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As Ohio State football fans fume over noon kickoffs, Fox counts eyeballs and money

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As Ohio State football fans fume over noon kickoffs, Fox counts eyeballs and money


A reminder to Ohio State football fans who attend games: You don’t much matter. At least not to TV networks.

Let’s dive into the current hullabaloo over OSU having too many noon kickoffs. The Buckeyes are in the midst of six consecutive nooners, which has not happened since … ever? More on that in a moment, but first to the issue at hand: Fox Sports loves noon games, while some/many fans who attend games do not. Who wins? Fox, of course. Money always wins.

It’s not just an OSU thing. Two weeks ago, Penn State fans took to social media to vent about the Buckeyes and Nittany Lions kicking off at noon instead of in prime time. Fans also showed up at ESPN’s GameDay, which was at State College despite ESPN not broadcasting the game, to protest the game time. The target of their NSFW chants? Fox, which selected the game for its Big Noon Saturday broadcast because of the likelihood of strong ratings, which typically average close to 7 million viewers. Makes sense. The game between No. 3 Penn State and No. 4 Ohio State pulled in 9.4 million viewers. 

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As the Big Ten’s primary rights holder, Fox gets first dibs in the annual network draft that determines kick times, and always chooses Ohio State vs Michigan. Fox, CBS and NBC then take turns choosing teams, and because Ohio State is a top brand, the Buckeyes often get picked by Fox for Big Noon Kickoff. But not always, because the “draft” process means Fox does not have complete control over which teams it gets to televise. Fox did get first choice in picking the Buckeyes for four noon games, but last week’s Purdue game “fell” to them, and the network was only too happy to make it a Big Noon Kickoff.

FOX president of insights and analytics Mike Mulvihill told The Athletic that “There’s a belief that prime time is somehow inherently better (than noon), but that’s not really matched up by the analysis.”

Noon games typically do better than prime time, Mulvihill said, adding, “It’s our job to put the schools that we’re partners with in front of as many people as possible. If we can provide our schools as much exposure as possible, that should not just benefit Fox, but that should benefit those programs. What we’ve found over the last six years is that it’s very clear that putting our best game on at noon is what delivers the biggest audiences for these games.”

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This week’s OSU game at Northwestern is at noon on the Big Ten Network, 61% of which is owned by Fox. The Buckeyes finish the regular season at home against Indiana (noon on Fox) and Michigan (noon on Fox). Were the Hoosiers 2-8 instead of 10-0, Fox would not have chosen the game for its Big Noon Saturday. Originally, the Indiana game was scheduled to appear on the Big Ten Network, but as the season unfolded and the Hoosiers kept winning, Fox swapped IU-OSU with Northwestern-OSU and made the Buckeyes and Hoosiers their Big Noon Saturday game, while moving the Ohio State-Northwestern game to BTN.

Then there is this: Ohio State and Michigan have stipulations in their TV deals with Fox, CBS and NBC that prohibit the networks from scheduling the schools at night in the final three games of the regular season, a source confirmed to the Dispatch. The Buckeyes and Wolverines could choose to accommodate a request to play a late-season night game — and OSU did so last Nov. 11, playing Michigan State at 7:30 p.m. on NBC — but neither program has been especially receptive to the idea. Maybe that changes for Ohio State under athletic director Ross Bjork, who in his previous job as AD at Texas A&M was more used to playing night games closer to Thanksgiving, but former OSU AD Gene Smith leaned against it.

Given OSU’s reservations about playing late-season night games, next week’s Indiana game never stood much chance of starting after sundown. If Buckeyes fans want to complain about not having enough night games, at least after Daylight Savings Time ends, maybe take it up with Ohio State.

Part of me wonders what the fans’ big stink is with noon games. I don’t recall complaints prior to 1985, when almost every game kicked at 1 p.m. Then again, fans had nothing to compare early afternoon kicks to; the first night game was not until 1985 and 3:30 p.m. games were not yet a thing. Now that Buckeye Nation has experienced the increased excitement of night games, noon kicks can feel like snoozers by comparison. And the last thing Ohio Stadium needs is more yawning spectators.

