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Promo video for Texas dental practice poses new ethics issue for Noem

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Promo video for Texas dental practice poses new ethics issue for Noem


Sitting in front of a camera for a highly produced, well-lit vertical video with the kind of caption made to watch on mute while you’re scrolling through social media, a patient for SmileTexas near Houston tells viewers about traveling from out of state to fix her teeth.

The patient, whose teeth had needed to be addressed for years after a biking accident, says in the video that she started to cry when she saw her new smile.

“I love my new family at Smile Texas! The video says it all, and I am so grateful for their help fixing my smile for me,” reads a caption for the video post, shared on several social media platforms.

It could have been a testimonial from any one of SmileTexas’s patients, who include a celebrity chef, influencers, pageant contestants, a professional athlete and a reality star, all of whom have also appeared in promotional content for the practice.

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But the patient in the latest testimonial was Kristi L. Noem, the Republican governor of South Dakota, who is considered a potential running mate for former president Donald Trump in 2024.

“This gracious leading lady @govkristinoem just received an executive, feminine, beautiful smile here at Smile Texas,” Bret Davis, the dentist who worked on Noem, wrote in an Instagram post. “I’ll be posting later how we achieved this smile on this gracious, calm, and courageous patriot!”

The video, posted on the governor’s social media accounts this past week, has led to a firestorm of criticism, a lawsuit and a potential ethics inquiry questioning whether she participated in an undisclosed advertisement or used state resources.

Two spokespeople for Noem did not respond to requests for comment.

The practice, more than 1,000 miles from the South Dakota governor’s mansion in Pierre, regularly works with influencer types, many of whom travel from out of state to fix their smile.

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It focuses on cosmetic dentistry and dental implants, and boasts an in-house pianist and a dedicated filming room. It also promotes travel to the practice, listing local lodging and taxi services on its website.

Federal Election Commission data shows that two dentists pictured with Noem, including Davis, have donated in support of Republican political candidates, including Trump, over the years.

Noem’s promotion of medical tourism, without properly disclosing it in the ad’s caption or video, is the target of a recent lawsuit from the nonprofit Travelers United. It’s not clear whether Noem was compensated in any way for the services she received in Texas.

Lauren Wolfe, counsel for Travelers United, which has pursued other cases related to travel influencers, said that if the governor “was able to prove with basic receipt … that she paid full price for these services, we would be happy to drop the case.”

Alexandra Roberts, professor at Northeastern University School of Law, noted that the Federal Trade Commission has been aggressively messaging “about the requirement to disclose any kind of material benefit” for social media influencers.

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“They’ve got everything about what kind of hashtags [to use] and where the hashtags go,” she said. “And they’ve sent out a ton of warning letters, both to influencers and to the companies that are paying the influencers.”

There’s also an effort brewing in the South Dakota Capitol to launch an inquiry into the governor’s trip.

South Dakota state Sen. Reynold Nesiba (D) asked the Republican co-chairs of the legislature’s Government Operations & Audit Committee to put the issue on the next meeting agenda in July.

Nesiba said he has questions about whether public funds were used for her trip to Texas. He also questioned whether the trip was an attempt to appeal to Trump, who has publicly praised allies whose appearance is straight out of “central casting.”

“It just seems like such a well-timed political stunt to raise your national profile and to get the former president’s attention. The whole thing seems and feels like a political move to try to increase her odds of getting the nomination to be the vice president of the United States,” Nesiba said.

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But there’s been mixed interest among members of the committee to pursue the issue, he said.

This isn’t the first time the committee has been asked to look into Noem’s behavior in office.

The committee was responsible for a legislative report finding that Noem’s daughter received preferential treatment when she applied for her real estate appraiser’s license in 2020.

Nesiba said that in addition to raising questions about the use of public funds, the governor’s trip to Texas for dental work stands in contrast to her efforts to bring workers to South Dakota — including starring in recurring ads where she fills in for various vacant jobs to show that they’re hiring in the state.

