Milwaukee, WI
From Zero to Tool Industry Dominance: Milwaukee Tool’s Innovative Path to Industry Leadership – Daily Commercial News
Uncover how Milwaukee Tool’s relentless pursuit of innovation, including breakthroughs like lithium-ion battery solutions, has catapulted it to the forefront of the power tool industry, shaping its trajectory on a global scale.
How do you transform a 100-year-old brand like Milwaukee Tool, taking it from the back of the pack in market share to the leading maker of professional power tools and equipment?
“You don’t do it by setting goals you know you can achieve,” says Craig Baxter, group president of TTI Canada.
“Very little that’s great has ever been achieved by setting easily achievable goals, I’m a strong believer in audacious goals,” says Baxter. “I love that word. An audacious goal changes everything. It changes the way you think, the way you plan, the way you behave. It changes your entire approach.”
Sixth in a five-horse race
If anyone would know from experience about the power of audacious goal-setting, it’s Baxter.
In 2007, when he first joined Milwaukee Tool, the company’s products were barely on the radar as a job site solution.
“We were sixth in a five-horse race in terms of the market share of professional cordless tools,” Baxter recalls. “My first audacious goal was committing back in 2007 to make Milwaukee the number one brand of professional power tools in Canada by 2017. To achieve that meant we had to grow at least 20 per cent a year for 10 straight years.”
Under Baxter’s leadership, Milwaukee Tool didn’t just achieve that goal — they smashed it. “We’ve compounded at 24 per cent for the last 16 years,” he says.
Leading by inspiration
But while Milwaukee Tool’s continuous innovation is critical, Baxter credits his workforce – and the incredible spirit of teamwork and collaboration he set out to foster – for these incredible results.
Having taken the company from less than 100 employees in 2007 to almost 800 — “we have single-digit turnover” Baxter notes—he’s determined to build the best possible team and the best possible work culture.
“My job is to create an environment where talented, ambitious people can flourish,” he says.
For Baxter, that all hinges upon leadership. “The predominant leadership style today is command and control,” he says. “But that style is never going to lead to extraordinary results over the long term. And that’s because great people simply don’t want to be controlled.”
To Baxter, one of the great ironies in workplaces today is that business acumen and niche skills become less important as people climb through the ranks and take on positions requiring leadership. “Supply chain, inventory, and metrics are all things that need to be managed. The problem is a lot of managers treat people like they’re things. Leaders need to focus on the inspiration piece, not the management piece when it comes to people,” he says.
To that effect, Baxter himself teaches leadership courses, handing down to TTI’s emerging and experienced managers his tenets for inspiring audacious performance–things like strong communication, building trust by sharing the credit and accepting the blame when things don’t go as planned.
“If you don’t understand how to get the best work out of individuals, then extraordinary results will be incredibly difficult to achieve,” he says.
“Great leaders are able to inspire people to become the absolute best version of themselves, and in so doing, they’re able to stretch for audacious goals.”
Powering the job sites of the future
This focus on leadership is a formula Baxter believes can power Milwaukee Tool for the next 100 years.
“Cordless is an arms race,” Baxter acknowledges. “Our vision is a cordless job site — and by that I mean everything from a small renovation to building a tower downtown. Our vision is to have every single application on that job site powered with a lithium-ion solution brought to you by Milwaukee. We want to replace other batteries, replace hydraulics, replace pneumatic air, replace gas and cords. Any source of power on the job, we want to replace it with one of our solutions. In five years, I see us providing solutions that are beyond anybody’s imagination on a job site,” Baxter says.
With such a great team and strong leaders on his side, it’s yet another audacious goal Baxter believes is within reach. “Just look at what we’ve brought to market so far. You can only imagine how many solutions and the type of capabilities we will provide in the future. We are just getting started.”
Take flight over the Milwaukee area
Get a bird’s-eye view from a drone over downtown Milwaukee, American Family Field, the Mitchell Domes, and along the Lake Michigan shoreline.
Former Milwaukee Common Council member Don Richards died on Dec. 26 at age 89.
Richards served on the Milwaukee Common Council between 1988 and 2004, representing District 9 on the city’s north and northwest sides until his retirement due to health reasons, according to his obituary.
During his tenure at the city, Richards was a member of the Judiciary and Legislation Committee, Zoning, Neighborhoods and Development Committee, as well as the Housing Authority and City Records Committee.
Although the two had a brief overlap in city government, former Milwaukee Mayor Tom Barrett, who was first elected in 2004, recalled Richards as “always smiling and always caring.”
“He was a wonderful man. A very Christian man who cared deeply about the community and the people who live here,” Barrett told the Milwaukee Journal Sentinel.
Before becoming a city alderman, Richards participated in the citywide marches protesting a lack of open housing legislation in the city in the 1960s and was a priest in the Milwaukee Archdiocese for almost two decades, starting in 1963. He earned his bachelor’s and master’s degrees from the St. Francis Seminary and Catholic University in Washington, D.C.
