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VISIT Milwaukee unveils new logo, branding ahead of big year for city

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VISIT Milwaukee unveils new logo, branding ahead of big year for city


MILWAUKEE — On Tuesday, VISIT Milwaukee unveiled its new logo with hopes of a fresh re-brand before the city is in the national spotlight this summer for the Republican National Convention (RNC).

This is the first rebrand in nearly 20 years for the organization. It has been in the works for two years. The team at VISIT Milwaukee said they are proud of what they have come up with.


What You Need To Know

  • VISIT Milwaukee unveiled its new logo with hopes of a fresh re-brand before the city is in the spotlight this summer with the Republican National Convention
  • This is the first rebrand in nearly 20 years for the organization.
  • It is made up of three “M” shapes. The top “M” stands for Milwaukee’s heartbeat, the middle one celebrates the water and the bottom “M” represents Milwaukee’s diversity 
  • VISIT Milwaukee said thit ey will be partnering with Reyes Retail to be able to sell items from the VISIT Milwaukee brand for the first time in the organization’s history

“What we came up with all bubbles up to the themes, fresh, flavor and forward.”

“Fresh, flavor and forward” are the words VISIT Milwaukee believes represent the City of Milwaukee after conducting research and design ventures over the past two years.

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The new logo is a collection of items that represent the Cream City. It is made up of three “M” shapes. The top “M” stands for Milwaukee’s heartbeat, the middle one celebrates the water and the bottom “M” represents Milwaukee’s diversity. 

(Spectrum News 1/Megan Marshall)

Milwaukee residents Mushi Aviles and Elijah Miner saw the new design for the first time on Tuesday and said it’s a fun new change. The two seemed quite passionate about it already.

“That’s something different,” Aviles said. “That’s something different. it looks like a wave,” Miner said. “Right by the lake.”

“That’s cool,” Aviles continued “I probably might get that tattooed or something,”

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VISIT Milwaukee said its hope is to appeal to people who live in the city and state. The team said they hope the logo is.a representation of what the City of Milwaukee is all about.

“Honestly, I think it represents the lake,” Ally Zblicki from Milwaukee said. “It looks cool. I just see waves it in.”

Old VISIT Milwaukee logos and branding (Spectrum News 1/Megan Marshall)

The City of Milwaukee is on a national platform this summer with the RNC coming in a few short months. Which is one of the many reasons VISIT Milwaukee is rolling out this new branding.

“With all eyes on Milwaukee this year,” VISIT Milwaukee CEO Peggy Williams-Smith said “This new brand updates VISIT Milwaukee’s look, feel and tone of our logo, our advertising campaigns, our website, our messaging and so much more,”

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Previously used ad/branding for VISIT Milwaukee (Courtesy of VISIT Milwaukee)

VISIT Milwaukee said it will be partnering with Reyes Retail to be able to sell items from the VISIT Milwaukee brand for the first time in the organization’s history.



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Milwaukee, WI

Milwaukee neighbors embrace snow after lackluster winter

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Milwaukee neighbors embrace snow after lackluster winter


MILWAUKEE — Fresh snowfall brought sledding, shoveling, and winter excitement to Milwaukee on Wednesday.

Near the lakefront, kids and adults took advantage of the rare accumulation.

“This is our go-to spot when there’s snow,” said Kathleen Culen-Ritter, an East Side resident.

“There hasn’t been too much, so anytime there is, we get out there. It’s nice to have Colectivo for a hot chocolate afterward, too.”

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Kathleen Culen-Ritter and her son Michael.

Sledding isn’t just for little kids, either. Michael Lynch, a junior at the University of Wisconsin-Milwaukee, joined his fraternity brothers for an impromptu sledding event.

“Right now, we don’t have school, so we’re just enjoying it,” Lynch said. “We’re big kids—we can still have fun.”

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Michael Lynch and friends.

After a lackluster winter so far, neighbors said even mundane tasks like shoveling seemed magical.

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“I was missing out because we didn’t get any snow. Just bring a shovel and wedge your way in between,” East Side resident Duncan Kelly said as he shoveled out a coveted street parking spot.

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Duncan Kenny

Milwaukee received about three inches of snow by Wednesday afternoon, with more falling into the evening.

Leaders with the City of Milwaukee’s Department of Public Works said salt trucks pre-treated main and residential streets early Wednesday morning.

Once the snow began, more than 100 city drivers worked to clear major roads, while roughly 80 garbage packer trucks with plows arrived later in the afternoon to start clearing side streets.

