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Why Stacey Abrams Isn’t Embracing Her Democratic Stardom (So Far)

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CUTHBERT, Ga. — As Stacey Abrams started her second marketing campaign for Georgia governor with a speech this week about Medicaid growth in entrance of a shuttered rural hospital, the gang of about 50 peppered her with questions on points like paving new roads.

However Sandra Willis, the mayor professional tem of this city of roughly 3,500 individuals, had a broader level to make. “When you get elected, you gained’t neglect us, will you?” she requested.

The query mirrored Ms. Abrams’s standing as a nationwide Democratic celeb, who was extensively credited with serving to to ship Georgia for her social gathering within the 2020 elections and has made her identify synonymous with the battle for voting rights.

However she has proven little want to place poll entry on the heart of her bid. Her first days on the marketing campaign path have been spent largely in small, rural cities like Cuthbert, the place she is extra excited about discussing Medicaid growth and assist to small companies than the flagship problem that helped catapult her to nationwide fame.

Ms. Abrams’s technique quantities to a significant guess that her marketing campaign can survive a bleak election 12 months for Democrats by capitalizing on Georgia’s fast-changing demographics and successful over on-the-fence voters who need their governor to largely keep above the fray of nationwide political battles.

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“I’m a Georgian first,” she stated in an interview. “And my job is to spend particularly these first few months anchoring the dialog about Georgia.”

In Cuthbert, the place Ms. Abrams was pressed on Monday by Ms. Willis on her dedication to Georgia’s small communities, she reminded onlookers that this was not her first go to to city — and she or he promised it could not be her final. The city sits in Randolph County, considered one of a handful of rural, predominantly Black counties that had been essential to Democrats’ victories in Georgia within the final cycle. Upward of 96 % of Black voters who solid ballots right here within the 2020 presidential election voted within the 2021 Senate runoff elections.

Randolph has additionally been held up for instance of the state’s neglect of its low-income, rural residents: The county’s solely hospital shut down in October 2020.

“I’m right here to assist,” Ms. Abrams stated in her Monday speech in entrance of the closed hospital. Itemizing the names of seven counties surrounding Randolph, she promised to be a “governor for all of Georgia, particularly southwest Georgia.”

Ms. Abrams’s give attention to state and hyperlocal points displays an understanding that to win Georgia, any Democrat should seize votes in all corners of the state. That additionally means figuring out the problems closest to voters in each nook.

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“The whole lot both occurs in Atlanta, or outdoors of Atlanta within the suburbs,” stated Bobby Jenkins, the mayor of Cuthbert and a Democrat. “However because the election in November confirmed, you’ve received quite a lot of Democrats, lots of people in these rural areas, and you can not overlook them. There aren’t many on this county. However while you band all of those counties collectively in southwest Georgia, then you possibly can create some impression.”

Ms. Abrams has additionally used visits just like the one to Cuthbert and a later meet-and-greet within the central Georgia city of Warner Robins to criticize Gov. Brian Kemp, a Republican who beat her in the identical race in 2018, over what she known as his weakening of the state’s public well being infrastructure throughout the pandemic and his underinvestment in rural communities.

“If we should not have a governor who sees and focuses on how Georgia can mitigate these harms, how Georgia can bolster alternative, then the nationwide surroundings is much less related, as a result of the deepest ache comes from nearer to house,” Ms. Abrams stated within the interview.

Nonetheless, that nationwide surroundings stays unfriendly to Democrats. Lower than eight months earlier than the November midterm elections, the social gathering is staring down a document variety of Home retirements, a failure to cross the majority of President Biden’s agenda and a pessimistic citizens that’s driving his low approval scores.

But Democrats see causes for hope in Georgia. The state continues to develop youthful and extra racially numerous, in a boon to the community of organizations that helped prove the voters who flipped Georgia blue in 2020. Lots of these teams stay well-staffed and well-funded. And whereas Ms. Abrams is working unopposed within the Democratic main, Mr. Kemp faces 4 challengers, together with a Trump-backed candidate, former Senator David Perdue.

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All of for this reason, whereas Ms. Abrams’s public picture has expanded, she has not deviated a lot from the marketing campaign technique she employed in 2018. Throughout her first run for governor, she visited all 159 of Georgia’s counties and aimed for surges in turnout in deep-blue metro Atlanta counties at the same time as she sought to prove new voters in rural areas that Democrats had traditionally ceded to Republicans. A number of of her 2022 marketing campaign workers members shaped her 2018 mind belief.

