Here’s how ‘Kwik Trip Girl’ earned her title

Stroll into her native Kwik Journey, and there is a good likelihood you will discover Cassandra Berger looking the aisles. She’s there day by day — come rain, shine, sleet or snow.

Some may contemplate obsessing over a regional fuel station odd, however Berger does not. 

She has a Kwik Journey tattoo. She owns a number of gadgets of branded merchandise. She’s tried virtually each Kwik Journey snack and meals merchandise. 

However final 12 months, Berger may need reached the head of fandom. In 2021, she visited each Kwik Journey fuel station throughout your entire state of Wisconsin — all 457 of them. 

“They’ve stated that I am their primary fan a number of instances, so, yup, primary fan,” Berger stated. 

Berger, who lives in Onalaska and is the ladies’s lacrosse coach for the College of Wisconsin-La Crosse, has now been dubbed the “KT Woman” or “Kwik Journey Woman.” 

“I am there day by day,” Berger stated. “I attempt to get a automobile wash every now and then, I replenish on fuel as soon as every week after which I get my groceries from there. After which if I am randomly craving some peppermint ice cream, I get it. They simply have every thing that I am obsessive about, so I undoubtedly go day by day.” 

Berger took a break from visiting shops from each nook of the state in 2022, however she may get again to visiting newly opened ones in 2023. She additionally needs to go to different Kwik Journey and Kwik Star areas in Minnesota and Iowa. 

She does not know precisely when her fixation on the enterprise started, however she remembers going to the shop on weekends when she was a university pupil. 

“My love began with simply the meals there,” she stated. 

Berger started making social media movies about how a lot she beloved the shops. That included writing a track concerning the model and a video about how she obtained a Kwik Journey banner, which she positioned outdoors of her condo. 

“I would get up one morning and be like, OK, I’ll dash right down to Kwik Journey in my boots and shorts,” she stated. 

“It was very spontaneous and random,” she added concerning the movies. 

Quickly sufficient, Kwik Journey started to take discover, sharing a few of her movies on their social media pages. 

They even let Berger seem in a industrial in 2020. 

“It was the spotlight of my life at the moment,” Berger stated of the industrial. 

After the industrial, she reached out to the corporate and offered an concept for a video sequence referred to as “KT Woman.” The thought was easy — she’d journey throughout the state, visiting each Kwik Journey, whereas recording movies alongside the way in which. 

Kwik Journey was on board. 

“Having that freedom to try this was fairly superior,” Berger stated. 

It took her 12 months, and with a full-time job, she realized this might be a tall activity. She began small, visiting a few of the 30 or so Kwik Journeys in La Crosse. 

“That took me all day,” Berger stated. “I used to be like, ‘Oh no, that is going to take a very long time.’ Like, ‘What did I join?’”

However she was in a position to go to a majority of the 457 shops in the summertime of 2021, usually touring together with her mom and typically sleeping in lodges. Probably the most shops she hit in in the future was 52. 

Berger would typically simply replenish on fuel when she stopped. Different time, she’d go in to get snacks and discuss to the workers. 

“It actually simply relied on what I used to be feeling like in that second,” she stated. 

However she beloved each second of it. She stated she nonetheless will get “overvalued” simply speaking about it. 

It took her all 12 months, however by the top of the 12 months, she had reached her purpose. 

Berger nonetheless retains in contact frequently with administration of the shop, together with present Kwik Journey CEO and President Donald Zietlow.  She additionally plans to do future movies with Kwik Journey.

“They’re increasing on a regular basis, so I wish to make it a purpose to go and see the opposite ones,” she stated.