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Noem shares more ‘influencer’ posts that critics label unethical and ‘bad judgment’ • South Dakota Searchlight

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Noem shares more ‘influencer’ posts that critics label unethical and ‘bad judgment’ • South Dakota Searchlight


Smile Texas isn’t the only business South Dakota Gov. Kristi Noem is promoting to her social media followers.

The second-term governor promoted two other South Dakota businesses on her personal X feed (formerly Twitter) on Thursday: Fit My Feet in Rapid City, owned by state Department of Public Safety Secretary Bob Perry’s son, and Common Grounds, a Spearfish coffee shop where she hosted her latest town hall this week.

“They are my favorite. This coffee shop is amazing. You have to come in,” Noem said in the 22-second video clip at Common Grounds. “Bryon and I come in all the time. You will enjoy it. They love America and that is a special gift to me and a pep talk to this country. They are the backbone of South Dakota. Come visit them: Common Grounds in Spearfish, South Dakota.”

Some elected officials regularly post photos and videos of their interactions with constituents or businesses. In the age of social media, it’s a strategy to show they’re engaged with their base and are listening to their concerns.

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South Dakota’s U.S. Sens. Mike Rounds and John Thune and U.S. Rep. Dusty Johnson post about their visits, industry tours and roundtable discussions online. Sometimes they’ll compliment a local restaurant for a meal on the road. One of Thune’s latest shoutouts regarded the “legendary” hot beef sandwiches at Al’s Oasis after posing next to a taxidermy bison named Al.

But a review of their X posts over the last 10 months showed they didn’t tell their followers to visit those establishments or buy a product — or in other words, influence them.

Noem did several times this week on social media, and has in the past as well, including suggesting that her followers buy a motorcycle from Black Hills Harley-Davidson. 

Consumer advocacy group sues Noem over her Texas tooth promo video

That crosses an ethical line, said Michael Card, associate professor emeritus of political science at the University of South Dakota in Vermillion.

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“It changes other people’s behavior, or could change their behavior, which is why the label of ‘social media influencer’ is such a fraught place to be for an elected official,” Card said. “… If you’re a state official you just shouldn’t be doing that.”

Noem received national attention for posting and participating in a five-minute video endorsing a Texas dental office where she received treatment. The Monday post sparked calls for investigation by some state lawmakers and a lawsuit by a Washington, D.C., based consumer advocacy group.

The lawsuit from Travelers United alleges Noem violated a D.C. law. That law requires social media influencers to disclose whether they received payment or free or discounted services in exchange for their endorsement. The group says D.C. has jurisdiction because residents of the district can view Noem’s posts.

The Legislature’s Government Operations and Audit Committee isn’t planning to investigate the video further, according to reporting by The Dakota Scout.

The legislative Executive Board doesn’t plan to review her conduct either, said chairman of the board and Senate President Pro Tempore Lee Schoenbeck, R-Watertown. It’s an ethical question because “somebody used poor judgment,” he said, but it doesn’t call for disciplinary action.

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Neither does the state need further ethics laws, he added, saying it’s “clear Noem is done running for office in South Dakota” based on the dental video. Presidential candidate Donald Trump has confirmed that he’s considering Noem as his running mate.

“I think ballot boxes are about bad judgment,” Schoenbeck said. “We have laws for embezzlement, theft, misuse of state resources. We don’t need any more laws. People just need to take elections seriously.”

Sen. Lee Schoenbeck, R-Watertown, on the Senate floor during the 2024 legislative session. (Makenzie Huber/South Dakota Searchlight)

But if Noem was any other civil servant, Card said, she would likely be disciplined for the posts even if she wasn’t compensated for them. The practice – especially the Texas dentistry video – “reflects unfavorably” on the state and challenges people’s confidence in the Governor’s Office, Card said.

But she isn’t subject to career service rules.

“It begs the question, if the boss can do this, why can’t I?” Card said. “If you’re acting in a manner that could be perceived as detrimental to the state, you’re setting others up to do the same thing. Should we be engaging in conduct that causes people to think less of state government, that the governor is a social media influencer trying to get people to look at other people’s businesses?”

