Lifestyle
The found family making history out of a K-town strip mall
The Korean diaspora has a complex relationship with the word “gyopo.” In the most literal sense, it refers to Koreans living in another country as immigrants. David Kang, former USC Korean studies director, once told The Times that the word carries this ancestral view of “Koreans as our blood overseas, almost.”
In a cultural sense, gyopo is an insult.
Think of it as the Korean “no sabo”: a derogatory term for a person living outside of the motherland and thus disconnected from their culture.
Despite and because of these definitions, in 2017, a group of L.A. Koreans lovingly named their new organization Gyopo.
“We started Gyopo because we all knew that this way of convening was missing from our lives,” says co-founding member Yoon Ju Ellie Lee.
At its heart, Gyopo is exactly that — a convening. It’s getting together to talk about historic Korean protest movements, the cultural significance of the chili pepper in Korean food, the meteoric rise of K-pop, anti-Asian racism in 2020, representation of transgender Koreans in film and anything and everything that affects L.A.’s Korean American community.
Following the 2016 presidential election, Lee was searching for this community. As a Korean American growing up in L.A., she felt most understood when surrounded by fellow first- or second-generation Koreans, who knew the “not-quite-fitting-in” and the desire to reconnect with their roots. Soon, she and a group of friends found themselves organizing impromptu events.
Koreans began immigrating to Los Angeles in the early 1900s as Korea lost independence to Japan, with a formal subjugation in 1910. In search of freedom, Koreans left for farming communities in the Imperial Valley, city life in San Francisco and eventually, Los Angeles. Koreatown came to life and blossomed in the late ’60s as a new immigration act permitted thousands of Koreans to immigrate and join their families in L.A.
In this history of pursuing independence and building up community from scratch, Gyopo is following a long legacy of diasporic Koreans gathering and restoring their relationships to identity.
“Using [Gyopo] as our organization’s name is definitely a reclamation of the term,” Lee says. “The reason why ‘Gyopo’ was a derogatory word is because there’s an overall kind of weight, complexity and even grief around the diaspora because of things like Japanese occupation and the Korean War. Just a decade ago, it was hard to find Korean things, so we had to define our own relationship to Korean culture.”
Today, Gyopo organizes and invites Korean Americans, and anyone curious, to panels, screenings, art galleries and other cross-cultural programs that highlight the diverse art of the Korean diasporic community. Some call it a “found family.”
In the style of traditional family photos, Gyopo’s board of directors and community members gathered one recent weekend morning in the parking lot of their historic Koreatown strip mall headquarters. Strip malls have played a nostalgic role in the Korean community, serving as places of communion, feast, work and dialogue. For the photo, the members joyously held up pieces of cloth from their charye table, a customary shrine that Gyopo and partner program Ssi Ya Gi set up at their most recent Chuseok benefit to remember ancestors.
Chuseok is one of Gyopo’s consistent annual gatherings in celebration of the traditional Korean autumn harvest holiday. On this year’s Chuseok, Gyopo honored “Beef” and “The Walking Dead” actor and producer Steven Yeun. As he stepped onstage, Yeun recognized Gyopo’s contributions to L.A.’s Korean arts scene.
“I feel like our community has come a long way,” Yeun said. “I thought about that a lot over the course of my personal career, over the course of the past decade, and as wonderful organizations like Gyopo have been made. I see, and I wish for, and I’m hopeful for and I’m emboldened to see everyone here and the way that we show up for the next generation.”
As Gyopo continues to bring the best of Angeleno Korean art and scholarship together, the people who make it possible reflect on the history of Gyopo. Their memories document Gyopo’s growth from backyard sketch to cultural mover.
2016–2017: ‘It felt like there was an opportunity’
Ann Soh Woods, Gyopo board of directors: “It was after the 2016 election that we first started talking about coming together in this way. It was a tough time. We were internalizing a lot of the negativity in the world and we wanted a place to open up and share. There wasn’t an organization like Gyopo. I’ve never been part of something like that, so shaped by the community with arts and enthusiasm and need. That’s what I always liked — it wasn’t hierarchical but about finding space to belong.”