“One of the jobs that she’s dressed up as is a dental hygienist, telling people to come to South Dakota because we have these dental openings. And then here she is going to Texas to do some dental work. I just found it just disappointing,” Nesiba said, adding that dentists in South Dakota have expressed anger over Noem’s Texas video.

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Since posting the SmileTexas video, the governor has posted two iPhone-style videos to her social media accounts promoting businesses in South Dakota.

At an orthotics store in Rapid City, with a bag in hand and employees on each side, the governor says the store built her new shoe inserts, adding: “I’m going to be perfect. I’m going to be like Bionic Woman now.”

Posing with coffee shop owners in Spearfish, Noem says: “This coffee shop is amazing. … You will enjoy it. They love America.”





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Nature: Prairie chickens in South Dakota

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Nature: Prairie chickens in South Dakota




Nature: Prairie chickens in South Dakota – CBS News

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We leave you this Sunday morning with prairie chickens and sharp tail grouse near Ft. Pierre, South Dakota. Videographer: Kevin Kjergaard.

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Democrats fail to field candidates for a majority of South Dakota legislative seats

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Democrats fail to field candidates for a majority of South Dakota legislative seats


(SOUTH DAKOTA SEARCHLIGHT) – Democrats are running for 46 of South Dakota’s 105 legislative seats — leaving 56% of seats without a Democratic candidate.

That doesn’t bode well for the party ahead of November, said Michael Card, professor emeritus of political science at the University of South Dakota.

“It doesn’t put them in a position to actually put forward their ideological policy preferences and have much of a success at getting those enacted,” Card said.

In the state Senate alone, Democrats have failed to field a candidate for 22 seats, which is nearly two-thirds of the chamber. In the House, Democrats have failed to field a candidate for 38 seats, which is 54% of the chamber.

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There is only one Democratic legislative primary in the state: a state Senate race in District 26, which includes the Rosebud Reservation.

There are no statewide Democratic primaries, after announced candidates for governor and U.S. House dropped out or failed to gather enough petition signatures to make the ballot, leaving one Democrat in each of those races.

Statewide candidates will have less name recognition than Republican candidates ahead of the general election, since they didn’t have primaries, Card said. In the Legislature, Card said Democrats “are guaranteeing they won’t get a majority.”

In contrast, Republicans have primary races for governor, U.S. House and U.S. Senate. Five legislative districts do not have Republican primaries, but do have Republican candidates. There is a Republican candidate running for every legislative seat, except for one House seat in District 27, which includes the Pine Ridge Reservation.

Card said there are several factors leading to poor candidate turnout among Democrats, including a self-fulfilling cycle of failure.

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“A lack of winning makes fewer people willing to take a chance on running for office,” Card said. “Why run if I think I’m going to lose?”

Democrats haven’t held a statewide office since 2015, and they haven’t held a majority of either legislative chamber since 1994.

Joe Zweifel, deputy executive director of the South Dakota Democratic Party, said the organization worked “really, really hard” to convince Democrats to run for office.

“But you can’t force people to run for office,” said Zweifel, of Sioux Falls, who’s running for a legislative seat himself in District 12.

He’s heard the open seats called a “failure.” But he disagrees, choosing to focus on the Democrats who did step forward.

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“We’re running quality, good candidates in those races,” Zweifel said.

The South Dakota Democratic Party hopes to build on legislative successes, such as a new law from Rep. Kadyn Wittman, D-Sioux Falls, that commits state funding to cover the family portion of reduced-price school meals.

“That specifically is a return on investment for our donors, and it shows that Democrats are doing good things for the people of South Dakota,” Zweifel said.

Wittman’s success helped inspire Democratic District 13 House of Representatives candidate Ali Rae Horsted, of Sioux Falls, to take a second run at the Legislature. Horsted ran unsuccessfully for the Senate against Sen. Sue Peterson in 2024, garnering 42% of the vote.

