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MSNBC's Rachel Maddow, other top anchors not in Milwaukee for RNC, using LED screen to appear they're on site

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MSNBC's Rachel Maddow, other top anchors not in Milwaukee for RNC, using LED screen to appear they're on site


Rachel Maddow and other top MSNBC hosts have been using an LED screen to cover the Republican National Convention in Milwaukee from the liberal network’s studio in New York City, according to a report.

Maddow, who has been leading the network’s coverage of the GOP convention this week, has repeatedly appeared on air with the backdrop of the convention behind her, leading casual viewers to assume she was on the ground in Milwaukee. But Maddow and many of her colleagues, including Nicolle Wallace, Jen Psaki, Joy Reid and other MSNBC anchors have not been inside the convention hall or even in the same city, the New York Times reported Wednesday.

“Instead, they were broadcasting from a studio in Midtown Manhattan, as a live feed of the convention floor was projected onto an LED screen behind them,” the Times report reads.

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Rachel Maddow appears to the casual viewer to be anchoring RNC coverage live from Milwaukee this week, but she and several other hosts have been broadcasting from New York City. (Screengrab: MSNBC)

“The arrangement — which several veteran television news producers described as unorthodox — has created something of a trompe l’oeil effect. A casual glance at the screen would suggest that MSNBC’s top anchors were covering the convention in person,” the article continues, using a French phrase referring to highly realistic-looking but visually deceptive artwork.

MSNBC did previously announce last week that Maddow and other top political anchors would not travel to Milwaukee for the convention. Instead, the network sent Stephanie Ruhle, who hosts “The 11th Hour,” and daytime host Katy Tur, per the Times.

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A number of reporters and correspondents from NBC News were sent to Milwaukee for live reporting, including “Today” host Savannah Guthrie, “Nightly News” host Lester Holt and correspondent Jacob Soboroff, who clashed with Donald Trump Jr. during an interview on the convention floor in an exchange that went viral. MSNBC is NBC’s left-leaning cable arm.

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While the New York City-based MSNBC anchors did not tell viewers that they were in Milwaukee during live broadcasting, “they have mentioned their location sparingly throughout many hours of evening coverage,” according to the Times report.

Rachel Maddow sits with a panel of colleagues on night two of the RNC.

An MSNBC spokesman told the Times that at “the top of every broadcast, hosts identify themselves as being in New York or at MSNBC headquarters.” But critics say the live video feed of a bustling convention behind them sends a different impression to viewers tuning in throughout the night.

“News organizations need to be very careful and very transparent about what they represent and how they represent it,” former CNN Washington bureau chief Frank Sesno told the Times. “It can feel like a frivolous thing — oh, well, gee, we’re just using the pictures behind them — but there’s something profoundly important here. If news organizations don’t represent where they are clearly, then how is the audience to have faith and confidence in the actual content of the reporting?”

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Maddow began the 7 p.m. ET broadcast Monday saying that she and her colleagues were “at MSNBC headquarters. About two hours later, she told a correspondent that ‘we say hi here from MSNBC HQ in New York.’ On Tuesday at 8 p.m., Chris Hayes welcomed viewers by saying, ‘Good evening from New York,’” the report stated.

At one point Monday, a side-by-side box on NBC of Guthrie and Psaki, on the parent network to give analysis, suggested to viewers that both were on-site, but only Guthrie was actually in Wisconsin.

The MSNBC spokesperson replied “no” when asked by the Times whether he feels the LED screen could be misleading.

Screengrab: Rachel Maddow and Jen Psaki covering night two of the GOP convention on MSNBC.

While the Times does not attribute the anchors’ absence at the convention to financial constraints, it did note the steep price tag that comes with covering the event live and how several networks cut back on their convention coverage plans compared to 2016.

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Former President Trump will officially accept the 2024 Republican nomination on Thursday.

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MSNBC did not immediately respond to Fox News Digital’s request for comment.



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VIDEO: Celebrating Milwaukee, LIVE at Anodyne (Feat. Dan Shafer, Kristin Brey, Angela Lang and special guests) – Civic Media

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VIDEO: Celebrating Milwaukee, LIVE at Anodyne (Feat. Dan Shafer, Kristin Brey, Angela Lang and special guests) – Civic Media


Dan Shafer is a journalist from Milwaukee who writes and publishes The Recombobulation Area. In 2024, he and the publication joined Civic Media, where he is currently a Contributing Editor. He’s written for The New York Times, The Daily Beast, Heartland Signal, Belt Magazine, WisPolitics, and Milwaukee Record. He previously worked at Seattle Magazine, Seattle […]



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Milwaukee, Shorewood police chase; 13-year-old driver in custody

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Milwaukee, Shorewood police chase; 13-year-old driver in custody


Murray Avenue and Edgewood Avenue, Shorewood

A 13-year-old was taken into custody on Wednesday morning, May 13, following a police chase that started in Milwaukee and ended in Shorewood. 

