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How Wisconsin alcohol producers are transitioning to state’s new liquor laws

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How Wisconsin alcohol producers are transitioning to state’s new liquor laws


Shaun Lapacek wants to make sure his Columbia County winery is in compliance.

The operating licenses for Rock N Wool Winery in Poynette need to be renewed by the start of June and new state laws regulating alcohol just went into effect May 1.

The changes include creating a state permit for alcohol producers to expand their retail offerings. Similar licenses were previously issued by municipalities.

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Even after talking to his local clerk, Lapacek said he’s still confused when he can get the new permit and whether his winery will be licensed in the meantime.

“Questions like that don’t really work well with the business, because I can’t plan events. I can’t tell people, ‘OK, we’ll have this license,’” he told WPR’s “Wisconsin Today.” “I can’t promote my business in a manner, and I guess that’s what’s tough. I kind of feel like I still have handcuffs on.”

Lapacek and other alcohol producers, distributors, retailers and consumers are still working through the transition to the new state regulations.

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A more level playing field

Despite some confusion about the transition to new rules, several people across the industry told “Wisconsin Today” that eventually the changes will lead to more clarity for alcohol producers.

The new laws overhauled the previous three-tiered system for alcohol licensing and created a Division of Alcohol Beverages within the state Department of Revenue.

Jeff Glazer is an attorney who focuses on business issues for companies in the food and beverage industry. He said alcohol producers of all kinds will be affected: breweries, wineries, distilleries, cideries and others.

Glazer has been working with this industry since 2007. He said people used to make products and sell to wholesalers. Then, wholesalers would carry products to retailers for sale. But the industry changed. The new laws modernize the space and make it easier for small manufacturers to compete, Glazer said.

Glazer said the new laws will clear up a lot of misunderstandings. The old rules were arcane and confusing when it came to who was allowed to serve what, he said. Laws stopped breweries from serving wine or distilled spirits. Wineries could serve beer but not distilled spirits.

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“All of that has gone away,” Glazer said. “Everybody can serve everything now. It’ll make the tasting rooms just a much more comfortable place for consumers.”

Spanish gin and tonics. Courtesy Great Lakes Distillery

Expanded opportunities

For Lapacek, the new laws mean being able to serve customers who prefer beer or liquor rather than wine and want to enjoy the converted sheep farm that became Rock N Wool Winery. The laws also allow the winery to stay open later and clarifies the rules for hosting private events.

For others like State Line Distillery in Madison, the law offers more freedom to serve spirits in new ways. Bar manager Mike McDonald updated State Line’s cocktail menu this month to take advantage of the new ingredients he can now implement.

“It was a great challenge and really kept our bar unique to other bars around town but also prevented us from kind of showcasing our spirits the way that a normal bar or cocktail bar would,” McDonald said. “All those classic cocktails that we just couldn’t serve, because we couldn’t carry these products, are now available to us.”

The new state permit lets State Line collaborate with other distillers and serve cocktails at festivals and markets. Before May 1, only products like beer and wine could be served at those types of public events, McDonald said.

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The new laws provide more unified rules on contract manufacturing when brewers, winemakers or distillers craft a product for another company that sells it under a different label. That’s all being overseen by the state’s new Division of Alcohol Beverages.

Craft beers
In this file photo, a group of birding enthusiasts finish discussing their day while sampling a flight of beers. Robert F. Bukat/AP Photo

Enhanced administrative oversight

The new Department of Revenue office overseeing alcohol regulations includes staff who specialize in alcoholic beverage issues. Glazer, the attorney, said agents who used to handle this topic covered areas like gambling and tobacco, too.

“When questions arose, they didn’t always have great answers because they were dealing with a lot of other things,” he said. 

The new laws will allow for more consistency in regulatory enforcement, Glazer added.

“There were a lot of industry members who were getting away with a lot of things. The only way it would come to light is if other industry members ratted them out,” he said. “Now, the division is going to have a lot more resources to be proactive in enforcement. They’re going to have more resources to provide better education so that people understand what the rules are.”

The Department of Revenue selected former state legislator Mark Meyer to lead the new division. Meyer said the state transferred in agents who were previously working in alcohol enforcement, and he’s in the process of filling out the rest of his staff, which will include a unit for outreach and education.

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Meyer said the division has prioritized writing administrative rules for the new law and processing full service retail sales permit applications.

“I was very concerned about the idea that we get those out the door so that there was no one that would fall through the cracks,” Meyer said. “I’m happy to tell you that every single license, every single request we had that day, that was in the queue, was issued on May 1, and I’m not aware of anybody that wasn’t in compliance.”

