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Wisconsin’s top industries rely on immigrant labor and call for reform of ‘broken’ system

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Wisconsin’s top industries rely on immigrant labor and call for reform of ‘broken’ system



A decade-long labor shortage has created a reliance on immigrant labor in Wisconsin. Industry leaders are calling for reform of the state’s legal immigration system.

Over the last decade Wisconsin has experienced a labor shortage paired with a below national average unemployment rate and a decreasing birth rate. These conflicting trends have resulted in an increased reliance on immigrant labor for the state’s most economically significant industries.

“We absolutely have a shortage of workers in Wisconsin and part of the solution has to be bringing in people from outside of the country,” Kurt Bauer, president and CEO of Wisconsin Manufacturers & Commerce (WMC), the state’s largest business and manufacturing lobbyist, told a USA TODAY NETWORK-Wisconsin reporter.

Revisions to the United States’ guest worker program, often referred to as different types of visas such as H-1B or H-2A, is necessary for a statewide workforce solution, Bauer added.

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Latinos often make up a significant portion of the workforce of Wisconsin’s most important industries despite accounting for only 7.6% of the state’s total population, according to U.S. Census data compiled by the University of Wisconsin-Madison’s School for Workers in a 2023 study. The state’s Latino population more than quadrupled from 1990 to 2020, from 93,000 to 447,290, and surpassed African Americans as the state’s largest minority population in 2014.

Years of slowing growth in the labor supply and few signs of a native-born worker rebound have led to demands from both industry lobbyists and immigrant advocates to reform federal immigration laws to ensure both the continued productivity of the state’s important industries and the safety of both visiting workers and native residents.

Immigrants fill jobs that are unappealing to native workers

A 2024 Wisconsin Department of Workforce Development labor supply study pointed at the increasing number of retirements by members of the “Baby Boomer Generation” as a main cause of the labor shortage. The number of new workers entering the workforce is only slightly higher than the number of workers exiting the labor market and the study’s authors noted a negative effect on employers in the state.

“Many businesses report that the lack of available workers has hindered expansion, even curtailing the ability to meet current business needs in some cases,” the study’s authors wrote.

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Immigrants fill jobs that are unappealing to native workers, according to Pew Research, often for reasons such as low wages, long hours, dangerous working conditions, or insufficient transportation and housing options close to the workplace. These unappealing jobs are essential in almost all of Wisconsin’s most economically significant industries including manufacturing, agriculture, hospitality, health care, and building and grounds maintenance.

The UW School for Workers study found Wisconsin’s most celebrated industry, dairy farming, likely relies on between 46% and 90% undocumented immigrant labor, with common estimates settling near 70%, to fill the unappealing jobs on medium to large farms in the state. The study surveyed dairy workers across the state and found a majority of its participants to be undocumented.

The long hours and low wages of jobs typically filled by immigrant laborers in Wisconsin may be unappealing to native-born laborers but are seen as an opportunity for building wealth for natives of Latin American countries where wages and working conditions are often worse.

Immigrant laborers often send a large portion of their earnings to family in their home country, called a remittance. Families use the funds to take care of themselves and manage the construction of houses for their family member to reside in when they return from years of working in the United States.

Another key finding of the UW School for Workers study was that housing can be difficult for immigrant workers to obtain, especially if they lack official identifying documents, so employers often offer housing as a “recruitment tool,” according to the study’s authors.

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“Immigration status is rarely discussed at work and is treated as an open secret by employers and employees alike,” the study found.

‘Employers need to be held to a larger accountability’

Healthy Opportunities for Latin Americans (HOLA) is an organization that provides outreach services to Latin Americans living in Central Wisconsin, regardless of their documentation status. The organization provides legal information, pop-up clinics, translation services, community-building events and more. Part of the organization’s mission is to promote “economic advancement and civic engagement for workers and families from Latin American countries.”

Mark Bradley, HOLA board secretary/treasurer, has heard from various stakeholders in his years with the organization in an effort to learn about Wisconsin’s immigrant laborer population and the various strategies employers and laborers use to keep the state’s essential industries operating despite a declining qualified or interested native workforce population.

He explained several strategies Wisconsin employers use to find workers, which include paying cash to laborers or paying dubious limited liability corporations in exchange for the work that is completed in these unappealing workplaces.

