KADOKA, S.D. (Nebraska Examiner) — Nebraska’s quirky replica of England’s prehistoric Stonehenge, “Carhenge,” is about to get some new competition in a neighboring state. And a former Nebraskan is behind it.

Rising from a dusty, prairie ridge along Interstate 90 near this Badlands-area town is a collection of firetrucks dubbed “Firehenge.”

Its creator, an Omaha Burke High School grad who runs a Rapid City brewery, said the ring of 10-ton firetrucks vertically arranged in a circle is more about promoting his Firehouse Brewery Company than trying to lure away visitors from Alliance, Nebraska’s popular Carhenge, about 200 miles to the south.

The new South Dakota version of the roadside attraction, which sits just off I-90, also includes a collection of buried fire hydrants called “Doghenge.” By next summer, the new henges will include a gift shop where visitors can purchase brewery souvenirs and canned beer and wine from the Firehouse Brewing Co., South Dakota’s first and oldest brewery.

“We are just having a ton of fun out here. Just come out and see it,” said Bob Fuchs, the co-owner of the brewery who graduated from Burke in 1981. And, he adds, bring your dog.

A city official in Alliance, which took over ownership of Carhenge in 2013, said she doesn’t expect local residents to mount a monumental fuss over a competing “henge” in the general vicinity.

“I think all of these things are fun,” said Shana Brown, the director of cultural and leisure services for Alliance.

As it turns out, both Carhenge and Firehenge have plenty of competition in tourism’s Carhenge-replica category.

There’s a “Foamhenge” (made out of foam) in Virginia, a “Truckhenge” near Topeka, Kansas (made out of farm trucks), a “Phonehenge” (made out old telephone booths) in South Carolina, and a “Strawhenge” (made out of bales) in Bavaria, Germany.

Years ago, a “Twinkiehenge” was built during a Burning Man festival in the Nevada desert. There was once a “Snowhenge” in Michigan and a “Fridgehenge” (made out of old refrigerators) once graced the plains near Santa Fe before complaints caused its demise.

A couple decades ago, a reporter was summoned to Chadron, where a suspected “Hayhenge” had been built northeast of town. Round hay bales had been arranged in a circle at a local ranch.

In the kinda-old-henge category, there’s a full-size concrete replica of Stonehenge in Maryhill, Washington, that was built in 1918 to honor people lost in World War I.

And near Carbury, North Dakota, there’s a circle of granite walls that serves as a 21st Century solar calendar, which is the suspected purpose of Stonehenge, a prehistoric circle of stones aligned for ceremonial purposes to indicate the summer and winter solstices, and the spring and fall equinoxes.

Carhenge was built in 1987 by Jim Reinders and his relatives as a memorial to Reinders’ father, who had lived on the farm north of Alliance where the collection of 39 American cars – arranged to align with the solar calendar – now sits.

The off-beat attraction draws about 100,000 visitors a year, according to Brown, and features a staffed gift shop from May through September. An estimated 4,000 people gathered there for the solar eclipse in 2017.

Carhenge has appeared in films, commercials, television shows and in song. Last summer, it hosted a group of muralists, who painted murals on the grey-painted cars, providing a new look for the motorcar monument.

Fuchs, the Firehenge creator, said he’s not haunted by henges but had visited Carhenge shortly after it was first created.

The inspiration for his firetruck circle came during a recent marketing meeting for his brewery, which was established inside a former Rapid City firehouse built in 1915.

Fuchs has long parked old firetrucks, purchased from all corners of the Midwest, next to his brewery billboards to draw more attention to his business. He says that he often hears that visitors to Rapid City’s downtown area ask “where’s the Firehouse?”

“It’s guerilla marketing,” Fuchs said during a recent visit to Firehenge. “It’s very effective.”

At the marketing meeting, one of Fuchs’ aides was playing with a toy firetruck. Once she set it on end, vertically, an idea was born.

He said he has no plans to hoist a firetruck so it sits horizontally across two vertical trucks — like the stones at Stonehenge and cars at Carhenge. Too many liability concerns, Fuchs said. More firetrucks may be planted this spring, though, he said. And a YouTube video, featuring a visit by aliens to Firehenge, is in the works, Fuchs adds.

Over the din of a front-end loader smoothing out a gravel parking lot, he said it’s been a lot of fun.

“I get to explore my artistic side by planting fire trucks in the prairie,” Fuchs said.

Nebraska Examiner is part of States Newsroom, a nonprofit news network supported by grants and a coalition of donors as a 501c(3) public charity. Nebraska Examiner maintains editorial independence. Contact Editor Aaron Sanderford for questions: info@nebraskaexaminer.com.

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