Highly effective messages and edgy themes on Mercer County buses and billboards take purpose on the alarming rise of U.S. antisemitism. The area’s Jewish Federation groups with JewBelong to impress dialogue and broaden public consciousness of antisemitic challenges.
PRINCETON, N.J., Could 2, 2022 /PRNewswire-PRWeb/ — Antisemitism which has been spiking throughout the USA reached new heights in 2021 in keeping with an April 26 report [1] from the Anti-Defamation League, and New Jersey’s Mercer County has been rated within the prime 5 state counties for many documented antisemitic incidents [2] in 2020. Tackling this difficulty, the nonprofit Jewish Federation of Princeton Mercer Bucks has introduced its management of an intensive effort to fight antisemitism domestically and assist create a safer setting for Jewish people dwelling within the higher Mercer, New Jersey area.
The Jewish Federation, in partnership with JewBelong, is bringing their bright-pink consciousness marketing campaign utilizing pithy, thought-provoking messaging to the central New Jersey county. JewBelong, a nonprofit group recognized for antisemitism consciousness, has launched main visibility campaigns in U.S. cities from New York, Philadelphia, and Boston to Los Angeles, Las Vegas, and most just lately Miami.
The Mercer County marketing campaign will launch with its personal out of doors, print and internet marketing spree on Monday, Could 2, and working by way of Could 29. The marketing campaign features a Jewish American Heritage Competition occasion scheduled for 2pm to 5pm on Could 15 in Princeton’s Palmer Sq., that includes Kosher meals vans and musical performances by the Maccabeats and Princeton College’s Jewish a cappella group Koleinu.
The marketing campaign’s inventive facilities on brief, thought-provoking statements, akin to one roadway signal studying, “Can a billboard finish antisemitism? No,” it solutions, underscoring the significance of particular person motion: “However you are not a billboard.”
Different bus wraps and print and digital adverts supply highly effective affirmations akin to, “I promise to like being Jewish 10x greater than anybody hates me for it.” One other challenges doubters to stroll a mile in one other individual’s sneakers: “Here is an concept: Let’s ask everybody who’s questioning if Jew hate is actual to put on a yarmulke for every week, and report again.” In keeping with the Jewish Federation of Princeton Mercer Bucks, commercials have been secured in different media, together with:
- A distinguished billboard on Route 1
- 5 New Jersey Transit buses and shuttles with routes by way of Mercer County
- Half-page commercials in all native Mercer County newspapers.
“Could is Jewish American Heritage Month, and we won’t consider any higher second to create consciousness of the antisemitism Jews throughout our county face, particularly our youth who’ve skilled hate by way of social media and bias in school,” says Daniel Herscovici, President of the Jewish Federation of Princeton Mercer Bucks, a bunch with roots relationship to the center 1800s. “Our want is that Jews throughout New Jersey and nationwide maintain their heads excessive and be happy with who they’re.”
Says Mark Merkovitz, Govt Director of the Jewish Federation of Princeton Mercer Bucks, “Our trustees and members are actively supporting this particular and well timed marketing campaign to fight creeping antisemitism in our area. We skilled a stunning 93% enhance in antisemitic incidents in Mercer County in 2020 together with rising distribution of white supremacist propaganda. It is time to make a daring assertion towards these harmful tendencies.”
Merkovitz provides that the Anti-Defamation League (ADL) has reported that nationwide, antisemitic incidents stay at traditionally excessive ranges with 1000’s of reported occurrences. Final yr, actually, adopted the third-highest yr for antisemitic incidents each in New Jersey and throughout the nation.[3]
“Antisemitism has turn into tolerated and normalized in far too many circles throughout North America,” says the cofounder of JewBelong, Archie Gottesman. “The kind of hate leveled towards Jews adopted by the deafening silence from supposedly good folks must be abhorrent to anybody who stands for justice. You do not have to be a historian to know that being quiet about hate would not cease the haters — it emboldens them. The time when Jewish folks would stay silent in hopes that the hate would disappear has lengthy handed.”
The Jewish Federation is dedicated to addressing antisemitic occurrences vocally and respectfully within the Larger Mercer neighborhood, to advocate for individuals who worry retaliation and for individuals who are rising and exploring their Jewish id.
For interviews, photographs and extra info on the Jewish Federation of Princeton Mercer Bucks, please contact C.C. Sullivan at 914-462-2096 or Larisa Leffel, Director of Advertising, lleffel@jewishpmb.org.
Media Contact
Larisa Leffel, Jewish Federation of Princeton Mercer Bucks, 1 (609) 219-0555, lleffel@jewishpmb.org
Adam Sullivan, C.C. Sullivan, 2127577932, adam@ccsullivan.com
SOURCE Jewish Federation of Princeton Mercer Bucks