Voting rights activists within the state — lots of whom say their relationship with Ms. Abrams and her marketing campaign stays heat — hesitate to query Ms. Abrams’s diminished give attention to poll entry, particularly since it’s so early within the marketing campaign and her technique may but shift.

“She has a sure star, nationwide highlight high quality that you simply not often see with Southern candidates,” stated LaTosha Brown, a co-founder of the group Black Voters Matter in Georgia. She expressed confidence that Ms. Abrams’s candidacy would “proceed to maintain the voting rights problem from dying.”

Ms. Abrams’s organizing for voting rights has its roots in her years because the minority chief within the Georgia Statehouse. She based the voter enfranchisement group New Georgia Mission in 2013 to prove extra younger and rare voters — a method she pitched to nationwide Democrats forward of the 2020 election amid efforts to steer white average voters.

Then, a 12 months in the past, after Georgia’s Republican-led legislature handed a sweeping invoice of voting restrictions, poll entry once more turned a central problem for nationwide Democrats. Amid the social gathering’s uproar concerning the invoice and others prefer it, Ms. Abrams targeted on the coverage implications of the laws over the political. Throughout testimony to Republican senators in Washington shortly after the regulation’s passage, she laid out a laundry checklist of criticisms of the measure, denouncing its limits on drop packing containers and a discount in election precincts that would deter working individuals from voting.

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For his or her half, Republicans are desirous to painting Ms. Abrams as an influential nationwide determine — however a harmful, radical one, whom they are going to attempt to beat in any respect prices.

Her critics on the correct have additionally aimed to color her as a sore loser, citing her yearslong insistence that Mr. Kemp’s 2018 victory over her owed to voter suppression ways that he employed because the Georgia secretary of state. Some have even in contrast her to former President Donald J. Trump in her unwillingness to just accept unfavorable election outcomes.

“Stacey Abrams spent the final 4 years chasing style-magazine covers, championing the nationwide Democrats’ harmful far-left agenda, and waging shadow campaigns for president and vice chairman,” stated Tate Mitchell, a spokesman for Mr. Kemp. “For her, this marketing campaign for governor is about attaining extra money and energy — not placing hardworking Georgians first.”

However she has been cautious to counter that narrative, making clear in her latest marketing campaign speeches that she didn’t win in 2018.

“4 years in the past, after I utilized for this job of governor, I had my software declined,” she instructed supporters in Atlanta on Monday. “That’s OK. I’ve had 4 years to work on issues. I’ve had 4 years to dwell as much as what I instructed of us I might do after I was working for workplace.”

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Throughout her speech in Atlanta, Ms. Abrams talked about voting rights solely briefly, alluding to the state’s new voting regulation as she warned of a Republican backlash to Democrats’ inroads in Georgia in latest election cycles.

Within the interview, she stated that in 2018, she had underestimated the extent of limits on entry to the poll.

“I used to be conscious of the final structure,” Ms. Abrams stated. “I used to be not conscious of simply how deeply embedded it had grow to be within the conduct of our elections. And that isn’t one thing that may shock me once more.”

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Gantz threatens to quit Israeli government if no new war plan by June 8

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Gantz threatens to quit Israeli government if no new war plan by June 8

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Benny Gantz has threatened to leave Israel’s emergency government if Prime Minister Benjamin Netanyahu did not commit to a new plan for the war with Hamas in Gaza and its aftermath.

In a televised statement on Saturday evening, Gantz, an opposition figure and former general who joined Netanyahu’s coalition in the aftermath of Hamas’s October 7 attack on Israel, said that his centrist National Unity party would leave the government if his demands were not met by June 8.

Gantz’s ultimatum brings to a head months of tensions within Netanyahu’s government over the handling of the war, and comes just days after defence minister Yoav Gallant slammed Netanyahu for the lack of a postwar plan for Gaza, the enclave Hamas has ruled since 2007.

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Six-month-old baby shot repeatedly during Arizona standoff with child’s father

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Six-month-old baby shot repeatedly during Arizona standoff with child’s father

A six-month-old baby is currently hospitalized after a man allegedly shot the infant several times during an armed home standoff in Surprise, Arizona, about 30 miles north-west of Phoenix.

At about 3am on Friday, the father of the child allegedly broke into the home where the child and mother lived, according to Surprise police. The child’s father did not live in the house, police said, adding that the man held the mother and child hostage for several hours before the mother managed to escape.

