My generation grew up thinking we would be the ones to bring teen smoking to an end. But then came the cotton candy vapes.

They were, and still are, everywhere you look. Back in middle and high school, I remember friends had them in their backpacks and hoodie sleeves, they even used them in the school bathrooms.

This past summer, I witnessed firsthand the real impact it has had. My friends and I took a girls’ trip, and one day, we decided we wanted to blow up a pool floatie. Given that we didn’t have an air pump, the only option was to do it manually. One of my friends, who has vaped regularly for years, couldn’t get more than three breaths in before giving up. She began coughing and ran out of breath. It was funny for a second…until it wasn’t.

This was the moment that made me realize how this epidemic is hurting the people closest to us. 

When e-cigarettes first hit the market, companies claimed that they were safer than smoking real cigarettes and that they would help adults quit smoking, when in reality, they’ve only really done the opposite for young people. Vaping may look harmless because of the fun flavors, names, and colors on the packaging, but the reality of it is way darker. E-cigarette use can lead to cardiovascular disease, neurological disorders, and even long term damage to the airways that can make something as simple as inhaling a serious struggle. These devices push harmful chemicals deep into young people’s lungs, disrupting their bodies in ways they’re not even aware of until it’s too late. 

A Yale-led study found that one in four Connecticut high school students and one in 30 middle schoolers had already tried vaping. This may not seem like much at first glance, but the fact of the matter is that a vast majority of adolescents know at least one peer who vapes, at the very minimum. A large portion of the teens from the study preferred sweet and fruity flavors, and many students who had never smoked cigarettes before began experimenting with nicotine through vapes, which demonstrates that flavored e-cigarettes are a gateway, not a solution.

 The problem is not just about curiosity. The brain is not finished developing until about age 25. This time is critical in the development of areas like attention, memory, and decision making. The CDC mentions that nicotine exposure during these earlier years of development can impair brain chemistry, having outcomes that linger into adulthood.

Despite this, vape companies continue to sell what seems like nicotine candy to minors, disguised in bright packaging and flavors like “blue razz” or “mango blast.” When you think about it, it makes sense that as soon as companies began seeing a decline in sales, they had to figure out a way to create new products that were trendy, tasted good, and addictive.