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With Underdog Brand, Jason Kelce Takes ‘Made in the U.S.’ Seriously

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With Underdog Brand, Jason Kelce Takes ‘Made in the U.S.’ Seriously

Jason Kelce, a mellow mountain of a man, has spent most of his life fretting over offensive snaps.

Now, a year into his retirement after 13 seasons as a center for the Philadelphia Eagles, Mr. Kelce has space to puzzle over other matters. Lately, he’s been thinking about sweatshirts and T-shirts. And he has thoughts. Lots of thoughts.

“On the inside of a sweatshirt, I don’t like when it feels fuzzy,” said Mr. Kelce, speaking on a video call from his Philadelphia home in April, just a few days after the birth of his fourth daughter. He wants a “heavier-duty” sweatshirt, with a smidge of stretch. Something durable, “that you can wear working or lounging around on the couch.”

Oh, and it needs to be made entirely in the United States.

To achieve all this, Mr. Kelce, 37, has taken matters into his own hands. Today, his Underdog apparel brand is debuting a tidy collection of crew neck sweatshirts and T-shirts, all produced — from the cotton to the completed garment — in the United States. These items are produced in collaboration with American Giant, a San Francisco-based company formed in 2012 that manufactures entirely in the United States.

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The American Giant-produced Underdog pocket T-shirts and French terry sweatshirts will sell for $45 and $79, respectively, and will be sold on the Underdog website. They are, to Mr. Kelce’s specifications, on the burlier side. During the interview, he wore the pocket T-shirt in green, his abundant biceps mildly squeezed by the sleeves.

“I don’t want to offend anybody, I never understood the reason that somebody would want to wear Gucci, or some of these high-end brands,” said Mr. Kelce, leaving unsaid that his brother, Travis, has been known to wear a Gucci hat or two. “It’s never appealed to me.”

“I would much rather wear something that symbolized a blue-collar worker as opposed to a suit,” he added, even if he does have to wriggle into a suit when he appears as an analyst for “Monday Night Countdown” on ESPN.

That Underdog’s clothes are entirely made in the United States is the most gratifying part to Mr. Kelce.

“I grew up going into steel mills with my father,” he said of his childhood in Cleveland Heights, Ohio. “So, the concept of American workers making things was something that was ingrained early. And I just always gravitated toward it.”

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Mr. Kelce has long been plotting for life after his last snap. In 2022, he started the “New Heights” podcast with his brother. It remains in the top 200 of Apple’s top podcasts, though it now runs behind his wife Kylie’s show, “Not Gonna Lie.”

While many retired athletes pour money into car dealerships or restaurant ventures, Mr. Kelce became curious about clothes.

“I was trying to come up with what’s a way that we can celebrate Philadelphia,” said Mr. Kelce, who is nothing if not an unofficial ambassador for his adopted city. “And I love wearing shirts that represent me and everything that I believe in.”

He started Underdog in 2022 as an apparel brand with vigorous nods to Philadelphia. Past graphics featured his Eagles teammates, and the name alludes to the Eagles having labeled themselves as underdogs on their way to winning the Super Bowl in 2018. It is a unique proposition from a former athlete, and one that has, to many outside the Eagles fandom, perhaps flown under the radar. Underdog does not have the techy edge of say, Tom Brady’s slick, fitness-centric Brady brand. It leans more on Mr. Kelce’s jolly, jumbo-size profile than on his on-field prowess.

The label has made prior attempts at producing in the United States, though Mr. Kelce soon learned that even if the tag said an item had been made here, “a good portion of that might be made overseas.” Garments that read “Made in the United States” can be produced from cotton or other components that derive from elsewhere.

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In American Giant, Underdog found a partner that was capable of producing the whole garment, including the fabric, here in the United States. The cotton was harvested and finished in the Southeast, including in North Carolina. The garments themselves were produced in Los Angeles.

“These fabrics were custom-designed for Jason,” said Bayard Winthrop, the chief executive of American Giant who underscored that the ex-Pro-Bowler “had lots of small opinions” about how the shirts and sweats should fit and feel.

“The shirts have a really gutsy, sturdy quality to them,” said Mr. Winthrop. “They drape a certain way. They’re not clingy to the body. They’re not overly delicate.”