Following his time on the Common Council, Richards began to teach local government classes at Alverno College. He also worked as an economic development specialist with the Northwest Side Community Development Corporation, his obituary said.
Richards is survived by his brother, Bob (Joanne), and was preceded in death by his wife, Doloros; his parents, Gregor and Rose Richards; and his brothers, Jim Richards and Ed Richards, according to his obit.
A visitation is planned at 10 a.m. Jan 8 until his funeral Mass at 11 a.m. at Alvina of Milwaukee Chapel, 9301 N. 76th Street.
Milwaukee, WI
Teen passenger dies in fiery crash after fleeing driver crashes into Milwaukee roundabout
MILWAUKEE — A police chase that began in West Milwaukee on Sunday morning ended in a fiery crash on Milwaukee’s south side, killing 18-year-old Izack Zavala.
The Medical Examiner’s Office identified Zavala as the passenger who died in the one-car crash at 37th and Mitchell streets. His family said he was a 2025 Milwaukee Public Schools Alexander Hamilton High School graduate who loved soccer and would do anything to help his loved ones.
Provided by family
The West Milwaukee Police Department said officers attempted to pull over the driver for a traffic violation near Miller Park Way and Lincoln Avenue, but the driver fled and crossed into Milwaukee.
TMJ4
About a mile later, police say the fleeing driver hit a roundabout, lost control, and crashed into a tree, ejecting both the driver and passenger.
“If they were trying to avoid one of those, and with the weather being cold and slick, and you hit a patch of ice, and you’re gone. You’re done,” Barbie, who witnessed the aftermath, said.
The loud crash woke up neighbors like Barbie in the middle of the night.
Watch: Teen passenger dies in fiery crash after fleeing driver crashes into Milwaukee roundabout
Teen passenger dies in fiery crash after fleeing driver crashes into Milwaukee roundabout
“Like thunder struck the building. The entire building shook. It was insane,” Barbie said.
TMJ4
Looking out her kitchen window, Barbie saw the devastating scene unfold.
“The whole thing just lit up like a torch,” she said.
Steven Huppenbauer
A day after the flames were extinguished, crash debris still surrounded the tree and Barbie’s backyard.
“The car was right there in the center,” she said.
Zavala’s family said his cousin was driving the vehicle. The 19-year-old driver was taken to the hospital with serious injuries.
Barbie, who has witnessed crashes before, said seeing this one up close was different.
“I’ve seen plenty of crashes, had people that I care about die in crashes, but to see it up close is something different. I feel bad for the kid’s family,” she said.
The witness hopes the tragedy serves as a warning to others who might consider fleeing police.
“I feel for their family, and I wish to God that that wouldn’t have happened, obviously, but there comes a point, ‘what were you doing’, you know?” Barbie said. “I just think that people need to think before they do, and that’s just not a thing anymore.”
TMJ4 asked the West Milwaukee Police Department if it plans to refer charges for the 19-year-old driver who remains seriously injured at the hospital. The department declined to comment, saying it’s still an active investigation.
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Milwaukee’s real estate market likely ended 2025 in much the same place as 2024, real estate analysts say.
A report from the Greater Milwaukee Association of Realtors released in December estimated that total home sales in Milwaukee, Waukesha, Ozaukee and Washington counties will remain flat from 2024.
In Milwaukee County, home sales were down 9.2% in November 2025 compared to November 2024, according to the report.
Still, year-to-date home prices in the four-county Milwaukee metropolitan area rose 7.7% to an average of just over $431,000, the report says.
Here are a few of the oldest homes recently sold in Milwaukee, according to Milwaukee Metropolitan Multiple Listing Services data:
1913 Milwaukee bungalow sells for $365,000
A 113-year-old bungalow on South Wentworth Avenue in Milwaukee sold for $365,000 on Dec. 22.
The 1,500-square-foot home has four bedrooms and two bathrooms, according to the listing from Tom Horigan with Realty Experts, and it sits on a 0.11-acre lot.
The home features hardwood floors, a built-in buffet and leaded glass windows but updated home and garage roofs, according to the listing. It also has an enclosed front porch.
19th-century Bay View home sells for $295,000
A 1,250-square-foot Milwaukee home built in 1890 sold for $295,000 on Dec. 22.
The three-bedroom, two-bathroom home is located on East Euclid Avenue in Milwaukee’s Bay View neighborhood, according to the listing from Alexis Ruzell with Coldwell Banker Realty. It sits on a 3,050-square-foot lot.
The home features wood flooring and a second-story bedroom leading to an elevated porch, according to the listing.
Another century-old bungalow sells for $475,000
A bungalow on North 39th Street in Milwaukee’s Roosevelt Grove neighborhood sold for $475,000 on Dec. 23.
The home was built in 1922 on a 0.96-acre lot with four bedrooms and two bathrooms, according to the listing from Kendrick Taylor with Keller Williams Realty. It spans 2,250 square feet.
The home features a modern kitchen with quartz countertops and a dry bar in the living room, according to the listing. It also includes a finished lower level.
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