higher than the 2023 national state average of 3%. The tourism sector directly supports 31,780 jobs, or 10% of the state’s workforce, compared to the national average of 4.6%.

Direct spending by visitors in 2024 included $1.5 billion for lodging, $876 million for food and beverages, $680 million in retail, $678 million for transportation and $462 million for recreation and entertainment. The spending generated $293.5 million in state and local taxes, equivalent to $1,089 per Vermont household.

“As we think about economic impact, it is important to recognize that visitors to Vermont are essentially temporary taxpayers, bringing in outside money that helps to make Vermont more affordable for all of us,” said Department of Tourism and Marketing Commissioner Heather Pelham. “Every guest who buys a meal, stays the night, or heads to the mountain is supporting our businesses, sustaining jobs for Vermonters and funding the essential services that keep our communities strong.”

When considering the broader economic impact, including supply chain purchases and employee spending, the ripple effects of visitor spending amounted to $7 billion in economic activity in 2024.

The report also provided county-specific data, showing increased spending in every county. Chittenden County accounted for the highest share of visitor spending at 24.5%, at well over $1 billion. Lamoille, Rutland and Windsor counties each represented more than 10% of statewide visitor spending.

In Caledonia County, direct spending from visitors reached $109 million, a 7.7% increase from 2023.

“During the 2024 total solar eclipse, the positive impact of tourism on a rural community like St. Johnsbury was clear,” said Gillian Sewake, director of Discover St. Johnsbury. “An estimated 23,000 people came to our town alone. It was wonderful to feel that vibrancy in our downtown, with visitors filling sidewalks, enjoying the attractions that we know and love, and helping businesses break revenue records.”

In Bennington County, tourism generated almost $300 million in direct spending in 2024.

“Tourism is one of our region’s most powerful economic drivers, supporting nearly 13% of our workforce,” said John Burnham, executive director of the Manchester Business Association. “But its value reaches far beyond jobs. Visitor spending strengthens our economy, sustains small businesses, and helps fund the local services and amenities we all rely on, from restaurants and trails to cultural attractions and community events. Tourism also inspires us to preserve our historic character and adds a vibrancy that enriches everyday life. Simply put, the visitor economy helps keep our region the welcoming, thriving place we’re proud to call home.”

The 2024 economic impact report comes at a time when resident support of tourism is strong. In the University of Vermont Center for Rural Studies 2025 Vermonter Poll, 85% of residents agreed with the statement “Tourism is important to my local economy,” and 78% agreed with the statement “Increased tourism would have a beneficial impact on my local community.”

To read “Economic Impact of Visitors in Vermont 2024,” learn more about the report’s methodology, and the additional indirect and induced effects of visitor spending, visit the Vermont Department of Tourism and Marketing Tourism Research webpage, accd.vermont.gov/tourism/research.

This story was created by reporter Beth McDermott, bmcdermott1@usatodayco.com, with the assistance of Artificial Intelligence (AI). Journalists were involved in every step of the information gathering, review, editing and publishing process. Learn more at cm.usatoday.com/ethical-conduct.

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Vermont

Vermont Sports Hall of Fame adds two members to 2026 induction class

Published

10 hours ago

March 26, 2026

Press Room

Vermont Sports Hall of Fame adds two members to 2026 induction class

An international ambassador for tennis from South Burlington and a three-sport captain at Burlington High School and the University of Vermont more than 100 years ago are the final members for the 2026 Vermont Sports Hall of Fame banquet, the organization announced in a news release on Thursday, March 26.

Jake Agna, the former legendary tennis coach at South Burlington High School, is the 2026 David Hakins inductee, which honors an individual or a group or organization for exceptional promotion of sports, athletics and recreation in the state. Fenwick Watkins, a pioneer and exceptional athlete and coach who helped break color barriers in sports in the early 1900s, has been named the hall’s historic inductee.

Agna and Watkins join 10 other members previously announced this year who will officially be enshrined during a celebration banquet at the Delta Marriott Burlington Hotel on 1117 Williston Road in South Burlington on Saturday, April 25.

The dinner begins with a reception at 5:30 p.m. followed by the induction ceremony. To purchase tickets to the 2026 event, visit the VSHOF website at vermontsportshall.com. The cost is $95 per plate with part of the proceeds going to Prevent Child Abuse Vermont, the longtime designated charity for VSHOF.