Who wants to watch a game in freezing temperatures?

Positives? Noon games mean higher temperatures – no fun in September but welcomed in November – and allow many Ohio travelers to return home before dark.

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Some of the complaints about noon game include: 

∎ Less time to tailgate. It’s apparently not enough to suck down breakfast screwdrivers (or mimosas, in the chichi stadium lots); fans want more time to party.

∎ There is a school of thought that says “hydrated” crowds bring more enthusiasm to the Shoe. A later game also quells the stress of having to rush out the door at dawn to make kickoff.

∎ Slightly more challenging for recruiting. Ohio State coach Ryan Day said Tuesday that “I’ve got to deal with a lot of fan backlash for other things than the times of games, so I’m going to leave that for other people to deal with.” But Day added that noon games can make it more difficult for out-of-state recruits to attend.

Is 3:30 p.m. the sweet spot to make most fans happy?

It’s not OSU’s call, but 3:30 p.m. feels like the sweet spot in kickoff times; not too early to require long-haul travelers to rise before dawn and not too late to turn the Horseshoe into a Baby Boomer morgue.

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A 60-something friend of mine explained that “Noon kills the whole day. I’m so tired after that I need a nap. 3:30 is about the best. You can get something done early before heading to campus. I’m old, so night games are hard to dress for. Too warm or too cold? And driving a bike or car in the dark after a beer or two isn’t ideal.”

Fox hears your complaints, whining, whatever you want to call it. But the network is more concerned with eyeballs on screens than butts in seats. When it comes to kickoff times, football fans need to get with the program. The TV program.

roller@dispatch.com

@rollerCD

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Mark Pope explains what went wrong on defense against Ohio State

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Mark Pope explains what went wrong on defense against Ohio State


Kentucky dropped to No. 61 in the latest KenPom defensive efficiency ratings after allowing Ohio State to score 85 points on 56.6 percent shooting overall and 68.4 percent from two. It was an abysmal effort on that end of the floor — and that’s with the Buckeyes going just 4-15 from three after entering the matchup shooting 41 percent from deep as one of the best in college basketball.

Mark Pope said the team’s magic number to open the season was 39 percent, hoping to hold teams to that hit rate defensively throughout the year. After hitting that mark in the first six games of the year, the Wildcats have done it just once in the last six. They’ve regressed in a major way and the staff is now looking for answers during the time off with SEC play coming in January.

What is Pope’s best assessment of what went wrong in New York City?

“Defensively, we gave up 15 points on rejects alone,” the Kentucky head coach explained Monday evening during his call-in radio show. “It’s just so uncharacteristic for us, just going away from where we’re leading the ball screen, right? I had made a huge emphasis about pushing our bigs up to try and get a little bit more of a presence at the point of the screen. When you let teams reject, it’s the worst thing to do, to push up the bigs.

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“Out of seven possessions, it was 15 points — all twos and an and-one, a perfect field-goal percentage. There was a lot we didn’t do well. A lot of things that are going to help us get better, and get better faster.”

He actually liked the way things started against the Buckeyes, holding firm in the first 10 minutes — plenty good enough to stay competitive while waiting for the offense to figure itself out. Then it was a disaster finish before halftime, then more of the same after the brea.

“It was interesting. We started the game well, we gave up an early three, but we were pretty solid-ish in the first 10 minutes, and then it started to get away from us,” Pope said. “There were a couple of real issues that we were struggling with. We were really struggling with — you know, it was very uncharacteristic of us, but we give up 15 points on rejects of high ball screens, which is exactly the opposite of what our defense is designed to do. That was really surprising. We took a bunch of different paths, but some of that — this is some that’s on me, some of that is my responsibility — is trying to solve some other things and push up our bigs. It gave us less security. And I was really surprised that we were having the issue we did.”

