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Badgers football losses go beyond field and into Wisconsin’s economy, UW report says

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Badgers football losses go beyond field and into Wisconsin’s economy, UW report says



Ripple effects could be felt in other UW athletic programs

The 2025 Badger football season is one fans already want to forget − but the negative economic impact could be felt well beyond the final game on Nov. 29.

If the team’s poor performance continues, it could reduce the program’s profit by $20 million annually, according to a new report from the Center for Research on the Wisconsin Economy, housed at University of Wisconsin-Madison

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The ripple effects can be felt in other university athletic programs subsidized by the football program, and could impact student applications to the university, alumni donations, and research output, according to the report − titled “The Economic Impact of Badger Football’s Declining Performance.”

Beyond the financial blow to the campus, the report estimates the city of Madison could could lose up to $160 million, and the state could lose up to $280 million “stemming from reduced attendance, game day spending, tourism and reputational value.”  

The UW Athletic Department disputes the findings of the report.  

“Wisconsin Athletics respects the work and research of our world-renowned academic partners, along with their passion for the sports that represent our institution,” a department statement said.

“Although we do not believe that this study portrays a complete and accurate representation of the economic factors around the football program, we all share a common interest in its successful future.

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“We welcome the opportunity to collaborate with the Center for Research on the Wisconsin Economy on any future works on this topic,” according to the statement.

Badger football is profitable 

In 2023, the football team had revenue of $106. 7 million and expenses of $42.3 million, with the program earning more than $64 million, according to the U.S. Department of Education’s Equity in Athletics Data Analysis cited in the report.  

In 2024, Badger football had $107.4 million in revenue according to its NCAA membership filing, and had expenses of $49.6 million − posting a profit of $57.8 million. The Badgers men’s basketball program earned a $7.3 million profit that year.

If the winning percentage falls from nearly 80%, as it was during the 2017 to 2019 seasons, to 50%, that could mean “Badger Football’s annual profit could drop by about $20 million,” the report reads. 

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The team this season so far has a 2-6 record with four games remaining in November.

Is it Luke Fickell’s fault? 

Short answer: not in the beginning.  

The report says the program’s profit didn’t decline during 2022 and 2023 despite the 14-12 regular season record. That was during Luke Fickell’s first two seasons as head coach.

“This is probably because there was a lot of excitement” about Fickell’s hiring, the report states.  

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Fans recently have been chanting “fire Fickell” at home games. Wisconsin Athletic Director Chris McIntosh addressed fans concerns in an Oct. 20 letter.

It said the football season has “fallen well short of our standards” and added the department is committed “to elevating the investment into our football program to position us to compete at the highest level.” 

Financial impact is already being felt 

 This year the program is on pace to have the lowest attendance in more than 30 years with a 51,980 average scanned attendance during the first four home games. That’s according to data obtained via an open records request and analyzed by the Milwaukee Journal Sentinel.  

But fans have been signaling their disappointment before this season.  

According to the research center report, “Badgers sold 38,082 season tickets for general seating areas in 2025, down from 42,197 in 2024 and 41,206 in 2023.” 

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Football helps subsidize other programs, generates donations 

The Athletic Department’s total profit was less than $11 million in 2023, including the football program’s $64 million profit.

“This suggests that the department’s other programs and operations are subsidized heavily by the football team,” the report states.  

The report cites research that shows “when a male graduate former team wins its conference championship, his donations for general purposes increase by about 7% and his donations to the athletic program increase by about the same percentage.

“Moreover, if a male alumnus’s team won its conference championship during his senior year, his subsequent giving to the athletic program is about 8% a year higher.” 

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The Badgers last won the Big Ten football title in 2012.

“If the poor performance continues, its impact on alumni donations and engagement is likely to diminish,” the report reads.

Local economic impact of athletic program 

College sports programs affect communities and states as fans go to games, restaurants, and bars, buy merchandise, and pay for hotel rooms.  

The report compared the UW athletic program’s impact on Madison and Wisconsin with the University of MinnesotaTwin Cities program on Minneapolis area and Minnesota. Both football teams had similar performances in 2022 and 2023.  

It showed the Badgers’ impact on Madison contributed to 3,360 jobs and $462 million of economic output.

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The Gophers’ impact on the Twin Cities contributed to 1,152 jobs and $298 million of economic output.  

Statewide, the Badger athletic program contributed to 5,640 jobs and $757 million of economic impact in Wisconsin. In Minnesota, the Gophers contributed to $474 million of economic impact. 