Horsted plans to build on that success and the name recognition she already has in the district. She hopes she’ll have “better odds” in this election, since there are two House seats for every district.

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Horsted said it would better serve South Dakota if the state had a more balanced Legislature. While the latest Legislature was 92% Republican, 52% of voters in South Dakota are Republican. South Dakota has the lowest percentage of Democrats, 7.6%, in the Legislature nationwide.

“I think it’s important that people have options on the ballot,” Horsted said, “and people are able to vote for candidates that represent their values and their vision for the future of South Dakota.”

Makenzie Huber is a lifelong South Dakotan who regularly reports on the intersection of politics and policy with health, education, social services and Indigenous affairs. Her work with South Dakota Searchlight earned her the title of South Dakota’s Outstanding Young Journalist in 2024, and she was a 2024 finalist for the national Livingston Awards.

South Dakota Searchlight is part of States Newsroom, the nation’s largest state-focused nonprofit news organization.

See a spelling or grammatical error in our story? Please click here to report it.

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Copyright 2026 KOTA. All rights reserved.



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From Big Ideas to Better Places: Building Livable Communities Across South Dakota

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From Big Ideas to Better Places: Building Livable Communities Across South Dakota


From East River to West River, South Dakota communities share a common goal: creating places where people of all ages can live, work and thrive. AARP’s Domains of Livability provide a framework to help communities do just that. Through the AARP Community Challenge grant program—designed to spark quick, impactful local projects—South Dakota communities are turning big ideas into visible, people-centered improvements.

Read the South Dakota Community Challenge Grant Report, which showcases grant-funded projects across the state designed to build more livable communities.

What Are AARP’s Domains of Livability?

AARP’s approach to livable communities is rooted in eight interconnected domains that together support quality of life at every age:

  1. Outdoor Spaces and Buildings – Safe, accessible parks, streets and public buildings
  2. Transportation – Affordable, accessible options for getting around
  3. Housing – A range of choices that support independence
  4. Social Participation – Opportunities to connect, learn and have fun
  5. Respect and Social Inclusion – Communities that value people of all backgrounds and ages
  6. Civic Participation and Employment – Meaningful ways to engage and contribute
  7. Communication and Information – Clear, accessible ways to stay informed
  8. Community Support and Health Services – Access to services that support well-being

These domains work best when addressed together—something South Dakota communities are embracing.

bike lane in neighborhood being separated by wire

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Turning Vision into Action with Community Challenge Grants

AARP Community Challenge grants fund short-term, “quick-action” projects that can ignite long-term change. Across South Dakota, these grants have helped communities pilot ideas, build momentum and demonstrate what’s possible when residents put people first.

Here’s how local projects are bringing the Domains of Livability to life:

  • Outdoor Spaces and Buildings: Communities have used grants to enhance parks, create pop-up public spaces, add benches and shade and install wayfinding signs. These improvements invite people to linger, gather, and enjoy shared spaces—supporting both physical activity and social connection.
  • Transportation: Small, thoughtful transportation projects can make a big difference. Community Challenge grants have supported safer crossings, improved walkability and bikeability around key destinations and the planning or installation of transit amenities like shelters and seating—especially important for older adults and people with mobility challenges.
  • Housing and Community Support: Some projects focus on helping residents age in place by improving access to information about home modification resources or by testing neighborhood-level solutions that connect people to services. These efforts strengthen independence and peace of mind.
  • Social Participation and Inclusion: Murals, community events and creative placemaking projects funded by AARP grants have sparked community pride and social connection. By involving residents in design and implementation, these projects foster respect, inclusion and a strong sense of belonging across generations.
  • Communication, Civic Participation and Opportunity: From hosting community conversations to creating new tools for sharing local information, South Dakota communities are using grants to engage residents in shaping their future. These efforts elevate local voices and encourage ongoing civic participation.



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