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Watch: Milwaukee neighbors embrace snow after lackluster winter

Milwaukee neighbors embrace snow after lackluster winter

DPW estimates it will take 18 to 24 hours after the snow stops to clear all 7,000 lane miles.

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“The roads are slippery, but if you go with caution, they should be fine,” Culen-Ritter said. “Lots of plowers are out, but some roads are still slushy.”

Street parking remains a concern. A snow emergency was not declared Wednesday, but city officials will assess conditions Thursday. Residents are encouraged to park close to the curb and sign up for alerts at Milwaukee.gov/parking.

City officials also ask residents to follow alternate-side parking rules and all winter parking regulations. Proper parking allows plows to clear roads more efficiently, especially near driveways, alleys, and intersections.

City of Milwaukee parking regulations are available at Milwaukee.gov/Parking/ParkingRegulations.

“This is why you have to make the most of it,” Culen-Ritter smiled. “Winter lasts a quarter of the year, so when it snows like this, with the right gear, it’s fun to be outside.”

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Officials urge residents to drive carefully, avoid shoveling snow into the street, clear sidewalks within 24 hours, and keep fire hydrants accessible.


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Milwaukee, WI

Megan Thee Stallion, Benson Boone, Killers, Lainey Wilson Among 2025 Milwaukee Summerfest Headliners

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Megan Thee Stallion, Benson Boone, Killers, Lainey Wilson Among 2025 Milwaukee Summerfest Headliners


Milwaukee’s Summerfest announced its jam-packed 2025 lineup on Wednesday (Feb. 12), which includes headliners Megan Thee Stallion (with Flo Milli), The Killers, Benson Boone, The Lumineers (with Hippo Campus), Def Leppard (with Tesla), Hozier (with Gigi Perez) and James Taylor (with Jason Mraz and Tiny Habits).

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The three-weekend throwdown on the banks of Lake Michigan will take place on June 19-21, June 26-28 and July 3-5 across 12 stages in its 75-acre festival park. Among the other acts slated to perform are: BossMan DLow, The Avett Brothers, Japanese Breakfast, CAKE, The Head And The Heart, Riley Green, Gary Clark Jr., Young the Giant, Babymetal, Loud Luxury, OFFSET, Jack’s Mannequin, Lindsey Stirling, Whiskey Myers, Billy Corgan and the Machines of God, Ayra Starr, Richard Marx, Porter Robinson, Dirty Heads, The Fray, Natasha Bedingfield, DEVO,  Motion City Soundtrack, Betty Who, Snow Tha Product and Bone Thugs-N-Harmony, among others.

“As an independent music festival, Summerfest delivers a one-of-a-kind experience, bringing fans together from all backgrounds to enjoy incredible performances and Milwaukee’s vibrant energy,” said Sarah Pancheri, President and CEO, Milwaukee World Festival, Inc. in a statement. “Today is an exciting day as we unveil this year’s lineup with over 160 artists spanning all genres of music.”

Tickets are on sale now, with details available here. For a limited time, fans can also purchase a UScellular Power Pass for only $57, which includes admission for all nine days of the fest; the Power Pass is only available now through Feb. 18 at 11:59 p.m.

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See the full 2025 Summerfest lineup poster below.



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Milwaukee, WI

Milwaukee inmate accused of offering bribe to correctional officer

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Milwaukee inmate accused of offering bribe to correctional officer


An inmate at the Milwaukee County jail is accused of trying to bribe a correctional officer. The accused, 46-year-old Shawn Sims, is charged with attempted bribery of a public official. 

Bribery case

What we know:

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According to the criminal complaint, a Milwaukee County Correctional Officer reported on Dec. 12, 2024, that an inmate, later identified as Shawn Sims, passed him a note at the Milwaukee County Jail and Criminal Justice Facility. 

The note promised the correctional officer money in exchange for letting Sims out of jail early, court filings say. 

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The correctional officer said that Sims had promised to pay him $800 through the Cash application.

Sims was later interviewed, and admitted to offering the correctional officer cash in exchange for his release from custody, per the complaint. 

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Sims claimed he was wrongfully being held in custody, and that is why “it has come to this point” of writing letters to correctional officers offering to pay cash to be released, the complaint states. 

Online court records show that Sims was undergoing competency evaluations for a Milwaukee County case when the attempted bribe occurred. 

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The Source: Information in this report is from the Milwaukee County District Attorney’s Office and Wisconsin Circuit Court.

Crime and Public SafetyMilwaukeeNews



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