The report says the Twin Cities population is larger than Madison’s population − making the latter “likely more sensitive to Badger Football’s performance.”  

NIL and program investment 

UW can revitalize the program by investing in facilities, recruiting budgets, NIL (name, image and likeness) deals for athletes, and competitive compensation for players and coaches, the report said.

The report estimates the Badgers NIL collective funding in 2023 and 2024 was $8.9 million. The highest spent in the conference was Ohio State at $20.2 million, it said.

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NIL deals aren’t public information and the estimate is based on methodology from nil-ncaa.com/big10. .

Spending more money on the football program “could help reverse the team’s declining performance,” the report said.

“Enhanced facilities can attract top transfers and recruits, while better coaching and talent ensure the return on these assets are maximized,” it said. “Strategic, dual-focused investments are essential to rebuild competitiveness and mitigate the economic risks estimated above.” 

Milwaukee Journal Sentinel reporter John Steppe contributed to this report.

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TOUR KICKS OFF: Kids from Wisconsin begins 56th annual tour Thursday in Whitewater

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TOUR KICKS OFF: Kids from Wisconsin begins 56th annual tour Thursday in Whitewater


WHITEWATER, Wis. (WMTV) – The Kids from Wisconsin troupe is kicking off its 56th annual tour this week.

Kids from Wisconsin is a traveling show with 22 singer-dancers and 14 band members. The troupe performs across Wisconsin, hosting workshops for kids and helping fundraise for youth arts programs.

The Kids from Wisconsin troupe is kicking off its 56th annual tour this week.(Bree Loushine/WMTV)

This year’s theme is “America’s Soundtrack: The Pulse of a Nation.” The theme honors the 250th anniversary of America and features music by all-American composers, bands and performers.

Kids from Wisconsin bassist and student leader Alex Coller said that range is what makes this year’s tour stand out.

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“The theme is really just celebrating American music. And I think it’s definitely one of the most cohesive and like diverse shows I have played with this organization,” Coller said. “Even though its just American music it’s really cool to see. Anyone no matter who you are, or what your musical background is, or whether you like music or not, there is something here for everyone to enjoy.”

The Kids from Wisconsin troupe is kicking off its 56th annual tour this week.
The Kids from Wisconsin troupe is kicking off its 56th annual tour this week.(Bree Loushine/WMTV)

Kids from Wisconsin’s artistic and choral director, Taras Nahirniak, said audiences won’t want to miss it.

“Find a show near you, you are not going to want to miss this show. It’s just spectacular, the kids are so talented,” Nahirniak said. “We are just finishing up our camp right now, and they are just working their tails off. To really go around the state and show the state what they have.”

The Kids from Wisconsin troupe is kicking off its 56th annual tour this week.
The Kids from Wisconsin troupe is kicking off its 56th annual tour this week.(Bree Loushine/WMTV)

The tour premieres Thursday night at Young Auditorium in Whitewater. For tickets, tour dates or to find a show, visit kidsfromwi.org.

Click here to download the WMTV15 News app or our WMTV15 First Alert weather app.

Copyright 2026 WMTV. All rights reserved.



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Democrat Missy Hughes drops out of Wisconsin governor race

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Democrat Missy Hughes drops out of Wisconsin governor race


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MADISON – Former Wisconsin Economic Development Corp. CEO Missy Hughes is dropping out of the Democratic primary race for governor and endorsing Lt. Gov. Sara Rodriguez.

Hughes, who was the most moderate candidate in the Democratic field for governor, suspended her campaign days after placing last in a straw poll of party delegates at the Democratic Party of Wisconsin state convention in Madison.

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Her endorsement of Rodriguez comes as some Democrats are eyeing an alternative to state Rep. Francesca Hong, a democratic socialist, and former Lt. Gov. Mandela Barnes, who leans further left than current Democratic Gov. Tony Evers. Hong and Barnes are considered frontrunners in the primary race.

In a statement, Hughes flicked at the approach of Hong and other candidates to her left who have proposed significant changes to state government.

“I believe there is great hope in these small efforts to find common ground. I wanted to make sure that Wisconsinites understand we have created something valuable and that investing in ourselves and our communities is well-deserved,” Hughes said. “We do not need to tear it all down, and there is real and important work to do to improve what we already have.”

Hughes suggested Rodriguez would make more reasonable decisions as governor than her primary opponents.

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“This job is about running the state, and getting things done. As you consider what is important to you, I urge you to look beyond the talking points, social media posts, and gilded promises and consider what you think is essential to do the job,” she said. “Stop asking, ‘Who will win?’ and start asking who you trust to make big decisions that impact our families and the wellbeing of our loved ones, neighbors and communities.”

