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Kamala Harris memes resonate with Gen Z voters

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Kamala Harris memes resonate with Gen Z voters

In an unofficial video doing the rounds on TikTok, a beaming Kamala Harris jives through the street with school children decked out in a glittery LGBT pride jacket while holding an umbrella. The clip then cuts to images of Donald Trump with notorious sex offender Jeffrey Epstein — all set to a diss track by rapper Kendrick Lamar.

In the four days since Harris became the lead candidate to replace Joe Biden as Democratic presidential nominee, the internet has exploded with memes of the US vice-president giggling, dancing and telling zany stories.

On platforms such as TikTok and X, Gen Z users are creating and sharing content featuring the vice-president, with added colours and electro beats, and spliced with other niche pop culture references.

Democratic strategists say the positive memes are part of a new, youth-led wave of enthusiasm for the party, which Biden, the oldest main party candidate in America’s history, failed to muster.

Although Biden won 59 per cent of voters aged 18-29 in 2020, a YouGov/Yahoo news poll taken before he withdrew from November’s election showed his support had dropped to 43 per cent. Trump’s rating in the same age group was 31 per cent.

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“Young voters will be one of the arteries needed to make sure this campaign is alive and well,” said Antjuan Seawright, a Democratic strategist. “I certainly think we’re seeing energy, interest and participation that we had not seen before.”

Some of the most popular memes describe Harris as a “brat” — a reference to pop singer Charli XCX’s hit summer album that Gen Zers across the US and Europe are having to explain to their elders.

Far from being an insult, the singer said it refers to “that girl who is a little messy and likes to party and maybe says some dumb things sometimes”.

After Charli XCX’s post about Harris went viral, the vice-president’s campaign adopted Brat trappings, changing the colour and font of its X account to those of the singer’s album, an in-joke that has resonated with Gen Zers.

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An analysis of Harris’s popularity on TikTok shows a recent leap in the use of #kamalaharris on the video platform, with mentions going up 455 per cent in the past 30 days.

Her campaign has been quick to lean into the online buzz, by making memes referencing XCX and other artists popular with Gen Z, like Chappell Roan.

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Part of Harris’s appeal is her relative youth and historic status as the first main party Black and Asian-American female presidential candidate. But she has also tapped into Gen Z’s irreverent and obscure brand of online humour.

In another viral clip Harris shares an anecdote about her mother admonishing young people: “You think you just fell out of a coconut tree? You exist in the context of all in which you live and what came before you.”

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“In an alternative universe we would see the coconut tree clip and think it’s sort of an incoherent phrase — like I don’t exactly know what she’s talking about, but because of that it’s funny,” said Haley Ellant, a 20-year-old junior at Bernard College.

“We don’t know if she can beat Trump but Gen Z is kind of rallying behind her, because there’s not much else we can do and her personality fits our humour.”

There is already some evidence that the online enthusiasm could translate into tangible support.

In the 48 hours after Biden withdrew from the race, Vote.org, a voter registration non-profit, said it registered 40,000 new voters, 83 per cent of whom were aged 18-34.

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Gen Z political advocacy group Voters of Tomorrow said that it had seen more chapter sign-ups since Harris kicked off her campaign than in the previous two months combined, and its political action committee had its best fundraising day in its history on Sunday, raising nearly $125,000 from grassroots donors.

“That money rolling in the door is a big deal. It costs us about $4.77 to register one voter, so that’s a whole lot of new young voters that we can register,” said Marianna Pecora, Voters of Tomorrow’s director of communications.

Harris is also seen as being to Biden’s left on some crucial policy issues that appeal to young voters, such as climate change, student debt forgiveness and the war in Gaza, as well as having being the administration’s standard bearer on reproductive rights.

“I think she should obviously claim credit for the foundation Joe Biden laid,” said Joseph Geevarghese, executive director of Our Revolution, a progressive advocacy group. “But she would do well to take it a step further and get to the root causes of some of these issues.”

But while Harris is enjoying a newfound popularity on social media platforms, engagement data shows that Trump’s numbers still dwarf those of the Democratic vice-president. 

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Despite Trump posting only five TikToks to date, their viewership ranges from 3mn-164mn, far above the Democrat’s average of 330,000 views per post.

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Similarly, on Instagram Harris posts more often across her three accounts but Trump receives more engagement.

The internet has also been flooded by racist posts about Harris. One, which harks back to birther conspiracies about Barack Obama, says that because her parents were immigrants, she is not a “natural born citizen” and ineligible to hold the office of president.

Another depicts a T-shirt with a sexually explicit edited photo of the Harris, reading “Cumala”.

There are also signs that Harris’s ‘memeability’ appeal to Gen Z may be off-putting to older voters.