Last year, Mr. Kelce traveled with Mr. Winthrop to North and South Carolina see the production process firsthand, giving him a look at how clothes are made that few people ever see, or even consider. With most apparel manufacturing having been exported overseas, only 2 percent of the clothing Americans buy is manufactured domestically.

“The eye-opening part for me was how truly decentralized this is, how many people touch just one T-shirt and how many steps there are in that process,” said Mr. Kelce. “I had never really thought much about that.”

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Though this project has been in the works for around two years, it debuts at an auspicious moment, as Americans are contemplating what they’re willing to sacrifice — macro- and micro-economically — to bring back American manufacturing. Hours before the interview, President Trump pulled back on steep tariffs that had unsettled the global economic landscape, though a tit-for-tat trade war with China has continued.

“I have no issues with global trade whatsoever,” said Mr. Kelce, who was evenhanded about the impact of his small stab at making his goods solely in the United States. He was, he said, not going to stop buying shirts and clothes that were not totally made here.

“I don’t think there’s any type of statement trying to be made other than, ‘Listen, there’s some really awesome reasons to support homegrown American businesses and local businesses,’” he said.

Considering Mr. Kelce’s longstanding love affair with Philadelphia, it may strike some shoppers as odd that the Underdog line is not produced there. It was discussed, but the reality, said Mr. Winthrop, was that Philadelphia, like many cities that were once manufacturing hubs, was “gutted out” when it came to apparel production.

“There is no at-scale dyeing or finishing or knitting capability in Philly,” he said. Mr. Kelce said that in the future, the company would find ways to incorporate the city into its brand. His partner, Stephen Porter, noted that anything Underdog screen printed or embroidered was done locally.

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The line might not be made in Philadelphia, but his green shirt proved that Mr. Kelce knew he had to keep his fans happy.

“Philadelphia bleeds green,” he said. “If we didn’t have a green shirt, it would have felt like malpractice.”

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Toxic Confidence Has Taken Over

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Toxic Confidence Has Taken Over

Toxic

Confidence

Make way for a new attitude

Everywhere you look these days, the landscape is clogged with confidence men: People with limited experience landing high-ranking government roles. Networks helmed by leaders with scant broadcasting experience. Wellness empires built by entrepreneurs without medical training. An arrogant acquaintance whose presence you find thrilling, maybe.

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Perhaps you, too, have noticed the decline in humble brags and performative apologies on social media? A concurrent rise in unshakable self-assurance, unsolicited advice and provocative hot takes? The overqualified don’t hesitate to remind you of their résumé; the underqualified declare themselves authorities; the appropriately qualified claim that their email job is “saving lives.”

If ChatGPT can replace us while insisting that there are only two Rs in the word “strawberry,” it’s no wonder some see the time for a spiky new affect.

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“Everyone’s trying influencing; everyone’s paywalling their Substacks,” said Gutes Guterman, 29, a founder of the magazine Byline. “You have to seem like an expert for people to believe in you.”

Amelia Dimoldenberg, a comedian who has made a career out of charming celebrities in her YouTube video series “Chicken Shop Date,” was an early adopter. Deploying the attitude — perhaps the natural register of flirtation — to great effect, she reliably convinces her A-list guests that they are probably a little bit in love with her.

And it has a natural progenitor in drag and hip-hop culture, where reads, diss tracks and storied beefs are founded on inflated egos. It’s the inner voice that drives someone to put out a song titled “I Am a God” and set out to conquer other industries.

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Still, it used to be that “impostor syndrome” dominated conversations, the anxious stance of millennials with adult responsibilities and women leading corporate workplaces trying not to rankle. Even if you felt deserving of accolades, the social graces of the time required the expression of modesty.

Now, in an era of aggressively handsome incels and macho political posturing, cultivated humility feels trite. A younger generation, coming out of high school and college in Covid lockdown, feels less beholden to dampening their light. Who has time for affected meekness when playing the braggart not only tickles the soul, but has the potential to convince others of one’s own greatness?

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“You’re standing on the ledge, wondering, ‘Should I dive in?’” said the actor and comedian Ivy Wolk on an episode of the popular TikTok show “Subway Takes,” summing up the potential pitfalls of self-doubt. At the same time, she added, other people are coming up behind you “ready to jump.”

Maybe It’s Fun?

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It’s partly a product of a new media environment. On platforms like Substack and TikTok, where success relies on convincing others to invest in your singular personality, showing vulnerability or doubt can be risky. Whether it’s posting about a reading series at your local bar or achieving internet notoriety by instructing young men on how to become “gigachads,” these ventures require being bullish on one’s own value.

