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VISIT Milwaukee unveils new logo, branding ahead of big year for city

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VISIT Milwaukee unveils new logo, branding ahead of big year for city


MILWAUKEE — On Tuesday, VISIT Milwaukee unveiled its new logo with hopes of a fresh re-brand before the city is in the national spotlight this summer for the Republican National Convention (RNC).

This is the first rebrand in nearly 20 years for the organization. It has been in the works for two years. The team at VISIT Milwaukee said they are proud of what they have come up with.


What You Need To Know

  • VISIT Milwaukee unveiled its new logo with hopes of a fresh re-brand before the city is in the spotlight this summer with the Republican National Convention
  • This is the first rebrand in nearly 20 years for the organization.
  • It is made up of three “M” shapes. The top “M” stands for Milwaukee’s heartbeat, the middle one celebrates the water and the bottom “M” represents Milwaukee’s diversity 
  • VISIT Milwaukee said thit ey will be partnering with Reyes Retail to be able to sell items from the VISIT Milwaukee brand for the first time in the organization’s history

“What we came up with all bubbles up to the themes, fresh, flavor and forward.”

“Fresh, flavor and forward” are the words VISIT Milwaukee believes represent the City of Milwaukee after conducting research and design ventures over the past two years.

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The new logo is a collection of items that represent the Cream City. It is made up of three “M” shapes. The top “M” stands for Milwaukee’s heartbeat, the middle one celebrates the water and the bottom “M” represents Milwaukee’s diversity. 

(Spectrum News 1/Megan Marshall)

Milwaukee residents Mushi Aviles and Elijah Miner saw the new design for the first time on Tuesday and said it’s a fun new change. The two seemed quite passionate about it already.

“That’s something different,” Aviles said. “That’s something different. it looks like a wave,” Miner said. “Right by the lake.”

“That’s cool,” Aviles continued “I probably might get that tattooed or something,”

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VISIT Milwaukee said its hope is to appeal to people who live in the city and state. The team said they hope the logo is.a representation of what the City of Milwaukee is all about.

“Honestly, I think it represents the lake,” Ally Zblicki from Milwaukee said. “It looks cool. I just see waves it in.”

Old VISIT Milwaukee logos and branding (Spectrum News 1/Megan Marshall)

The City of Milwaukee is on a national platform this summer with the RNC coming in a few short months. Which is one of the many reasons VISIT Milwaukee is rolling out this new branding.

“With all eyes on Milwaukee this year,” VISIT Milwaukee CEO Peggy Williams-Smith said “This new brand updates VISIT Milwaukee’s look, feel and tone of our logo, our advertising campaigns, our website, our messaging and so much more,”

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Previously used ad/branding for VISIT Milwaukee (Courtesy of VISIT Milwaukee)

VISIT Milwaukee said it will be partnering with Reyes Retail to be able to sell items from the VISIT Milwaukee brand for the first time in the organization’s history.



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Milwaukee, WI

Illegal dumping plagues closed Milwaukee Pick ‘n Save

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Illegal dumping plagues closed Milwaukee Pick ‘n Save


Neighbors say since the Milwaukee Pick ‘n Save at 35th and North closed in 2025, the parking lot has been filling up, but not with cars or people. It has been attracting illegal dumpers. 

Trash piling up

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What we know:

There are old mattresses and furniture in the parking lot. There are piles of garbage at the entrance of the old grocery store. Behind the building, there are tires, more mattresses and more trash. 

Illegal dumping at former grocery store near 35th and North, Milwaukee

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The Pick ‘n Save stores closed in July 2025. Since then, the building has sat empty. 

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FOX6 News was contacted by a man who manages senior and family housing in the area. He said in the last couple of months, he has noticed the stile turn into a place for illegal dumping. The man said he was so fed up, he called the office of Milwaukee Alderman Russell Stamper about the problem. The man said the whole site is an eyesore, and something needs to change. 

Illegal dumping at former grocery store near 35th and North, Milwaukee

Change sought

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What they’re saying:

“As the snow melts, it’s full of garbage. People are dumping furniture on it, tires,” said Jeffrey Sessions, who manages nearby property. “If you drive around it, it’s garbage everywhere. It’s unsightly for the neighborhood, and it’s probably going to create rats and mice problems.”