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Noem’s office has not disclosed if she received compensation, discounted services, or other benefits from posting any of the videos. Her spokesman, Ian Fury, did not respond to messages Friday from South Dakota Searchlight.

Dan Ahlers, executive director of the South Dakota Democratic Party, said the nationwide ethics discussion spurred by Noem is evidence that South Dakota legislators should revise the state’s ethics laws. 

“I think we should have some kind of code of conduct for publicly elected officials,” Ahlers said. “The fact is we don’t have a line.”

South Dakota scored an “F” in the last state integrity investigation by the Center for Public Integrity in 2015. The investigation gauged the strength of the state’s anti-corruption laws.

South Dakota voters passed the anti-corruption Initiated Measure 22 in 2016, but the law was partially dismantled by the Legislature. The state’s Government Accountability Board, which is made up of retired judges, was established instead to review misconduct allegations for statewide offices and executive branch employees. The board could investigate Noem’s conduct if there is an official complaint submitted.

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Card said the state would benefit from an independent review of the behavior, without disciplinary authority.

At the very least, the governor should stop promoting specific businesses and disclose if she received a discount or payment for any of the videos she posts encouraging her followers to do business at certain locations, Card said. If she is being compensated in any way to be an influencer, then that distracts her from her job as governor, both Ahlers and Schoenbeck added.

“If you’re receiving benefits because of that,” Card said, “that’s a complete other step. That’s a hard line, the hard red line. If you step over that line, there should be no doubt that’s an ethical violation.”

 

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Nature: Prairie chickens in South Dakota

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Nature: Prairie chickens in South Dakota




Nature: Prairie chickens in South Dakota – CBS News

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We leave you this Sunday morning with prairie chickens and sharp tail grouse near Ft. Pierre, South Dakota. Videographer: Kevin Kjergaard.

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Democrats fail to field candidates for a majority of South Dakota legislative seats

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Democrats fail to field candidates for a majority of South Dakota legislative seats


(SOUTH DAKOTA SEARCHLIGHT) – Democrats are running for 46 of South Dakota’s 105 legislative seats — leaving 56% of seats without a Democratic candidate.

That doesn’t bode well for the party ahead of November, said Michael Card, professor emeritus of political science at the University of South Dakota.

“It doesn’t put them in a position to actually put forward their ideological policy preferences and have much of a success at getting those enacted,” Card said.

In the state Senate alone, Democrats have failed to field a candidate for 22 seats, which is nearly two-thirds of the chamber. In the House, Democrats have failed to field a candidate for 38 seats, which is 54% of the chamber.

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There is only one Democratic legislative primary in the state: a state Senate race in District 26, which includes the Rosebud Reservation.

There are no statewide Democratic primaries, after announced candidates for governor and U.S. House dropped out or failed to gather enough petition signatures to make the ballot, leaving one Democrat in each of those races.

Statewide candidates will have less name recognition than Republican candidates ahead of the general election, since they didn’t have primaries, Card said. In the Legislature, Card said Democrats “are guaranteeing they won’t get a majority.”

In contrast, Republicans have primary races for governor, U.S. House and U.S. Senate. Five legislative districts do not have Republican primaries, but do have Republican candidates. There is a Republican candidate running for every legislative seat, except for one House seat in District 27, which includes the Pine Ridge Reservation.

Card said there are several factors leading to poor candidate turnout among Democrats, including a self-fulfilling cycle of failure.

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“A lack of winning makes fewer people willing to take a chance on running for office,” Card said. “Why run if I think I’m going to lose?”

Democrats haven’t held a statewide office since 2015, and they haven’t held a majority of either legislative chamber since 1994.

Joe Zweifel, deputy executive director of the South Dakota Democratic Party, said the organization worked “really, really hard” to convince Democrats to run for office.

“But you can’t force people to run for office,” said Zweifel, of Sioux Falls, who’s running for a legislative seat himself in District 12.

He’s heard the open seats called a “failure.” But he disagrees, choosing to focus on the Democrats who did step forward.

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“We’re running quality, good candidates in those races,” Zweifel said.

The South Dakota Democratic Party hopes to build on legislative successes, such as a new law from Rep. Kadyn Wittman, D-Sioux Falls, that commits state funding to cover the family portion of reduced-price school meals.

