South Dakota
Noem shares more ‘influencer’ posts that critics label unethical and ‘bad judgment’ • South Dakota Searchlight
Smile Texas isn’t the only business South Dakota Gov. Kristi Noem is promoting to her social media followers.
The second-term governor promoted two other South Dakota businesses on her personal X feed (formerly Twitter) on Thursday: Fit My Feet in Rapid City, owned by state Department of Public Safety Secretary Bob Perry’s son, and Common Grounds, a Spearfish coffee shop where she hosted her latest town hall this week.
“They are my favorite. This coffee shop is amazing. You have to come in,” Noem said in the 22-second video clip at Common Grounds. “Bryon and I come in all the time. You will enjoy it. They love America and that is a special gift to me and a pep talk to this country. They are the backbone of South Dakota. Come visit them: Common Grounds in Spearfish, South Dakota.”
Some elected officials regularly post photos and videos of their interactions with constituents or businesses. In the age of social media, it’s a strategy to show they’re engaged with their base and are listening to their concerns.
South Dakota’s U.S. Sens. Mike Rounds and John Thune and U.S. Rep. Dusty Johnson post about their visits, industry tours and roundtable discussions online. Sometimes they’ll compliment a local restaurant for a meal on the road. One of Thune’s latest shoutouts regarded the “legendary” hot beef sandwiches at Al’s Oasis after posing next to a taxidermy bison named Al.
But a review of their X posts over the last 10 months showed they didn’t tell their followers to visit those establishments or buy a product — or in other words, influence them.
Noem did several times this week on social media, and has in the past as well, including suggesting that her followers buy a motorcycle from Black Hills Harley-Davidson.
Consumer advocacy group sues Noem over her Texas tooth promo video
That crosses an ethical line, said Michael Card, associate professor emeritus of political science at the University of South Dakota in Vermillion.
“It changes other people’s behavior, or could change their behavior, which is why the label of ‘social media influencer’ is such a fraught place to be for an elected official,” Card said. “… If you’re a state official you just shouldn’t be doing that.”
Noem received national attention for posting and participating in a five-minute video endorsing a Texas dental office where she received treatment. The Monday post sparked calls for investigation by some state lawmakers and a lawsuit by a Washington, D.C., based consumer advocacy group.
The lawsuit from Travelers United alleges Noem violated a D.C. law. That law requires social media influencers to disclose whether they received payment or free or discounted services in exchange for their endorsement. The group says D.C. has jurisdiction because residents of the district can view Noem’s posts.
The Legislature’s Government Operations and Audit Committee isn’t planning to investigate the video further, according to reporting by The Dakota Scout.
The legislative Executive Board doesn’t plan to review her conduct either, said chairman of the board and Senate President Pro Tempore Lee Schoenbeck, R-Watertown. It’s an ethical question because “somebody used poor judgment,” he said, but it doesn’t call for disciplinary action.
Neither does the state need further ethics laws, he added, saying it’s “clear Noem is done running for office in South Dakota” based on the dental video. Presidential candidate Donald Trump has confirmed that he’s considering Noem as his running mate.
“I think ballot boxes are about bad judgment,” Schoenbeck said. “We have laws for embezzlement, theft, misuse of state resources. We don’t need any more laws. People just need to take elections seriously.”
But if Noem was any other civil servant, Card said, she would likely be disciplined for the posts even if she wasn’t compensated for them. The practice – especially the Texas dentistry video – “reflects unfavorably” on the state and challenges people’s confidence in the Governor’s Office, Card said.
But she isn’t subject to career service rules.
“It begs the question, if the boss can do this, why can’t I?” Card said. “If you’re acting in a manner that could be perceived as detrimental to the state, you’re setting others up to do the same thing. Should we be engaging in conduct that causes people to think less of state government, that the governor is a social media influencer trying to get people to look at other people’s businesses?”
Noem’s office has not disclosed if she received compensation, discounted services, or other benefits from posting any of the videos. Her spokesman, Ian Fury, did not respond to messages Friday from South Dakota Searchlight.
