Southern Indiana couple taking Mom Water nationwide – Inside INdiana Business

A trip within the Dominican Republic eternally modified the lives of a husband and spouse from the Dubois County city of Ferdinand. Jill and Bryce Morrison left their lifelong careers in healthcare to deliver Jill’s new favourite drink to life with the creation of Mother Water in late 2019. The fruit-infused vodka water is now offered in a dozen states in addition to in Gainbridge Fieldhouse in downtown Indianapolis, and the corporate continues to develop.

The Morrisons mentioned the origins and way forward for Mother Water in an interview on Inside INdiana Enterprise with Gerry Dick.

“[Mom Water] appears to deal with an enormous want within the business the place there’s no carbonation, no sweetener, no energy,” Bryce Morrison stated. “Our intentions had been to hopefully get it on native cabinets and we are able to drink it and revel in it, and only one factor led to a different. I joke rather a lot that sort of my ignorance to this complete course of might be what acquired us via, as a result of I by no means fairly knew what was across the subsequent nook.”

Morrison joked that the beverage business doesn’t fairly know how you can categorize Mother Water.

“Formally, we’re ready-to-drink,” he stated. “Typically we’re lumped in with seltzers. Typically we’re lumped in with the ready-to-drink cocktails. We sort of fall someplace in between.”

Mother Water grew from two to 9 staff over the past winter, in line with the corporate’s web site.

“We had been sort of at a crossroads on the finish of summer season [2021] with how standard it acquired. We determined to take the leap and go all-in, and as soon as we began doing that, it was a scramble to say, ‘Hear, we need to attempt to be first to market with this product.’ We acquired a nationwide contract with our distributor, after which from there, different distributors had been contacting us from different states, and we’ve simply began to roll out throughout the U.S.”

Trying ahead, Morrison says their first aim is to have Mother Water obtainable in all 50 states, and so they plan to be in 40 states by the top of 2023. He says worldwide distribution is on the horizon as properly.