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“If we want to talk about dealing with the criminals in the immigration situation, we should be honest and we should talk about all of the criminals,” Bradley said. Wisconsin employers continue to recruit workers with questionable documentation despite likely tax law violations. Inadequate employment reporting requirements allow these unlawful practices to continue unchecked year after year.

Tony Gonzalez, who has worked as an advocate for immigrants in Central Wisconsin for over a decade and is well-connected with area court systems, employers, public officials and others relevant to his work, said there have not been any major workplace raids in Central Wisconsin since the start of the Trump administration in January.

“Has immigration come? Oh, hell yeah, a lot. But they come with specific warrants and specifically with orders to get particular people. Nobody in a group,” Gonzalez told a USA TODAY NETWORK-Wisconsin reporter. “These employers need to be held to a larger accountability because they know what they’re doing. They know who they’re hiring. … The government is focusing more on the immigrant that is just working than the employers that are illegally employing people without even an electronic verification or anything like that.”

Gonzalez said the current arrangement with immigrant laborers is accepted by employers because the laborers are easily replaced if one is deported or injured on the job and is forced to leave the area.

Wisconsin’s largest industry advocates are calling for immigration reform

Statewide trade organizations such as WMC and Wisconsin Farm Bureau Federation, the state’s largest farm lobbyist, have found strong support in surveys of their members for both strong border crossing enforcement and reforms to the country’s guest worker program, particularly the H-2A visa program that covers temporary agricultural workers.

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“A critical step in addressing labor shortages is modernizing immigration laws. It’s unrealistic to expect workers to enter legally when the current system is broken,” Tyler Wenzlaff, Wisconsin Farm Bureau Federation’s director of national affairs, said in an email to a USA TODAY NETWORK-Wisconsin reporter. “Expanding the H-2A visa program to include dairy workers would be a meaningful step in ensuring Wisconsin farmers have access to a stable workforce.”

WMC’s Bauer said his organization’s members desire to secure the border, and reforming the state’s legal immigration system is “an economic imperative.”

A December survey of WMC’s members, conducted by the organization, revealed 92% did not believe the Trump administration’s immigration policies would impact their workforce, according to Bauer. The survey included responses from 153 employers “of all sizes, industries and geographic locations in Wisconsin.”

“I think their statement of no concern is dismissive of the role that they need to take,” Gonzalez said. “If any industry is dependent on that labor, you need to step up and tell your legislators because otherwise things won’t change.”

HOLA’s Bradley asked a similar question of voters, activists and employers in the state in comments to a USA TODAY NETWORK-Wisconsin reporter.

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“What’s the business plan to help employers in farming, meat processing, construction, manufacturing or hospitality? What’s the strategy? Nobody wants dairy farming to collapse in the state of Wisconsin. Nobody is saying that’s a good thing,” Bradley said.

Industry advocates tread a careful line between honoring the real need for immigration reforms and the majority of votes in the state’s rural areas where many of their members and their employees reside in support of President Donald Trump and the anti-immigrant rhetoric used in his campaign.

“There is often a gap between campaign rhetoric and the realities of implementing policy,” Wenzlaff said. “WFBF supports securing the border but believes the labor challenges facing Wisconsin farmers should be addressed separately. It is possible to enforce border security while also ensuring agriculture at a local level has the workforce it needs to thrive.”

WFBF’s Dairy Committee’s 2024 Agricultural Labor Report lists 17 policy reforms including several specifically for the H-2A visa program including reducing paperwork, streamlining application systems, allowing flexibility in compensation rates, reducing housing rules and increasing funding to the Department of Labor to reduce delays in their work to support employers.

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Bauer similarly shared the results of a survey of WMC’s members and further work by himself and his staff to understand Wisconsin’s population of laborers. He summed up the results of the work with the statement, “We need workers, but we need them to be legal.”

Bauer’s opinion on the topic, informed by WMC’s work to understand the issue, is that potential immigrants should be vetted for national security, public safety, public health and skillset before being issued a visa.

“It really doesn’t need to be much more complicated than that,” Bauer concluded.

Erik Pfantz covers local government and education in central Wisconsin for USA TODAY NETWORK-Wisconsin and values his background as a rural Wisconsinite. Contact him at epfantz@gannett.com.



