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An updated look at Wisconsin football's highest NIL player valuations

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An updated look at Wisconsin football's highest NIL player valuations


Wisconsin football returns to the field for spring practice in late March.

It is then that we’ll get a first glimpse at some of the Badgers’ newcomers, including former Miami quarterback Tyler Van Dyke, former Oklahoma running back Tawee Walker and former Arkansas linebacker Jaheim Thomas.

The spring period promises to be an active one after Wisconsin’s disappointing 7-6 campaign. Improvements are needed on both sides of the football as the program prepares to face one of the conference’s toughest schedules.

Before football itself returns, it’s time to check in on the latest NIL valuations for Wisconsin’s top players.

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On3’s NIL valuation algorithm is based on four factors: on-field performance, social media influence, general exposure and data of existing NIL deals.

Below are On3’s top 10 NIL valuations on the 2024 Wisconsin Badgers:

(Remember, these are only valuations and not reported or confirmed NIL deals or numbers)

Contact/Follow @TheBadgersWire on X (formerly Twitter), and like our page on Facebook to follow ongoing coverage of Wisconsin Badgers news, notes, and opinion. Follow Ben Kenney on X.

10

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QB Nick Evers

Apr 11, 2023; Madison, WI, USA; Wisconsin quarterback Nick Evers (7) is shown during practice Tuesday, April 11, 2023 at Camp Randall Stadium in Madison, Wis. Mandatory Credit: Mark Hoffman-USA TODAY Sports

On3 NIL Valuation: $81K

Nick Evers transferred to Wisconsin before last season and is yet to see any playing time. But the former four-star recruit brings a ton of pure talent to the table, and a ton of hype.

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9

OL Joe Huber

Wisconsin running back Chez Mellusi (1) takes advantage of a block by offensive lineman Joe Huber (60) during the first quarter of their game against Buffalo Saturday, Sept. 2, 2023, at Camp Randall Stadium in Madison, Wisconsin.

On3 NIL Valuation: $91K

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Huber was one of the numerous players to follow Luke Fickell from Cincinnati to Wisconsin. He’s in line to start at one of the guard positions this season.

8

OLB John Pius

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Oct 7, 2023; Charlottesville, Virginia, USA; Virginia Cavaliers quarterback Tony Muskett (11) is sacked by William & Mary Tribe linebacker John Pius (8) during the first half at Scott Stadium. Mandatory Credit: Amber Searls-USA TODAY Sports

On3 NIL Valuation: $122K

Pius was one of Wisconsin’s highest-rated transfers this offseason, coming off All-American honors at the FCS level. He should help spice up a pass rush that struggled to sack opposing quarterbacks last season.

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7

S Hunter Wohler

Nov 11, 2023; Madison, Wisconsin, USA; Wisconsin Badgers safety Hunter Wohler (24) celebrates following a play during the third quarter against the Northwestern Wildcats at Camp Randall Stadium. Mandatory Credit: Jeff Hanisch-USA TODAY Sports

On3 NIL Valuation: $127K

Wohler is the unquestioned leader of the defense, both statistically and emotionally. He is again set to be the best player when the Wisconsin defense takes the field, setting up what should be a selection in the 2025 NFL Draft.

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6

OT Jack Nelson

LAS VEGAS, NEVADA – DECEMBER 30: Offensive linemen Tanor Bortolini #63, Jack Nelson #79 and Cormac Sampson #62 of the Wisconsin Badgers walk to the line of scrimmage during the SRS Distribution Las Vegas Bowl against the Arizona State Sun Devils at Allegiant Stadium on December 30, 2021 in Las Vegas, Nevada. The Badgers defeated the Sun Devils 20-13. (Photo by Ethan Miller/Getty Images)

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On3 NIL Valuation: $175K

Nelson returns for his fourth season as a starter at Wisconsin and third as its left tackle. The veteran needs a big season to increase his NFL Draft stock.

5

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OT Riley Mahlman

Apr 11, 2023; Madison, WI, USA; Wisconsin offensive lineman Riley Mahlman (71) is shown during practice Tuesday, April 11, 2023 at Camp Randall Stadium in Madison, Wis. Mandatory Credit: Mark Hoffman-USA TODAY Sports

On3 NIL Valuation: $190K

Mahlman, meanwhile, is back for his fourth season at Wisconsin and third as a starter. He and Nelson occupy the bookends of the offensive line, two of the most important positions on the field.