While most of the new alcohol regulations adopted by lawmakers last year went into effect on May 1, other changes will start further in the future. Meyer said the changes will create a new statewide bartender license for use across municipalities starting Jan. 1, 2025.

A year later, operators of event venues like wedding barns will be required to hold a liquor license if hosting events that serve alcohol on more than six days a year. A separate permit will be available for venues that serve alcohol on six or fewer days.

Wedding barn owners filed a lawsuit earlier this month against the Department of Revenue over the regulations, arguing the law is unconstitutional and infringes on their ability to conduct business.

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Wisconsin

Game 12 Wisconsin football two-deep for Minnesota Gophers game Nov. 29 at Camp Randall Stadium

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Game 12 Wisconsin football two-deep for Minnesota Gophers game Nov. 29 at Camp Randall Stadium


MADISON – A look at the unofficial two-deep for the Wisconsin football team heading into its game against Minnesota at 11 a.m. Friday at Camp Randall Stadium.

OFFENSE

Quarterback

1 – Braedyn Locke, 6-1, 205, redshirt-soph.

2 – Mabrey Mettauer, 6-4, 230, fr.

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Running back

1 – Tawee Walker, 5-9, 218, sr.

2 – Darrion Dupree, 5-10, 205, fr.

Receiver

1 – Bryson Green, 6-3, 213, sr.

2 – C.J. Williams, 6-2, 196, jr.

Receiver

1 – Vinny Anthony II, 6-0, 188, jr.

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2 – Quincy Burroughs, 6-2, 212, r-soph.

Slot recever

1 – Will Pauling, 5-10, 187, r-jr.

2 – Trech Kekahuna, 5-10, 187, r-fr.

Tight end

1 – Riley Nowakowski, 6-1, 243, r-sr.

2 – Tucker Ashcraft, 6-5, 255, soph.

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Left tackle

1 – Jack Nelson, 6-7, 316, sr.

2 – Barrett Nelson, 6-6, 302, r-soph.

Left guard

1 – Joe Brunner, 6-5, 313- r-soph.

2. – James Durand, 6-5, 305, r-fr.

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Center

1 – Jake Renfro, 6-3, 302, r-sr.

2. – Kerry Kodanko, 6-2, 308, r-sr.

Right guard

1 – Joe Huber, 6-5, 310, r-sr.

2 – JP Benzschawel, 6-6, 312, r-jr.

Right tackle

1 – Riley Mahlman, 6-8, 308, r-jr.

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2 – Kevin Heywood, 6-8, 325, fr.

DEFENSE

Line

1 – Ben Barten, 6-5, 308, r-sr.

2 – Elijah Hills, 6-3, 282, sr.

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Line

1 – Curt Neal, 6-0, 290, r-soph.

2 – Cade McDonald, 6-6, 285, r-sr.

Outside linebacker

1 – Darryl Peterson, 6-1, 248, r-jr.

2 – Aaron Witt, 6-6, 247, r-jr.

Inside linebacker

1 – Jake Chaney, 5-11, 233, sr.

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2 – Tackett Curtis, 6-2, 228, soph.

Inside linebacker

1 – Christian Alliegro, 6-4, 240, soph.

2 – Jaheim Thomas, 6-4, 245, r-sr.

Outside linebacker

1 – Leon Lowery, 6-3, 252, r-sr.

2 – Sebastian Cheeks, 6-3, 230, r-soph., or John Pius, 6-4, 250, r-sr.

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Cornerback

1 – Ricardo Hallman, 5-10, 185, r-jr.

2 – R.J. Delancy III, 5-11, 193, r-sr., or Jonas Duclona, 5-10, 190, soph.

Strong safety

1 – Hunter Wohler, 6-2, 218, sr.

2 – Owen Arnett, 5-11, 210, r-jr.

Free safety

1 – Preston Zachman, 6-1, 212, r-sr.

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2 – Austin Brown, 6-1, 210, jr.

Cornerback

1 – Nyzier Fourqurean, 6-1, 190, r-sr.

2 – R.J. Delancy, 5-11, 193, r-sr., or Xavier Lucas, 6-2, 198, fr.

Nickel back

1 – Austin Brown, 6-1, 210, jr.

2 – Max Lofy, 5-10, 188, r-sr.

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SPECIAL TEAMS

Punter

1 – Atticus Bertrams, 6-3, 225, soph.

2 – Gavin Meyers, 6-1, 198, r-sr.

Field goal kicker

1 – Nathanial Vakos, 6-1, 205, jr.

2 – Gavin Lahm, 6-0, 213, jr.

