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These Rooms Give Young Indian Lovers Rare Privacy. Cue the Complaints.

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These Rooms Give Young Indian Lovers Rare Privacy. Cue the Complaints.

Privacy can be hard to come by in India. Life is a communal swirl of relatives, neighbors and friends. Cities are crowded, and prying eyes are everywhere.

Enter Oyo, a popular hotel-booking platform. The company, backed by big names in venture capital, built a hip reputation as a gateway to “love hotels” for unmarried couples. Inside its budget rooms, young lovers who might otherwise be left to steal furtive kisses in the nooks and crannies of public parks or shopping malls could exert their passions behind closed doors.

Now, Oyo is stepping back from its image as a refuge for hookups. This month, it revised its policy guidelines to give some partner hotels the discretion to deny rooms to young couples unless they provide proof of marriage.

So far, the change applies only to Meerut, a midsize city northeast of New Delhi. The company said the new policy was a response to complaints by civil society groups and was formulated “in line with local social sensibilities.”

Oyo’s move spurred memes and a backlash on social media, especially among 20-somethings. To many, it drove home the tension between traditional values and modern ideals that defines life for millions of young Indians.

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Premarital sex is still largely taboo in this deeply conservative country, where marriages are traditionally arranged by families. It is widely viewed as a malign import from the less-inhibited West, and as an affront to Indian culture that is either to be policed or left unacknowledged.

The stigma around sex before marriage is about “family honor,” said Chirodip Majumdar, an associate professor at Rabindra Mahavidyalaya, a college in the eastern state of West Bengal. Nonetheless, more young people are doing it anyway, studies show.

Attitudes about premarital sex vary along class lines, Mr. Majumdar said, with higher-income people viewing it more favorably. “They have more scope of social interactions, more knowledge about birth control mechanisms, more exposure to Western culture,” he said.

Many young Indians, too, have embraced liberal attitudes toward dating and sex that transcend caste, class and religion, which still often dictate arranged marriages.

Dating apps like Tinder are popular, as are hookups. A 2022 study published in the journal Sexuality & Culture found that 55 percent of young adults in four cities in India “engaged in hooking up, indicating that the norm regarding sexual behavior might be shifting.”

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Neha, a 34-year-old counselor based in Bengaluru, said she and her husband rented Oyo rooms twice a week when they were dating. Neha, who asked that her last name not be used, recalled the judgmental glances that hotel owners, including those that did not use the Oyo platform, often directed her way.

At some hotels, the proprietors questioned their marital status before turning them away.

But Oyo became such a core part of their romance that when the couple got married in 2017, their animated video wedding invitation contained a reference to the hotel platform.

“Everyone knew we were using Oyo,” Neha said, adding, “So we put that in our wedding invite.”

The lack of private spaces in India to engage in intimacy created a market for companies like Oyo.

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It is not uncommon to see young lovers exchange stealthy kisses in nearly empty movie theaters or under the archways of abandoned monuments in the blazing heat of a Delhi summer. Bathroom stalls and fitting rooms are all fair game. Cybercafes can be a make-out zone.

In the acclaimed 2024 movie “All We Imagine as Light,” which explores the intersecting lives of three women in Mumbai, one of the characters finds a deserted patch of forest to have sex with her boyfriend.

Manforce, which bills itself as India’s best-selling condom brand, last year featured a series of humorous ads with couples getting it on in private corners of public spaces — a car, a park, a cinema.

Oyo was founded in 2013 and is backed by investment firms, including SoftBank. It expanded to the United States in 2019, and last year it bought the Motel 6 chain.

In India, it offers rooms for as little as 500 rupees, or less than $6, a night, no questions asked. The platform became popular with small-hotel owners, who by signing up with Oyo are required to abide by its standards and use its branding.

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On Google, one of the first search questions for Oyo is “Can I stay in Oyo with my girlfriend?” Although Oyo also serves solo business travelers and other customers, the company leaned into its image, offering room searches under filters like “relationship mode.”

Now, however, it is pursuing more families.

In an ad released last year, a young couple sits at the dinner table with the woman’s family. Their marital status is unclear. After she tells her father that they have booked a weekend trip with Oyo, he looks at them, horrified.

When the couple says it is more fun with family, the father expresses confusion: “What are you talking about?” The next frame shows the entire family checking into a sparkling Oyo hotel. The father then says, “This is what you’re talking about!”

Pragati K.B. contributed reporting.

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JasonMartin Says Adin Ross Disrespecting Doechii Stops in 2026

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JasonMartin Says Adin Ross Disrespecting Doechii Stops in 2026

JasonMartin
Adin Ross Disrespecting Doechii …
Will Not Be Tolerated!!!

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‘Everything I knew burned down around me’: A journalist looks back on LA’s fires

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‘Everything I knew burned down around me’: A journalist looks back on LA’s fires

A firefighter works as homes burn during the Eaton fire in the Altadena area of Los Angeles County, Calif., on Jan. 7, 2025.

Josh Edelson/AFP via Getty Images


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Josh Edelson/AFP via Getty Images

On New Year’s Eve 2024, journalist Jacob Soboroff was sitting around a campfire with a friend when he made an offhand comment that would come back to haunt him: The last thing he wanted to do in the new year, Soboroff said, was cover a story that would require donning a fire-safe yellow suit.

Just one week later, Soboroff was dressed in the yellow suit, reporting live from a street corner in Los Angeles as fire tore through the Pacific Palisades, the community where he was raised.

