Lifestyle
Willy Chavarria Is a Unisex Designer Making Undergarments His Way
One of the first things designers aim for when they achieve a bit of commercial success is to get into underwear. As long as there are M.B.A.s, the Calvin Klein business model will be a subject of study, and it is the rare designer who does not, at some point, figure out that while dressing stars and making glamorous runway clothes are great for one’s image, the margins are in skivvies.
Consider Willy Chavarria. Almost a decade after starting his namesake label in 2015, Mr. Chavarria, a former senior vice president of design at Calvin Klein, became a freshly anointed fashion star in his mid-50s by winning back-to-back men’s wear Designer of the Year awards from the Council of Fashion Designers of America in 2023 and 2024.
Late last year, he introduced the first line of men’s undergarments for his brand. (Although he is considered a men’s wear designer, Mr. Chavarria, a red-carpet go-to for rule-bending celebrities like Colman Domingo, Billie Eilish and Kendrick Lamar, terms his clothes unisex.) Being an inveterate provocateur, he called the line Big Willy.
Not content with that, Mr. Chavarria, 57, tested consumer tolerance this month by releasing a new capsule collection that includes tank tops, boxer briefs and jockstraps (along with sweatshirts, shorts and socks) that were manipulated to look sweat-stained, torn and otherwise distressed.
The collection is meant to both engage and provoke, said Mr. Chavarria, who produced it in collaboration with Latino Fan Club, a pornography studio with a specialized target market and what may be politely called a D.I.Y. aesthetic. Founded in 1985 by Dana Bryan, a photographer who went by the pseudonym Brian Brennan, the studio, now defunct, offered a visual alternative to the glossy, sanitized iconography then dominating gay pornography.
With amateur styling and models almost certainly cast from the streets of New York, Latino Fan Club existed to celebrate raw sexuality at a time when AIDS had largely sent Eros underground. To whatever extent possible via an exploitative medium, it exalted gay Latinx sexuality, said Vince Aletti, a former photography critic for The New Yorker and The Village Voice, who has written about Latino Fan Club.
“It was a relief from all the white boy porn we’d been seeing for years,” Mr. Aletti said.
Mr. Chavarria, who called Latino Fan Club “iconic,” described the studio’s disruptive approach to pornography as mirroring the way he thought about his fashion label.
“In our line of work, there’s got to be more meaning behind the pretty pictures,” said the designer, who is making his debut at men’s fashion week in Paris on Friday. “Everything we do has to have some sort of force behind it, to break through the oppressive aspects of the world. Otherwise, why do it?”
For Jess Cuevas, an art director in Los Angeles who serves as Mr. Chavarria’s muse and right-hand man, flouting the norms of the luxury goods trade is part of the label’s aesthetic mission.
“I love the idea that luxury can also be so gritty and gross,” Mr. Cuevas said. And, indeed, the installations Mr. Cuevas designed for the Dover Street Market stores where the collection is sold meticulously replicate the raunchy atmospherics of the XXX bookstores that inspired them.
“To me, so much luxury is vulgar,” said Mr. Cuevas, who was a creative force behind Madonna’s last tour. “What I love is taking luxury and deliberately bringing it to this vulgar place.”
In that sense, Mr. Chavarria’s latest foray into undergarments deviates from the Calvin Klein formula, even as that brand has also toyed with the visual conventions of pornography sites like OnlyFans in its recent underwear ads starring the actor Jeremy Allen White. That is not to suggest Mr. Chavarria’s collaboration with Latino Fan Club lacks commercial appeal, said James Gilchrist, the vice president of Dover Street Market USA and its parent company, Comme des Garçons USA.
“From a wider business perspective, it’s getting harder and harder for creatives like Willy,” he said. “Sure, at the luxury end of the market, there is definitely a lack of creativity, but a big part of what we do is give designers creative freedom.”
If that includes selling expensive underwear that looks as if it has already been worn hard and tossed in the laundry hamper, so much the better.
“We love edgy things,” Mr. Gilchrist said. “It’s who we are.”
At the start of “Mile End Kicks,” a film set in the Montreal indie music scene of 2011, a music critic in her early 20s, played by Barbie Ferreira, has arrived at her Craigslist apartment share fresh from Toronto. She’s promptly invited to a loft party by her Quebecois D.J. roommate. “Dress hot,” she’s told.
The camera scans the critic, Grace Pine, as she walks into the night. Brown lace-up brogues. Black socks over sheer black tights. A short burgundy corduroy skirt. A navy sweater with a white collar peeking out. A denim boyfriend jacket to finish the look. Hot? Depends on whom you ask.
“It’s a punchline to a joke in the script,” Courtney Mitchell, the film’s costume designer, said in an interview. “But there’s a genuine understanding to some audience members where that is what we felt sexy in, in a kind of nerdcore way.”
