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VISIT Milwaukee unveils new logo, branding ahead of big year for city

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VISIT Milwaukee unveils new logo, branding ahead of big year for city


MILWAUKEE — On Tuesday, VISIT Milwaukee unveiled its new logo with hopes of a fresh re-brand before the city is in the national spotlight this summer for the Republican National Convention (RNC).

This is the first rebrand in nearly 20 years for the organization. It has been in the works for two years. The team at VISIT Milwaukee said they are proud of what they have come up with.


What You Need To Know

  • VISIT Milwaukee unveiled its new logo with hopes of a fresh re-brand before the city is in the spotlight this summer with the Republican National Convention
  • This is the first rebrand in nearly 20 years for the organization.
  • It is made up of three “M” shapes. The top “M” stands for Milwaukee’s heartbeat, the middle one celebrates the water and the bottom “M” represents Milwaukee’s diversity 
  • VISIT Milwaukee said thit ey will be partnering with Reyes Retail to be able to sell items from the VISIT Milwaukee brand for the first time in the organization’s history

“What we came up with all bubbles up to the themes, fresh, flavor and forward.”

“Fresh, flavor and forward” are the words VISIT Milwaukee believes represent the City of Milwaukee after conducting research and design ventures over the past two years.

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The new logo is a collection of items that represent the Cream City. It is made up of three “M” shapes. The top “M” stands for Milwaukee’s heartbeat, the middle one celebrates the water and the bottom “M” represents Milwaukee’s diversity. 

(Spectrum News 1/Megan Marshall)

Milwaukee residents Mushi Aviles and Elijah Miner saw the new design for the first time on Tuesday and said it’s a fun new change. The two seemed quite passionate about it already.

“That’s something different,” Aviles said. “That’s something different. it looks like a wave,” Miner said. “Right by the lake.”

“That’s cool,” Aviles continued “I probably might get that tattooed or something,”

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VISIT Milwaukee said its hope is to appeal to people who live in the city and state. The team said they hope the logo is.a representation of what the City of Milwaukee is all about.

“Honestly, I think it represents the lake,” Ally Zblicki from Milwaukee said. “It looks cool. I just see waves it in.”

Old VISIT Milwaukee logos and branding (Spectrum News 1/Megan Marshall)

The City of Milwaukee is on a national platform this summer with the RNC coming in a few short months. Which is one of the many reasons VISIT Milwaukee is rolling out this new branding.

“With all eyes on Milwaukee this year,” VISIT Milwaukee CEO Peggy Williams-Smith said “This new brand updates VISIT Milwaukee’s look, feel and tone of our logo, our advertising campaigns, our website, our messaging and so much more,”

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Previously used ad/branding for VISIT Milwaukee (Courtesy of VISIT Milwaukee)

VISIT Milwaukee said it will be partnering with Reyes Retail to be able to sell items from the VISIT Milwaukee brand for the first time in the organization’s history.



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Milwaukee, WI

USS Beloit naval warship commissioned in Milwaukee

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USS Beloit naval warship commissioned in Milwaukee


A new naval warship was commissioned at Milwaukee’s Veterans Park on Saturday, Nov. 23.

The USS Beloit, a littoral combat ship (LCS), is roughly 380 feet long and will house 88 crew members. Ships of this kind are made up in Marinette, Wisconsin. They cost roughly $500 million to build.

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As the ship’s sponsor, retired Army Maj. Gen. Marcia M. Anderson will lead the time-honored Navy tradition of giving the order during the ceremony to “Man our ship and bring her to life!” At that moment, the commissioning pennant is hoisted, and the Beloit becomes a proud ship of the fleet.

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This is the first naval ship to be named after the Wisconsin city, Beloit. 

Once it is commissioned, the USS Beloit will call Jacksonville, Florida its home port.



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NBA Cup: Giannis Antetokounmpo stars as Milwaukee Bucks win again

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NBA Cup: Giannis Antetokounmpo stars as Milwaukee Bucks win again


Giannis Antetokounmpo recorded his second triple-double of the season as the Milwaukee Bucks led wire-to-wire to beat the visiting Indiana Pacers.

The NBA’s two-time Most Valuable Player claimed 37 points, 10 rebounds and 11 assists as the Bucks won 129-117 on Friday to improve to a 2-0 record in the NBA Cup.

Damian Lillard added 24 points and 13 assists for his third straight double-double, and the result means Milwaukee have won five of their last six since opening the season with a 2-8 record.

They had six players in double figures for points, with Antetokounmpo, 29, recording his 47th career triple-double.

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Jaylen Brown had 31 points and 11 rebounds to lead the Boston Celtics to a 108-96 win at the stubborn Washington Wizards.

Jayson Tatum and Jrue Holiday added 16 points each for last season’s NBA champions, who have won three straight overall and are 2-1 in the NBA Cup.

James Harden had 22 points and nine assists as the Los Angeles Clippers extended their winning streak to four games with a 104-88 victory against the visiting Sacramento Kings.

The Clippers were without leading scorer Norman Powell because of a hamstring strain and are now 1-1 in the in-season tournament, which concludes next month with the semi-finals and championship game being played in Las Vegas.

Last season’s MVP Nikola Jokic returned for the Denver Nuggets after missing three games for the birth of his second child and had a triple-double of 33 points, 17 rebounds and 10 assists.

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However, that was not enough to stop the Nuggets losing 123-120 at home to the Dallas Mavericks, for whom Naji Marshall scored a career-high 26 points in the absence of Luka Doncic, who will miss at least four games because of a wrist injury.

Jared McCain declared to the crowd that he is “the rookie of the year” after scoring a three-pointer in the Philadelphia 76ers’ 113-98 win over the visiting Brooklyn Nets.

The 20-year-old, who was the 16th overall draft pick in June, scored 30 points as the Sixers halted a five-game losing streak, despite playing without Joel Embiid and Paul George.

McCain posted his seventh consecutive game scoring 20-plus points, joining Embiid, Allen Iverson, Jerry Stackhouse and Lee Shaffer as the only rookies in franchise history to accomplish that feat,



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Nine-story hotel planned for former Bradley Center site in downtown Milwaukee

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Nine-story hotel planned for former Bradley Center site in downtown Milwaukee


The former Bradley Center site in Deer District, just south of Fiserv Forum, is set to be converted in part to a new Moxy Hotel.

NCG Hospitality, the operator of Moxy Hotels, and the Milwaukee Bucks announced Friday that the company has finalized plans to build the downtown hotel project, adjacent to the upcoming FPC Live concert venue opening late next year.

The Moxy Hotel project is set to break ground in late 2025 as well and open in spring 2027. The building is nine stories with 162 rooms. The new hotel joins the Trade Hotel, just north of the arena, which is also owned by NCG Hospitality and opened last year.

“Moxy Milwaukee Downtown will offer a fresh addition to bustling Deer District, creating an ideal destination for concertgoers and Milwaukee visitors alike,” the company said in a news release.

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“The hotel will host a vibrant social scene, with check-in at the bar, a signature welcome drink and a lobby filled with games and spaces for guests to socialize and unwind.

“With the new FPC Live concert venue just steps away, guests will have access to world-class entertainment, making Moxy Milwaukee Downtown a hotspot for visitors looking to experience the best of the city’s vibrant nightlife.”

The hotel plans first surfaced in fall 2023 in connection with the FPC Live venue and around six months after NCG opened The Trade hotel north of Fiserv Forum.

Tom Daykin contributed to this report.

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