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Promo video for Texas dental practice poses new ethics issue for Noem

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Promo video for Texas dental practice poses new ethics issue for Noem


Sitting in front of a camera for a highly produced, well-lit vertical video with the kind of caption made to watch on mute while you’re scrolling through social media, a patient for SmileTexas near Houston tells viewers about traveling from out of state to fix her teeth.

The patient, whose teeth had needed to be addressed for years after a biking accident, says in the video that she started to cry when she saw her new smile.

“I love my new family at Smile Texas! The video says it all, and I am so grateful for their help fixing my smile for me,” reads a caption for the video post, shared on several social media platforms.

It could have been a testimonial from any one of SmileTexas’s patients, who include a celebrity chef, influencers, pageant contestants, a professional athlete and a reality star, all of whom have also appeared in promotional content for the practice.

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But the patient in the latest testimonial was Kristi L. Noem, the Republican governor of South Dakota, who is considered a potential running mate for former president Donald Trump in 2024.

“This gracious leading lady @govkristinoem just received an executive, feminine, beautiful smile here at Smile Texas,” Bret Davis, the dentist who worked on Noem, wrote in an Instagram post. “I’ll be posting later how we achieved this smile on this gracious, calm, and courageous patriot!”

The video, posted on the governor’s social media accounts this past week, has led to a firestorm of criticism, a lawsuit and a potential ethics inquiry questioning whether she participated in an undisclosed advertisement or used state resources.

Two spokespeople for Noem did not respond to requests for comment.

The practice, more than 1,000 miles from the South Dakota governor’s mansion in Pierre, regularly works with influencer types, many of whom travel from out of state to fix their smile.

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It focuses on cosmetic dentistry and dental implants, and boasts an in-house pianist and a dedicated filming room. It also promotes travel to the practice, listing local lodging and taxi services on its website.

Federal Election Commission data shows that two dentists pictured with Noem, including Davis, have donated in support of Republican political candidates, including Trump, over the years.

Noem’s promotion of medical tourism, without properly disclosing it in the ad’s caption or video, is the target of a recent lawsuit from the nonprofit Travelers United. It’s not clear whether Noem was compensated in any way for the services she received in Texas.

Lauren Wolfe, counsel for Travelers United, which has pursued other cases related to travel influencers, said that if the governor “was able to prove with basic receipt … that she paid full price for these services, we would be happy to drop the case.”

Alexandra Roberts, professor at Northeastern University School of Law, noted that the Federal Trade Commission has been aggressively messaging “about the requirement to disclose any kind of material benefit” for social media influencers.

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“They’ve got everything about what kind of hashtags [to use] and where the hashtags go,” she said. “And they’ve sent out a ton of warning letters, both to influencers and to the companies that are paying the influencers.”

There’s also an effort brewing in the South Dakota Capitol to launch an inquiry into the governor’s trip.

South Dakota state Sen. Reynold Nesiba (D) asked the Republican co-chairs of the legislature’s Government Operations & Audit Committee to put the issue on the next meeting agenda in July.

Nesiba said he has questions about whether public funds were used for her trip to Texas. He also questioned whether the trip was an attempt to appeal to Trump, who has publicly praised allies whose appearance is straight out of “central casting.”

“It just seems like such a well-timed political stunt to raise your national profile and to get the former president’s attention. The whole thing seems and feels like a political move to try to increase her odds of getting the nomination to be the vice president of the United States,” Nesiba said.

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But there’s been mixed interest among members of the committee to pursue the issue, he said.

This isn’t the first time the committee has been asked to look into Noem’s behavior in office.

The committee was responsible for a legislative report finding that Noem’s daughter received preferential treatment when she applied for her real estate appraiser’s license in 2020.

Nesiba said that in addition to raising questions about the use of public funds, the governor’s trip to Texas for dental work stands in contrast to her efforts to bring workers to South Dakota — including starring in recurring ads where she fills in for various vacant jobs to show that they’re hiring in the state.

