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The Most Popular Ice Cream Brands in Vermont

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The Most Popular Ice Cream Brands in Vermont


With summer just around the corner, temperatures are rising and more Americans are beginning to think about how they’ll beat the heat. And there are few ways to cool off more enjoyable than that classic sweet, frosty treat: ice cream.

Ice cream is ubiquitous in the U.S., enjoyed by nearly 90% of Americans, according to the Simmons National Consumer Survey. Ice cream makers in the U.S. produce more than 1.38 billion gallons of ice cream annually—enough for the typical American to eat roughly 20 pounds per year. And the bulk of all this ice cream production and consumption takes place in the warmest months of the year.

America’s Seasonal Taste for Ice Cream

Interest in ice cream in the U.S. is highly seasonal, usually peaking in July

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Source: Trace One analysis of Google Trends data

According to Google Trends data, search interest for ice cream—ice cream-related searches as a proportion of total searches—is highly seasonal, with major spikes taking place during warmer months and usually hitting a peak in July. But year-round search interest has also increased in recent years, despite the U.S. ice cream market growing roughly at the same pace as the overall economy. One reason for this growth in search volume may be that consumers today have more options than ever to enjoy as a greater variety of products enter the market. Whether it’s premium ingredients, non-dairy options, organic and sustainable dairy, or just new novelties, ice cream lovers have far more options to explore today than in years past.

Top Ice Cream-Related Searches

Americans seek out both local and national brands

Source: Trace One analysis of Google Trends data

Consumers find ways to enjoy ice cream both at home and out at their favored local ice cream shops, parlors, and creameries. In fact, many leading national ice cream brands are decades old—or older—and got their start as small, local operations. Brands like Tillamook in Oregon, Ben & Jerry’s in Vermont, and Blue Bell in Texas are all still closely associated with the locations where they originated, even as their distribution has expanded nationwide. However, because most of these national producers do not have a large number of their own stores, the market for ice cream leaves plenty of room for local shops to help consumers get their fix.

The Most Popular Ice Cream Brands in Vermont

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Top National Ice Cream Brands by State

Blue Bell is the most searched national ice cream brand in 22 states

Source: Trace One analysis of Google Trends data

Across the U.S., one ice cream brand stands out for its national appeal: Blue Bell. Although the Texas-based company did not expand beyond its home state until the 1980s, Blue Bell has become one of the top brands in the U.S. in the decades since. Out of the most popular national brands, Blue Bell is the most-searched in 22 states, mostly in the South and Midwest. This is more than the next two most-searched brands, Baskin-Robbins (9) and Tillamook (8), combined.

While Baskin-Robbins finds popularity in select areas of the West and Midwest, Tillamook’s appeal is concentrated in the Pacific Northwest, near its Oregon headquarters. Ben & Jerry’s, headquartered in Burlington, VT, holds the honor of the most searched national ice cream brand across all six New England states. Similarly, Breyers, based in New Jersey, leads in popularity in its home state and New York, while Turkey Hill, located in Pennsylvania, is the top national brand in both Pennsylvania and Delaware.

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When considering local and regional brands, 38 states demonstrate a preference for brands that are most popular in just one state. For example, Van Leeuwen—which began as an ice cream truck in New York City—is the most popular brand in the state of New York only, just as H-E-B—headquartered in San Antonio—is the most popular brand in Texas and no other state.

However, there are four regional brands that earn the most popular distinction across multiple states. Bruster’s and Andy’s Frozen Custard are popular in several southern states, Graeter’s leads the Ohio Valley region, and Braum’s is most popular in both Arkansas and Oklahoma.

This analysis was conducted by Trace One—a company specializing in software for CPG retailers and manufacturers—using data from Google Trends. Researchers analyzed Google Trends data for the 12-month period ending in April of 2024. The top national brand in each state represents that which accounted for the largest share of total Google searches relative to the other national brands. The top regional brand in each state represents the most searched-for regional or local brand over the same time period.

Here is a summary of the data for Vermont:

  • Most popular national brand: Ben & Jerry’s
  • Most popular regional brand: Island Homemade Ice Cream

For more information, a detailed methodology, and complete results, see The Most Popular Ice Cream Brand in Every State on Trace One.

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Vermont awards $28 million for affordable housing

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Vermont awards  million for affordable housing


The Vermont Housing Finance Agency Board of Commissioners has awarded tax credits that will generate $28 million for developing 241 apartments, according to a community announcement.

The homes will serve low-income renters in seven communities across the state, according to the announcement.

Awards of federal Low Income Housing Tax Credits and state rental tax credits come as development costs and the demand for more affordable housing rise, according to the announcement. Since 2020, the cost to develop an affordable apartment and the number of Vermonters experiencing homelessness have both doubled, according to the announcement.

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Competition for tax credits among developers is strong and the criteria for awards is rigorous, according to the announcement.

Three projects will receive $26 million for development costs.

  • Highgate Village Housing in Highgate will create 30 apartments. Construction will begin in June 2027 with move-in starting in August 2028. The developer is Cathedral Square Corporation.
  • Champlain Housing Trust and Evernorth are developing the Park Street Apartments in Winooski, which will have 24 units. The site is considered a brownfield and will be cleaned to state standards prior to construction. Occupancy is estimated for 2028.
  • Twin Pines Housing Trust and Evernorth are developing the Sykes Mountain Apartments in White River Junction, which will have 48 units. Move-in is expected in December 2027.

