Lifestyle
‘The Last of Us’ Praised by Menstrual Cup Companies for Focus on Product
Not solely is “The Final of Us” drawing huge TV scores and buzz, it is now getting reward from menstrual cup corporations for selling the product and boosting gross sales.
No huge spoiler’s right here, however in the event you missed final week’s episode … you did not see the primary character, Ellie, getting gifted a menstrual cup. At first, Ellie, who was born in a post-apocalyptical world appears a bit confused, however then she will get excited as soon as she realizes what it’s … saying “gross” with a smile on her face.
Whereas the scene was fast, followers hopped on-line to rejoice the importance of bringing ladies’s well being to the forefront and displaying off a reusable different to tampons and pads.
A rep for The Flex Co., which makes menstrual cups, tells TMZ they noticed a 400% enhance in gross sales within the 2 days after the episode aired on HBO, a testomony to media’s “unparalleled energy to destigmatize durations.”
Over at Cora Life, one other menstrual cup producer, a rep says they’re thrilled to see a sustainable menstrual care product make it on such a high-profile present … and so they’ve additionally seen a slight uptick in orders.
Value noting, ‘Final of Us’ did not depict a particular model, however clearly, it is prompted customers to analysis them.
menstrual cup illustration on this week’s The Final of Us… that’s what we wish to see
— Emma Keith (@emma_ckeith) February 20, 2023
@emma_ckeith
Lena Cup can also be getting extra hits — a rep says the market was “energized” by the HBO shoutout, and so they’re all hoping the scene normalizes gifting menstrual cups.
Whereas people at Cora Life say some viewers tuning in may not have recognized what the menstrual cup was … they do now, and it makes the scene much more highly effective.
Lifestyle
'IF' only! These imaginary friends are sweet, but could have been so much more
Paramount Pictures
The third installment in John Krasinski’s blockbuster horror franchise A Quiet Place will soon employ noise-triggered monsters to scare audiences shoutless. But the filmmaker is starting the summer with sweeter monsters — the sweetest, really — in IF.
Which doesn’t mean they don’t cause 12-year-old Bea (Walking Dead’s Cailey Fleming) to faint right away the first time she sees them — though in fairness, she’s got a lot on her mind. Having already lost her mom to cancer, she’s moving in with her grandma for a bit while her dad’s in the hospital awaiting surgery.
Still, when wouldn’t encountering a giant plush critter in the apartment upstairs be startling, even if he turns out to be a sweetheart voiced by Steve Carell? It’s an imaginary friend (an “IF,” in his parlance) of a kid who’s long forgotten about him — and who, being colorblind, named him “Blue” even though he’s purple.
Also up there is Blossom (voiced by Phoebe Waller-Bridge), a life-size ballerina doll, and the apartment’s harried resident, Cal (Ryan Reynolds), the only person besides Bea who seems able to see IFs.
Bea has been trying to be very grown up for her dad, played by director Krasinski. When she visits him at the hospital, he starts dancing with his I.V. pole and cracking jokes, and she has to tell him to dial things back a bit. As the film goes on, you may be tempted to echo that with regard to his directing, but things are certainly lively as the IFs explain that they’ve started a matchmaking agency to help fellow imaginary friends find new kids. Bea volunteers to help, and is soon introduced to a whole lot of critters – unicorns, dragons, even a flaming marshmallow — at an IF retirement home in Coney Island.
All of which gives Krasinski an excuse to call in an army of digital animators, first to bring life to imaginary critters voiced by his A-list Hollywood buds, including George Clooney, Awkwafina, Matt Damon, Emily Blunt, Jon Stewart, Steve Carell, and the late Lou Gossett Jr. in a warmly avuncular turn as a supervising teddy bear. And then to make the walls and floors of the retirement home morph and flip as if they’re just so many pixels.
At which point, if you’re like me, you may start wanting something a little more solid to hold onto — like, say, a plot that holds up, or even that just holds still. This one jumps around as much as the IFs themselves, at first linking them to new kids, then to their now-grown-up original kids, with little logic, and less explanation.
Along the way, some intriguing issues are raised — about wanting to return to childhood, about growing out of childhood, and about dealing with loss.
But mostly the filmmakers detour, decorate and digitize their story rather than telling it, and that doesn’t mesh well with the real-world stuff — dad’s surgery, for instance, and Bea’s wandering all over Brooklyn without her grandma seeming to notice. And yes, I know: IF is a kid-flick, but it still needs grounding. We’re in Brooklyn, not Willy Wonkaland.
Also, star voices and digital wizardry notwithstanding, IF‘s IFs feel generic, especially when they’re stealing focus from the live performers. Grandma, for instance. No filmmaker who has actress Fiona Shaw on screen needs special effects.
Krasinski, in fact, clearly knows that. He’s crafted a lovely moment where Bea puts a ballet record – the “Adagio of Spartacus and Phrygia” — on the turntable, and Grandma stands listening to it, bathed in twilight at a window, with her back to the camera. She’s remembering the dancer she was as a child, and as the music rises, her right hand does too … just so. And in that lovely, unforced gesture, you realize all the other things Krasinski’s sweet little kid flick might have been … IF only.
Lifestyle
Download the checklist of the 101 best West Coast experiences
Lifestyle
Showcasing Authentically American Style
The event, new this year, included runway shows, panel discussions, pop-up shops and, of course, parties. It was put on by the Southwestern Association for Indian Arts, the longtime organizer of the Indian Market, a popular showcase of Indigenous-made goods in Santa Fe.
The style outside and inside the city’s Community Convention Center, where much of Native Fashion Week took place, reflected the diversity of its participants — a group with a growing presence in the American fashion industry.
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