According to police, the mother contacted a construction crew and requested that they call 911. They added that she had minor injuries and it remains unclear how she managed to escape.

In a press conference on Friday, Surprise police spokesperson Rick Hernandez said: “She believed the baby was in danger … Officers responded to the residence and, upon arrival, they heard multiple rounds of gunfire coming from inside the residence.”

Hernandez continued: “That was when the officers forced entry. Upon forced entry, our understanding is that officers almost immediately located the injured child, took that injured child and got the child to care.”

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“That baby sustained multiple gunshot wounds and was airlifted to a nearby hospital with serious injuries,” he said, adding that the child’s injuries, which were in its lower extremities, were believed to be non-life-threatening.

While police, including multiple Swat teams, were at the scene, the house caught fire as the child’s father was still inside.

Describing the scene to Arizona’s Family, the news outlet’s drone operator, Hector Holguin, said: “Next thing you know, there was smoke. And after the smoke, there’s a huge ball of fire coming from the back of the house and it just spread from the back all the way to the front … It just progressed. It collapsed the roof.”

As the house burned, a number of nearby residents self-evacuated when they were contacted by police while others chose to shelter in place, said Hernandez, adding: “As the incident progressed, many were asked to leave.”

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Firefighters were able to control the flames by using two ladder trucks to hose down the house as well as the house next door, and were largely able to put out the fire by 4:30pm, Arizona’s Family reports.

It remains unclear how the fire started or what condition the father is in. According to police, an investigation remains under way and the father is not in custody.

“Once the [tactical units] get the clearance to go into that residence, we might have an update on him,” Hernandez said.

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Pietro Beccari: ‘There is no household in the world that doesn’t have [contact with] Louis Vuitton’

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Pietro Beccari: ‘There is no household in the world that doesn’t have [contact with] Louis Vuitton’

It was the image that launched a social media sensation: football superstars Cristiano Ronaldo and Lionel Messi hunched over a chess game set atop Louis Vuitton’s signature luggage. 

That 2022 campaign image broke the record at the time for most likes on Instagram. Now the world’s biggest luxury house, with more than €20bn in annual sales, is looking to capitalise once again on one of the sporting world’s biggest duos in a new campaign featuring rival tennis virtuosos Rafael Nadal and Roger Federer. 

The pairing is a coup for Vuitton chief executive Pietro Beccari. It has been just over a year since he took on one of the luxury sector’s biggest jobs with a mandate to further grow the LVMH-owned brand — which had its origins as a 19th-century luggage-maker — by transforming it into a cultural juggernaut.

“There is no household in the world that doesn’t have [contact with] Louis Vuitton products,” Beccari tells the FT in a video interview from Paris. “There are not a lot of brands that can say they enter the lives of people like we do.”

Beccari is not just talking about sales of handbags and ready-to-wear fashion — though those more than doubled between 2018 and 2022, according to estimates from HSBC. Now, under the guidance of LVMH chief executive Bernard Arnault and Beccari’s leadership, Louis Vuitton is further pushing back luxury’s boundaries in a bid to reach an ever-wider audience.  

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“We are in books, in writing, in editing. We are in music,” the 56-year-old Italian executive says. “We are very much in sports . . . so we are very much covering a spectrum of life that interests people. It is like a magnet for them to become attracted to the brand.”

Beccari’s popular approach to the luxury brand was epitomised by his appointment last year of musician and producer Pharrell Williams to design menswear. What Williams lacked in technical design knowledge he made up for in cultural cachet, transforming catwalk shows into entertainment events featuring elaborate stagings and musical guests such as Jay-Z. The appointment has divided the fashion world, however, with critics lamenting what they saw as the triumph of spectacle over craft at LVMH’s flagship brand. 

Pharrell Williams at Louis Vuitton’s autumn/winter 2024 menswear show in Paris © WireImage

For Beccari, however, weaving a deepening web of overlaps between popular culture, entertainment and brand identity is strategic and key to the megabrand’s future: “For every show Pharrell has done so far, we have always had new songs coming out” — the latest of which was produced for Miley Cyrus and played for the first time at Louis Vuitton’s latest autumn/winter 2024 menswear show. 

Within the same season, “Pharrell also launched the cowboy hat and now you’re seeing that in the US just about everywhere. Even Beyoncé has an album supporting cowboy culture [for which Pharrell has also written a few songs]”, says Beccari. “These are examples of our brand in luxury, not just in selling bags, but having an influence on culture.”

