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An updated look at Wisconsin football's highest NIL player valuations

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An updated look at Wisconsin football's highest NIL player valuations


Wisconsin football returns to the field for spring practice in late March.

It is then that we’ll get a first glimpse at some of the Badgers’ newcomers, including former Miami quarterback Tyler Van Dyke, former Oklahoma running back Tawee Walker and former Arkansas linebacker Jaheim Thomas.

The spring period promises to be an active one after Wisconsin’s disappointing 7-6 campaign. Improvements are needed on both sides of the football as the program prepares to face one of the conference’s toughest schedules.

Before football itself returns, it’s time to check in on the latest NIL valuations for Wisconsin’s top players.

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On3’s NIL valuation algorithm is based on four factors: on-field performance, social media influence, general exposure and data of existing NIL deals.

Below are On3’s top 10 NIL valuations on the 2024 Wisconsin Badgers:

(Remember, these are only valuations and not reported or confirmed NIL deals or numbers)

Contact/Follow @TheBadgersWire on X (formerly Twitter), and like our page on Facebook to follow ongoing coverage of Wisconsin Badgers news, notes, and opinion. Follow Ben Kenney on X.

10

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QB Nick Evers

Apr 11, 2023; Madison, WI, USA; Wisconsin quarterback Nick Evers (7) is shown during practice Tuesday, April 11, 2023 at Camp Randall Stadium in Madison, Wis. Mandatory Credit: Mark Hoffman-USA TODAY Sports

On3 NIL Valuation: $81K

Nick Evers transferred to Wisconsin before last season and is yet to see any playing time. But the former four-star recruit brings a ton of pure talent to the table, and a ton of hype.

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9

OL Joe Huber

Wisconsin running back Chez Mellusi (1) takes advantage of a block by offensive lineman Joe Huber (60) during the first quarter of their game against Buffalo Saturday, Sept. 2, 2023, at Camp Randall Stadium in Madison, Wisconsin.

On3 NIL Valuation: $91K

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Huber was one of the numerous players to follow Luke Fickell from Cincinnati to Wisconsin. He’s in line to start at one of the guard positions this season.

8

OLB John Pius

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Oct 7, 2023; Charlottesville, Virginia, USA; Virginia Cavaliers quarterback Tony Muskett (11) is sacked by William & Mary Tribe linebacker John Pius (8) during the first half at Scott Stadium. Mandatory Credit: Amber Searls-USA TODAY Sports

On3 NIL Valuation: $122K

Pius was one of Wisconsin’s highest-rated transfers this offseason, coming off All-American honors at the FCS level. He should help spice up a pass rush that struggled to sack opposing quarterbacks last season.

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7

S Hunter Wohler

Nov 11, 2023; Madison, Wisconsin, USA; Wisconsin Badgers safety Hunter Wohler (24) celebrates following a play during the third quarter against the Northwestern Wildcats at Camp Randall Stadium. Mandatory Credit: Jeff Hanisch-USA TODAY Sports

On3 NIL Valuation: $127K

Wohler is the unquestioned leader of the defense, both statistically and emotionally. He is again set to be the best player when the Wisconsin defense takes the field, setting up what should be a selection in the 2025 NFL Draft.

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6

OT Jack Nelson

LAS VEGAS, NEVADA – DECEMBER 30: Offensive linemen Tanor Bortolini #63, Jack Nelson #79 and Cormac Sampson #62 of the Wisconsin Badgers walk to the line of scrimmage during the SRS Distribution Las Vegas Bowl against the Arizona State Sun Devils at Allegiant Stadium on December 30, 2021 in Las Vegas, Nevada. The Badgers defeated the Sun Devils 20-13. (Photo by Ethan Miller/Getty Images)

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On3 NIL Valuation: $175K

Nelson returns for his fourth season as a starter at Wisconsin and third as its left tackle. The veteran needs a big season to increase his NFL Draft stock.