At its least offensive, toxic confidence is low stakes and entertaining. It’s newsletter writers filling your inbox with unsolicited gift guides and dishy, unedited diary entries. It’s that mediocre actor you barely dated starting a podcast with a paywall and calling herself a political pundit. It is the author Lisa Taddeo directing a post on Instagram to the winners of a fellowship she had been not been granted: “I’ll be watching what you do. I hope it’s better than what I do. But I don’t think it will be. Because what I’m doing is going to be EXCEPTIONAL.”

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It’s whatever drives the chaos agents in your orbit to become life coaches.

Perhaps a simple truth is that toxic confidence is charming if you like the person and intolerable if you don’t.

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Consider Amanda Frances, a new cast member of “The Real Housewives of Beverly Hills” who has embraced the moniker of “Money Queen” and says she made her fortune selling money manifestation courses.

“I had no formal business experience,” she told her castmate Bozoma Saint John, the first Black C-suite executive at Netflix, over lunch. “I found out I had a gift around, like, the energetic part of money.”

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Later, Ms. Saint John gossiped to another castmate, Rachel Zoe, about the interaction: “You’ve never had a job before, so how are you telling people how to get money?”

All of this bravado probably owes something to President Trump, who is known for — among other swaggering displays — using superlatives to boast of his intelligence.

“Nobody knows more about taxes than me, maybe in the history of the world,” he once claimed, for example.

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Rarely does Mr. Trump shy from holding forth in speeches and free-associative monologues beyond those typical of presidents. It has become a modus operandi for his administration. Last September, for example, Secretary of Defense Pete Hegseth summoned hundreds of the U.S. military’s top officials to the Marine Corps base in Quantico, Va., for a widely broadcast, in-person meeting.

Highly decorated admirals and generals sat stone-faced as Mr. Hegseth delivered a nearly hourlong speech. He concluded the address by warning enemies abroad with the acronym “FAFO” — language more commonly found in online circles than in formal military settings, roughly translating to “mess around and find out.”

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The proclamation was met with minimal audience response — a lonely woo from the crowd — and the assembly was later described as a “waste of time” by former Secretary of Defense Leon Panetta. Senate Democrats estimated the event’s cost at roughly $6 million in taxpayer funds.

Borrowed Ego

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If we occasionally find ourselves in the thrall to confidence men, it may be because we desire a bit of what they have.

Looking up to someone bold and brash can give one “that feeling of borrowing ego strength,” said Rachel Easterly, a psychotherapist based in Brooklyn. She referred to narcissism in children, an otherwise normal phase of childhood development.

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“It’s very frightening to be a small, helpless person — you’re in a world where you don’t have a lot of power, so you compensate with this defense,” Ms. Easterly said. “It can happen on a societal level.” When Freud, Donald Winnicott and others were developing their theories on why people were drawn to cults of personality, she said, it was “in the context of societal collapse and war.”

“We are feeling similar sorts of existential dread as adults now,” she added, “in terms of nihilism in our culture, climate change, income inequality.”

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That may be why so many were drawn to “Marty Supreme,” last year’s blockbuster about a striving table tennis wunderkind, and captivated by Timothée Chalamet’s brashness in promoting it.

“This is probably my best performance, you know, and it’s been like seven, eight years that I feel like I’ve been handing in really, really committed, top-of-the-line performances,” Mr. Chalamet, the film’s lead, said in an interview last year.

“This is really some top-level stuff,” he added, using an expletive.

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Mr. Chalamet collected a Golden Globe and a Critics Choice Award for his portrayal of Marty. But by the time the Academy Awards rolled around, he had gotten a bit too comfortable in the culture’s embrace of his toxic confidence, and it quickly turned Icarian.

In a sit-down with the actor Matthew McConaughey, Mr. Chalamet claimed that “no one cares about” opera and ballet. It didn’t seem to occur to him to backtrack or to try to reassure members of those communities of his admiration. Instead, he doubled down, taking aim at artists’ lack of income: “I just lost 14 cents in viewership.”

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Punching down is one way to make these high levels of confidence less charming. Those who manage to pull it off tend to be those who are not enjoying their success at another’s expense. Light ribbing is passable.