Police chase

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The backstory:

It was around 1:40 a.m. Wednesday when the Shorewood Police Department was notified of a pursuit involving a reported stolen vehicle. 

The pursuit had been initiated by the Milwaukee Police Department and was terminated before entering Shorewood.

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Shorewood officers located the vehicle and attempted a traffic stop, but the vehicle did not stop, and a pursuit was initiated.  

The chase ended near Murray Avenue and Edgewood Avenue. 

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The 13-year-old driver and sole occupant ran from the scene – and their vehicle rolled backward into the front of a Shorewood squad car.

Murray Avenue and Edgewood Avenue, Shorewood

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Teen in custody

What we know:

The teen was taken into custody with the assistance of several neighboring law enforcement agencies. 

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The individual will be referred to the Milwaukee County Children’s Court for charging. 

No injuries were sustained by the suspect or officers, and no damage was reported resulting from the contact between the vehicles.

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The Source: The information in this post was provided by the Shorewood Police Department. 

Crime and Public SafetyMilwaukeeShorewoodNews



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Charges filed in killing of Milwaukee County Sheriff’s Office employee

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Charges filed in killing of Milwaukee County Sheriff’s Office employee


A Milwaukee man is accused of shooting and killing Dennis Johnson, a 56-year-old Milwaukee County Sheriff’s Office employee, on the city’s north side earlier this month.

Charges filed

In court:

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Prosecutors charged 29-year-old Prinston Underwood with first-degree intentional homicide, attempted first-degree intentional homicide, two counts of first-degree recklessly endangering safety and possession of a firearm by an outstate felon. 

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Another man, 53-year-old Darrin Sutton, is charged with a gun possession felony in the case. A 25-year-old woman was also arrested in the case; the district attorney’s office said charges against her are still under review.

Prinston Underwood and Darrin Sutton

Teutonia and Chambers shooting

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The backstory:

Milwaukee police responded to a shooting near Teutonia and Chambers just after 5 p.m. on Friday, May 8. When officers arrived, a criminal complaint said they found Johnson shot in the driver’s seat of his Jeep.

An autopsy determined a bullet went through Johnson’s right arm and into his chest, and the medical examiner’s office ruled his manner of death as homicide.

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Court filings said there were three other people in Johnson’s Jeep at the time of the shooting, including Sutton and two children. Prosecutors said Johnson was not the intended target.

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What they’re saying:

Sutton told police that Johnson drove him to the area of 12th and Locust to pick up his two kids, according to the complaint. While there, he got into a verbal argument with two women.

Prosecutors said Sutton claimed one of the women gestured to her boyfriend, later identified as Underwood, in a way that Sutton interpreted as a directive for Underwood to shoot at him. Sutton admitted to arming himself and displaying a gun, and noted that, at the time, he saw Underwood holding a gun of his own.

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According to court filings, Sutton said Johnson then began to drive away from the scene. Sutton claimed that, as they drove away, Underwood opened fire on the Jeep – and he fired back four or five times.

Police scene near Teutonia and Chambers

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Sutton said that a few moments later, per the complaint, Johnson alerted him to the passenger side of the Jeep as they were driving on Teutonia Avenue. 

The complaint said Sutton looked out the window and saw a white GMC before hearing a gunshot. He admitted that, once he realized Johnson had been shot, he discarded the gun he had next to a nearby building.

A witness told detectives that Underwood fired a single shot through the Jeep’s front passenger window as the Jeep slowed down for a red light at Teutonia and Chambers, per the complaint.

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Surveillance footage

Dig deeper:

Detectives recovered surveillance footage from a home near 12th and Locust, which captured the shooting. Court filings said it showed the Jeep and the white GMC were both parked on the west side of the street.

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The video showed Sutton arguing with two women from the front passenger seat of Johnson’s seat, the complaint said. It also showed Johnson got out of the vehicle and walked around to try to de-escalate the argument.

Underwood was seen on the sidewalk with a gun in his hand, according to court filings. As Johnson began to drive away, Sutton then showed a gun from the window – at which time Underwood took aim at the Jeep while shielding himself behind the white GMC.

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The complaint said Sutton and Underwood pointed their guns at each other but held fire until, seconds later after the Jeep drove away and out of view of the camera, Underwood fired toward the Jeep while attempting to take cover from return fire. Underwood then got into the white GMC and followed the Jeep.

The Source: Information in this story is from the Milwaukee County District Attorney’s Office, Wisconsin Circuit Court and prior coverage related to the shooting and Johnson’s death.

Crime and Public SafetyMilwaukeeNews
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