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OT Riley Mahlman

Apr 11, 2023; Madison, WI, USA; Wisconsin offensive lineman Riley Mahlman (71) is shown during practice Tuesday, April 11, 2023 at Camp Randall Stadium in Madison, Wis. Mandatory Credit: Mark Hoffman-USA TODAY Sports

On3 NIL Valuation: $190K

Mahlman, meanwhile, is back for his fourth season at Wisconsin and third as a starter. He and Nelson occupy the bookends of the offensive line, two of the most important positions on the field.

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4

LB Jaheim Thomas

Oct 7, 2023; Oxford, Mississippi, USA; Mississippi Rebels running back Ulysses Bentley IV (24) runs the ball as Arkansas Razorbacks linebacker Jaheim Thomas (28) makes the tackle during the first half at Vaught-Hemingway Stadium. Mandatory Credit: Petre Thomas-USA TODAY Sports

On3 NIL Valuation: $200K

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Thomas was one of Wisconsin’s highest-rated transfer additions this offseason. He joins the Badgers after a 90-tackle, 6.5 tackle-for-loss, 3.5-sack 2023 season at Arkansas. He might lead the Badgers in tackles this season.

3

DL James Thompson Jr.

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Sep 22, 2023; West Lafayette, Indiana, USA; Wisconsin Badgers defensive end James Thompson Jr. (90) celebrates after sacking Purdue Boilermakers quarterback Hudson Card (1) during the first half at Ross-Ade Stadium. Mandatory Credit: Robert Goddin-USA TODAY Sports

On3 NIL Valuation: $211K

This slot is a bit surprising. But Thompson returns as Wisconsin’s most productive defensive lineman, and one of the most important pieces of the 2024 defense.

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2

CB Ricardo Hallman

Wisconsin cornerback Ricardo Hallman (2) runs 95 yards for a touchdown after an interception during the second quarter of their game against Rutgers Saturday, October 7, 2023 at Camp Randall Stadium in Madison, Wisconsin.Mark Hoffman/Milwaukee Journal Sentinel

On3 NIL Valuation: $394K

Hallman has quickly become one of the faces of this Wisconsin team. His seven interceptions led the team in 2023, easily sealing his status as the Badgers’ No. 1 corner.

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1

QB Tyler Van Dyke

Nov 24, 2023; Chestnut Hill, Massachusetts, USA; Miami Hurricanes quarterback Tyler Van Dyke (9) looks to pass against the Boston College Eagles during the first half at Alumni Stadium. Mandatory Credit: Brian Fluharty-USA TODAY Sports

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On3 NIL Valuation: $400K

Van Dyke transferred to Wisconsin this offseason after starting for three years at Miami. While he’s a well-known name across the sport, a stellar year in Phil Longo’s offense would explode his popularity and NFL Draft status.

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Wisconsin Lutheran boys basketball pursues three-peat with revamped lineup

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Wisconsin Lutheran boys basketball pursues three-peat with revamped lineup


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  • Wisconsin Lutheran returns to Division 1 seeking a third consecutive state championship.
  • The team returns its two leading scorers, senior Zavier Zens and junior Kager Knueppel.
  • New starters will need to fill the roles of three key graduates from last season’s title team.
  • Coach Ryan Walz expects Zens to become a more vocal leader and for Knueppel to develop as a three-level scorer.

Over the first couple weeks of the WIAA high school boys basketball season, the Journal Sentinel will be checking in with the Milwaukee area’s three reigning state championship teams.

Our visits began with reigning Division 3 champion Milwaukee Academy of Science, which will compete in D2 in the WIAA postseason this year. The next check-in comes with a team that knows all about repeating in a higher division, the two-time defending state champions from Wisconsin Lutheran. The Vikings won their fourth WIAA state title and second consecutive after receiving a competitive balance elevation from D2 to D1 last season. The quest for a third straight title will also be in D1, and the Vikings look up to the challenge.

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Here is what to know about Wisconsin Lutheran, which improved to 4-0 with a 69-20 victory over New Berlin West on Dec. 12.