“One of the jobs that she’s dressed up as is a dental hygienist, telling people to come to South Dakota because we have these dental openings. And then here she is going to Texas to do some dental work. I just found it just disappointing,” Nesiba said, adding that dentists in South Dakota have expressed anger over Noem’s Texas video.

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Since posting the SmileTexas video, the governor has posted two iPhone-style videos to her social media accounts promoting businesses in South Dakota.

At an orthotics store in Rapid City, with a bag in hand and employees on each side, the governor says the store built her new shoe inserts, adding: “I’m going to be perfect. I’m going to be like Bionic Woman now.”

Posing with coffee shop owners in Spearfish, Noem says: “This coffee shop is amazing. … You will enjoy it. They love America.”





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South Dakota

Black Hills Bottlenecks: Road work update for the week of May 11

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Black Hills Bottlenecks: Road work update for the week of May 11


RAPID CITY, S.D. (KOTA) – More road work and travel impacts are set to begin across western South Dakota this week, with projects ranging from highway striping and crack sealing to temporary rest area closures as well as an upcoming public meeting on a bridge replacement project in Keystone.

The first projects begin Monday, May 11.

S.D. Highway 44: Striping work

On S.D. Highway 44, crews will complete striping work from about 1.5 miles east of Farmingdale to roughly 10.75 miles east of the community.

1.5 miles east of Farmingdale to roughly 10.75 miles east of the community(SDDOT)

Work is scheduled from 6 a.m. to 5 p.m. Monday and is expected to continue through Tuesday evening. Drivers should expect daytime lane impacts in the area.

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U.S. Highway 385: Striping work

Also beginning Monday, striping operations are scheduled on U.S. Highway 385 from about one mile south of the U.S. Highway 85 junction near Deadwood to the junction itself. Work is expected to take place during daytime hours Monday through Tuesday.

One mile south of the U.S. Highway 85 junction near Deadwood to the junction itself
One mile south of the U.S. Highway 85 junction near Deadwood to the junction itself(SDDOT)

Pavement preservation project on S.D. Highway 20

A pavement preservation project is also scheduled to start Monday on S.D. Highway 20 between Buffalo and Camp Crook. Crews will be sealing cracks in the roadway as part of the project. Traffic will be reduced to one lane during daytime hours, with flaggers and a pilot car guiding motorists through the work zone. Delays of up to 15 minutes are expected.

S.D. Highway 20 between Buffalo and Camp Crook
S.D. Highway 20 between Buffalo and Camp Crook(SDDOT)

The contractor for the $112,155 project is Highway Improvement, Inc. of Sioux Falls. The overall completion date is scheduled for Dec. 4.

Drivers are reminded to slow down and use caution around crews and construction equipment in all work zones.

Wasta rest area spring cleaning

Additional travel impacts are expected latter this week with temporary closures planned at the Wasta Rest Areas along Interstate 90 for annual spring cleaning.

Wasta rest area spring cleaning
Wasta rest area spring cleaning(SDDOT)

The eastbound Wasta Rest Area near mile marker 98 will close at 7 a.m. Tuesday, May 12, and reopen at 9 a.m. Wednesday, May 13. After that reopening, the westbound rest area will close from 9 a.m. Wednesday until 9 a.m. Thursday, May 14. Travelers are encouraged to make alternate plans during the closures.

Public meeting on future bridge replacement project along U.S. Highway 16A in Keystone

On Thursday, May 14, the South Dakota Department of Transportation and Complete Concrete, Inc. will host a public informational meeting on a future bridge replacement project along U.S. Highway 16A in Keystone.

The open house-style meeting will run from 4:30 p.m. to 6:30 p.m. at the Keystone Community Center, 1101 Madill St. Officials say the meeting is intended to provide project details and answer questions from residents, businesses and emergency personnel.

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Public meeting on future bridge replacement project along U.S. Highway 16A in Keystone
Public meeting on future bridge replacement project along U.S. Highway 16A in Keystone(SDDOT)

The bridge replacement project is scheduled to begin in October. Plans call for replacing the existing bridge with a box culvert and include additional improvements such as intersection upgrades, resurfacing, pavement markings, traffic signals, ADA upgrades and erosion control. Pedestrian access on both sides of the structure will also be improved.

