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Nostalgia can reduce perception of pain, study shows | CNN

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CNN
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The following time you’re feeling ache, you may think about skipping the ibuprofen and reaching as an alternative for an outdated photograph.

Nostalgia – that sentimental feeling of eager for the previous – can cut back ache notion, in line with new analysis revealed within the journal JNeurosci.

Researchers on the Chinese language Academy of Sciences and Liaoning Regular College requested examine individuals to charge their stage of ache from warmth stimulation whereas taking a look at photos that had been nostalgic – depicting outdated cartoons, childhood video games or retro sweet – in contrast with extra fashionable photos. Through the duties, an MRI machine additionally scanned the 34 individuals.

Researchers discovered that observing photos that triggered childhood reminiscences was linked to individuals reporting weaker emotions of ache.

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“By managing their discomfort, slightly than eliminating or decreasing the (disagreeable) stimuli, individuals can use nostalgia to reframe their painful experiences,” Joe Yazhuo Kong, one of many examine authors, stated in an e mail.

“Nostalgia is a predominately constructive emotion that individuals simply understand of their lives,” stated Kong, a analysis group chief on the Chinese language Academy of Sciences’ Lab for Integrative NeuroImaging of Ache. “As an example, individuals can really feel completely happy and peaceable when searching their photos grouped with household or pals.”

Earlier research have additionally demonstrated the psychological and emotional advantages of nostalgia. One examine revealed within the journal Frontiers in Psychology confirmed that nostalgia – triggered by a writing activity – decreased the notion of ache depth amongst individuals affected by continual ache. Additional analysis discovered that individuals had an elevated ache tolerance following ideas of nostalgia, in line with Cathy Cox, an affiliate professor of psychology at Texas Christian College.

“It’s cool to search out increasingly more analysis bridging the overlap between these psychological and emotional constructs that we’re finding out, and these organic and behavioral responses,” stated Cox, a psychologist with a deal with nostalgia. She was not affiliated with the examine.

Provided that it’s each uncommon and costly to make use of MRI scans for psychology analysis, in line with Cox, not a lot was recognized concerning the underlying organic mechanisms for these constructive results of nostalgia.

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“Throughout this technique of nostalgia-induced ache aid, the thalamus performs a vital function,” Kong advised CNN.

The thalamus, typically described because the relay station of the mind, is accountable for passing alongside sensory info and motor alerts to the cerebral cortex. The brand new examine confirmed that the thalamus integrates that “nostalgia info” and triggers a ache response that’s extra managed. Viewing nostalgic photographs additionally decreased exercise in two pain-related areas of the mind.

And it’s not simply outdated photographs that may result in constructive responses resulting from nostalgia – music, motion pictures or sure tales also can set off these. So can odors, resembling fragrance, or the style of sure meals, resembling sweet from childhood or cookies that remind somebody of dwelling.

All these nostalgia triggers might show to be helpful sooner or later for offering low cost, simply accessible ache administration instruments to individuals.

Cox and Julie Swets, a doctoral candidate at Texas Christian College, are additionally engaged on analysis about how nostalgia can be utilized as a useful resource to handle battle in romantic relationships and enhance satisfaction between companions.

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However Swets cautioned that utilizing nostalgia for ache aid may not be a blanket answer for everybody. Earlier research spotlight that nostalgia is a private emotional expertise that varies when it comes to frequency and depth.

“What nostalgia is is this sense of connectedness with different individuals,” Swets stated, noting that the cues in lots of research are designed to make individuals consider good instances with household and pals. “So, people who find themselves a little bit extra avoidant of intimacy with different individuals, or extra more likely to choose distance over shut relationships … these individuals don’t reap the identical advantages of nostalgia.”

As with different constructive psychology interventions, resembling training mindfulness or gratitude, the impacts can rely upon the particular person.

The researchers concerned within the new JNeurosci examine even have plans to make use of completely different age teams in future analysis and to look into the impacts of extra private nostalgic cues slightly than generic nostalgia ones resembling outdated music and flicks.

“We count on a a lot stronger pain-relieving impact if individuals observe private eventualities, no matter visible or nonvisual cues,” Kong advised CNN.

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Gantz threatens to quit Israeli government if no new war plan by June 8

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Gantz threatens to quit Israeli government if no new war plan by June 8

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Benny Gantz has threatened to leave Israel’s emergency government if Prime Minister Benjamin Netanyahu did not commit to a new plan for the war with Hamas in Gaza and its aftermath.

In a televised statement on Saturday evening, Gantz, an opposition figure and former general who joined Netanyahu’s coalition in the aftermath of Hamas’s October 7 attack on Israel, said that his centrist National Unity party would leave the government if his demands were not met by June 8.