However, the increasing ubiquity of Louis Vuitton presents its own challenge as the brand attempts to balance accessibility against losing the veneer of exclusivity that is essential to commanding the prestige and price points of luxury. “We’ll see if I’m good at it or not in two to three years . . . but this is an eternal dilemma,” says Beccari.

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One of his bets is on creating limited distribution of entry-level products, such as sunglasses and fragrance, in order to create scarcity. This has seen “incredible success”, he notes. “Normally a successful perfume would be in 80,000 or 90,000 stores. We limit it to around 400.” (Louis Vuitton’s store network is much larger than luxury peers such as Hermès and Chanel).

A classic black-and-white photo portrait of a man in a dark jacket and dark buttoned-up shirt
Louis Vuitton’s CEO Pietro Beccari © Nathaniel Goldberg

Louis Vuitton’s control of its distribution network and policy of never discounting its products are another advantage, according to Beccari. He also points to its care system, which allows customers to bring back products purchased from the brand to be repaired. 

“We need to preserve our desirability despite our visibility and that’s the biggest challenge that we have,” Beccari says. “We are making sure that the levers we put in place will pay off in the long term, and I believe that this campaign [with Nadal and Federer] will help increase the desirability of the brand in the long run.”

Still, taking Louis Vuitton to the next level is being made more challenging due to a sector-wide slowdown in luxury sales following a multi-year boom during the pandemic. Brands with a broader, more aspirational client base such as Louis Vuitton have been hit harder by the slowdown than competitors like Hermès, which cater to the top tier of wealthy clients. 

The darkening outlook in the key Chinese market, which fuelled growth for much of the past decade, also presents a challenge to the sector as a whole. “Beccari comes at a pretty difficult time because the industry is going through quite a bit of a slowdown, and notably the rebound in Chinese consumption is not at the level most industry managers would have hoped for a few months ago,” says Erwan Rambourg, global head of consumer and retail research at HSBC. 

Beccari, however, has a naturally competitive nature, having previously been a professional footballer in Italy’s second division in his early life, as well as a coach. Born in a small town in Italy’s Parma region, Beccari was recruited to LVMH from mass market shampoo-maker Henkel in 2006.

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He quickly rose through the ranks at the luxury group, first leading fashion brand Fendi before being appointed CEO of Dior, the group’s second-biggest brand by sales, in 2018. Under his leadership, Dior’s sales quadrupled, according to HSBC estimates, by expanding its market share across women’s and men’s fashion, leather goods, jewellery and homewares. He also oversaw the renovation of Dior’s flagship at 30 Avenue Montaigne in Paris, which includes a museum, restaurant and private suite. 

Beccari has similar ambitions to leverage Louis Vuitton’s pedigree to expand its offering in hospitality. It already operates an airport lounge in Doha and restaurants in Osaka, Chengdu and Seoul. A large-scale project on Paris’s Champs Elysées, still currently under construction, is widely expected to include a Louis Vuitton-branded hotel.

“We have plans in the Champs-Elysées — it is not a secret,” says Beccari. “We are already active in lifestyle and believe that we need to be about much more than just buying bags.”

Two men holding tennis racquets against a snowy mountain backdrop
A behind-the-scenes photo of Roger Federer and Rafael Nadal © Annie Leibovitz

With Federer and Nadal, Beccari is making good on a project he first conceived back in 2007, when he was executive vice-president of marketing and communications at Louis Vuitton, with Antoine Arnault, Bernard Arnault’s eldest son and then-director of communications at Louis Vuitton.

It is a revival of the Core Values campaign that first began in 2007 and ran into the 2010s. The latest iteration shows Federer and Nadal, photographed by Annie Leibovitz, trekking through the jagged peaks of Italy’s Dolomites mountain range, both sporting branded backpacks (Federer in a classic monogram Christopher style and Nadal in a monogram Eclipse version).

Was it difficult getting the two superstars together? “Not at all,” insists Beccari. “They are good friends and see each other privately. It was a rivalry that became a friendship. They are proud of it and I think they set an incredible example.”

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“We sell excellence, quality, success and optimism. In a way, the notion of travel and adventure in life is a mirror of that,” Beccari continues, and the driving force behind LVMH’s sponsorship of this summer’s Paris Olympics. 

For the executive, Nadal and Federer epitomise the Olympic spirit. “I think nobody more than them represents this extreme, ferocious competition that becomes friendship, which is exactly what sports should be.”

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