There were a number of reasons for it, not just one glaring weakness or culprit. You could call it an all systems failure on that end.

“We were getting beat going under on ball screens as the game went on. We threw out some zone, we blitzed some ball screens, but I was really surprised by that,” he said. “You’re just very much surprised that the issue actually arose. And it’s probably a bunch of stuff.

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“It’s a little bit personnel, it’s a little bit us getting a little extended, it’s a little bit maybe being distracted by other things, maybe some foul issues, but that was clearly — ball screens was an issue for us throughout the night. (Bruce) Thornton was a major issue for us, for sure. And so those are two things that we were trying to address personnel-wise, and dedication-wise, this game-wise.”

Fortunately for the Cats, they have plenty of time to go back to the drawing board and get this thing right.

“We just have to come up with the right answers in the right amount of time.”



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Vance’s home town in Ohio does little to celebrate its famous son’s success

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Vance’s home town in Ohio does little to celebrate its famous son’s success


Ordinarily, the home town of an incoming vice-president of the United States ought to be awash with pride, vigor and celebration one month out from their big day.

But across Middletown, JD Vance’s home town in south-west Ohio, you would hardly know.

Its streets and shop fronts are full of festive cheer; sign after sign points drivers in the direction of the city’s famed Christmas lights display.

There’s little indication that, in a matter of weeks, this town’s most famous son will become second in line to the presidency of the most powerful nation on the planet.

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Such is the apparent indifference in Middletown, that Vance’s mother, Beverly Aikins, felt it necessary to attend and speak at a recent city council meeting to plead for her son to be better recognized.

“I still live here, and his sister still lives in Middletown. [JD has] got two nieces who live here and I just think it would be nice if we could acknowledge that this is his home town and put up some signs,” she said.

The City of Middletown waited a full month before publicly acknowledging Vance and Trump’s election success on its Facebook page. One council member who supports Vance called that “unacceptable”.

City council members declined to respond to Vance’s mother’s request at that time, though the city has since said it was discussing plans to mark Vance’s new position that include erecting street signs.

Other Middletown residents say reasons for the lukewarm response to what should be one of the city’s proudest achievements are not difficult to figure out.

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Downtown Middletown, Ohio. Photograph: The Washington Post/Getty Images

“When I look around and want to see what this quote-unquote financial heavy hitter has done for this community, I’m still looking,” says Dr Celeste Didlick-Davis, the head of the Middletown branch of the NAACP.

“Other individuals, a variety of people who have done substantial things, have supported growth and transformation [in Middletown]. To know what [Vance] has done for this community, I’d have to really, really research and I shouldn’t have to really, really research.

“You’ve had two years as a senator – have we had one visit that benefits someone?”

Vance first shot to fame as the author of the 2016 book Hillbilly Elegy, in which he portrayed his Appalachia-rooted childhood, life with a mother struggling with addiction in Middletown and a grandmother who played a major role raising him and his sister.

In the book, he delved into life in the blue-collar city of about 50,000 people, which has struggled with the fallout of manufacturing offshoring, the Great Recession and the opioid epidemic. Vance has since formulated a political career off the back of claiming to come from a working-class family and city, while banking on support from billionaire conservatives to help him win elections.

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Trump picked Vance as his running mate in July, despite the Ohio native being seen as a relative political novice and being unknown for being involved in any aspect of public life in his home town.

People wait in line outside of Middletown high school before the start of a rally with the Republican vice-presidential nominee, Senator JD Vance, on 22 July 2024. Photograph: Scott Olson/Getty Images

Locals say that may explain why in Middletown 38% of voters chose candidates other than the Trump-Vance ticket in last month’s election. Voter turnout across many Middletown precincts ran in the 40-50% range – as much as 20 points below the national voting turnout rate.