Gantz’s ultimatum brings to a head months of tensions within Netanyahu’s government over the handling of the war, and comes just days after defence minister Yoav Gallant slammed Netanyahu for the lack of a postwar plan for Gaza, the enclave Hamas has ruled since 2007.

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Six-month-old baby shot repeatedly during Arizona standoff with child’s father

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Six-month-old baby shot repeatedly during Arizona standoff with child’s father

A six-month-old baby is currently hospitalized after a man allegedly shot the infant several times during an armed home standoff in Surprise, Arizona, about 30 miles north-west of Phoenix.

At about 3am on Friday, the father of the child allegedly broke into the home where the child and mother lived, according to Surprise police. The child’s father did not live in the house, police said, adding that the man held the mother and child hostage for several hours before the mother managed to escape.

According to police, the mother contacted a construction crew and requested that they call 911. They added that she had minor injuries and it remains unclear how she managed to escape.

In a press conference on Friday, Surprise police spokesperson Rick Hernandez said: “She believed the baby was in danger … Officers responded to the residence and, upon arrival, they heard multiple rounds of gunfire coming from inside the residence.”

Hernandez continued: “That was when the officers forced entry. Upon forced entry, our understanding is that officers almost immediately located the injured child, took that injured child and got the child to care.”

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“That baby sustained multiple gunshot wounds and was airlifted to a nearby hospital with serious injuries,” he said, adding that the child’s injuries, which were in its lower extremities, were believed to be non-life-threatening.

While police, including multiple Swat teams, were at the scene, the house caught fire as the child’s father was still inside.

Describing the scene to Arizona’s Family, the news outlet’s drone operator, Hector Holguin, said: “Next thing you know, there was smoke. And after the smoke, there’s a huge ball of fire coming from the back of the house and it just spread from the back all the way to the front … It just progressed. It collapsed the roof.”

As the house burned, a number of nearby residents self-evacuated when they were contacted by police while others chose to shelter in place, said Hernandez, adding: “As the incident progressed, many were asked to leave.”

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Firefighters were able to control the flames by using two ladder trucks to hose down the house as well as the house next door, and were largely able to put out the fire by 4:30pm, Arizona’s Family reports.

It remains unclear how the fire started or what condition the father is in. According to police, an investigation remains under way and the father is not in custody.

“Once the [tactical units] get the clearance to go into that residence, we might have an update on him,” Hernandez said.

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Pietro Beccari: ‘There is no household in the world that doesn’t have [contact with] Louis Vuitton’

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Pietro Beccari: ‘There is no household in the world that doesn’t have [contact with] Louis Vuitton’

It was the image that launched a social media sensation: football superstars Cristiano Ronaldo and Lionel Messi hunched over a chess game set atop Louis Vuitton’s signature luggage. 

That 2022 campaign image broke the record at the time for most likes on Instagram. Now the world’s biggest luxury house, with more than €20bn in annual sales, is looking to capitalise once again on one of the sporting world’s biggest duos in a new campaign featuring rival tennis virtuosos Rafael Nadal and Roger Federer. 

The pairing is a coup for Vuitton chief executive Pietro Beccari. It has been just over a year since he took on one of the luxury sector’s biggest jobs with a mandate to further grow the LVMH-owned brand — which had its origins as a 19th-century luggage-maker — by transforming it into a cultural juggernaut.

“There is no household in the world that doesn’t have [contact with] Louis Vuitton products,” Beccari tells the FT in a video interview from Paris. “There are not a lot of brands that can say they enter the lives of people like we do.”

Beccari is not just talking about sales of handbags and ready-to-wear fashion — though those more than doubled between 2018 and 2022, according to estimates from HSBC. Now, under the guidance of LVMH chief executive Bernard Arnault and Beccari’s leadership, Louis Vuitton is further pushing back luxury’s boundaries in a bid to reach an ever-wider audience.  

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“We are in books, in writing, in editing. We are in music,” the 56-year-old Italian executive says. “We are very much in sports . . . so we are very much covering a spectrum of life that interests people. It is like a magnet for them to become attracted to the brand.”

Beccari’s popular approach to the luxury brand was epitomised by his appointment last year of musician and producer Pharrell Williams to design menswear. What Williams lacked in technical design knowledge he made up for in cultural cachet, transforming catwalk shows into entertainment events featuring elaborate stagings and musical guests such as Jay-Z. The appointment has divided the fashion world, however, with critics lamenting what they saw as the triumph of spectacle over craft at LVMH’s flagship brand. 

Pharrell Williams at Louis Vuitton’s autumn/winter 2024 menswear show in Paris © WireImage

For Beccari, however, weaving a deepening web of overlaps between popular culture, entertainment and brand identity is strategic and key to the megabrand’s future: “For every show Pharrell has done so far, we have always had new songs coming out” — the latest of which was produced for Miley Cyrus and played for the first time at Louis Vuitton’s latest autumn/winter 2024 menswear show. 