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Wisconsin Lutheran boys basketball pursues three-peat with revamped lineup

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Wisconsin Lutheran boys basketball pursues three-peat with revamped lineup


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  • Wisconsin Lutheran returns to Division 1 seeking a third consecutive state championship.
  • The team returns its two leading scorers, senior Zavier Zens and junior Kager Knueppel.
  • New starters will need to fill the roles of three key graduates from last season’s title team.
  • Coach Ryan Walz expects Zens to become a more vocal leader and for Knueppel to develop as a three-level scorer.

Over the first couple weeks of the WIAA high school boys basketball season, the Journal Sentinel will be checking in with the Milwaukee area’s three reigning state championship teams.

Our visits began with reigning Division 3 champion Milwaukee Academy of Science, which will compete in D2 in the WIAA postseason this year. The next check-in comes with a team that knows all about repeating in a higher division, the two-time defending state champions from Wisconsin Lutheran. The Vikings won their fourth WIAA state title and second consecutive after receiving a competitive balance elevation from D2 to D1 last season. The quest for a third straight title will also be in D1, and the Vikings look up to the challenge.

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Here is what to know about Wisconsin Lutheran, which improved to 4-0 with a 69-20 victory over New Berlin West on Dec. 12.

Roles to fill around returning stars Zens, Knueppel

Wisco’s two leading scorers from the 2024-25 team return, but the surrounding cast looks a bit different this season. Northern Iowa commit and 6-foot-7 senior forward Zavier Zens (22.2 points per game last season) and 6-10 junior guard Kager Knueppel (13.5 ppg) are the two returning starters, while the three graduated starters include guard Isaiah Mellock (11.1 ppg, Wisconsin Lutheran College), forward/guard Alex Greene (10.9 ppg, Concordia) and forward Ben Langebartels (2.3 ppg).

Coach Ryan Walz said he wants to see Zens become a more vocal leader this year, while adding Knueppel can round out his ability as a three-level scorer.

“I think that’s a big step for any senior to make, to get outside of yourself, to be able to be engaged with other people on the team and not just always be worried about what you’re doing, but also being concerned for your teammates and showing that kind of leadership,” Walz said of Zens.

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“From our standpoint, we want to see [Kager] be an effective basketball player at the basket, in the midrange and from three-point range. That’s the next step for guys who are on the cusp of being really, really good players, and that’s what Zavier did last year,” Walz added on Knueppel.

In place of the graduates this season have been former reserve 6-foot junior guard Riley Walz (4.2 ppg last season), former reserve forward and 6-6 senior Kinston Knueppel (5.0 ppg) as well as junior 6-7 forward Jamail Sewell.

“Riley’s going to have to handle the ball and distribute it, get us into offense and really control what we do, and Kinston is that versatile piece – kind of like Alex Greene last year – where he has to find ways where he can influence the game offensively with his intelligence, his skill level, his flexibility of being able to go inside and outside,” coach Walz said. “Jamail is 6-7, almost 6-8, and obviously anybody who saw him in football pads saw this enormous man, and he moves really, really well and has great hands. He needs to catch up on some of his basketball things and his skill and his understanding of the game, but he is an enormous presence on the floor.”

The Vikings again do not lack for size and will send one of the tallest starting fives in the state to the floor night-in and night-out between Zens, Kinston Knueppel, Kager Knueppel and Sewell. Kager Knueppel said teams will also have to watch out for Riley Walz on the perimeter as they crowd the paint.

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“He’s been working really hard. I like him coming into the point guard role because he does not turn the ball over and he can shoot threes really well,” Kager Knueppel said.

As they learned with a late substitution in the D1 title game in March, every player needs to be ready for their moment.

“You don’t know when your time is going to come but you have to be ready, and so as coaches it’s our job to absolutely keep pushing them and moving them forward as best that we can,” coach Walz said.

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Wisconsin Lutheran not shying from expectations

Returning top players to a team coming off consecutive state titles creates expectations around the program to compete for a three-peat. Zens said the team is embracing those expectations, while relying on the experience that has led them this far.

“We all know there’s high expectations for us, but those are our expectations for ourselves as well,” Zens said.

The pressure to defend a title is nothing new for Kager Knueppel, and something he thinks the team will be prepared for on a nightly basis.

“All of our guys understand that we have a target on our back, and people will want to come after us and beat us,” Knueppel said.

Coach Walz said the tone of keeping expectations in their proper framework is set by Zens.

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“He is intrinsically motivated,” Walz said. “If your best player has no letdown and is leading by example, then that just brings everybody else along.”



