Alums help showcase Ohio University in new state tourism ad

“What do you need to do that weekend?” It’s a query we regularly ask our family members as we attempt to plan out thrilling actions, like taking a visit or attending an occasion.

A brand new industrial, that includes Ohio College’s Athens Campus, was lately launched by way of the state’s tourism model, Ohio. Discover It Right here., to focus on among the vibrant locations throughout the state and assist reply the query of what to do.

The brand new video spot begins at OHIO’s historic Athens Campus, which was based in 1804 after the Ohio Basic Meeting handed an act establishing “The Ohio College,” only a 12 months after the state was fashioned.

The Metropolis of Athens, Ohio’s greatest faculty city by Far & Extensive, is featured twice within the new advert as a grandmother picks up and drops off her granddaughter on Faculty Inexperienced. The video follows them on a street journey, as they go to Playhouse Sq. in Cleveland, Kings Island in Mason, and Tom’s Ice Cream Bowl in Zanesville in addition to different stops throughout Ohio.
 

With a number of campuses and facilities positioned throughout the state, together with Zanesville, Ohio College is aware of there are lots of areas that make this state a fantastic place to work, dwell and go to.

“Our state is stuffed with wonderful locations and unbelievable expertise,” Ohio College President Hugh Sherman stated. “At Ohio College now we have all the time been proud to be of Ohio and for Ohio, so to be part of a showcase of locations, folks and merchandise that decision Ohio house is an honor.”

Columbus-based Ron Foth Promoting created, directed and produced the video. Three alumni have been a part of the artistic staff, together with Doug Edwards, BSC ’73, audio engineer; Ron Foth Jr., BFA ’88, president; and Ron Foth III, BSC ’21, content material creator.

Foth Jr. was director of the advert marketing campaign, and a part of the staff that created the spot. His son, Foth III, served as assistant producer and helped safe props, wardrobe, and assisted with scheduling. Edwards labored on the audio for the undertaking.

“It was an incredible expertise,” stated Foth Jr. of engaged on the marketing campaign along with his alma mater included. “I’ve been fortunate sufficient to journey all around the globe for my job, and every time I get an opportunity to return to Athens, I get goosebumps.”
 

The staff at Ron Foth Promoting strived for the advert to be genuine to Ohio, from ensuring the bell chimes sounded proper on the Athens Campus to the shirts being worn within the advert coming from Ohio firms.

The band CAAMP, who began enjoying within the Athens space and lately gave a keynote presentation and efficiency on the 2022 Music Business Summit, additionally supplied music for the spot with their music, “See the World.”

“It’s Ohio-made, and it simply captures the essence of a street journey to me,” stated Foth Jr. of the brand new video. “It’s all of the issues that make Ohio nice and separate from the opposite states. It’s the vitality and the thriving group now we have, and there are such a lot of nice alternatives within the state. It’s time to showcase them in a recent approach that folks determine with and hopefully offers them goosebumps after they watch it.”