Yoon Ju Ellie Lee, founding member of Gyopo: “During the earlier years, we were just a bunch of volunteers with a vision for a place for our diaspora to gather. (Former steering committee member) Nancy Lee and I sat in my backyard and sketched out the Gyopo logo. We sent it to our friend Jeanha Park, who was working at the Hammer Museum, and asked if she could make it into a vector. It’s our same logo today. That’s just an example of how scrappy and interdependent we were back then.”
Cat Yang, Gyopo steering committee member: “There is this moment in time, in the 2016 era, when Asian Americans had [greater visibility] in the wider art landscape in Los Angeles and nationally. It felt like there was an opportunity to galvanize our creative communities. It was in this that Gyopo was starting out, specifically made for Korean folks and diaspora in L.A., in a time when it felt like there weren’t many museum exhibitions or galleries that were considering Asian Americans as much.”
Ju Hui Judy Han, UCLA professor and Gyopo panelist: “I first met Gyopo, which was Ellie and a couple of other folks, right around the time they were deciding on the name. Gyopo, as you know, means a Korean American or a member of the Korean diaspora, and it’s a word that has some negative connotations. So I remember being a little bit hesitant about it and talking to them about the group. I knew that they were artists and curators and people in the art world, but I really wasn’t sure what to expect.”
Lee: “We always worked with the intention that this would grow. I think that everyone always knew and believed that Gyopo would go somewhere. The only reason we exist now is because of the goodwill of the community back then. Everyone just chipped in for art galleries, aquarium trips and fried chicken.”
2018: ‘We laid the groundwork and expectations that we wouldn’t shy away’
Woods: “I first heard about Gyopo before I even knew their name. My friend said, come to this New Year’s event, be part of this group, we’re gonna eat Korean food and watch K-dramas and make kimchi and practice Korean. It has certainly evolved from there, but at its core I think it’s still just a group of like-minded people trying to connect.”
Lee: “At our first Lunar New Year event, people talked about issues they wanted to deal with in the future, sharing space with each other, and for me in 2018, I hadn’t previously paid much attention to the Lunar New Year. It was the first time that I spent it surrounded by friends.”
Anicka Yi, Gyopo board of directors and artist: “I remember thinking that it seemed totally natural and organic that L.A. would have an organization like this, especially at this time, because there’s such a high concentration of immigrant communities. It was just really positive to see something uplifting and galvanizing. It wasn’t always so positive among these communities in L.A., remembering the L.A. riots, there was a lot of strife and conflict with marginalized communities. This felt like a positive direction.”
Lee: “Looking back at these archived programs, like our first collaboration with LACMA on understanding K-pop’s crossover success, I feel like it is totally relevant now. Early on, we were interested in all forms of art and issues that we are still dealing with. We laid the groundwork and expectations that we wouldn’t shy away from difficult issues.”
UCLA professor and educator Judy Han, left, moderated a queer film screening of “Coming to You,” a documentary about mothers and their queer kids with director Byun Gyu-ri, second to right. At the screening, Han says the sense of connection was emotional.
(Ruthie Brownfield)
Han: “The lecture that I gave with Gyopo, ‘Resistance in Precarious Times,’ was on protest cultures in South Korea. I’m used to lecturing, like, I plug in my computer, I have some visuals and I mostly read and speak. But then in consultation with Gyopo, I threw a question out there, ‘What might constitute an immersive lecture, something that would actually give the people in the room a feeling of actually being in a protest?’ And Gyopo had all these crazy ideas; they’re like, ‘Oh, we can do three screens, give people candles, have them sit on the floor.’ I’m like, ‘What?’”
Kayla Tange, artist and Gyopo volunteer: “I loved this book “This Is Where I Learned of Love” by Jennifer Moon and she did a talk with Gyopo. I went and ran into so many Korean artists. I remember thinking, “Wow, there’s this whole community out there.” I was following the work they did right before the pandemic and loved the people they would highlight. Celine Song did a talk with them, this amazing LACMA curator walked us through a Korean calligraphy exhibit. It was really unique.”