Kickoffs

1 – Gavin Lahm, 6-10, 213, jr.

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2 – Nathanial Vakos, 6-1, 205, jr.

Long snapper

1 – Cayson Pfeiffer, 6-0, 205, sr.

2 – Duncan McKinley, 6-2, 222, r-sr.

Holder

1 – Gavin Meyers, 6-1, 198, r-sr.

2 – Atticus Bertrams, 6-2, 225, soph.

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Punt returner

1 – Vinny Anthony II, 6-0, 188, jr.

2 – Hunter Wohler, 6-2, 218, sr.

Kickoff returner

1 – Vinny Anthony II, 6-0, 188, jr.

2 – Trech Kekahuna, 5-10, 197, r-fr.



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Wisconsin

Where Wisconsin's class of 2025 ranks nationally after big-time addition of QB Carter Smith

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Where Wisconsin's class of 2025 ranks nationally after big-time addition of QB Carter Smith


Wisconsin football’s recruiting performance is far better than the current on-field product, to say the least.

Luke Fickell’s team has now lost four straight games after Saturday’s 44-25 defeat at Nebraska. It is just 5-6 on the season and 3-5 in Big Ten play, desperately needing a season-closing victory over Minnesota to clinch bowl eligibility.

There is more context behind that on-field performance, including the recent firing of offensive coordinator Phil Longo and historic blowout losses to rivals Iowa and Nebraska sandwiching hard-fought losses to top-ranked teams. That context doesn’t help the general trend of poor play.

But for those still optimistic about the Badgers’ future under Luke Fickell, the biggest calling card is his recruiting performance.

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Wisconsin made headlines on Sunday when it landed a commitment from four-star class of 2025 quarterback Carter Smith. Smith is ranked as 247Sports’ No. 15 quarterback in the class and No. 164 overall player. Beating Florida State for his commitment was a statement for Fickell and his staff — even doing so after firing Longo just seven days earlier.

The addition of Smith brings Wisconsin’s class of 2025 to 25 total commitments — eight of which coming from blue-chip players. Notably, it rose the group four spots up to No. 21 in 247Sports’ national rankings.

The Badgers now boast the eighth-highest-rated class in the Big Ten, trailing just Ohio State (No. 2 overall), Oregon (No. 8), Michigan (No. 9), USC (No. 11), Penn State (No. 15), Washington (No. 18) and Nebraska (No. 20). The No. 21 ranking is an impressive follow-up after Luke Fickell finished the 2024 class with 247Sports’ No. 25 overall class and a Blue-Chip Ratio of 50%.

Smith’s addition continues a growing debate about how to weigh Wisconsin’s on-field struggles with its recruiting success. In reality, the 2025 football season will be somewhat defined by the performance of the 2024 recruiting class and another crop of transfers. If that strong recruiting doesn’t lead to improved on-field play, the clock may start ticking on his tenure.

Contact/Follow @TheBadgersWire on X (formerly Twitter), and like our page on Facebook to follow ongoing coverage of Wisconsin Badgers news, notes, and opinion.

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Takeaways from No.19 Wisconsin's 81-75 Win Over Pittsburgh

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Takeaways from No.19 Wisconsin's 81-75 Win Over Pittsburgh


WHITE SULPHUR SPRINGS, W.Va. – The news was positive every time Wisconsin head coach Greg Gard got the analytical report from video coordinator A.J. Van Handel, even though the results on the court were not. Despite some early flaws guarding back cuts and allowing dribble penetration, the Badgers were holding Pittsburgh under a point per possession. He just needed Wisconsin to take and make some better shots.

That, and John Tonje hoisting the Badgers on his back and carrying them over the finish line.

The resilience, toughness, and guts of the No.19 Wisconsin was on full display in front of a packed Colonial Hall at the Greenbrier Resort, as the Badgers got 33 points from Tonje and sound offensive execution in the second half to erase a 14-pint deficit in an 81-75 victory over Pittsburgh.

It’s the third November championship for Wisconsin (7-0) in the past four seasons and a victory that could serve as a springboard in the coming weeks, not to mention a nice thing to show the selection committee in four months.

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Here are my takeaways from the foothills of the Alleghany Mountains.

Tonje Led The Second Half Charge

Tonje said that he hopes to live in Madison when he’s retired from playing basketball. At the rate he’s going, he might have to come back anyway for his jersey retirement.

Tonje was the hero again for Wisconsin and treated as such, going into the crowd to celebrate with the vocal fan base that made the trip and mobbed by his teammates while waiting to do his postgame television interview. It was the only time anybody got the better of him after halftime.