More information on the Keystone project is available at South Dakota Department of Transportation’s project page.

Current road conditions, closures and construction updates can be found at SD511 or by dialing 511.

See a spelling or grammatical error in our story? Please click here to report it.

Do you have a photo or video of a breaking news story? Send it to us here with a brief description.

Copyright 2026 KOTA. All rights reserved.

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SD Lottery Millionaire for Life winning numbers for May 10, 2026

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The South Dakota Lottery offers multiple draw games for those aiming to win big.

Here’s a look at May 10, 2026, results for each game:

Winning Millionaire for Life numbers from May 10 drawing

01-03-20-35-46, Bonus: 05

Check Millionaire for Life payouts and previous drawings here.

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Feeling lucky? Explore the latest lottery news & results

Are you a winner? Here’s how to claim your prize

  • Prizes of $100 or less: Can be claimed at any South Dakota Lottery retailer.
  • Prizes of $101 or more: Must be claimed from the Lottery. By mail, send a claim form and a signed winning ticket to the Lottery at 711 E. Wells Avenue, Pierre, SD 57501.
  • Any jackpot-winning ticket for Dakota Cash or Lotto America, top prize-winning ticket for Lucky for Life, or for the second prizes for Powerball and Mega Millions must be presented in person at a Lottery office. A jackpot-winning Powerball or Mega Millions ticket must be presented in person at the Lottery office in Pierre.

When are the South Dakota Lottery drawings held?

  • Powerball: 9:59 p.m. CT on Monday, Wednesday, and Saturday.
  • Mega Millions: 10 p.m. CT on Tuesday and Friday.
  • Lucky for Life: 9:38 p.m. CT daily.
  • Lotto America: 9:15 p.m. CT on Monday, Wednesday and Saturday.
  • Dakota Cash: 9 p.m. CT on Wednesday and Saturday.
  • Millionaire for Life: 10:15 p.m. CT daily.

This results page was generated automatically using information from TinBu and a template written and reviewed by a South Dakota editor. You can send feedback using this form.



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After Standing Rock, could a canceled mine project offer a roadmap for opponents of a new oil pipeline in South Dakota?

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After Standing Rock, could a canceled mine project offer a roadmap for opponents of a new oil pipeline in South Dakota?


Almost exactly a decade since the start of the Standing Rock protests against the Dakota Access pipeline gained national and international attention, new disputes are simmering over tribal rights in the Black Hills of South Dakota.

Earlier this month, an environmental organization and a Native American advocacy group sued the US Forest Service, claiming that an exploratory graphite drilling project on national forest land threatened a recognized ceremonial site on mountain meadows known as Pe’ Sla, or Reynolds Prairie.

But on Friday, Pete Lien and Sons, the company behind the project, abruptly withdrew, saying it would perform reclamation on the site and would not seek to file another plan. The decision came as a striking victory for Native American tribes and environmental groups that had opposed it – but other projects in the works may not meet the same conclusion.

The project, claimed nine groups within the Sioux Nation, including the Standing Rock Sioux, would “directly and significantly” affect the use of Pe’ Sla, which sits within Ȟe Sápa, the Lakota name for the sacred Black Hills of South Dakota, itself the locus of Lakota creation myths.

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A second exploratory project by a Canadian company looking to mine uranium on state-owned land could affect Craven Canyon, an area that contains 7,000-year-old sites of importance to Indigenous tribes, historians and archaeologists.

Opposition to the twin projects – backed by Pete Lien, of Rapid City, and by Clean Nuclear Energy Corp – comes as a proposed Alberta-to-Wyoming pipeline for carrying Canadian crude oil to ⁠the US is close to securing commitments from oil ⁠companies after Donald Trump granted permitting through an executive order.

All the projects have at their heart issues of extraction, water safety and sacred sites, much as the Standing Rock dispute of 2016 that saw “water protesters” gather in a standoff with law enforcement over concerns regarding water safety and sacred sites.

