Pop-Tarts Bowl becomes viral hit as mascot is eaten after Kansas State beats NC State

The Pop-Tarts Bowl made its debut in delicious fashion.

Bowl games are almost becoming comical with their over-the-top sponsor tie-ins, and the first Pop-Tarts Bowl promoted that it would have the “first-ever Edible Mascot.”

And, yes, for the first time in sporting history, we presume – it’s hard to fact-check this one – a mascot was devoured following Kansas State’s 28-19 win over NC State.

The winning team celebrated by eating a humongous Pop-Tart.

Depending on your point of view, what happened at the conclusion of the bowl game could either be considered a horror story or a comedy.

As Kansas State celebrated on the field, the “Edible Mascot” danced on top of a Pop-Tarts branded giant microwave.

While Donna Summers’ “Hot Stuff” blasted in the background, the mascot was lowered into the toaster while holding a “Dreams Really Do Come True” sign with a heart emoji.

“We’ll always love you,” the announcer said.

Moments later, the pop-tart came out of a slot and the devouring began.

Kansas State coach Chris Klieman and game MVP Avery Johnson first started eating the humongous treat before the other Wildcats joined in on the feats, with running back La’James White even being stunned after discovering how hot the actual Pop-Tart was.

The Pop-Tarts Bowl even featured a trophy that had, yes, actual Pop-Tarts placed in slots in the football that sat atop the trophy.

Kansas State earned the right to consume the first “Edible Mascot” by grabbing an early lead that it never relinquished against the ACC squad.

The Wildcats led 21-10 at halftime, and the Wolfpack rallied to cut the deficit to 21-19 entering the fourth quarter but a late Kansas State touchdown put the game away.

Johnson, a freshman, earned MVP honors by completing 14-of-31 passes for 178 yards and two touchdowns.

The Pop-Tarts Bowl’s over-the-top celebration is just the latest crazy celebration for these themed bowl games.

Coaches have had mayo and egg nog dumped on them after their wins, and the Cheez-It Citrus Bowl is on tap Monday between Iowa and Tennessee.