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Shaking off a 2-for-8 start, Tonje was 9-for-11 in the second half. He was 6-for-6 from the line, relentlessly going inside and getting rewarded because Pittsburgh kept reaching. Knowing the primary defenders on him were starting to rack up fouls, and that the Panthers haven’t shown to be a particularly deep team to this point, Tonje kept his head down and kept attacking.

“I was trying to be aggressive from the start,” said Tonje, who made all nine of his two-point shots in the second half, most coming at the rim or in the paint. “I didn’t shoot the ball well early, but I just kept with it. My coaches and teammates believed in me. I stayed with it and did everything I can in my power to get the win.”

After falling into the trap of taking quick shots or long-range jumpers, a problem that plagued the Badgers last season, Wisconsin found the gaps in Pittsburgh defense. UW scored 54 points in the second half, registered points on 83.3 percent of its possessions, and averaged a robust 1.8 points per possession.

“I don’t think we started the second half with the type of force that’s necessary,” Pittsburgh coach Jeff Capel said. “We allowed them to climb back into the game and really get into a great rhythm offensively, and then they just became really tough to guard … Their physicality wore us down.”

Tonje scored 25 of the second-half points but he had help. Kamari McGee scored eight of his 10 points in the last half and hit all three of his shots, including a pair of clutch three-pointers that were timely in the final six-plus minutes, one giving UW the lead and another extended it to four with 2:54 to go.

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“We kept at it,” said John Blackwell (14 points). “We kept getting to the rim (and) stayed aggressive. Obviously, our shots weren’t falling in the first half, but we didn’t quit. We told ourselves at halftime just keep going. The shots are going to fall. We trusted each other.

“JT did his thing by getting to the rim, doing what he do best.”

Named the tournament’s most valuable player, Tonje averaged 24.0 points and 6.5 rebounds per game over UW’s two wins.

“He just drives and throws his body around,” Capel said of Tonje, one of only six players nationally to have two 30-point games this season. “We weren’t able to sustain the discipline required to guard someone like that. You can’t reach. He does a really good job of getting his body into yours. He’s really strong with the ball. He exposes it. You think you can swipe, and he gets a great whistle, and he’s earned that because it’s consistent.”

Wisconsin Is Handling Top Guard Play

McGee said Friday that the close call against UTRGV Monday was not a wake-up call for the Badgers, only that it emphasized the need to be better polished in defensive areas. Call it what you want, but the Badgers’ defense took a major step in slowing down guard play in West Virginia.

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Pittsburgh’s backcourt of Ishmael Leggett and Jaland Lowe averaged 33.2 points, 12.4 rebounds, 8.0 assists, and 4.5 steals per game. They combined for 43 points, 14 rebounds, seven assists, and eight steals in Friday’s win over LSU. They managed 33 points on 32 shots.

“I just tried to match his energy,” Blackwell said of guarding Leggett, who finished 6-for-15 and 0-for-4 from three. “I know he picked up some quick fouls and he sat. All I can do is try to match his energy, because he’s a great player.”

The Badgers also took away Lowe’s ability to cleanly pass the ball. He finished with five assists but committed four turnovers.

“If we can guard ball screens as much as possible two on two and not have to send quite as much help, we knew we were going to have to plug the paint,” Gard said of the plan for Lowe.“Try to force him into some mid-range stuff. I didn’t think we were good at it early. He got loose on us, pinched us off, and got a couple lobs to Corhen, but I thought we got better with the back side of bumping the roller and plugging the lane. We forced him into some tougher shots.”

Wisconsin caught a break when Damian Dunn (13.0 ppg, .526 3FG) rolled his ankle and injured his hand two minutes into the game and didn’t return. Freshman guard Brandin Cummings replaced him and managed only two points.

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With how poorly Wisconsin’s offense was in the first half (36.7 percent, .794 points per possession), the Badgers leaning into their defense was critical.

“We have to give all credit to the coaches,” Blackwell said. “They prepared us well to know what their tendencies are, what they like to do. We just trust each other. Our bigs got our back if they get past us with good wall ups. We just trust our technique.”

Frustrating opposing guards has become a common theme.Arizona preseason All-American Caleb Love generated more technical fouls than made three-pointers against UW’s guards. He finished 2-for-13 from the floor and scored six points before fouling out

In Friday’s semifinals against UCF, which possessed a guard trio of Jordan Ivy-Curry, Keyshawn Hall, and Darius Johnson that scored 62.4 percent of its points, the Badgers’ ability to challenge them with movement and spacing held the group to 9-for-36 from the floor.