“This was a place that I could navigate with my eyes closed,” Soboroff says of the neighborhood. “Every hallmark of my childhood I was watching carbonize in front of me. … There were firefighters there and first responders and other journalists there, but it was an extremely lonely, isolating experience to be standing there as everything I knew burned down around me in real time.”

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In his new book, Firestorm: The Great Los Angeles Fires and America’s New Age of Disaster, Soboroff offers a minute-by-minute account of the catastrophe, told through the voices of firefighters, evacuees, scientists and political leaders. He says covering the wildfires was the most important assignment he’s ever undertaken.

“The experience of doing this is something that I don’t wish on anybody, but in a way I wish everybody could experience,” he says. “It’s given me insane reverence for our colleagues in the local news community here, who, I think, definitionally were exercising a public service in the street-level journalism that they were doing and are still doing. … It was actually beautiful to watch because they are as much a first responder on a frontline as anybody else.”

Interview highlights

Firestorm, by Ben Soboroff

On the experience of reporting from the fires

You’re choking with the smoke. And I almost feel guilty describing it from my vantage point because the firefighters would say things to me like: “My eyeballs were burning. We were laying flat on our stomach in the middle of the concrete street because it was so hot, it was the only way that we could open the hoses full bore and try to save anything that we could.” …

I could feel the heat on the back of my neck as we stood in front of these houses that I remember as the houses that cars and people would line up in front of for the annual Fourth of July parade or the road race that we would run through town. Trees were on fire behind us — we were at risk of structures falling at any given minute. It was pretty surreal because this is a place I had spent so much time as a child and going back to as an adult. … I had no choice but to just open my mouth and say what I saw to the millions of people that were watching us around the country.

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On undocumented immigrants being central to rebuilding the city

These types of massive both humanitarian and natural disasters give us X-ray vision for a time into sort of the fissures that are underneath the surface in our society. And Los Angeles, in addition to being one of the most unequal cities between the rich and the poor, has more undocumented people than virtually any other city in the United States of America. Governor Newsom knew that with the policies of the incoming administration, some of the very people that would be responsible for the cleanup and the rebuilding of Los Angeles may end up in the crosshairs of national immigration policy. And I think that that was an understatement. …

Pablo Alvarado in the National Day Laborer Organizing Network said to me that often the first people into a disaster — the second responders after the first — are the day laborers. They went to Florida after Hurricane Andrew, to New Orleans after Katrina, and they’d be ready to go in Los Angeles. And I went out and I cleaned up Altadena and Pasadena with some of them in real time.

And only months later did this wide-scale immigration enforcement campaign begin … on the streets of LA as sort of the Petri dish, the guinea pig for expanding this across the country. And it’s not an exaggeration to say that the parking lots of Home Depots, where workers [were] looking to get involved in the rebuilding of Los Angeles, has been ground zero for that enforcement campaign.

On efforts to rebuild

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The pace is slow and it’s sort of a hopscotch of development. And I think for people who do come back, for people who can afford to come back, it’s going to be a long road ahead. You’re going to have half the houses on your street under construction for years to come. And for people that do inhabit those homes, it’s going to an isolating experience. But there’s an effort underway to rebuild. …

There’s also a lot of for-sale signs. And that’s the sad reality of this, is that there are people who, whether it’s that they can’t afford to come back … or that they just can’t stomach it, I think, sadly, a lot people are not going to be returning to their homes.

On what the Palisades and Altadena look like today

They both look like very big construction sites in a way. There are still some facades, some ruins of the more historic buildings in the Palisades. … But mostly it’s just empty lots. And in Altadena, the same thing. If you drive by the hardware store, the outside is still there. But it’s a patchwork of empty lots. Homes now under construction. And lots and lots of workers. … There are still a handful of people who are living in both the Palisades and in Altadena, but for the most part, these are communities where you’ve got workers going in during the day and coming out at night. …

We have designed this community to be one that’s in the crosshairs of a fire just like the one we experienced and that we will certainly, certainly experience again, because nobody’s packing it up and leaving Los Angeles. People may not return to their communities after they’ve lost their homes, but the ship has sailed on living in the wildland urban interface in the second largest city in the country.

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On seeing this story, personally, as his “most important assignment”

Jacob Soboroff is a correspondent for MS NOW, formerly MSNBC.

Jacob Soboroff is a correspondent for MS NOW, formerly MSNBC.

Jason Frank Rothenberg/HarperCollins


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Jason Frank Rothenberg/HarperCollins

I don’t think I realized at the time how badly I needed the connections that I made in the wake of the fire, both with the people who have lost homes and the firefighters, first responders who were out there, but also honestly with my own family, my immediate family, my wife and my kids, my mom and my dad and my siblings and myself. I think that this was a really hard year in LA, and I think in the wake of the fire, I was experiencing some level of despair as well. Then the ICE raids happened here and sort of turned our city upside down. And this book for me was just this amazing cathartic blessing of an opportunity to find community with people I don’t think I ever would have otherwise spent time with, and to reconnect with people who I hadn’t seen or heard from in forever.

Anna Bauman and Nico Wisler produced and edited this interview for broadcast. Bridget Bentz, Molly Seavy-Nesper and Beth Novey adapted it for the web.

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The Best of BoF 2025: A Tough Year for Luxury

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The Best of BoF 2025: A Tough Year for Luxury
High-end brands struggled to shake the gloom, with no sign of a rebound in view. Yet bright patches have emerged, with fresh energy from creative revamps, investor confidence in Kering’s new CEO and outperformance of labels like Hermes, Brunello Cucinelli and Prada.
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