Rhode Island
GoLocalProv | Business | Long-Time RI Advertising Agency PriMedia Is Closing
Friday, February 10, 2023
Ginsu knife marketing campaign was a advertising success PHOTO: PriMedia
Rhode Island promoting company PriMedia, which labored with everybody from Tasca to AAA to Honey Dew, introduced it’s closing.
The agency was led for many years by Ed Valenti and Jim Cooney.
The company’s legacy is that they had been the group that launched the well-known Ginsu knives on tv with direct response adverts.
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The agency wrote a e book about its Ginsu case historical past:
“BUT WAIT, THERE´S MORE!”
What’s extra, their distinctive model of product presentation and demonstration and “insider’s data” of media shopping for strategies and techniques not solely made them very profitable, it made them worthwhile past their wildest desires and recognized all through the world. In truth, a lot of their colourful, “catch phrases” (“However wait, there’s extra,” “Isn’t that tremendous,” “Now how a lot would you pay?” Don’t reply!”, “Act now and also you’ll additionally obtain…”, “It’ll slice onions so quick that there isn’t time to cry,” and many others.) are nonetheless remembered, used, and parodied as we speak.
In a letter to distributors, PriMedia introduced the agency’s closure.
Pricey PriMedia Vendor:
We’re writing to tell you that PriMedia Inc. is closing. If in case you have any February billing by Sunday, February fifth, Please submit by shut of enterprise Right now, Friday, February tenth.
The company specialised in media shopping for regionally and nationally.
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