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“On the one hand they now have a candidate who can walk across the stage and complete a sentence,” said Terry Nelson, a Republican strategist. “On the other side she has a reputation for a word-salad speech pattern.

“Right now you have a rush of excitement about her candidacy — that may last for three months, it may not.”

Data visualisation by Peter Andringa and Sam Learner

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DOJ memo stokes fear among disability advocates of a return to institutionalization

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DOJ memo stokes fear among disability advocates of a return to institutionalization

The exterior of the Robert F. Kennedy Department of Justice building is pictured on May 4, 2021, in Washington, D.C.

Patrick Semansky/AP


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Patrick Semansky/AP

The Justice Department released a memo this week that quietly calls into question decades of civil rights protections for Americans with disabilities and stirred fear and anger among advocates and families.

The memo, an opinion from the Office of Legal Counsel, argues that states do not have to provide in-home or community-based care to people with disabilities who need support. These services allow many disabled Americans to continue to live, learn and work at home or in their own communities, among family and friends.

“It is now the position of the United States government that people with disabilities don’t have a right to be part of their communities,” says Alison Barkoff, a health law and policy professor at George Washington University who led disability law and policy efforts during both the Obama and Biden administrations. “I can’t overstate how significant this change in position is.

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Without the federal government requiring that states provide these services – to help disabled people integrate into their communities – advocates and legal experts warn that cash-strapped states could cut them and return to what was once common practice: de facto segregation of Americans with disabilities in nursing homes and large institutions.

Pushback from the disability community was swift.

“As America prepares to celebrate 250 years of independence, [this memo] threatens to drag our nation back to a dark and shameful era of ignorance and cruelty,” said the American Association of People with Disabilities. “This interpretation will open the doors for states to revert to warehousing people with disabilities out of sight and out of mind in institutions.”

“This opinion is a direct threat to decades of progress toward community living for people with disabilities,” said Shira Wakschlag of The Arc of the United States, a nonprofit disability advocacy group. “People with disabilities shouldn’t be forced into institutions because a state refuses to provide services in the community.”

The Justice Department did not respond to an NPR request that it explain its position as well as why it is changing course after decades of legal and bipartisan support for community services.

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What the law says

This new memo calls into question what legal experts say has been settled law for decades.

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Video: The Sacred Catholic Site Where Trump Wants a Border Wall

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Video: The Sacred Catholic Site Where Trump Wants a Border Wall

new video loaded: The Sacred Catholic Site Where Trump Wants a Border Wall

The Trump administration is trying to seize the land around Mount Cristo Rey, a sacred site of Catholic pilgrimages, in order to build a border wall on it. The Times reporter Reis Thebault takes us up the mountain to see the 30-foot statue of Jesus at the top, and the border wall below.

By Reis Thebault, Christina Shaman, Jon Miller, June Kim and Melanie Bencosme

June 20, 2026

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The Real Love Company made her feel whole. Then ‘Daddy’ said to strip naked.

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The Real Love Company made her feel whole. Then ‘Daddy’ said to strip naked.

Kim was, in her words, “starving for that fatherly love.”

She became an intern for Baer and always looked forward to being held in his arms for extended periods of time. She eventually asked him if there was anything she could do to help ease the fear that she believed was still holding her back.

There was, Baer told her. At his direction, she took off her top and bra, Kim said, and he held her but didn’t touch her breasts or privates.

“It felt very parental, and it felt very special,” she said.

In hindsight, Kim said, she cherished the experience for another reason.

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“I was getting this special attention from him,” she said. “I was pretty desperate for that in my life.”

She now sees it as classic grooming behavior.

It happened one other time, Kim said, and she eventually asked him if there was anything else she could do to experience a “bigger shift.”

Baer brought her to the pool house and instructed her to remove her clothes piece by piece, Kim said. He lay in bed with her, rubbed her back and held her breasts, according to Kim.

“There was no talking me into it — I just did it,” Kim said. “In hindsight, I realized I didn’t feel free to say no to any of it. I had the belief that if I did say no, he would write me off.”

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When Kim got the call from her daughter Penelope, she said it jolted her out of what she now describes as a cult mindset.

She spoke to other women in the community and said she heard more stories involving naked holding.

One of those women was Inge Jechart. A mother of two with a doctorate in physics, Inge had been an active Real Love member since a friend recommended Baer around 2005.

Baer and Inge Jechart.Courtesy Inge Jechart

“At that time, I was lost and lonely,” she said, describing struggling under the weight of a faltering marriage and a strained relationship with her sons. “I learned how to become a better person and more loving and understanding.”

The first time Baer held her in his lap, Inge was overcome with emotion.

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“I just cried,” Inge recalled. “It was such a relief to feel safe and loved. What else do we want in life?”