FOX6 News reached out to the Department of Neighborhood Services. Officials said the dumping has not been reported. They said the department’s commercial team will now be made aware of the issue. 

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Illegal dumping at former grocery store near 35th and North, Milwaukee

“It makes the whole neighborhood look like garbage, like nobody’s taking care of anything around here,” Sessions said. “It’s a detriment, it’s unsightly, and it needs to be addressed.”

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Illegal dumpers could face fines

Dig deeper:

If the dumpers are caught on camera, they could face fines. 

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The owner of the property may also be ordered to clean it up.  

Illegal dumping at former grocery store near 35th and North, Milwaukee

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The Source: Information in this post was provided by a person who owns property near the former grocery store, as well as Milwaukee Department of Neighborhood Services.

Crime and Public SafetyMilwaukeeNews



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Things to do in the Milwaukee area this weekend, including Sports Show

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Things to do in the Milwaukee area this weekend, including Sports Show


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Travel to Ireland, learn how to catch a fish, visit wildlife at the zoo, and see costumed characters this weekend in Milwaukee.

Anime Milwaukee

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The 2026 “Magical Academy” themed animation convention comes to the Baird Center, 400 W. Wisconsin Ave., and Hilton Milwaukee City Center March 6-8. The weekend features Japanese industry guests and cultural experts, artists and official merchandise, gaming, music, dance, manga, cosplay, anime and Asian fashion. New this year is the Nocturna Anime Bar with a lounge and specialty drinks, including nonalcoholic beverages. Exhibit hall hours are 1 to 8 p.m. March 6, 10 a.m. to 7 p.m. March 7 and 10 a.m. to 4 p.m. March 8. Full weekend access is $100; single day access is $50-$75. animemilwaukee.org

Milwaukee Journal Sentinel Sports Show

The 85th year of the Sports Show is at State Fair Park’s Wisconsin Exposition Center, 8200 W. Greenfield Ave., West Allis, from noon to 7 p.m. March 6, 10 a.m. to 7 p.m. March 7 and 10 a.m. to 5 p.m. March 8. Along with outdoor exhibitors, see what’s swimming in the trout pond, watch the lumberjack show and the fastest retriever race, or catch the archery and air rifle tournaments. General admission tickets at the door are $15; youth tickets (ages 6-14) are $6. In honor of Women’s Day on March 8, all women receive $10 admission at the door. Check out the full schedule at jssportsshow.com.

Gardens & Gears: Steampunk Faire

Celebrate the industrial age at the Gardens & Gears art fair from 9 a.m. to 4 p.m. March 7 at the Mitchell Park Domes, 524 S. Layton Blvd. The immersive garden event features creators, costumes and live entertainment, with gears, goggles and handcrafted mechanical curiosities on display in the gardens. Domes admission required. mitchellparkdomes.com

Milwaukee County Zoo Family Free Day

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Everyone receives free admission at the Milwaukee County Zoo, 10001 W. Blue Mound Road, from 9:30 a.m. to 4:30 p.m. March 7. See the red pandas in their outdoor habitat, lions, penguins and more. Parking and regular attraction fees still apply. milwaukeezoo.org

Irish Family Day

Travel to the Irish countryside during “Passport to Ireland” from 11 a.m. to 2 p.m. March 8 at the CelticMKE Center, 1532 N. Wauwatosa Ave., Wauwatosa. With Irish dance, arts, crafts and storytelling, each county will be featured with an activity that celebrates Irish culture, history and traditions. Buy one, get one free Irish Fest tickets will be available to purchase, with lunch, beverages and snacks served in the Celtic Café. Admission is $10 at the door. celticmke.com

What’s new in Milwaukee-area theaters this weekend

Marcus Theatres: See a marathon of the 2026 Best Picture nominees at select theater locations. Day one of the marathon is March 7 and features “Sentimental Value,” “F1: The Movie,” “The Secret Agent,” “Bugonia,” and “Sinners.” The marathon resumes March 14 with a new set of films. Visit marcustheatres.com.