“He comes back when he needs to make a political speech,” said Scotty Robertson, a member of the local Democratic party.

“If someone would take me to one thing that JD Vance has made better in Middletown, I’d retract everything I’ve said about him.”

Vance’s rhetoric and political positions, which includes calling for the mass deportations of immigrants, has turned many in the largely blue-collar town off.

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“I’m hearing from people who are concerned that their grandmom is going to get deported. That is really sending chills up people’s spines,” said Adriane Scherrer, a business owner who helps people, including immigrants, launch and run non-profit organizations.

“There is no sign on the part of [Trump or Vance] that they understand the importance of immigration in our country. What worries people the most is that there’s no recognition of the damage that deportations would do.”

Some residents say that people in the local the LGBTQ+ community have reached out to family overseas to talk about leaving the US if the environment under the incoming administration worsens.

However, others believe Vance and Trump will do great things for this Ohio city.

“Politically he’s the most famous person to come out of Middletown. I always feel like we could do more,” said Savannah Woolum, a Vance and Trump voter who manages a bar in Middletown. “It’s opening a lot of eyes to realizing that you can come from a small town like he did, and make it as far as he has.”

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She said it gave people here hope, but realized that naming a drink or dish after the vice-president-elect could be problematic.

“Maybe the city [officials] are a little scared of embracing his achievements because of the people that didn’t vote for him.”

Middletown high school’s marching band and cheerleaders have been invited to Washington DC for next month’s inauguration parade, with the city of Middletown contributing $10,000 to covering that expense.

Middletown’s mayor, Elizabeth Slamka, said that adding signage around the city acknowledging Vance’s achievement was in the works.

But others are concerned that if Trump and Vance follow through on their promises of cutting education funding and vaccination programs, it could be devastating for many Middletown residents.

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“I just see my community being overlooked and underserved,” says Didlick-Davis.



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‘Six Triple Eight’ Netflix movie tells the true story of Ohio woman

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‘Six Triple Eight’ Netflix movie tells the true story of Ohio woman


One of the top trending movies on Netflix this holiday season is ‘The Six Triple Eight’, which tells the true story of an Ohio woman who made history during World War II.

In the movie Kerry Washington plays U.S. Army Maj. Charity Adams Earley, a trailblazing officer of the Women’s Army Corps.

The 6888th Central Postal Battalion was assigned to sort through a three-year backlog of undelivered mail that amounted to 17 million pieces to and from soldiers and their families.

Adams Earley, who was born in 1918 and grew up in South Carolina, came to Ohio to attend Wilberforce College to study math, Latin and physics. She returned to South Carolina to be a schoolteacher but in the summers she took graduate classes at Ohio State University, according to her biography published by the National Women’s History Museum.

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In 1942, she joined the Women’s Army Corps and became a member of the first officer candidate school. In 1944 Adams Earley was picked to be the commanding officer of the first Black WAC unit sent overseas.

The Netflix movie, directed by Tyler Perry, tells the story of Adams Earley and her battalion’s grit and resourcefulness during the mail sorting assignment.

She left the service in 1948, having achieved the rank of lieutenant colonel. Adams Earley returned to Ohio State University to finish her graduate degree and later work for the Veterans Administration in Cleveland.

She moved to Switzerland where her husband, Stanley Earley II, was studying to become a doctor. The couple returned to the states in 1952, settled in Dayton and had two children.

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Adams Earley became active in Dayton civic affairs, serving on the boards of Sinclair Community College, American Red Cross Dayton chapter, Dayton Metro Housing Authority, Dayton Opera Company and Dayton Power & Light Co.

The Charity Adams Earley Girls Academy in Dayton is named after her.

Adams Earley died in 2002 at age 83 in Dayton.

Laura Bischoff is a reporter for the USA TODAY Network Ohio Bureau, which serves the Columbus Dispatch, Cincinnati Enquirer, Akron Beacon Journal and 18 other affiliated news organizations across Ohio.



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