Following that experience, Inge said, she booked every retreat at his house that she could. And it was there, in 2017, that she said she twice got naked with Baer at his direction.

“We hold our own children when they’re naked to make them feel safe,” Inge said. “For me, that’s what we were doing.”

“And here’s the thing,” she added. “It made a huge difference for me.”

But Inge said Baer fondled her breasts the second time, and that didn’t feel right at all.

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“I said, ‘Hey, as a 4-year-old, I wouldn’t have breasts,’” she recalled. “And he stopped.”

Inge said Baer told her he had done it with only one other woman before, and he added in a stern voice: “I don’t talk about this with anyone else.”

“I got the message,” Inge said. “Our community was important to me, and I didn’t want it to blow up, so I kept silent.”

But she said she never considered that he might be engaging in naked holding with younger, more impressionable women like Veena and Penelope.

Kim, Penelope’s mother, said the same.

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“It had never crossed my mind that he would ever do this with my daughter,” Kim said. “I was completely blind to that possibility.”

The backlash

In February 2019, Kim sat down at her computer and began to type an email to Baer.

“Greg what you have done with my daughter…is wrong, hurtful, traumatic and goes against so many gospel principles,” read the email, which was reviewed by NBC News.

“Holding people without clothes on needs to stop, what you are doing is wrong,” it added. “Touching my daughter between her legs when she was naked was wrong — there is no justification for it.”

“I know of 4 women personally who have undressed completely with you, and I don’t know hardly anyone that you spend time with so I conjecture that there are many more,” Kim wrote near the end. “I beg of you…put a stop to this horribly damaging behavior.”

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Baer was defiant in his response.

Kim’s daughter was “claiming events that never happened,” he wrote. “And she is supplying lots of details that never happened. And now she is sharing these details with as many people as she can find.”

Kim’s email wasn’t the only scathing message Baer received during this period.

“I am writing to perhaps appeal to your consciences and any integrity you may still have left,” wrote a woman from the U.K. in an email viewed by NBC News. “Shut Real Love down now before it’s too late.”

“Greg you have had sexual dealings with way more women than we initially thought,” the woman added. “That’s not including the naked holding.”

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Baer replied with another strong denial.

“Nothing, absolutely nothing, like this is occurring, and people are healing all over the place,” he wrote to the British woman.

After receiving an email from NBC News, the woman declined to be interviewed, citing the lasting emotional toll.

“It’s honestly an incredibly traumatic part of my life, and one I don’t want to revisit,” she wrote. “It’s been 8 years and I haven’t moved on.”

The aftermath

Veena, Penelope and her mother said they all reached out to the police in Baer’s hometown of Rome but were told there was not enough evidence to pursue a sexual abuse case.

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The Rome Police Department confirmed to NBC News that it conducted an investigation but said no charges were brought due to “insufficient probable cause.”

The women said they had also reported Baer to their local Mormon churches.

Veena at home in New York.
Veena at home in New York.Vanessa Leroy / NBC News

A spokesman for the Church of Jesus Christ of Latter-day Saints, widely known as the Mormon church, said it “initiated ecclesiastical proceedings involving this individual beginning in February 2020.”

The process could lead to a member’s excommunication, but the spokesman said he was not authorized to comment on the outcome of the proceedings.

Veena and Penelope filed lawsuits against Baer in Georgia’s Floyd County Superior Court in April 2019. They were settled five months later for $12,000 each. (The attorney who represented Baer, Robert Smalley, declined to comment.)

By then, Veena was adapting to life outside of Real Love. She had already separated from her husband and left the church. While raising her three children, she went back to college. A career in physics no longer interested her. She earned a degree in psychology from Columbia University.

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“To help me understand what on earth just happened,” Veena said.

A few years ago, she decided to write what became a very different book than the one originally conceived about her experience in Real Love. She used pseudonyms for the group and for Baer himself, but the account, she said, was drawn from her recollections, emails and journal entries.

“The True Happiness Company” was published last year with the subtitle, “How a Girl Like Me Falls for a Cult Like That.”

Veena's memoir,
Veena’s memoir, “The True Happiness Company,” which details her time with Real Love.Vanessa Leroy / NBC News

Veena hoped that it would help her process what happened and serve as a cautionary tale for others.

“The physical violation is not what unravels me,” she says in the book. “It’s the loss of life experience, the mental and emotional violation of having my young adulthood orchestrated by someone with undue influence over me. It’s the friendships that disintegrated. The career paths unexplored. The opinions he replaced with his own.”

“The changes feel almost imperceptible as they happen,” she added later in the book, “and then suddenly appear extreme in retrospect.”

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If you or someone you know is in crisis, call or text 988 or go to 988lifeline.org to reach the 988 Suicide & Crisis Lifeline, or visit SpeakingOfSuicide.com/resources.

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