Within the same season, “Pharrell also launched the cowboy hat and now you’re seeing that in the US just about everywhere. Even Beyoncé has an album supporting cowboy culture [for which Pharrell has also written a few songs]”, says Beccari. “These are examples of our brand in luxury, not just in selling bags, but having an influence on culture.”

However, the increasing ubiquity of Louis Vuitton presents its own challenge as the brand attempts to balance accessibility against losing the veneer of exclusivity that is essential to commanding the prestige and price points of luxury. “We’ll see if I’m good at it or not in two to three years . . . but this is an eternal dilemma,” says Beccari.

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One of his bets is on creating limited distribution of entry-level products, such as sunglasses and fragrance, in order to create scarcity. This has seen “incredible success”, he notes. “Normally a successful perfume would be in 80,000 or 90,000 stores. We limit it to around 400.” (Louis Vuitton’s store network is much larger than luxury peers such as Hermès and Chanel).

A classic black-and-white photo portrait of a man in a dark jacket and dark buttoned-up shirt
Louis Vuitton’s CEO Pietro Beccari © Nathaniel Goldberg

Louis Vuitton’s control of its distribution network and policy of never discounting its products are another advantage, according to Beccari. He also points to its care system, which allows customers to bring back products purchased from the brand to be repaired. 

“We need to preserve our desirability despite our visibility and that’s the biggest challenge that we have,” Beccari says. “We are making sure that the levers we put in place will pay off in the long term, and I believe that this campaign [with Nadal and Federer] will help increase the desirability of the brand in the long run.”

Still, taking Louis Vuitton to the next level is being made more challenging due to a sector-wide slowdown in luxury sales following a multi-year boom during the pandemic. Brands with a broader, more aspirational client base such as Louis Vuitton have been hit harder by the slowdown than competitors like Hermès, which cater to the top tier of wealthy clients. 

The darkening outlook in the key Chinese market, which fuelled growth for much of the past decade, also presents a challenge to the sector as a whole. “Beccari comes at a pretty difficult time because the industry is going through quite a bit of a slowdown, and notably the rebound in Chinese consumption is not at the level most industry managers would have hoped for a few months ago,” says Erwan Rambourg, global head of consumer and retail research at HSBC. 

Beccari, however, has a naturally competitive nature, having previously been a professional footballer in Italy’s second division in his early life, as well as a coach. Born in a small town in Italy’s Parma region, Beccari was recruited to LVMH from mass market shampoo-maker Henkel in 2006.

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He quickly rose through the ranks at the luxury group, first leading fashion brand Fendi before being appointed CEO of Dior, the group’s second-biggest brand by sales, in 2018. Under his leadership, Dior’s sales quadrupled, according to HSBC estimates, by expanding its market share across women’s and men’s fashion, leather goods, jewellery and homewares. He also oversaw the renovation of Dior’s flagship at 30 Avenue Montaigne in Paris, which includes a museum, restaurant and private suite. 

Beccari has similar ambitions to leverage Louis Vuitton’s pedigree to expand its offering in hospitality. It already operates an airport lounge in Doha and restaurants in Osaka, Chengdu and Seoul. A large-scale project on Paris’s Champs Elysées, still currently under construction, is widely expected to include a Louis Vuitton-branded hotel.

“We have plans in the Champs-Elysées — it is not a secret,” says Beccari. “We are already active in lifestyle and believe that we need to be about much more than just buying bags.”

Two men holding tennis racquets against a snowy mountain backdrop
A behind-the-scenes photo of Roger Federer and Rafael Nadal © Annie Leibovitz

With Federer and Nadal, Beccari is making good on a project he first conceived back in 2007, when he was executive vice-president of marketing and communications at Louis Vuitton, with Antoine Arnault, Bernard Arnault’s eldest son and then-director of communications at Louis Vuitton.

It is a revival of the Core Values campaign that first began in 2007 and ran into the 2010s. The latest iteration shows Federer and Nadal, photographed by Annie Leibovitz, trekking through the jagged peaks of Italy’s Dolomites mountain range, both sporting branded backpacks (Federer in a classic monogram Christopher style and Nadal in a monogram Eclipse version).

Was it difficult getting the two superstars together? “Not at all,” insists Beccari. “They are good friends and see each other privately. It was a rivalry that became a friendship. They are proud of it and I think they set an incredible example.”

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“We sell excellence, quality, success and optimism. In a way, the notion of travel and adventure in life is a mirror of that,” Beccari continues, and the driving force behind LVMH’s sponsorship of this summer’s Paris Olympics. 

For the executive, Nadal and Federer epitomise the Olympic spirit. “I think nobody more than them represents this extreme, ferocious competition that becomes friendship, which is exactly what sports should be.”

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