Montreal as an indie sleaze epicenter
“Mile End Kicks,” written and directed by Chandler Levack, is the semi-autobiographical story of a music writer who moves to the Mile End neighborhood of Montreal in the summer of 2011, a time when rents were cheap enough that artists could afford to live blocks from the venues where they played.
Ostensibly, she’s there to write a book about Alanis Morissette’s album “Jagged Little Pill.” But other items on her to-do list, such as “have actual sex,” take precedence, leading her to loft parties, poetry readings and a love triangle with members of the fictional band Bone Patrol.
The era, called “indie sleaze” in retrospect (but referred to as “hipster” by those who were there), with its messy, gritty-glam looks, is captured extensively in the film. “I never felt as free a dresser as I did when I lived in Montreal,” Levack said in an interview.
Head-to-toe in American Apparel
The clothing brand most closely associated with indie sleaze is American Apparel. Think deep V-neck tees, ’70s-inspired separates and ads featuring young women splayed in suggestive poses. “I was always digging something lamé out of my butt crack,” Levack said, not without a twinge of nostalgia.
To recreate the vibe, Mitchell collected more than 200 garments and accessories from the brand, including high-waisted jean shorts, shiny disco shorts, hoodies, bodysuits, rompers, bandeaus, oversized tees, jelly shoes and belts. She was adamant that the items date from 2011 or earlier to reflect that they had been in the wardrobe rotation for some years. She found them on a mix of resale sites including Facebook Marketplace, Poshmark and Craigslist, as well as at one Montreal dry cleaner that happened to have a trove of American Apparel dead stock.
And there was a personal history, too: Mitchell had worked at American Apparel stores while in high school and in college, and Ferreira modeled for the brand in 2012, when she was 16. They shared a deep familiarity with the clothes. “That really brings out an emotion, when you return to a beloved silhouette,” Mitchell said.
Homage to the ironic graphic tee
An ironic T-shirt coupled with a cardigan became a totem of indie style, thanks to icons like Kurt Cobain, who served as inspiration for Bone Patrol’s lead singer, Chevy (Stanley Simons). At his day job selling shoes at Mile End Kicks (a real store), he wears a plaid mohair cardigan over a pocket T-shirt emblazoned with “Time to Be Happy” in off-kilter print. “The slogan was Chevy’s tongue-in-cheek nod to his retail job,” Mitchell wrote in an email. “As if he is wearing a salesman costume while dying inside because he is ‘a real artist.’”
Two of the shirts worn by Grace belonged to Levack: a Spin magazine shirt she got as a summer intern at the publication, and a Sonic Youth baseball tee from a 2007 show at McCarren Pool, then an abandoned public swimming hole in the Williamsburg neighborhood of Brooklyn. But the runaway star is merch from a vacuum store, La Maison de l’Aspirateur, in Mile End — a black shirt with a hoovering elephant logo worn by Archie (Devon Bostick), the lead guitarist. “It’s become an iconic shirt for the film,” Levack said. “I’m going to screenings and people in the audience are wearing the shirts.”
Hidden gems found in vintage piles
In the Mile End of 2011, vintage clothing was a fact of life for reasons of style and necessity, and it became core to the hipster aesthetic. “These aren’t characters that are buying clothes; they’re, like, finding them in the street and rummaging through the giant clothing pile at Eva B,” Levack said, referring to a Montreal vintage institution.
One of Chevy’s most lurid onstage looks is a shimmering shot silk women’s trench — worn over a pair of American Apparel briefs, of course — courtesy of Renaissance, a chain of thrift stores in Quebec. “Everyone at those shows, whether or not you were onstage or not, you felt like you were onstage,” Levack said. “People would dress up to be noticed and to outdo each other. But it was so creative because nobody had any money.”
Pete Yorn moved to Los Angeles almost exactly 30 years ago.
“I remember it was May 16, 1996 — maybe three weeks after I graduated from Syracuse,” says the singer and songwriter known for his smart, tender folk-rock stylings. “Which means I’ve lived here longer than anywhere else. But when people ask where I’m from, I still say I’m from New Jersey.” He laughs. “I guess I identify very strongly with my upbringing.”
In Sunday Funday, L.A. people give us a play-by-play of their ideal Sunday around town. Find ideas and inspiration on where to go, what to eat and how to enjoy life on the weekends.
Jersey pride notwithstanding, Yorn’s 2001 debut album, “Musicforthemorningafter,” is suffused with his experiences as a young transplant moving and shaking in a busy L.A. social scene he compares now to Doug Liman’s classic “Swingers” movie — “at least if you take away the swing dancing,” he says. “But the driving around and the going to parties — it was all the same stuff.” (Yorn’s older brothers, Kevin and Rick, are both prominent players in the entertainment business.)
The singer, who’s 51, is on the road this year performing “Musicforthemorningafter” in its entirety to mark the LP’s 25th anniversary; he’s also playing songs from throughout the rest of his career, including a 2009 duo record he made with his friend Scarlett Johansson. On July 24, he’ll release his 12th studio album, “All the Beauty.” Here, he breaks down his routine for a Sunday in his adopted hometown with his wife, jewelry designer Beth Kaltman, and their 10-year-old daughter.