At the Winter Olympics in Milan, the Chinese freestyle skier Eileen Gu exhibited a bubblier version of toxic confidence as she described what it was like to be inside her own head (“not a bad place to be”) and what she would tell her younger self (“I would love me, and that’s the biggest flex of all time”). She was also honest about the intensive routines she maintains so that she can compete in the Olympics, study quantum physics at Stanford and model with IMG — and the enormous pressure she puts on herself to keep it all up.

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That makes it difficult to argue that moments like this are unearned: After winning gold in the women’s halfpipe and two additional silver medals this winter, a reporter asked if she considered her achievements “two silvers gained” or “two golds lost.”

She broke into laughter: “I am the most decorated female free skier in history.”

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Don’t Be Coy

For those who aren’t multihyphenate Olympians, it’s possible that beneath the slick veneer of seemingly absolute assurance remains the same anxious, uncertain person merely following the new social dictates of the moment.

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“I genuinely don’t know if everyone believes in themselves as much as they say they do, but I think it’s sort of the only option,” said Ms. Guterman, the magazine founder, who described herself as “appropriately” confident. “Because if you don’t really believe in yourself right now, you don’t really have anything going for you.”

The mentality seems to have helped Ms. Wolk. After being forced to delete her social media by a cable network as a teenager, she kept posting anyway, quickly gaining half a million followers. Last year, after a turn in the film “Anora,” Ms. Wolk, now 21, portrayed a brutally assertive, pigtailed motel clerk in the A24 mommy-horror flick “If I Had Legs I’d Kick You,” working alongside ASAP Rocky and Rose Byrne.

If you have a goal, it doesn’t serve you to be coy about it, Ms. Wolk said over the phone. “You can’t lie down and hope that opportunities just come up,” she said. “You have to go out and grab it and say yes.”

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L.A. Affairs: Our night together reminded me of what I’d been missing this entire time

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L.A. Affairs: Our night together reminded me of what I’d been missing this entire time

On the way home, I stop by one of my watering holes for cocktails and a light meal. At this one, happy hour is frequented by local folks — a few of them salty dogs from the marina nearby. Once the bartender spots me, she starts preparing a margarita — with lots of love, as she likes to describe it.

Scanning the bar for a seat, I see a young woman engaging with the regulars. She is attractive: blond, blue eyes, soft facial features, petite and in good physical shape, and smartly dressed, a rarity at this Marina del Rey joint. She has a captivating smile and, as I soon find out, she’s funny and a good storyteller.

I sit next to her, and in between sips and bites, I learn a few things. She grew up in Los Angeles, and now lives abroad and is on a visit, checking up on her mom. She had plans for a ladies’ night out but that changed when her friend had to attend to a last-minute emergency.

“Well, how’s the ceviche?” she asks.

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“So-so. The short rib tacos are tastier,” I say, taking a bite.

“How about the margarita?”

“Boozy. I make them better,” I say.

“Hmm.”

Observing her easy chat with the bartender about drinks is fun, as I appreciate people who are curious about options and details.

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Soon a margarita arrives. “Boozy is good,” she says.

I laugh.

We continue chatting and slowly reach a moment where our stories are easy and playful. She is curious about my accent. I tell her about my formative years in Lima, Peru, and my family’s adventures relocating to the U.S. We also talk about places we’ve been and favorite destinations we’d like to explore.

After I finish my second drink, the check arrives.

“Well, it’s been fun, and now I’m taking the show on the road!” I tell her.

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She looks at me flirtatiously and asks: “Can I come along?”

“I’m just going home.”

With a wink, she says, “I hear the margaritas are killers.”

Giggling, we get into our cars, and she follows me home.

In my loft, everything catches her eye: books, art, pictures, CDs, liquor cabinet, furniture, the colors of the walls. She is having fun, but the thought that perhaps she is scoping the place for robbery crosses my mind.

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As I prepare our drinks, she asks about my life.

A fortunate man, I had a fulfilling and challenging career as an audio engineer. I traveled the world recording music, supported coverage of news events and various cultural and scientific expeditions. I learned along the way and contributed to a better understanding of the human experience with reports and stories aired on public radio.

These days I enjoy “full-time living” (my moniker for retirement): golfing, tennis, hiking, travel, reading, writing, cooking, music and happy hour.

With drinks at the ready, we toast to our chance meeting.

“Yummy. This is the tastiest margarita,” she says after her first sip.