Dan Ahlers, executive director of the South Dakota Democratic Party, said the nationwide ethics discussion spurred by Noem is evidence that South Dakota legislators should revise the state’s ethics laws.
“I think we should have some kind of code of conduct for publicly elected officials,” Ahlers said. “The fact is we don’t have a line.”
South Dakota scored an “F” in the last state integrity investigation by the Center for Public Integrity in 2015. The investigation gauged the strength of the state’s anti-corruption laws.
South Dakota voters passed the anti-corruption Initiated Measure 22 in 2016, but the law was partially dismantled by the Legislature. The state’s Government Accountability Board, which is made up of retired judges, was established instead to review misconduct allegations for statewide offices and executive branch employees. The board could investigate Noem’s conduct if there is an official complaint submitted.
Card said the state would benefit from an independent review of the behavior, without disciplinary authority.
At the very least, the governor should stop promoting specific businesses and disclose if she received a discount or payment for any of the videos she posts encouraging her followers to do business at certain locations, Card said. If she is being compensated in any way to be an influencer, then that distracts her from her job as governor, both Ahlers and Schoenbeck added.
“If you’re receiving benefits because of that,” Card said, “that’s a complete other step. That’s a hard line, the hard red line. If you step over that line, there should be no doubt that’s an ethical violation.”
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South Dakota
Black Hills Bottlenecks: Road work update for the week of May 11
RAPID CITY, S.D. (KOTA) – More road work and travel impacts are set to begin across western South Dakota this week, with projects ranging from highway striping and crack sealing to temporary rest area closures as well as an upcoming public meeting on a bridge replacement project in Keystone.
The first projects begin Monday, May 11.
S.D. Highway 44: Striping work
On S.D. Highway 44, crews will complete striping work from about 1.5 miles east of Farmingdale to roughly 10.75 miles east of the community.
Work is scheduled from 6 a.m. to 5 p.m. Monday and is expected to continue through Tuesday evening. Drivers should expect daytime lane impacts in the area.
U.S. Highway 385: Striping work
Also beginning Monday, striping operations are scheduled on U.S. Highway 385 from about one mile south of the U.S. Highway 85 junction near Deadwood to the junction itself. Work is expected to take place during daytime hours Monday through Tuesday.
Pavement preservation project on S.D. Highway 20
A pavement preservation project is also scheduled to start Monday on S.D. Highway 20 between Buffalo and Camp Crook. Crews will be sealing cracks in the roadway as part of the project. Traffic will be reduced to one lane during daytime hours, with flaggers and a pilot car guiding motorists through the work zone. Delays of up to 15 minutes are expected.
The contractor for the $112,155 project is Highway Improvement, Inc. of Sioux Falls. The overall completion date is scheduled for Dec. 4.
Drivers are reminded to slow down and use caution around crews and construction equipment in all work zones.
Wasta rest area spring cleaning
Additional travel impacts are expected latter this week with temporary closures planned at the Wasta Rest Areas along Interstate 90 for annual spring cleaning.
The eastbound Wasta Rest Area near mile marker 98 will close at 7 a.m. Tuesday, May 12, and reopen at 9 a.m. Wednesday, May 13. After that reopening, the westbound rest area will close from 9 a.m. Wednesday until 9 a.m. Thursday, May 14. Travelers are encouraged to make alternate plans during the closures.
Public meeting on future bridge replacement project along U.S. Highway 16A in Keystone
On Thursday, May 14, the South Dakota Department of Transportation and Complete Concrete, Inc. will host a public informational meeting on a future bridge replacement project along U.S. Highway 16A in Keystone.
The open house-style meeting will run from 4:30 p.m. to 6:30 p.m. at the Keystone Community Center, 1101 Madill St. Officials say the meeting is intended to provide project details and answer questions from residents, businesses and emergency personnel.