This developing story will be updated.

Molly Beck can be reached at molly.beck@jrn.com.



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‘Moving Menace’ faces death investigation, 10 criminal cases in Wisconsin

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‘Moving Menace’ faces death investigation, 10 criminal cases in Wisconsin


A Wisconsin man – who FOX6 Investigators once dubbed the “Moving Menace” – now faces a death investigation plus 10 criminal cases from nine police departments. 

‘She’s ice-cold, dude!’

What they’re saying:

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A 2015 Toyota Corolla was going 80 mph down Forest Home – in a 35 mph zone – when a Greenfield police officer flipped on his emergency lights and siren, revved the engine and began a rapid pursuit. As the vehicle slowed, a hand emerged and waved from the driver’s window. He yelled something about an unresponsive woman in the back seat.

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Officers found 40-year-old Mina Abidi slumped over behind the passenger seat of the car, dragged her onto the pavement and started CPR. 

Seated on a curb nearby, Daniel Berczyk started talking.

“I noticed her lips,” he said. “I noticed her lips.”

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Abidi was pronounced dead at the scene. The medical examiner’s office ruled the cause of death to be an overdose from a combination of fentanyl, cocaine, alcohol and xylazine.

Daniel Berczyk sits on a curb on August 13, 2024, as first responders tend to Mina Abidi’s overdose.

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Berczyk told officers he was trying to get her to the nearest hospital, but he admitted he’d been driving her around in that state for more than an hour, including two trips to Walgreens.

Officer: “Why didn’t you call 911 immediately?” 
Berczyk: “When I went into Walgreens, she wasn’t acting like she was dead or anything.”

At times, Berczyk described Abidi as a friend.

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“I can’t believe she’s ****ing gone man, what the ****? It’s crazy.”

But moments later, he couldn’t seem to remember her name.

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Berczyk: “What the hell’s the girl name in the car?”
Detective: “You called her Bidi.”
Berczyk: “Yeah Bidi.”
Detective: “Oh, that’s pretty close to her last name.”

Abidi’s death became the subject of a Greenfield Police investigation that is still awaiting a charging decision from the Milwaukee County District Attorney’s Office nearly two years later.

She was my ‘sister’

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Why you should care:

Abidi was married, had a daughter and lived in the picture-postcard suburb of Cedarburg. But her relationship was nothing to write home about. Her husband had been convicted of domestic abuse. Michailah Belle said when she met Abidi, she was contemplating suicide.

“There was just this look in her face,” Belle said. “She looked sad.”

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The two became fast friends and Belle, who has 11 children of her own, said she eventually considered Abidi a member of her family.

“She was so optimistic,” Belle said. “She was just going through some things.”

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Belle said she believes drugs are what led Abidi to a meet-up with one of the area’s most prolific criminals.

‘Get off my property!’

The backstory:

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FOX6 Investigators first encountered Berczyk in 2008, ripping off customers of his moving business that operated under multiple names, including Best Way Movers and Affordable Moving and Storage.

A few months after that investigation, police said Berczyk went on a three-week crack cocaine binge, during which he broke into dozens of cars at area park-and-ride lots. He fled to Arizona. 

FOX6 Investigators noticed he was updating his MySpace page – yes, MySpace – and police used that to find him and bring him back to Wisconsin.

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Between 2009 and 2016, Berczyk was in and out of prison, often finding his misdeeds the subject of FOX6 Investigators reports.

Daniel Berczyk orders FOX6 Investigator Bryan Polcyn to leave his parents’ property in Muskego in 2008.

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“You told me you were going to turn your life around,” FOX6 Investigator Bryan Polcyn said in a courthouse hallway in 2015 before Berczyk bumped him with his left hip.

“Did you just hip-check me, Dan?” Polcyn replied.

For nearly 30 years, starting in the late 1990s, Berczyk racked up criminal cases faster than birthdays – mostly involving theft, drugs or both. But in 2016, something unexpected happened: The criminal charges largely stopped for 10 years, but for a single misdemeanor case in 2020.

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That is, until Mina Abidi’s death.

A visit to Milwaukee

Timeline:

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On Aug. 12, 2024, Abidi was in Cedarburg. Berczyk said she wanted to “hang out,” but needed gas money. So Berczyk paid a friend to send her $14 through Cash App. She arrived at the Travelodge near 20th and Layton, just off the interstate in Milwaukee, sometime after dark. He said they were “fooling around” in her car but never had sex.