Over 38 years coaching girls tennis at South Burlington, Agana compiled a 489-95 record with eight perfect seasons, 16 Division I titles and 13 runner-up trophies before stepping down prior to the 2023 season.

Agna is also founded Kids on the Ball in 2000, which is designed to teach children life lessons such as relationships and respect by learning the game of tennis. He has led 31 trips to Cuba to help expand the sport. His tennis programs reach out to over 200 kids each day in school and after school programs.

Agna’s work to help resurface 10 courts and renovation of the National Tennis Center in Cuba in 2017 was recognized by the Tennis Channel.

Watkins was a three-sport star in football, basketball, baseball at Burlington before graduating in 1905. At UVM, he is believed to be the first Black captain of a non-historical Black college or university sport and was captain for all three sports at both BHS and UVM, according to VSHOF.

After UVM, Watkins went on to become a high school and college head coach in North Dakota at Concordia College (football) and what is now known as North Dakota State (baseball and football). He died in 1943.

The previous winners for the Hakins award are: Barry Stone (2024); Thomas Dunkley (2023); Ted Ryan (2022); Cochran’s Ski Area, Mickey & Ginny Cochran (2020); Mal Boright (2019); Helmut Lenes (2017); Ernie Farrar (2015); Tom Curley (2014) and Ray Pecor (2013).

The previous historic winners include: Leo Papineau, St. Michael’s College, athlete, coach and official (2025); Clarence Demar, South Hero, distance running, (2017); Fred Harris, Brattleboro, outdoors/ski jumping, (2015); James Taylor, Windsor, outdoors, (2014); and Charles Adams, Newport, National Hockey League, (2013).

Contact Alex Abrami at aabrami@freepressmedia.com. Follow him on X, formerly known as Twitter: @aabrami5.

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Vermont

See the Brattleboro student who won the Poetry Out Loud state finals

Published

22 hours ago

March 26, 2026

Press Room

See the Brattleboro student who won the Poetry Out Loud state finals

Beth McDermott
| Reporter assisted by AI

Eason DeMarsico-Thorne, a student at Brattleboro Union High School, won the 2026 Poetry Out Loud State Finals, held the Flynn on March 5, according to a community announcement.

DeMarsico-Thorne will represent Vermont at the national competition at the end of April in the nation’s capital. Gretchen Wertlieb of South Burlington High School was the runner-up, and Aiva Reed of Windsor High School placed third.

The state finals featured 10 students who recited poems over three rounds. The top three, with the highest cumulative scores after the first two rounds, advanced to the final round.

DeMarsico-Thorne recited “Fruit of the Flower” by Countee Cullen, “I Shall Return” by Claude Mckay and “A Southern Road” by Helene Johnson.

Wertlieb recited “To a Young Dancing Girl” by Elsa Gidlow, “Thoughts in Jail” by Katharine Rolston Fisher and “I shall forget you presently, my dear” (Sonnet IV), by Edna St. Vincent Millay.

Reed recited “Why We Oppose Women Travelling in Railway Trains” by Alice Duer Miller, “Militants to Certain Other Women” by Katharine Rolston Fisher and “If I Had Known” by Alice Moore Dunbar-Nelson.

The other finalists were Phoebe Gresham from Mount Mansfield Union High School, Ranee Hall from Thetford Academy, Marcus Burns from St. Johnsbury Academy, Taylor Daleb from Peoples Academy, Moya Thayer from Burlington High School, Theo Novak from Champlain Valley Union High School and Patrick Tester from Lyndon Institute.

Eighteen schools across Vermont registered to bring the national Poetry Out Loud program to their classrooms for the 2025-26 school year, reaching 2,000 students with about 60 teachers participating, according to the announcement. Fifteen students were selected by their teachers as school champions and participated in the statewide semifinals, held on Feb. 12 at the Barre Opera House.

DeMarsico-Thorne received $200 and advances to the national finals, where $50,000 in awards and school stipends are distributed. The state champion’s school receives $500 for the purchase of poetry materials. Wertlieb received $100, with $200 for her school.

Poetry Out Loud is supported by the National Endowment for the Arts and the Vermont Arts Council. Since the program began in 2005, more than 4 million students across the country have participated. The Poetry Foundation provides and administers the monetary prizes.

For more information about Vermont Poetry Out Loud, visit flynnvt.org/Education/poetry-out-loud.

This story was created with the assistance of Artificial Intelligence (AI). Journalists were involved in every step of the information gathering, review, editing and publishing process. Learn more at cm.usatoday.com/ethical-conduct.

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