CEDAR RAPIDS, Iowa (KCRG) – A hospital group that serves New Orleans is asking people to donate blood to help those injured after a truck “intentionally” drove into a crowd on Bourbon Street. Blood centers across the country, including here in Iowa, are also pitching in to help with supply.

ImpactLife serves eastern Iowa, as well as parts of Illinois, Missouri, and Wisconsin. Wednesday, the nonprofit shipped blood to New Orleans as part of the Blood Emergency Readiness Corps (BERC). That system is a relatively new setup that plays a key part in supporting healthcare systems after any kind of widespread injury to a community.

“Additional blood components shipped already today to New Orleans. The blood center in New Orleans needed that outside support,” said Kirby Winn, Public Relations Manager for ImpactLife.

The attack on Bourbon Street in the early morning hours on New Year’s Day killed 15 people and injured at least 35.

When there’s a mass casualty, whether it’s an attack or a natural disaster, it puts a strain on a region’s health care system. That’s where BERC steps in, with blood centers across the country helping the affected area absorb the sudden hit to its resources.

“There are people in that region who will need blood transfusions not connected to this New Year’s Eve event in the French Quarter. And so we’re making sure that blood is available for the blood center in New Orleans to meet ongoing patient needs,” Winn said.

BERC puts blood centers in a rotation where they’re on call every three weeks, an attempt to create some predictability in the face of the unknown.

“It is a relatively new entity within blood banking that was established kind of during the years of the pandemic when blood supplies were really severely constrained and there was concern about where would blood come from.”

Blood banks now have a better answer of where blood comes from when it’s needed, so while no one at ImpactLife knows the future, they are ready to help

“We just don’t know what could occur, but we do know that if we have a strong and stable blood supply, and the partnerships, and connections made in advance that we’ll do a better job responding.”

Winn said ImpactLife sent 5 units of type O+ and two units of O-, enough to pitch in and offer support without compromising local supply.

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