Berczyk claimed he never saw Abidi use drugs, but noticed she was “acting weird,” like she was “fighting off a Xanax buzz.” In a video recorded interview hours later, Berczyk reflected on that moment.

Berczyk: “Man, she’s kind of ****ed up (he remembered thinking) I should get some Narcan.”
Detective: “You thought that then?”
Berczyk: “I don’t know why. It just popped into my head.”

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Berczyk tells a Greenfield detective he sought life-saving Narcan at Walgreens, but left when told it would cost money.

At one point, Berczyk said, Abidi got out of the car and laid down on the pavement. So he loaded her into the backseat of her own car and drove to Walgreens hoping to get Narcan. Surveillance video shows him entering the store alone, approaching the pharmacy counter, then leaving without any medication.

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“Thirty-four dollars for Narcan? I’m like, ‘What the ****? ****’s free?” he said.

It’s not clear what Berczyk actually said to the pharmacist, but Belle believes he should have told them a woman in the car outside might be dying.

“They could’ve called 911,” she said. “They could’ve called the ambulance. The ambulance could’ve came there, and they could’ve saved her.”

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Instead, Berczyk got back in the car at 12:50 a.m. and sat there for 12 minutes. 

At 1:02 a.m., the car pulled away. Berczyk said he spent the next hour dumpster-diving at a nearby apartment complex.

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“Have you ever seen those dumpsters?” he told a detective. “Dude, I have pulled some ****ing amazing **** out of there, dude.”

The whole time, Abidi was in the car, unwilling or unable to talk.

“I’m like, ‘Bidi, what’s up?’ She’s like, (Berczyk makes a growling noise). She made like a weird noise or something. I’m like, ‘What the ****?’”

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It wasn’t until 2:11 a.m. that police spotted Berczyk speeding down Forest Home and pulled him over. By then, it was too late.

Abidi’s death was officially ruled an accident, and while the case is still under review by prosecutors, Berczyk has never been charged.

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But four months later, the criminal charges started piling up again.

Ten criminal cases in 18 months

Downward spiral:

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In December 2024, Big Bend Police said Berczyk stole $3,500 worth of aluminum rims from a commercial trucking company. Wauwatosa police said he stole rims at a business there, too.

In May 2025, Berczyk was caught on surveillance video stealing a bicycle from a University of Wisconsin-Milwaukee residence hall garage. 

In July 2025, he’s accused of stealing a gun, tools and sporting goods from a Glendale apartment complex.

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In late 2025 and early 2026, four different police departments found him in possession of cocaine, meth and narcotic drugs.

Click here to read the criminal complaints:

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But while the criminal charges kept coming, Berczyk stopped showing up for court. So FOX6 Investigators went looking for him where we found him 18 years ago – at his parents’ house in Muskego.

“I’m looking for your son, Dan,” said Polcyn to a gray-haired man who answered the knock, but refused to open the storm door.

Berczyk has been charged with more than 100 crimes in his adult life. He is 50 years old.

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“No idea where he is,” mouthed Daniel Berczyk Sr.

After four months on the lam, Milwaukee police arrested Berczyk at a house near 12th and Ring in Milwaukee’s Borchert Field neighborhood. They said they found him after he listed a stolen generator on Facebook Marketplace. 

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He’s back in custody, facing a flurry of new charges. In all, he now has 10 open criminal cases in Milwaukee and Waukesha counties, with a total of 35 criminal charges among them. 

“That is how you get an absolute Level 5 highest risk category,” said prosecuting attorney Karine O’Byrne.

Belle is still focused on the one case for which charges remain elusive.

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Polcyn: “Was Mina Abidi’s life worth saving?”
Belle: “It was. It definitely was.”

It is the only case that is truly a matter of life and death.

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$77,500 cash bail

What’s next:

Berczyk is being held in the Milwaukee County Jail on a combined total of $77,500 cash bail in seven Milwaukee County cases. He also faces three additional criminal cases in Waukesha County.

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He’s due in court again July 10.

The Source: Information in this report is from the Greenfield Police Department, Milwaukee County Medical Examiner’s Office, Big Bend Police Department, Wauwatosa Police Department, Milwaukee Police Department, Waukesha County District Attorney’s Office, Wisconsin Circuit Court records, a review of police and surveillance video, an interview with Belle, and prior coverage of FOX6 Investigators reports on Berczyk.

FOX6 InvestigatorsCrime and Public SafetyNewsMilwaukee
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