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4

LB Jaheim Thomas

Oct 7, 2023; Oxford, Mississippi, USA; Mississippi Rebels running back Ulysses Bentley IV (24) runs the ball as Arkansas Razorbacks linebacker Jaheim Thomas (28) makes the tackle during the first half at Vaught-Hemingway Stadium. Mandatory Credit: Petre Thomas-USA TODAY Sports

On3 NIL Valuation: $200K

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Thomas was one of Wisconsin’s highest-rated transfer additions this offseason. He joins the Badgers after a 90-tackle, 6.5 tackle-for-loss, 3.5-sack 2023 season at Arkansas. He might lead the Badgers in tackles this season.

3

DL James Thompson Jr.

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Sep 22, 2023; West Lafayette, Indiana, USA; Wisconsin Badgers defensive end James Thompson Jr. (90) celebrates after sacking Purdue Boilermakers quarterback Hudson Card (1) during the first half at Ross-Ade Stadium. Mandatory Credit: Robert Goddin-USA TODAY Sports

On3 NIL Valuation: $211K

This slot is a bit surprising. But Thompson returns as Wisconsin’s most productive defensive lineman, and one of the most important pieces of the 2024 defense.

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2

CB Ricardo Hallman

Wisconsin cornerback Ricardo Hallman (2) runs 95 yards for a touchdown after an interception during the second quarter of their game against Rutgers Saturday, October 7, 2023 at Camp Randall Stadium in Madison, Wisconsin.Mark Hoffman/Milwaukee Journal Sentinel

On3 NIL Valuation: $394K

Hallman has quickly become one of the faces of this Wisconsin team. His seven interceptions led the team in 2023, easily sealing his status as the Badgers’ No. 1 corner.

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1

QB Tyler Van Dyke

Nov 24, 2023; Chestnut Hill, Massachusetts, USA; Miami Hurricanes quarterback Tyler Van Dyke (9) looks to pass against the Boston College Eagles during the first half at Alumni Stadium. Mandatory Credit: Brian Fluharty-USA TODAY Sports

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On3 NIL Valuation: $400K

Van Dyke transferred to Wisconsin this offseason after starting for three years at Miami. While he’s a well-known name across the sport, a stellar year in Phil Longo’s offense would explode his popularity and NFL Draft status.

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The University of Wisconsin breaks its silence on stalemate with cornerback Xavier Lucas

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The University of Wisconsin breaks its silence on stalemate with cornerback Xavier Lucas


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MADISON – Up until Saturday the discourse in the ongoing battle between Xavier Lucas and the University of Wisconsin has been one-sided with Lucas and his attorney offering their side of the story.

That changed Saturday.

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Wisconsin issued a statement on the situation involving the freshman’s departure from the school, and it offered some interesting details.

* On Dec. 2, Wisconsin and Lucas entered into a two-year NIL agreement that included “substantial” financial compensation for Lucas that UW believes remains in effect and enforceable. The statement also said there was a separate agreement with the Varsity Collective, which connects Badger athletes with NIL opportunities.

* Wisconsin said it has credible information indicating impermissible contact between Lucas and University of Miami football personnel prior to his request to enter the transfer portal. Lucas announced his intention to transfer on X on Dec. 19.

“Direct interference with another institution’s committed player and contractual interests is prohibited by NCAA tampering rules and the law,” UW wrote in the statement.

Lucas, a 6-foot-2, 198-pound cornerback from Pompano Beach, Florida, and his attorney argue that Wisconsin wrongfully declined to enter his name into the transfer portal last month. Wisconsin said it did not process Lucas’ transfer portal request because it had a signed agreement that commits Lucas to the Badgers football program.

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In a story published Friday, Lucas’ attorney, Darren Heitner, told Yahoo Sports that Lucas had unenrolled at Wisconsin and enrolled in Miami. That move could circumvent the transfer portal.

“Badger student-athletes who have signed these agreements expect Wisconsin Athletics to honor the terms. In turn, Wisconsin Athletics relies on the student-athlete representations in signing these agreements that they will do the same,” Wisconsin’s statement said.

Wisconsin said it will continue to review the matter and evaluate all options to determine the appropriate course of action.

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“This is another significant moment in the evolution of college athletics,” UW’s statement said. “As we move toward a future state that will rely on direct contracting with student athletes, enforcing the parties’ adherence to contract obligations and addressing improper interference by other institutions must be a priority. The system cannot work without an operational model that both establishes and enforces agreed upon rules and regulations, and contractual terms that are binding on both institutions and student athletes.”

