(CBS DETROIT) – It was a cellphone name Roland Coit will always remember. 

Coit, the proprietor of widespread shoe boutiques Royal Oak-based Burn Rubber and Detroit-based Two18, recalled the second he acquired a cellphone name about a suggestion he could not refuse — design a brand new colorway Air Jordan 2 retro footwear.

“My [Jordan] rep known as me. I hung up on him. I believed he was joking,” he mentioned.

He has accomplished work with different main shoe corporations, however Coit by no means thought Jordan can be calling.

Coit grew up a sneaker head, skipping faculty in center faculty to get the newest shoe and doing chores for his aunt to lift cash to purchase them. 

He credit his hometown Pontiac and Detroit for his love for vogue.

Coit even believes Detroit’s usually neglected and belongs within the dialog of cities with a singular type and swag which have left an impression on the nation.

“We do not at all times get the credit score that we deserve,” he mentioned about Detroit’s cultural impression. 

When it got here to designing the shoe, Coit made certain to pay homage to Pontiac, Detroit and the metro space — from the colour to cities like Oak Park and his hometown being included on a map of Southeast Michigan within the insole of the shoe. 

“It is to point out these youngsters in these locations, like man, Oak Park, is on a map is of a Jordan shoe and T-shirt that is going all over the world,” he mentioned. 

The Detroit-inspired Air Jordan 2 retro footwear launched on Friday at 2:18 p.m. which is the identify of Coit’s shoe boutique. 

Lengthy strains of individuals wrapped across the block to get their arms on the shoe-some of them even waited for hours.

A day earlier than the shoe’s launch, Coit gifted greater than 150 college students a pair of the brand new sneakers.

He known as it a “particular” second. 

Coit hopes it conjures up town and solidifies its place as cultural trendsetters. 

“You’ll be able to’t take it and run with it. It is of this place, it is from this place. It is for this place. You’ll be able to’t take it and run with it,” he mentioned.

The worldwide launch of the Jordans designed by Coit and Two18 is Oct. 21.

To see the shoe, watch the video above.