Roles to fill around returning stars Zens, Knueppel

Wisco’s two leading scorers from the 2024-25 team return, but the surrounding cast looks a bit different this season. Northern Iowa commit and 6-foot-7 senior forward Zavier Zens (22.2 points per game last season) and 6-10 junior guard Kager Knueppel (13.5 ppg) are the two returning starters, while the three graduated starters include guard Isaiah Mellock (11.1 ppg, Wisconsin Lutheran College), forward/guard Alex Greene (10.9 ppg, Concordia) and forward Ben Langebartels (2.3 ppg).

Coach Ryan Walz said he wants to see Zens become a more vocal leader this year, while adding Knueppel can round out his ability as a three-level scorer.

“I think that’s a big step for any senior to make, to get outside of yourself, to be able to be engaged with other people on the team and not just always be worried about what you’re doing, but also being concerned for your teammates and showing that kind of leadership,” Walz said of Zens.

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“From our standpoint, we want to see [Kager] be an effective basketball player at the basket, in the midrange and from three-point range. That’s the next step for guys who are on the cusp of being really, really good players, and that’s what Zavier did last year,” Walz added on Knueppel.

In place of the graduates this season have been former reserve 6-foot junior guard Riley Walz (4.2 ppg last season), former reserve forward and 6-6 senior Kinston Knueppel (5.0 ppg) as well as junior 6-7 forward Jamail Sewell.

“Riley’s going to have to handle the ball and distribute it, get us into offense and really control what we do, and Kinston is that versatile piece – kind of like Alex Greene last year – where he has to find ways where he can influence the game offensively with his intelligence, his skill level, his flexibility of being able to go inside and outside,” coach Walz said. “Jamail is 6-7, almost 6-8, and obviously anybody who saw him in football pads saw this enormous man, and he moves really, really well and has great hands. He needs to catch up on some of his basketball things and his skill and his understanding of the game, but he is an enormous presence on the floor.”

The Vikings again do not lack for size and will send one of the tallest starting fives in the state to the floor night-in and night-out between Zens, Kinston Knueppel, Kager Knueppel and Sewell. Kager Knueppel said teams will also have to watch out for Riley Walz on the perimeter as they crowd the paint.

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“He’s been working really hard. I like him coming into the point guard role because he does not turn the ball over and he can shoot threes really well,” Kager Knueppel said.

As they learned with a late substitution in the D1 title game in March, every player needs to be ready for their moment.

“You don’t know when your time is going to come but you have to be ready, and so as coaches it’s our job to absolutely keep pushing them and moving them forward as best that we can,” coach Walz said.

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Wisconsin Lutheran not shying from expectations

Returning top players to a team coming off consecutive state titles creates expectations around the program to compete for a three-peat. Zens said the team is embracing those expectations, while relying on the experience that has led them this far.

“We all know there’s high expectations for us, but those are our expectations for ourselves as well,” Zens said.

The pressure to defend a title is nothing new for Kager Knueppel, and something he thinks the team will be prepared for on a nightly basis.

“All of our guys understand that we have a target on our back, and people will want to come after us and beat us,” Knueppel said.

Coach Walz said the tone of keeping expectations in their proper framework is set by Zens.

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“He is intrinsically motivated,” Walz said. “If your best player has no letdown and is leading by example, then that just brings everybody else along.”



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When does Wisconsin volleyball play again? NCAA tournament next match

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When does Wisconsin volleyball play again? NCAA tournament next match



Start time yet to be announced for regional finals match

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AUSTIN, Texas – Wisconsin volleyball will be spending two more days in Austin.

The Badgers ensured that with a four-set win over Stanford on Dec. 12 in the NCAA tournament regional semifinals. It was the eighth consecutive win in the regional semifinals for Kelly Sheffield’s group and its first-ever win over Stanford in program history.

Here’s what to know about Wisconsin’s next match:

Who will Wisconsin volleyball play next?