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When does Wisconsin volleyball play again? NCAA tournament next match

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When does Wisconsin volleyball play again? NCAA tournament next match



Start time yet to be announced for regional finals match

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AUSTIN, Texas – Wisconsin volleyball will be spending two more days in Austin.

The Badgers ensured that with a four-set win over Stanford on Dec. 12 in the NCAA tournament regional semifinals. It was the eighth consecutive win in the regional semifinals for Kelly Sheffield’s group and its first-ever win over Stanford in program history.

Here’s what to know about Wisconsin’s next match:

Who will Wisconsin volleyball play next?

Wisconsin’s next match will be against top-seeded Texas in the NCAA tournament regional finals, with the winner advancing to the Final Four.

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What time is Wisconsin volleyball’s next match?

The Wisconsin-Texas match will be on Sunday, Dec. 14. A time has not yet been announced, but it will either be at 2 p.m. or 6:30 p.m. CT.

How to watch Wisconsin-Texas NCAA tournament regional finals match?

NCAA volleyball tournament bracket for regional finals

  • Creighton vs. Kentucky on Dec. 13 at 5 p.m. in Lexington, Kentucky
  • Purdue vs. Pittsburgh on Dec. 13 at 7:30 p.m. in Pittsburgh
  • Wisconsin vs. Texas on Dec. 14 in Austin
  • Winner of Nebraska/Kansas vs. winner of Louisville/Texas A&M on Dec. 14 in Lincoln, Nebraska



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How tariffs are affecting Wisconsin’s real and artificial Christmas trees

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How tariffs are affecting Wisconsin’s real and artificial Christmas trees


Nearly all artificial Christmas trees in the world today are made in China. And with that comes an up to 30 percent tariff rate on imported Christmas products — including artificial trees. 

Kris Reisdorf is co-president of the Racine- and Sturtevant-based home and garden store Milaeger’s. On WPR’s “Wisconsin Today,” Reisdorf said tariffs are affecting their prices on artificial trees, but she’s mitigating most of the rate hike through negotiations with manufacturers and by taking on lower profit margins herself. 

“We are doing our fair share in making Christmas affordable,” Reisdorf said. “When the average person is thinking 30 percent (tariffs), that’s not by any means what they’re really paying.”

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Milaeger’s “almost real” trees range from under $100 to well over $3,000. Reisdorff said she’s raised prices for all artificial trees by only around $20 compared to last year.

Residorf said tree sales are largely stable despite the uptick in tariff pricing.

An ABC News/Washington Post poll last year found that 58 percent of Americans were buying artificial trees instead of real ones. That’s up from 40 percent in 2010. 

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Greg Hann owns Hann’s Christmas Farm in Oregon. Hann also sits on the Wisconsin Christmas Tree Producers Association Board and is president-elect of the National Christmas Tree Association. 

Hann told “Wisconsin Today” the COVID-19 pandemic in 2020 created a surge in business for real evergreen trees and that demand has been holding relatively steady ever since. That said, Hann acknowledged real Christmas tree sales are up for him and fellow growers this year. He attributed the increase in sales to the tariffs and the fact that farmers’ supplies are finally catching up to the higher demand brought on by COVID-19. Nearly all real trees come from the United States or Canada, according to Hann. 

Hann said a recent survey by the National Christmas Tree Association found 84 percent of Christmas tree growers nationwide have kept prices the same over the last two years, and that includes his own farm. Being grown locally in Wisconsin, Hann said his business is largely unaffected by tariffs.

“It’s kind of nice to have a good supply with a stable price in this economy,” he said. 

Reisdorf said that some artificial tree manufacturers are moving operations outside of China to places like Cambodia. But most other countries in the east are also facing tariff threats. 

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Instead, Reisdorf said artificial tree importers are lobbying President Donald Trump to lower his 30 percent tariffs on Christmas products like trees and ornaments, because those kinds of goods aren’t coming back to be made in the U.S.

Meanwhile, Hann said his organization is lobbying to have tariffs on artificial trees increased to 300 percent. He said the added tariff costs help create an “even playing field” between real and artificial trees, since farmers have to pay farm staff and cover fertilizer costs. 

But it isn’t always about the cost. Reisdorf said artificial trees have the benefit of lasting “forever,” essentially.

Hann said many of his customers come to the farm looking to keep up the Christmas tradition of picking out their own family tree. 

“They’re looking for that fragrance of a real tree,” he said. “They want to start that tradition of the family together. They pick the tree, they take it into their house.” 

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