“That specifically is a return on investment for our donors, and it shows that Democrats are doing good things for the people of South Dakota,” Zweifel said.

Wittman’s success helped inspire Democratic District 13 House of Representatives candidate Ali Rae Horsted, of Sioux Falls, to take a second run at the Legislature. Horsted ran unsuccessfully for the Senate against Sen. Sue Peterson in 2024, garnering 42% of the vote.

Horsted plans to build on that success and the name recognition she already has in the district. She hopes she’ll have “better odds” in this election, since there are two House seats for every district.

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Horsted said it would better serve South Dakota if the state had a more balanced Legislature. While the latest Legislature was 92% Republican, 52% of voters in South Dakota are Republican. South Dakota has the lowest percentage of Democrats, 7.6%, in the Legislature nationwide.

“I think it’s important that people have options on the ballot,” Horsted said, “and people are able to vote for candidates that represent their values and their vision for the future of South Dakota.”

Makenzie Huber is a lifelong South Dakotan who regularly reports on the intersection of politics and policy with health, education, social services and Indigenous affairs. Her work with South Dakota Searchlight earned her the title of South Dakota’s Outstanding Young Journalist in 2024, and she was a 2024 finalist for the national Livingston Awards.

South Dakota Searchlight is part of States Newsroom, the nation’s largest state-focused nonprofit news organization.

See a spelling or grammatical error in our story? Please click here to report it.

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Copyright 2026 KOTA. All rights reserved.



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From Big Ideas to Better Places: Building Livable Communities Across South Dakota

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From Big Ideas to Better Places: Building Livable Communities Across South Dakota


From East River to West River, South Dakota communities share a common goal: creating places where people of all ages can live, work and thrive. AARP’s Domains of Livability provide a framework to help communities do just that. Through the AARP Community Challenge grant program—designed to spark quick, impactful local projects—South Dakota communities are turning big ideas into visible, people-centered improvements.

Read the South Dakota Community Challenge Grant Report, which showcases grant-funded projects across the state designed to build more livable communities.

What Are AARP’s Domains of Livability?

AARP’s approach to livable communities is rooted in eight interconnected domains that together support quality of life at every age:

  1. Outdoor Spaces and Buildings – Safe, accessible parks, streets and public buildings
  2. Transportation – Affordable, accessible options for getting around
  3. Housing – A range of choices that support independence
  4. Social Participation – Opportunities to connect, learn and have fun
  5. Respect and Social Inclusion – Communities that value people of all backgrounds and ages
  6. Civic Participation and Employment – Meaningful ways to engage and contribute
  7. Communication and Information – Clear, accessible ways to stay informed
  8. Community Support and Health Services – Access to services that support well-being

These domains work best when addressed together—something South Dakota communities are embracing.

bike lane in neighborhood being separated by wire

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Turning Vision into Action with Community Challenge Grants

AARP Community Challenge grants fund short-term, “quick-action” projects that can ignite long-term change. Across South Dakota, these grants have helped communities pilot ideas, build momentum and demonstrate what’s possible when residents put people first.

Here’s how local projects are bringing the Domains of Livability to life:

  • Outdoor Spaces and Buildings: Communities have used grants to enhance parks, create pop-up public spaces, add benches and shade and install wayfinding signs. These improvements invite people to linger, gather, and enjoy shared spaces—supporting both physical activity and social connection.
  • Transportation: Small, thoughtful transportation projects can make a big difference. Community Challenge grants have supported safer crossings, improved walkability and bikeability around key destinations and the planning or installation of transit amenities like shelters and seating—especially important for older adults and people with mobility challenges.
  • Housing and Community Support: Some projects focus on helping residents age in place by improving access to information about home modification resources or by testing neighborhood-level solutions that connect people to services. These efforts strengthen independence and peace of mind.
  • Social Participation and Inclusion: Murals, community events and creative placemaking projects funded by AARP grants have sparked community pride and social connection. By involving residents in design and implementation, these projects foster respect, inclusion and a strong sense of belonging across generations.
  • Communication, Civic Participation and Opportunity: From hosting community conversations to creating new tools for sharing local information, South Dakota communities are using grants to engage residents in shaping their future. These efforts elevate local voices and encourage ongoing civic participation.



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