The bridge replacement project is scheduled to begin in October. Plans call for replacing the existing bridge with a box culvert and include additional improvements such as intersection upgrades, resurfacing, pavement markings, traffic signals, ADA upgrades and erosion control. Pedestrian access on both sides of the structure will also be improved.
More information on the Keystone project is available at South Dakota Department of Transportation’s project page.
Current road conditions, closures and construction updates can be found at SD511 or by dialing 511.
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Copyright 2026 KOTA. All rights reserved.
South Dakota
SD Lottery Millionaire for Life winning numbers for May 10, 2026
The South Dakota Lottery offers multiple draw games for those aiming to win big.
Here’s a look at May 10, 2026, results for each game:
Winning Millionaire for Life numbers from May 10 drawing
01-03-20-35-46, Bonus: 05
Check Millionaire for Life payouts and previous drawings here.
Feeling lucky? Explore the latest lottery news & results
Are you a winner? Here’s how to claim your prize
- Prizes of $100 or less: Can be claimed at any South Dakota Lottery retailer.
- Prizes of $101 or more: Must be claimed from the Lottery. By mail, send a claim form and a signed winning ticket to the Lottery at 711 E. Wells Avenue, Pierre, SD 57501.
- Any jackpot-winning ticket for Dakota Cash or Lotto America, top prize-winning ticket for Lucky for Life, or for the second prizes for Powerball and Mega Millions must be presented in person at a Lottery office. A jackpot-winning Powerball or Mega Millions ticket must be presented in person at the Lottery office in Pierre.
When are the South Dakota Lottery drawings held?
- Powerball: 9:59 p.m. CT on Monday, Wednesday, and Saturday.
- Mega Millions: 10 p.m. CT on Tuesday and Friday.
- Lucky for Life: 9:38 p.m. CT daily.
- Lotto America: 9:15 p.m. CT on Monday, Wednesday and Saturday.
- Dakota Cash: 9 p.m. CT on Wednesday and Saturday.
- Millionaire for Life: 10:15 p.m. CT daily.
This results page was generated automatically using information from TinBu and a template written and reviewed by a South Dakota editor. You can send feedback using this form.
South Dakota
After Standing Rock, could a canceled mine project offer a roadmap for opponents of a new oil pipeline in South Dakota?
Almost exactly a decade since the start of the Standing Rock protests against the Dakota Access pipeline gained national and international attention, new disputes are simmering over tribal rights in the Black Hills of South Dakota.
Earlier this month, an environmental organization and a Native American advocacy group sued the US Forest Service, claiming that an exploratory graphite drilling project on national forest land threatened a recognized ceremonial site on mountain meadows known as Pe’ Sla, or Reynolds Prairie.
But on Friday, Pete Lien and Sons, the company behind the project, abruptly withdrew, saying it would perform reclamation on the site and would not seek to file another plan. The decision came as a striking victory for Native American tribes and environmental groups that had opposed it – but other projects in the works may not meet the same conclusion.
The project, claimed nine groups within the Sioux Nation, including the Standing Rock Sioux, would “directly and significantly” affect the use of Pe’ Sla, which sits within Ȟe Sápa, the Lakota name for the sacred Black Hills of South Dakota, itself the locus of Lakota creation myths.
A second exploratory project by a Canadian company looking to mine uranium on state-owned land could affect Craven Canyon, an area that contains 7,000-year-old sites of importance to Indigenous tribes, historians and archaeologists.
Opposition to the twin projects – backed by Pete Lien, of Rapid City, and by Clean Nuclear Energy Corp – comes as a proposed Alberta-to-Wyoming pipeline for carrying Canadian crude oil to the US is close to securing commitments from oil companies after Donald Trump granted permitting through an executive order.
All the projects have at their heart issues of extraction, water safety and sacred sites, much as the Standing Rock dispute of 2016 that saw “water protesters” gather in a standoff with law enforcement over concerns regarding water safety and sacred sites.