7 a.m. Rise and dine
I’m like a 6:45 or 7 wake up just because I’m used to driving my daughter to school every day. I like to eat right away, and I eat the same two things every day: either yogurt with frozen berries, or there’s this overnight oats called Mush. The blueberry Mush — I can’t get enough of it. That’s what I eat before my shows too. I’ll go to a venue and the people are like, “What would you like for dinner? We have this beautiful menu,” and I’m like, “I’ll just have the Mush.”
10 a.m. Horsing around
Sunday is usually a day for something with my daughter. She’s taken a love to horseback riding — she’s much braver than I am — so I’ll drive her out to this barn near Bell Canyon, which my wife told me is actually in Ventura County. I said, “No way — Ventura County is way up there.” And sure enough, there’s this southern tip of Ventura that’s like 25 minutes from my house up the 101. Anyway, I’ll go and I’ll watch her ride the horse. I’ll be honest — I’m very nervous every time. But my wife grew up horseback riding, and my daughter, she just loves it. She can be very fickle, but this is one thing that’s stuck.
Now, I should say: If it’s NFL season, I can’t skip football. I’m a huge Raiders fan — it’s terrible. So if there’s an important game, I’ll have my Sunday Ticket on my phone and peek at what’s going on. But that’s fine — it’s understood.
12 p.m. Retail therapy
After the horse, we might go this place in Van Nuys called Iceland. It’s ironic because my wife, her dream trip is to go to Iceland the country, and the closest we’re getting to that right now is an ice-skating rink. Or I love going to the Fashion Square mall [in Sherman Oaks] — I don’t know if it’s a remnant of growing up in New Jersey or it just gives me the nostalgic feeling of being with my parents at the mall. I don’t even have to buy anything. I mean, I might end up getting roped into buying something — not a Labubu because that’s over but some sort of kawaii animal stuffy. I just like that the mall still exists in a time when it’s so easy for everyone to buy everything on their phone. My daughter was like, “Whoa, you can go in and touch things?”
3 p.m. Guilty pleasure
Here’s a naughty one: There’s a little bakery right off Ventura Boulevard called Schazti’s, and they have this chocolate banana pudding that is ridiculous. It comes in a paper cup.
6 p.m. Time to dine
If it’s Football Night in America, my wife and daughter would order Japanese or Chinese or Thai. They’d probably order that every day if they had their way — they’re obsessed. Sometimes I’ll just eat a bowl of cereal and call it a night. If there’s no game, a cool place to go that’s been there forever is the Smoke House in Burbank. I’d always seen it but had never been until a few months ago. Just a classic, old-school place — steak is great.
10 p.m. Slow for show
I’m early to bed because I know I’m gonna be up early to drive my daughter to school, which is my favorite thing when I’m home. I don’t want to miss it. I’m very conscious of how fast she’s growing up, and I know me — I’ll be sad when it’s over. We might watch a show or a movie but I’ll feel my eyes getting heavy after like 10 minutes. It takes me quite a few nights to get through an episode.
Zoe Latta, a co-founder of the fashion brand Eckhaus Latta, saw the clock on Instagram and started searching for pharma swag on eBay. “It was just a hole I got in,” she said. Latta soon rounded up some examples at “Rotting on the Vine,” her Substack newsletter, describing them as “silly byproducts of our sick sad world.”
Pharma swag feels somewhat like Marlboro Man merch — “like this very specific modality of our culture that’s changed,” Latta said, adding, “At first, I thought it was ironic and cheeky. But it’s also so dark.”
In particular, swag like the OxyContin mugs that read “The One to Start With. The One to Stay With” is regarded as highly collectible and highly contentious. Jeremy Wells, a newspaper owner and editor in Olive Hill, Ky., remembered, for example, seeing the mugs sold at a Dollar Tree in New Boston, Ohio, in the late 1990s or early 2000s. “At the same moment that the epidemic is blowing up,” he said.
“You can do a chicken-and-egg argument, and I doubt very seriously that those mugs made anybody get addicted,” he said. “But I do feel like things like those mugs did add to the mystique and the aura of seduction.” (After a protracted lawsuit, Purdue Pharma, the maker of OxyContin, has been dissolved and is on the hook to pay more than $5 billion in criminal penalties for fueling the opioid epidemic.)
“I was surprised to see how much this stuff was selling for in general — there is demand,” Latta said, pointing to a vintage Xanax photo frame listed for $230. Latta said she could imagine buying it for a friend who takes Xanax on planes (“if it was at a thrift store for under $10”) or maybe a pair of Moderna aviator sunglasses that she found, which seem to nod at Covid vaccines and the signature Biden eyewear, she said.
Pharmacore — medical-branded pieces worn as fashion — has found new expression at the confluence of identity, medicine and commerce, and at a time when skepticism toward pharmaceuticals is at a high (see: the MAHA movement).
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