Milwaukee Film: Women’s History Month programming features the action films of Michelle Yeoh. See her Oscar-winning performance in “Everything Everywhere All At Once” screening at 6 p.m. March 6 at the Oriental Theatre.

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“Hoppers”: A robotic animal with a human mind helps real animals thwart a plot to destroy their habitat in this Disney and Pixar feature film. See it at AMC Mayfair Mall; Avalon Theater; Marcus Theatres’ BistroPlex Southridge, Hillside, Majestic, Menomonee Falls, Movie Tavern Brookfield Square, North Shore, Ridge, South Shore cinemas; Rosebud Cinema.

“The Bride!”: A lonely Frankenstein (Christian Bale) travels to 1930s Chicago to ask a scientist (Annette Bening) to create a companion. See it at AMC Mayfair Mall; Marcus Theatres’ BistroPlex Southridge, Hillside, Majestic, Menomonee Falls, Movie Tavern Brookfield Square, North Shore, Ridge, South Shore cinemas.

“Protector”: A veteran war hero (Milla Jovovich) must use the violent skills she thought she left behind to save her daughter. See it at Marcus Theatres’ BistroPlex Southridge, Hillside, Majestic, Menomonee Falls, Movie Tavern Brookfield Square, North Shore, Ridge, South Shore cinemas.



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MPD officer accused of using Flock cameras to monitor dating partner resigns

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MPD officer accused of using Flock cameras to monitor dating partner resigns


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Josue Ayala has resigned from the Milwaukee Police Department days after he was charged with a crime over his alleged misuse of license plate-reading Flock technology.

Ayala, 33, pleaded not guilty to one count of attempted misconduct in public office during his initial court appearance on March 4.

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The charge is a misdemeanor that carries a potential maximum penalty of nine months in jail and $10,000 fine.

Milwaukee is one in a growing number of communities nationally that have started using Flock cameras to help locate stolen vehicles, identify vehicles used in violent crimes, and track vehicles associated with missing persons. The technology is controversial and been criticized by civil rights and privacy advocates.

Conducting searches for personal reasons is a violation of department policies.

Prosecutors say Ayala used the Flock camera system while on duty more than 120 times to look up the license plate of someone he was dating. They believe Flock technology also was used on a second license plate, one belonging to that person’s ex, 55 times, according to a criminal complaint, filed Feb. 24 in Milwaukee County Circuit Court.

Ayala joined the Milwaukee Police Department in 2017, and his total gross pay was about $120,000 in 2024, according to the most recent city salary data available. 

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Milwaukee police confirmed in a March 4 email to the Milwaukee Journal Sentinel that Ayala has resigned from the department.

Ayala and his attorney Michael J. Steinle, of Milwaukee, would not speak to reporters as they left the courtroom.

Prosecutors say the department became aware of the allegations against Ayala after a driver saw that they were the subject of searches through the website, www.haveibeenflocked.com, which collects and publishes “audit logs” of searches of the Flock system by police agencies.

The driver saw that Ayala had searched the plate numerous times, which prompted the driver to file a complaint with the Milwaukee Police Department.

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Detectives then audited Ayala’s searches in the Flock system from March 26, 2025, through May 26, 2025.

Ayala is at least the second Wisconsin officer to face criminal charges for misuse of the Flock system. A Menasha police officer was charged in January for tracking an ex-girlfriend’s car. 

Milwaukee police began using Flock cameras in 2022. MPD has a $182,900 contract with Flock for the use of the technology. That contract is active through January 2027.

Court Commissioner Dewey B. Martin released Ayala on a $2,500 signature bond March 4.

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Signature bonds, sometimes referred to as a personal recognizance bond, allow a defendant to leave custody without paying cash as long as they sign a promise to appear for their upcoming court dates.

Martin also ordered Ayala not to contact the two victims in the case.

Ayala also must report to the Milwaukee County Jail to be booked on March 9. If he doesn’t show up, a bench warrant will be issued for his arrest.

Ayala is scheduled to appear for a pre-trial conference on April 17. 

David Clarey of the Journal Sentinel contributed to this story.

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Chris Ramirez covers courts for the Milwaukee Journal Sentinel. He can be reached at caramirez@usatodayco.com.



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