Wisconsin’s next match will be against top-seeded Texas in the NCAA tournament regional finals, with the winner advancing to the Final Four.

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What time is Wisconsin volleyball’s next match?

The Wisconsin-Texas match will be on Sunday, Dec. 14. A time has not yet been announced, but it will either be at 2 p.m. or 6:30 p.m. CT.

How to watch Wisconsin-Texas NCAA tournament regional finals match?

NCAA volleyball tournament bracket for regional finals

  • Creighton vs. Kentucky on Dec. 13 at 5 p.m. in Lexington, Kentucky
  • Purdue vs. Pittsburgh on Dec. 13 at 7:30 p.m. in Pittsburgh
  • Wisconsin vs. Texas on Dec. 14 in Austin
  • Winner of Nebraska/Kansas vs. winner of Louisville/Texas A&M on Dec. 14 in Lincoln, Nebraska



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How tariffs are affecting Wisconsin’s real and artificial Christmas trees

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How tariffs are affecting Wisconsin’s real and artificial Christmas trees


Nearly all artificial Christmas trees in the world today are made in China. And with that comes an up to 30 percent tariff rate on imported Christmas products — including artificial trees. 

Kris Reisdorf is co-president of the Racine- and Sturtevant-based home and garden store Milaeger’s. On WPR’s “Wisconsin Today,” Reisdorf said tariffs are affecting their prices on artificial trees, but she’s mitigating most of the rate hike through negotiations with manufacturers and by taking on lower profit margins herself. 

“We are doing our fair share in making Christmas affordable,” Reisdorf said. “When the average person is thinking 30 percent (tariffs), that’s not by any means what they’re really paying.”

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Milaeger’s “almost real” trees range from under $100 to well over $3,000. Reisdorff said she’s raised prices for all artificial trees by only around $20 compared to last year.

Residorf said tree sales are largely stable despite the uptick in tariff pricing.

An ABC News/Washington Post poll last year found that 58 percent of Americans were buying artificial trees instead of real ones. That’s up from 40 percent in 2010. 

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Greg Hann owns Hann’s Christmas Farm in Oregon. Hann also sits on the Wisconsin Christmas Tree Producers Association Board and is president-elect of the National Christmas Tree Association. 

Hann told “Wisconsin Today” the COVID-19 pandemic in 2020 created a surge in business for real evergreen trees and that demand has been holding relatively steady ever since. That said, Hann acknowledged real Christmas tree sales are up for him and fellow growers this year. He attributed the increase in sales to the tariffs and the fact that farmers’ supplies are finally catching up to the higher demand brought on by COVID-19. Nearly all real trees come from the United States or Canada, according to Hann. 

Hann said a recent survey by the National Christmas Tree Association found 84 percent of Christmas tree growers nationwide have kept prices the same over the last two years, and that includes his own farm. Being grown locally in Wisconsin, Hann said his business is largely unaffected by tariffs.

“It’s kind of nice to have a good supply with a stable price in this economy,” he said. 

Reisdorf said that some artificial tree manufacturers are moving operations outside of China to places like Cambodia. But most other countries in the east are also facing tariff threats. 

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Instead, Reisdorf said artificial tree importers are lobbying President Donald Trump to lower his 30 percent tariffs on Christmas products like trees and ornaments, because those kinds of goods aren’t coming back to be made in the U.S.

Meanwhile, Hann said his organization is lobbying to have tariffs on artificial trees increased to 300 percent. He said the added tariff costs help create an “even playing field” between real and artificial trees, since farmers have to pay farm staff and cover fertilizer costs. 

But it isn’t always about the cost. Reisdorf said artificial trees have the benefit of lasting “forever,” essentially.

Hann said many of his customers come to the farm looking to keep up the Christmas tradition of picking out their own family tree. 

“They’re looking for that fragrance of a real tree,” he said. “They want to start that tradition of the family together. They pick the tree, they take it into their house.” 

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