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A New Ad Campaign Aims to Heal Fraying U.S.-Canada Relations

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A New Ad Campaign Aims to Heal Fraying U.S.-Canada Relations


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  • Courtesy of Tourism Eastern Townships

Feeling skittish about visiting Vermont’s provincial neighbor to the north because of President Donald Trump’s remarks about annexing Canada as a 51st state? Have you found yourself instinctively apologizing to anyone sporting a red-and-white maple leaf or wearing a Canadiens hockey jersey? Are you ordering more poutine in restaurants as a silent act of international solidarity?

If any of the above apply, the tourism board for Québec’s Eastern Townships has a message for you: “Come hug it out in the Eastern Townships.”

“At a time when global travel feels uncertain and international relations seem complicated, a corner of Canada is reaching out with a simple and heartfelt message: We miss you,” reads a new marketing campaign that launched on Memorial Day, which is considered the official start of the U.S. summer travel season.

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The Canadian ad campaign kicked off with a 30-second video that is now airing in New York and New England on Facebook, YouTube and some broadcast television channels. Created by the Montréal agency La Bande and produced by Tourisme Cantons-de-l’Est (aka Tourism Eastern Townships), the ad features a somewhat hesitant American tourist being welcomed to Québec not just in English but with open arms — literally.
“Our American guests are more than tourists, they’re part of our story,” Isabelle Charlebois, general director of Tourism Eastern Townships, explained in a press release. “This ad campaign is our way of saying: we appreciate you and we can’t wait to welcome you again.”

Given the rising political tension between Washington, D.C., and Ottawa, the reciprocal trade tariffs, and growing nationalism, travelers in both countries have been rethinking their international vacation plans, inflicting pain on both sides of the border. As Seven Days reported last week, only 98,000 visitors crossed into Vermont from Canada last month by car, down from 147,000 in April 2024 and just slightly more than the 84,000 who came in April 2022, when COVID-19 travel restrictions were lifted.

Summer’s Back, but Canadian Tourists Are Not

Summer’s Back, but Canadian Tourists Are Not

By Derek Brouwer

Tourism

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At stake are tens of millions of tourism dollars — and loonies. In March, the number of trips into Canada by U.S. residents declined by 6.6 percent, including an 8.7 percent drop in automobile travel compared with the same month last year, according to Statistics Canada. That decline has been acutely felt in the Eastern Townships. a collection of small, tourism-dependent villages, towns and cities in southeastern Québec.

It need not be like this. Many Vermonters feel a special affinity for our Québécois neighbors. We ski many of the same mountains, eat too much of the same cheese and accept nothing less than real maple syrup.

So, if you’ve been asking yourself, Are Americans even welcome in Canada right now?, you have an answer. To our friends in the Eastern Townships: Merci pour l’invitation. À bientôt!

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Commentary | Molly Gray: Standing with Afghan allies in Vermont and beyond

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Commentary | Molly Gray: Standing with Afghan allies in Vermont and beyond


I was a senior in high school when 9/11 happened. I will never forget where I was or how the day unfolded. I wasn’t yet 18, but my entire adult life would be shaped by that event. Soon after, the U.S. invaded Afghanistan, and then Iraq. U.S. involvement in Afghanistan would last 21 years, and at one point Vermont would have the highest per-capita population of servicemembers serving in Afghanistan and Iraq in the nation.

Over the last three years as the Executive Director of the Vermont Afghan Alliance, I’ve met countless veterans, former aid workers, lawyers, contractors, and others who worked in Afghanistan. U.S. efforts focused on everything from counterterrorism and the rule of law to education and agriculture.

During the chaotic withdrawal from Afghanistan in August 2021, the U.S. evacuated an estimated 125,000 Afghan allies. That was only a fraction of those who had worked with the U.S. government over two decades. An estimated 145,000 Afghans eligible for Special Immigrant Visas (SIVs) were left behind, along with countless wives and children. Many men evacuated in 2021 were told to leave their families behind with the promise of reunification within a year, yet separation continues.

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The Vermont Afghan Alliance began in 2022 as a scrappy, GoFundMe-funded, volunteer-led effort to help newly arriving Afghans learn to drive and obtain a license. In Vermont, we all know that without a car, employment options shrink quickly. Today, Afghan allies live in more than a dozen towns—from St. Albans to Bennington and Rutland to Hartford—well beyond traditional resettlement hubs like Burlington.

In 2023, I joined the Alliance as an “interim” executive director to help grow and professionalize the organization. While I never worked in Afghanistan, I spent much of my twenties with the International Committee of the Red Cross, promoting U.S. compliance with the Geneva Conventions in Afghanistan, Iraq, and at Guantánamo. My brother served in Iraq, and like so many of my generation, my adult life has been shaped by the so-called “Global War on Terror.”

I felt a deep responsibility to a community that had risked so much in support of U.S. missions abroad. I also felt a strong sense of Vermont’s hospitality—that if you welcome someone into your home, at a minimum you provide food, shelter, and safety. Finally, as someone long concerned about our demographics, the truth is simple: we are not going to birth our way out of our workforce crisis. The solution lies in welcoming people—and their talents—from across the country and the world.

Since 2023, the Alliance, together with community partners, has welcomed and served an estimated 650 Afghan allies statewide with employment, driving lessons, housing assistance, immigration legal services, civic education, health programming, and more. We’ve partnered with dozens of employers across northern Vermont eager to hire Afghan allies and willing to make small workplace adjustments. Through our driving program alone, more than 60 individuals have passed the Vermont road test. From manufacturing to healthcare, education to commercial truck driving, Afghan allies are filling high-demand jobs, strengthening our rural economy, and enriching our communities.