Wisconsin Showed Growth vs Physical Rebounders 

The Panthers have proven to be one of the better rebounding teams in the country in the season’s first month. Having won the rebounding battle in five of its first six games, Pitt wasaveraging 41.2 rebounds per game, was 21st nationally in defensive rebounds (30.83) and had four players averaging at least 6.0 rebounds per game.

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They took the Badgers to task in the first half. Finishing the first half plus-four on the glass, Pitt’s first 11 points were all on actions toward the rim, mostly on back cuts behind UW’s defense, dribble actions where a Pitt player hit the cutter, or a guard attacking the paint to hit an open pull-up jumper.

Even after reserve forward Zack Austin switched things up with a three-pointer, Pittsburgh went right back to the post with an alley-oop and multiple driving layups. The 6-10 Cameron Corhen was the biggest benefactor of UW’s lapse defense, as the 68.0 percent FG shooter had 11 points on 5-for-6 shooting in the opening half.

Wisconsin 2-for-10 to start and was largely absent in the glass when shots went up. UW started 0-for-5 from the perimeter and most attempts didn’t have a red jersey close to the rim. UW’s first offensive rebound came at the 10:54 mark, but the possession ended with Blackwell airballing a three-pointer with the shot clock about to expire, a possession that didn’t include a post touch.

Wisconsin was averaging .533 points on its first 15 possessions. UW raised it modestly at halftime because Blackwell, McGee, Tonje, and Nolan Winter (11 points) started getting to the rim and converting.

The inability to match a team’s frontcourt physicality has been an underlining theme when the Badgers have faced Power-Four schools. Arizona outrebounded UW, 52-28, including 24-2 on the offensive glass, and gave up 13 boards to forward Tobe Awaka.

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UCF wasn’t nearly as big as Arizona, but the Knights still outrebounded Wisconsin, 41-39, with all 11 players getting at least one offensive rebound.

Things flipped in the second half. Senior Steven Crowl (6 points, season-high 9 rebounds, 3 assists) helped draw two quick fouls on Corhen, sending him to the bench for five-and-a-half minutes of the second half. He attempted only two shots in the final 12:51 after he returned.

With Corhen out and Guillermo Diaz Graham at the five, Wisconsin’s low-post offense ran more efficiently by creatingmore lanes for Tonje to attack and more space to attack the glass. After getting only two offensive rebounds in the first half, the Badgers had nine in the second half that led to 11 second-chance points.

“Once we got rolling in the second half we went to him quite a bit,” Gard said on Crowl. “I liked his physicality on Corhen. That’s one thing I felt Steve’s advantage was on Corhen on both ends of the floor was he could be physical. Corhen is a really good player but a little lighter than Steve. To be able to keep a big body on Corhen, and when we got him in foul trouble, we were able to go at the rim a little bit more with everybody else.”

Lengthy Delays

The championship game was scheduled to start at 5:30 p.m. eastern, roughly 30 minutes following the conclusion of the third-place game between LSU and UCF. The Knights’ collapse made the evening a waiting game.

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UCF led by 20 in the first half, 18 with 12:57 left, and 14 with 8:31 to go, but ended up losing, 106-102, in triple overtime.

When the teams finally took the court, went through introductions, and were ready to start, one of the electronic game-and-shot clocks above the basket shorted out. Unable to restart the system, or find a long enough extension cord, officials agreed to shut off the working shot clock to even the playing field.

Throw in the jump ball needing to be done twice after a Pitt player jumped the gun, the game didn’t officially start until 6:43 local time, an hour, 13 minutes late.

That delayed doesn’t account for the two brief stoppages in play in the second half when the bank of lights that illuminated center court kept flickering on and off.

“I thought we handled all the adversity well,” Capel said. “What we didn’t handle was Tonje.”

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By The Numbers

6 – Wisconsin turned the ball over just six times, including only two in the second half. Averaging 9.4 turnovers per game, Wisconsin has had fewer than 10 turnovers in four games.

17.5 – The Badgers held Pittsburgh to 5-for-23 (21.7) from three-point range and held their two Power-Four Conference opponents to 7-for-40 (17.5) on threes.

30 – After scoring just eight points in the first 10 minutes, the Badgers scored 73 in the final 30 minutes.

60 – Tonje has made 60 free throws this season to lead all Division 1 players. His 63 attempts are tops in the Big Ten and tied for fourth nationally. He’s the first UW player since Brad Davison (2017-18) to have made at least 10 free throws in three games.

300 – Gard coached his 300th game on Sunday, the fourth-most games of any coach in Wisconsin history. He improved his record to 193-107 (.643) overall and 72-22 (.766) in regular season nonconference games.

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