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Walsh’s efficient run continues 

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Brutal shooting 

Bobby Portis goes nuclear 

The Brewers have made their first major league move in the 2026 free agent market.

According to Ken Rosenthal, the Brewers are signing outfielder Akil Baddoo to a major league deal. The major league nature of the deal is somewhat of a surprise, given that Baddoo spent almost all of last season in the minors.

Baddoo, 27, was a Twins second-round pick out of high school in 2016 and moved to Detroit in the December 2020 Rule 5 draft. That first season in Detroit went quite well: in 124 games, Baddoo hit .259/.330/.436 with 20 doubles, seven triples, 13 homers, and 18 stolen bases, which earned him 2.1 bWAR. But his bat has not reached those levels since, and in parts of four seasons since 2021, Baddoo has hit just .201/.288/.323 in 682 plate appearances. He spent most of the 2025 season at Triple-A Toledo, where he had good numbers: he hit .281/.385/.483 with 15 home runs, 21 doubles, six triples, and 25 stolen bases in 29 tries.

In the field, Baddoo is primarily a left fielder but has played some in center and a little bit in right. Defensive metrics have graded him as about an average outfielder, but those samples are not large.

Milwaukee had one open spot on their 40-man roster, which Baddoo will presumably take.

It’s an interesting move. The Brewers could use an upgrade in the outfield, but their depth isn’t bad; between Sal Frelick, Jackson Chourio, Blake Perkins, Isaac Collins, Garrett Mitchell, and (sort of) Christian Yelich, the Brewers have several viable major-league options. Brandon Lockridge is also in the mix as a player at the line between Triple-A and the majors. Baddoo does not project to be much of an upgrade, and instead will slot in for more depth, but MLB at-bats might be hard to come by.

In unrelated free agent news of some interest to Milwaukee fans that broke about the same time, former Brewer Hoby Milner has signed a one-year deal with the Chicago Cubs, where he’ll reunite with his former Brewers manager.

Update: According to Curt Hogg, the Brewers have also added outfielder Greg Jones on a minor league deal with an invite to spring training. Jones will be 28 in March and has appeared briefly in the majors over the past two seasons with the Rockies and White Sox. He was a fairly highly regarded prospect several years ago, appearing at #91 on Jonathan Mayo’s Top 100 prospect list prior to the 2022 season. He is likely to be merely added depth for the Brewers’ Triple-A squad.

BROWN DEER, Wis. – Take a look in any direction around the FOX6 TV station, and it is clear Brown Deer is growing. The village is amidst multiple major developments that will soon bring new apartments, shopping, and restaurants to Milwaukee’s North Shore. No project is bigger than what’s being called Riverside Landing.  

A hidden treasure

What we know:

“All told, it’s going to be probably a four-year build-out,” said Brown Deer’s development director Nate Piotrowski. “It’s such a huge piece of land at really the gateway to Brown Deer.”

 As crews demolish what was once here, something unexpected happened.

Demolition of Treasure Island store, Brown Deer

“I said to my husband, ‘Oh my God, I have to stop and get a picture of that,’” said Lynn Hunsicker.

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“And I thought, I haven’t thought of that place in years,” added Cynthia Taylor-Gray.

As an old facade is revealed by the construction of the development, memories have come flooding out.

Demolition of Treasure Island store, Brown Deer

“It never occurred to me the old Treasure Island roof would still be intact under there,” said Karen Spinti.

Treasure Island revealed

Dig deeper:

Discount store Treasure Island opened in the early 1960s. First in Appleton, and then in the exploding suburbs around Milwaukee.

“They had everything from hardware to underwear,” explained Cynthia Taylor-Gray.  

Treasure Island won awards for its design. This picture was included in the August 1963 edition of Wisconsin Architect Magazine. Photos provided by Wollin Studios

Taylor-Gray said despite not being in one in decades, her memory has been jogged.

“It felt like acres, just acres of retail merchandise,” added Karen Spinti.

Sprinti recalled getting dither when she dove into the clothes as a child.

Treasure Island in 1963 as seen in Wisconsin Architect

“I remember having to go to the bathroom urgently and not being able to find my mom,” said Spinti.

The Madison Location of Treasure Island as seen in 1963 Wisconsin Architect Magazine

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For Lynn Hunsicker, her senses have returned.

“I really remember the smell when you first walked in because it had popcorn and hot dogs,” recalled Hunsicker.

Treasure Island locations included full snack bars located at the front of the store. Picture appeared in 1963 Wisconsin Architect

It’s all coming back, as the store’s old look is revealed again.

But for all the clothes and tools and food for sale, there was nothing more recognizable than what was on top.

“Shop under the squiggly roof,” said Hunsicker with a smile.

Designing The Squiggly Roof

Designing the Squiggly Roof:

The squiggly roof isn’t just bringing back memories for shoppers.

“Frustrating for an 8-year-old, let me tell you. I spent a lot of time in the book section,” said architect Jim Shields.

Shields’ memory is different than most. His parents didn’t just drag him to the retailer, his dad’s employer designed it.

The Milwaukee architecture firm led by Jordan Miller and George Waltz, where Shields’ dad worked as a structural engineer, had a number of high profile projects. 

Key players

From Milwaukee’s airport terminal to the downtown post office, it was the firm’s decision to go with an untraditional wavy roof for a retailer that may go down as their biggest hit.

“It’s called folded plate concrete. Normally, concrete is envisioned as a flat slab, or a plate. But in this circumstance, they could fold it up and down. And that gave it long-span capability,” explained Shields.

Courtesy: Dekalb Historyv Center

Branded as the squiggly roof, the design allowed Treasure Island’s massive stores to have fewer beams leading to a wide open floor space. The shape is so unmistakable, the roof was seen in nearly every ad.

“All under the squiggly roof. That was their trademark,” said Merissa Howard with the Dakalb History Center near Atlanta, Georgia.

Courtesy: Dekalb History Center

Howard said that Milwaukee design was soon being exported to her neck of the woods.

“They were absolutely massive. They were over 200,000 square feet, which to put into perspective, is bigger than a Costco,” said Howard.

Courtesy: Dekalb History Center

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Known as the Treasury in some states, by the late 1970s, the retailer started to struggle through a recession.

“They were too big. There’s too much competition,” said Howard.

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By the 1980s, Treasure Island’s run was over. The stores closed, and new retailers moved in. Those famous squiggly roofs went away. 

They’ve been there all along

Dig deeper:

But if you look close enough you’ll realize those roofs never actually disappeared. Have you ever been behind a former Treasure Island location?  It’s worth a peek.

“They had a roof put over the top of it to keep it from leaking. So it was really hidden away,” said Jim Shields.

Shields said most of the locations weren’t destroyed, they were simply retrofitted. The squiggly roofs were hidden under new flat roofs placed on top.

From Appleton to West Allis and Brookfield, a peek behind the buildings revealed the squiggly roofs have been there all along.

New future for Brown Deer

Local perspective:

In Brown Deer, the old Treasure Island’s squiggly roof days are finally numbered.

“It’s full circle. It definitely is,” said Piotrowski.

A new retailer is set to break ground on the site; one that also got it’s start in the 1960s.

“I think the new Target will be successful,” said Piotrowski.

Out with the old, and in with the new. But those memories aren’t as easy to get rid of.