A recent USCRI policy report found that Afghan allies nationwide have contributed an estimated $1.79 billion in local, state, and federal taxes, including contributions to Medicare and Social Security. Contrary to harmful rhetoric, Afghan allies are not a “drain” on the system—their contributions far outweigh the short-term support provided during resettlement.

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A damaging narrative suggesting Afghan allies are “unvetted” or pose a security risk to this country is circulating from Washington. In reality, those fleeing the Taliban are among the most thoroughly vetted individuals in this country—they were screened during employment with the U.S. government, during immigration processing, and again with every status adjustment.

Afghan allies are our neighbors, friends, and colleagues. At the Alliance, the majority of staff and board members are Afghan allies themselves—thoughtful, courageous, emerging leaders raised in an Afghanistan backed by the U.S. They understand, as deeply as we do, the hope and possibility that come with a free and democratic society. I’ve been inspired daily by what these young leaders have achieved for Vermont and the talents they’ve already contributed to our state.

I’ll soon step back from the Alliance to make space for new leadership and a new chapter for the organization. What began as an interim role became far more meaningful than I ever expected. As for what’s next, I hope to bring what I’ve learned back into state government, where I can have a broader impact as we continue to address our demographic crisis and the policies coming from Washington.

To the state and local leaders, community partners, and volunteers I’ve had the opportunity to work alongside over the last few years—thank you. I’m inspired and amazed by what we can accomplish when we pool our resources and talents around a common purpose. I’m excited for the Alliance’s next chapter and for all we can continue to achieve for our newest neighbors and Vermont.

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Vt. man with lengthy criminal history sentenced for domestic assault

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Vt. man with lengthy criminal history sentenced for domestic assault


BENNINGTON, Vt. (WCAX) – A Bennington man with a lengthy criminal history was sentenced on Monday on aggravated domestic assault charges.

Max Misch, the once self-described white nationalist who has made headlines before for hate crime and gun charges, will spend six months in jail with credit for time served and two years on probation for domestic assault.

He pleaded guilty to the charge last month after authorities said he admitted to hitting a woman he knew.

His conditions of probation include avoiding contact with his victim and not possessing any deadly weapons.

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Vermont high school sports scores, results, stats for Monday, Dec. 22

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Vermont high school sports scores, results, stats for Monday, Dec. 22


The 2025-2026 Vermont high school winter season has begun. See below for scores, schedules and game details (statistical leaders, game notes) from basketball, hockey, gymnastics, wrestling, Nordic/Alpine skiing and other winter sports.

TO REPORT SCORES

Coaches or team representatives are asked to report results ASAP after games by emailing sports@burlingtonfreepress.com. Please submit with a name/contact number.

Contact Alex Abrami at aabrami@freepressmedia.com. Follow him on X, formerly known as Twitter: @aabrami5.

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Contact Judith Altneu at JAltneu@usatodayco.com. Follow her on X, formerly known as Twitter: @Judith_Altneu.

SUNDAY’S H.S. GAME

Girls hockey

Saranac-Lake Placid 5, Burlington/Colchester 1

S/LP: Emma Clark 2G. Kayla Harvey 1G. Emii Colby 1G, 1A. Addison Colby 1G. Stephanie Killbourne-Hill 2A. Lyndsee Reardon 1A. Harper Strack 1A. Allison LaHart 34 saves.

B/C: Austen Fisher 1G. Taylor Davidson 1A. Logan Jewett 30 saves.

MONDAY’S H.S. GAMES

Girls basketball 

Games at 7 p.m. unless noted

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Lyndon at Lake Region, 6 p.m.

BFA-St. Albans at North Country, 6:30 p.m. 

Mount Abraham at Fair Haven

Thetford at Hazen

Burlington at Milton

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Spaulding at Harwood

Lamoille at U-32

Montpelier at Peoples

Randolph at Oxbow

Boys basketball

Games at 7 p.m. unless noted

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U-32 at Mount Mansfield

Middlebury at South Burlington

Girls hockey

Middlebury at Burlington/Colchester, 4:20 p.m.

Essex at Rice, 5:25 p.m. 

Boys hockey

Burlington at Champlain Valley, 5:15 p.m.

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Missisquoi at Essex, 5:30 p.m.

Colchester at Rice, 7:30 p.m.

Middlebury at South Burlington, 7:40 p.m.

Spaulding at St. Johnsbury, 6 p.m.

Stowe at Harwood, 5 p.m.

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TUESDAY’S H.S. GAMES

Girls basketball 

Games at 7 p.m. unless noted

Harwood at Lake Region

Enosburg at Middlebury

Missisquoi at BFA-Fairfax

Vergennes at Williamstown

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Richford at Stowe

Essex at Colchester

Winooski at Twinfield/Cabot

Danville at Sharon, 8 p.m. 

Mount Mansfield tournament

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Rutland vs. South Burlington, 5:30 p.m.

Mount Anthony vs. Mount Mansfield, 7:30 p.m. 

Boys basketball

Games at 7 p.m. unless noted

Burr and Burton at Rice

Spaulding at Hartford

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Woodstock at Randolph

Mount Abraham at Harwood

Enosburg at Hazen

Stowe at Milton

Rutland at Burlington

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Colchester at Montpelier

Lyndon at Lake Region

Essex at Lamoille

Twinfield at Danville

Missisquoi at BFA-St. Albans, 7:30 p.m.

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(Subject to change)





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