That case began when the Standing Rock Sioux passed a resolution stating that “the Dakota Access Pipeline poses a serious risk to the very survival of our Tribe and … would destroy valuable cultural resources” and was a violation of the 1868 Fort Laramie Treaty guaranteeing the “undisturbed use and occupation” of reservation lands surrounding the pipeline.

In the aftermath, the environmental group Greenpeace was ordered to pay damages of $345m by a North Dakota judge to pipeline company Energy Transfer and subsidiary Dakota Access in connection with the protests, an order that is set to go to appeal. Greenpeace claims the legal action is designed to silence activists.

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Most of the current disputes relate to energy, reflecting the Trump administration’s drive toward US energy independence and away from dependence on foreign sources, particularly China. Graphite, used in electric vehicle batteries, is almost exclusively imported. Roughly 95%–99% of uranium is purchased from foreign sources, including Russia and Kazakhstan.

The pipeline deal, meanwhile, is expected to help increase oil output from Canada, the world’s fourth-largest producer, to around 6.1m barrels a day, up from 5.5m now. Bridger, the company behind the Alberta-to-Wyoming pipeline, has said the project was being developed in response to identified market interest.

Wizipan “Little Elk” Garriott, a member of NDN Collective, an Indigenous rights group opposing the mining at Pe’ Sla, says the entire process of approval for the planned mine “happened in the dark”.

“There was no notice that they were proceeding provided to us, nor to the sovereign tribal nations,” he says, in violation of environmental and cultural impact study requirements and consultations with the tribes.

Lilias Jarding, director of the Black Hills Clean Water Alliance, one of the parties in the victorious Pe’ Sla action, says the decade since Standing Rock has seen a huge growth in projects attempting to mine tribal lands and areas of ceremonial significance.

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Since the start of the second Trump administration, the push for both minerals extraction and energy has dramatically increased. “They’re being more aggressive,” Jarding says. In the case of Pe’ Sla, he adds, the company didn’t stop drilling when the lawsuits was filed: “They started drilling 24 hours a day.”

The alliance, along with tribes, claim the graphite project violated the National Environmental Policy Act (NEPA) and the National Historic Preservation Act (NHPA) and that the US Forest Service improperly used a process known as a “categorical exclusion” to bypass reviews.

Oglala Sioux president Frank Star Comes Out said in a statement that the Sioux tribes never ceded to the US the lands in the Black Hills, which, he said, “remain the spiritual center of the Great Sioux Nation and they are not for sale, lease or exploitation” and that the lawsuit is a “united tribal response to protect a sacred site from those who continue to desecrate our ancestral lands”.

Oglala activist Taylor Gunhammer said that drilling at Pe’ Sla was akin to “drilling under the Vatican or at a sacred site in Jerusalem”.

A representative of Clean Nuclear Energy Corp, Mike Blady, said the company was “aware of the cultural significance and are doing everything in our power to ensure that there is no collateral damage”.

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Will this amount to a populist action similar to Standing Rock?

The Pe’ Sla dispute did not provoke the kind of Indigenous-led, grassroots resistance to fossil-fuel infrastructure projects that accompanied the Dakota Access pipeline, which in some ways became a template for contemporary protests, powered by social media, celebrities and politicians.

The tribes were not in favor of following in that direction, Jarding says: “It’s a deeply sacred spiritual and ceremonial site, and elders have made it clear that it’s not a good place for another Standing Rock with thousands of people. They say this is not the place.”

Under the Biden administration, the tribal groups felt they were entering into a period of co-management policy over federal lands that in many cases lie within treaty agreements. But under the Trump administration, that sense of co-operation has diminished.

“We’ve seen a ramp-up of opening up federal lands for mineral and gas exploration, but as a planet we need to be moving away from fossil fuels and toward policies that are sustainable into the future,” says NDN’s Garriott.

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What was planned for Pe’ Sla now, or was happening at Standing Rock a decade ago, or has indeed happened over a long history of disputes between sovereign tribal groups and the US government, he says, is “protecting our land and protecting our water, not only for ourselves but for the planet. We’re not random protesters out there – we’re protecting our own land”.



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