That case began when the Standing Rock Sioux passed a resolution stating that “the Dakota Access Pipeline poses a serious risk to the very survival of our Tribe and … would destroy valuable cultural resources” and was a violation of the 1868 Fort Laramie Treaty guaranteeing the “undisturbed use and occupation” of reservation lands surrounding the pipeline.
In the aftermath, the environmental group Greenpeace was ordered to pay damages of $345m by a North Dakota judge to pipeline company Energy Transfer and subsidiary Dakota Access in connection with the protests, an order that is set to go to appeal. Greenpeace claims the legal action is designed to silence activists.
Most of the current disputes relate to energy, reflecting the Trump administration’s drive toward US energy independence and away from dependence on foreign sources, particularly China. Graphite, used in electric vehicle batteries, is almost exclusively imported. Roughly 95%–99% of uranium is purchased from foreign sources, including Russia and Kazakhstan.
The pipeline deal, meanwhile, is expected to help increase oil output from Canada, the world’s fourth-largest producer, to around 6.1m barrels a day, up from 5.5m now. Bridger, the company behind the Alberta-to-Wyoming pipeline, has said the project was being developed in response to identified market interest.
Wizipan “Little Elk” Garriott, a member of NDN Collective, an Indigenous rights group opposing the mining at Pe’ Sla, says the entire process of approval for the planned mine “happened in the dark”.
“There was no notice that they were proceeding provided to us, nor to the sovereign tribal nations,” he says, in violation of environmental and cultural impact study requirements and consultations with the tribes.
Lilias Jarding, director of the Black Hills Clean Water Alliance, one of the parties in the victorious Pe’ Sla action, says the decade since Standing Rock has seen a huge growth in projects attempting to mine tribal lands and areas of ceremonial significance.
Since the start of the second Trump administration, the push for both minerals extraction and energy has dramatically increased. “They’re being more aggressive,” Jarding says. In the case of Pe’ Sla, he adds, the company didn’t stop drilling when the lawsuits was filed: “They started drilling 24 hours a day.”
The alliance, along with tribes, claim the graphite project violated the National Environmental Policy Act (NEPA) and the National Historic Preservation Act (NHPA) and that the US Forest Service improperly used a process known as a “categorical exclusion” to bypass reviews.
Oglala Sioux president Frank Star Comes Out said in a statement that the Sioux tribes never ceded to the US the lands in the Black Hills, which, he said, “remain the spiritual center of the Great Sioux Nation and they are not for sale, lease or exploitation” and that the lawsuit is a “united tribal response to protect a sacred site from those who continue to desecrate our ancestral lands”.
Oglala activist Taylor Gunhammer said that drilling at Pe’ Sla was akin to “drilling under the Vatican or at a sacred site in Jerusalem”.
A representative of Clean Nuclear Energy Corp, Mike Blady, said the company was “aware of the cultural significance and are doing everything in our power to ensure that there is no collateral damage”.
Will this amount to a populist action similar to Standing Rock?
The Pe’ Sla dispute did not provoke the kind of Indigenous-led, grassroots resistance to fossil-fuel infrastructure projects that accompanied the Dakota Access pipeline, which in some ways became a template for contemporary protests, powered by social media, celebrities and politicians.
The tribes were not in favor of following in that direction, Jarding says: “It’s a deeply sacred spiritual and ceremonial site, and elders have made it clear that it’s not a good place for another Standing Rock with thousands of people. They say this is not the place.”
Under the Biden administration, the tribal groups felt they were entering into a period of co-management policy over federal lands that in many cases lie within treaty agreements. But under the Trump administration, that sense of co-operation has diminished.
“We’ve seen a ramp-up of opening up federal lands for mineral and gas exploration, but as a planet we need to be moving away from fossil fuels and toward policies that are sustainable into the future,” says NDN’s Garriott.
What was planned for Pe’ Sla now, or was happening at Standing Rock a decade ago, or has indeed happened over a long history of disputes between sovereign tribal groups and the US government, he says, is “protecting our land and protecting our water, not only for ourselves but for the planet. We’re not random protesters out there – we’re protecting our own land”.
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