The Big Ten Conference stands with Wisconsin

The Big Ten Conference issued a statement later Saturday that supported Wisconsin’s position on the matter.

“As student-athletes become active participants in revenue sharing, it is critical that agreed-to-obligations be respected, honored and enforced,” the statement said.

The Big Ten also said the information suggesting tampering in this case by the University of Miami was ‘very troubling” and said “the situation is the latest example of the critical need for substantive governance reform.”

“These actions undermine the efforts of its own conference as the ACC continues its collaboration with the other A4 conferences in developing a sustainable framework for college sports.”

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Wisconsin Football Student Denied Entry to Transfer Portal…He is Enrolling in Miami Anyway

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Wisconsin Football Student Denied Entry to Transfer Portal…He is Enrolling in Miami Anyway


Former Wisconsin defensive back Xavier Lucas is initiating another “first” in the world of NCAA lawsuits. He is leaving his school without entering the portal, after he signed a revenue-sharing contract with Wisconsin. 

This case brings up yet another question regarding the new NIL and revenue sharing deals. If an athlete is getting paid by their institution, how does that impact their ability to transfer on a whim? 

Lucas was a freshman this year, and at the end of the football season last month, he signed a two-year revenue deal. After the deal went through, Lucas requested a transfer. Wisconsin refused.

The agreement he signed, which was a Big-Ten template agreement, binds athletes to their school, giving the school the right to use the player’s Name, Image, and Likeness. It also restricts other schools from being able to use the player for marketing, while still allowing players to sign outside agreements.

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While at home during the holidays, Lucas learned that his father was suffering a “serious, life-threatening illness” and he wanted to transfer to be closer to home. By leaving, he would be breaking the terms of his agreement, and Wisconsin would not enter him in the portal.

Lucas hired NIL attorney Darren Heitner to represent him in a coming suit, when the two found a “loophole” in the NCAA transfer rules.

If Lucas unenrolls at Wisconsin, and enrolls at another school (Miami in this case), he would be able to compete immediately, skirting the transfer portal entirely. This is exactly what he decided to do, and he has already enrolled in Miami for the fall of 2025.

This is the first case of this nature, and Wisconsin could bring legal action against Lucas and Miami for violating the revenue-sharing agreement. If this happens, the case could set a precedent that would lead to long-lasting ripple effects across the NCAA. 





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DNR holds Free Fishing Weekend across Wisconsin

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DNR holds Free Fishing Weekend across Wisconsin


MADISON, Wis. (WMTV) – The Wisconsin Department of Natural Resources (DNR) is holding Free Fishing Weekend on Saturday and Sunday.

Anglers across the state can wet a line without a fishing license, trout stamp or salmon stamp.

“We encourage people that maybe haven’t participated in ice fishing in the past and want to check it out and learn a little bit more about it to join their family and friends or go to a nearby lake and consider giving it a try themselves,” Bob Nack with the Wisconsin DNR said.

Youth 15-year-old or under don’t need a license to go ice fishing any time of the year, so Nack says this free weekend applies to those that are 16-year-old and older.

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“The idea is that hopefully they have a good time and enjoy themselves, want to do it in the future and that ignites that passion for natural resources that we have here in Wisconsin and their intertest in getting more involved with that in the future,” Nack said.

Nack says ice fishing doesn’t have to be a very gear-intensive sport.

“People shouldn’t feel intimidated if they don’t have all of the fancy equipment to go ice fishing,” he said. “You need a hole in the ice and some basic bait and getting advice from people that are out there fishing or the nearest bait shop is probably a good idea.”

Anglers can rent gear at various tackle loaner sites across the state. You can find those here, listed by county.

The Wisconsin DNR also wants to make sure everyone is safe out on the ice.

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“Obviously, I would avoid areas of the lake where there’s nobody fishing because either the fish aren’t biting there or it could potentially be unsafe as well,” Nack said. “Just using some common sense and not exploring areas that may be unsafe.”

Nack adds ice tends to be a little bit thinner on springs and where there’s moving water.

The DNR is also hosting Learn to Ice Fish clinics during Free Fishing Weekend. You can register online or by calling 608-266-4711.

Click here to download the WMTV15 News app or our WMTV15 First Alert weather app.

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