Four additional development projects will receive an estimated $1.9 million from a state rental tax credit program for development costs.

  • Cornerstone Housing Partners and Evernorth are working on the Arlington Village Center, which will have 30 apartments. The project involves the preservation and rehabilitation of 29 existing apartments and the construction of one new apartment across 11 buildings.
  • RuralEdge and Evernorth are rehabilitating the Caledonia Renaissance Apartments in St. Johnsbury, which will have 18 units. The project will preserve 18 affordable apartments across five buildings.
  • Cathedral Square Corporation and Evernorth are working on the Round Barn project in Grand Isle, which will have 24 units. The project involves the rehabilitation and construction of 24 apartments for aging people in two buildings.
  • Jonathan Rose, Ride Your Bike and Champlain Housing Trust are developing the Ride Your Bike Building in Burlington, which will have 67 units. The project is part of a larger 240-plus housing development and is the first phase of a master plan for a currently underutilized parking lot.

This story was created with the assistance of Artificial Intelligence (AI). Journalists were involved in every step of the information gathering, review, editing and publishing process. Learn more at cm.usatoday.com/ethical-conduct.



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Vermont barn-building ‘legend’ still visits every job site at 83

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Vermont barn-building ‘legend’ still visits every job site at 83


ORWELL, Vt. (WCAX) – Bud Carpenter is about to take a trip down memory lane.

“Heading to Poultney,” Carpenter said.

The ride there is dotted with silos, with many of the barns he built. “This is one of our buildings here; there’s one over there,” Carpenter points out. And then there’s a building in Orwell.

“That post office over… we built that in the early 70s,” Carpenter said.

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Reporter Joe Carroll: Have you figured out how many buildings you’ve built through the years?

Bud Carpenter: You know, I thought about that a lot; I really haven’t.

Bud Carpenter Incorporated, or BCI, started on a “wing and a prayer.” “I just started working, I’d do anything, I’d wash windows, I would paint. I’d even cut meat in the store,” he said. “My first year in business in 1965, I grossed $3,600… Somehow, we made it all work; I don’t know how.

With hard work came jobs and some mistakes. “I’ve done a lot of foolish things,” Carpenter said. “Like get into the used car business.”

Reporter Joe Carroll: How did you have the time to do all of this?

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Bud Carpenter: I ask myself a hundred times.

There are massive cow barns to small horse barns, like one in Poultney. “We just did this one last year,” Carpenter said.

With a bum knee and a pacemaker, the 83-year-old no longer works on site.

“He’s a barn building legend!” said Todd Boutwell, Carpenter’s son-in-law, who took over running the day-to-day operations last year. “He’s still there, every day.”

“I like to come out to all of them, I’m on all of them, one time or another, yeah,” Carpenter said.

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Back on the road, the conversation turns personal. “I think the hardest part is when I went through a divorce. I had problems with my wife, and we divorced, that’s probably the hardest thing I did,” Carpenter said. “And that’s having to go back on my word… When you get married, you take your vows.”

He has since remarried. Beth and Bud have been together for decades.

And then there was the heavy drinking. “I worked hard, and I drank hard,” Carpenter said. “But I never missed a day of work in my life.”

The drinking has been cut significantly. His recollections of what he’s done are numerous. “You get a little choked up at times on it, everywhere you go, you see things you’ve done: It makes you proud,” he said.

A journey that continues.

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New UVA Coach Cassese Makes Splash, Hires Feifs as Top Assistant

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New UVA Coach Cassese Makes Splash, Hires Feifs as Top Assistant


Kevin Cassese has made his first big move as the head coach at Virginia, hiring Vermont head coach Chris Feifs as his defensive coordinator and top assistant. Inside Lacrosse first reported the news Wednesday, after which Vermont issued a formal announcement.

Feifs has previous experience in the ACC, having served as North Carolina’s defensive coordinator under Joe Breschi when the Tar Heels won the national championship in 2016. He left after that season to become the head coach at Vermont, where in 10 seasons he led the Catamounts to a 78-59 record and America East championships in 2021 and 2022.

“Chris poured his heart and soul into the program,” athletic director Jeff Schulman said.

Feifs was named the America East Coach of the Year in 2023 after leading Vermont to a regular season conference title.

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“I will look back at the past 10 years as the single greatest growth period of my life,” he said.

Now he’ll play a key role in remodeling Virginia’s defense in his likeness. The Cavaliers ranked 39th in Division I last season allowing 11.12 goals per game. They do boast one of the best close defensemen in the country in John Schroter, who will be a redshirt senior next season. The goalie position is uncertain after Virginia turned to Air Force transfer Jake Marek as the starter this year and Kyle Morris entered the transfer portal.

Virginia has moved swiftly since making the surprise decision to part ways with Lars Tiffany on May 18 and issuing a terse press release announcing the departure of a head coach who led the Cavaliers to national championships in 2019 and 2021 and the ACC championship this year. Eight days later, they elevated Cassese — an offensive coordinator with extensive previous head coaching experience at Lehigh — to head coach.

Eight days after that, Cassese has his top lieutenant.



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