The former Bradley Center site in Deer District, just south of Fiserv Forum, is set to be converted in part to a new Moxy Hotel.

NCG Hospitality, the operator of Moxy Hotels, and the Milwaukee Bucks announced Friday that the company has finalized plans to build the downtown hotel project, adjacent to the upcoming FPC Live concert venue opening late next year.

The Moxy Hotel project is set to break ground in late 2025 as well and open in spring 2027. The building is nine stories with 162 rooms. The new hotel joins the Trade Hotel, just north of the arena, which is also owned by NCG Hospitality and opened last year.

“Moxy Milwaukee Downtown will offer a fresh addition to bustling Deer District, creating an ideal destination for concertgoers and Milwaukee visitors alike,” the company said in a news release.

“The hotel will host a vibrant social scene, with check-in at the bar, a signature welcome drink and a lobby filled with games and spaces for guests to socialize and unwind.

“With the new FPC Live concert venue just steps away, guests will have access to world-class entertainment, making Moxy Milwaukee Downtown a hotspot for visitors looking to experience the best of the city’s vibrant nightlife.”

The hotel plans first surfaced in fall 2023 in connection with the FPC Live venue and around six months after NCG opened The Trade hotel north of Fiserv Forum.

Tom Daykin contributed to this report.