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We move to the living area, and looking over my eclectic CD collection, we talk about music we like. For fun, we start playing DJ, listening to handpicked selections on the couch. When Tina Turner’s “What’s Love Got to Do With It” plays, she holds my hand and asks: “Would you join me for a dance?”

We get up and sway to the groove, and as we get closer, our eyes meet. Then she says: “Be sweet to me.”

We kiss long and hard, and when my hand touches her back, I hear a sigh.

“Wakey wakey, sailor,” she says, caressing my tummy.

“Wow! You’re delicious trouble,” I say, half-awaken.

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“I think we broke a record,” she tells me, smiling and playing with her hair.

Pulling her closer, we embrace, her head resting on my chest, and in silence, we breathe our scent and hear the beating of our hearts.

It’s the middle of the night, and she has to go. We get up, and I start on an omelet as she gets ready.

She joins me in the kitchen, and as we eat, she talks about her life: about her mom, work and a love relationship needing contemplation. “A work in progress,” she says about sorting through some difficulties with her partner.

Looking at her, I’m listening, loving the moment, thankful we are living it and confiding comfortably.

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Now it’s time to go, and giggling over nothing, we walk to her car.

I ask her to text me when she gets to her mom’s. She gives me a thumbs up, and with a kiss and a warm hug, we say goodbye. Then I watch her drive up the exit ramp into the night.

I turn around and feel alive! So much so that I skip back to my place.

Now, sitting on the couch with eyes closed, my thoughts take me back 45 years when I was at Georgetown University and met the woman who became my wife.

How magical it all had been: the way we smiled at each other, the coquettish small talk, and the tender sound of our voices. It led to lovemaking, courtship, falling in love, marriage and many years of growing up and building a life together. Unfortunately, we grew apart, and after 16 years, it ended in divorce. And I have remained single since.

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Tonight, out of the blue, that magic feeling from long ago returns with this enchanting woman! A gift: from my lucky stars and Father Time.

My cell dings: “Delicious Trouble checking in. Home safe.”

“So fun and special to have met you xo,” I reply.

The author is a retired audio engineer who lives in Los Angeles.

L.A. Affairs chronicles the search for romantic love in all its glorious expressions in the L.A. area, and we want to hear your true story. We pay $400 for a published essay. Email LAAffairs@latimes.com. You can find submission guidelines here. You can find past columns here.

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Bill Maher is getting the Mark Twain Prize after all

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Bill Maher is getting the Mark Twain Prize after all

Satirist Bill Maher is this year’s recipient of the Mark Twain Prize for American Humor. Maher will receive the award at the Kennedy Center on June 28th. The show will stream on Netflix at a later date.

Evan Agostini/Invision/AP


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Evan Agostini/Invision/AP

Bill Maher will be receiving the Mark Twain Prize for American Humor after all.

There’s been some confusion about whether the comedian and longtime host of HBO’s Real Time with Bill Maher would, indeed, be getting the top humor award. After The Atlantic cited anonymous sources saying he was, White House press secretary Karoline Leavitt called it “fake news.” But today the Kennedy Center made it official.

“For nearly three decades, the Mark Twain Prize has celebrated some of the greatest minds in comedy,” said Roma Daravi, the Kennedy Center’s vice president of public relations in a statement. “For even longer, Bill has been influencing American discourse – one politically incorrect joke at a time.”

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Is President Trump, chair of the Kennedy Center’s board, in on the joke?

Maher once visited Trump at the White House and he tends to be more conservative than many of his comedian peers but after their dinner Trump soured on Maher, calling him a “highly overrated LIGHTWEIGHT” on social media.

Maher’s acerbic wit has targeted both political parties and he’s been particularly hard on Trump recently, criticizing his decisions to wage a war with Iran and his personnel choices.

“Trump said, ‘when oil prices go up, we make a lot of money.’ Um, who’s ‘we?,’” Maher said in a recent monologue.

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Past recipients of the Mark Twain Prize include Conan O’Brien, Dave Chappelle, Jon Stewart, Julia Louis-Dreyfus, Tina Fey, Eddie Murphy and Carol Burnett.

In a statement released through the Kennedy Center, Maher said, “It is indeed humbling to get anything named for a man who’s been thrown out of as many school libraries as Mark Twain.”

Maher will receive the Mark Twain Prize at the Kennedy Center on June 28. The show will stream on Netflix at a later date.

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