Han: “We did a queer film screening with a Q&A at the end. I remember there was an audience member who kind of choked up as they spoke and said that they’ve felt like an oddity, a sort of unicorn in their life, being a trans person and in the Korean American community. And then in that space, they looked around, and it was like a roomful of unicorns. That just really struck me because that’s exactly the spirit of the community that Gyopo fosters. It’s not just a normative idea of Korean Americans, but we’re actually trying to come up with a different vision altogether.”
Woods: “Around this time we got 501(c)(3) nonprofit organization status. This was a big step in helping to legitimize us. We also hosted Chuseok at my house this year, which was such a full-circle moment because I remember at the first one, we had people from various generations in attendance, which is wonderful to see, and we had a musician who played the song ‘Arirang,’ which is a traditional Korean folk song. Anyone that grew up Korean would know the song. So the older generation were all singing along, and by the end we were in tears. I think that was just such a moving moment and made me want to keep going with what Gyopo had to offer.”
2020: ‘I think there was a lot of division, which made connection even more impactful’
Cat Yang, Gyopo steering committee member: “2020 was a big racial reckoning and a time that called for community. There was solidarity from Gyopo in seeing how anti-Asian and anti-Black racism has historically been intertwined. In our programs, which included Zoom panels and supporting demonstrations, we set out to discover how these historic struggles have shaped us and how in this moment we could respond with more togetherness.
We were thinking about a program series about the racism we were seeing and it was called ‘Racism is a Public Health Issue,’ and it was like a two-part program also co-presented with LACMA. That was a way of working across many different industries of health experts to artists, think about how this is kind of rippling across many different marginalized groups. I think there was a lot of division during that time because there was just so much pain, violence, disconnection and isolation, which made connection even more impactful.”
Lisa Kwon, Gyopo volunteer and journalist: “At the height of the pandemic, I was writing for local outlets and I was covering various groups across L.A. that were organizing around the intersection of what’s happening around the pandemic and public health issues. So the story on Gyopo that I was working on for LA Taco began when I heard that Gyopo was doing the ‘Racism Is a Public Health Issue’ series of virtual programming.
Gathered in their headquarter’s strip mall parking lot, members of Gyopo’s steering committee and executive board hold up fabrics from Charye shrines, a knot scupture by Gyopo artist Nancy Lee, and batons from volunteer self defense workshops.
They had great speakers, talking about something that was really hitting all of us at home. That was when I met Ellie. I really enjoyed my conversation with Ellie as I was interviewing her for the story. I told her after the story was published that I’d love to learn more about Gyopo because I was looking for a space to meet other ‘gyopos’ and it just seemed perfect.”
Yi: “As someone who’s an artist, I saw that this was a very specific demographic that they were trying to address through culture and conversation. They asked me to be part of their 2020 series on racism along with writer Cathy Park Hong, [San Francisco State chair of Asian American studies] Russell Jeung, and even actor-comedian Bowen Yang was there. It felt completely organic and needed at the time.”
Kibum Kim, Gyopo steering committee member and moderator of “Racism Is a Public Health Issue” series: “We had thousands of folks tuning in. It felt like a really exigent conversation to have at the time. And so I felt that the way we were able to build that bridge among different folks working across art and academia, and to be able to have a large platform like LACMA, it stuck out to me as an example of how a largely volunteer-led effort can also amplify our efforts and voices.”
2021: ‘Those lockdown years were really all about building bridges’
Merle Dandridge, Gyopo volunteer and Broadway and “The Last of Us” actor: “Right before the pandemic, I had gone to Korea with my mom, who had always told me, you really shouldn’t go to Korea, they’re not going to really embrace you because of the way you look [Dandridge is mixed-race]. When I really got to meet them, I found this connectivity that I never expected. It was tearful and beautiful.
We went to Bulguksa Temple, which is at the top of this mountain near the Air Force base where my parents met. My mom stayed the night there when she was pregnant and had a dream about my life and knew it would be a good one. Fast forward, I go to this Gyopo exhibit years later, and there is this massive negative ink work, the size of an entire wall, of Bulguksa Temple. I almost fell to my knees.”
Kim: “Those lockdown years were really all about building bridges. In the middle of COVID, a bunch of us in Gyopo came together and did a weekly Zoom. In many ways, it was a group therapy session, sharing stories and feelings and talking about Cathy Park Hong’s ‘Minor Feelings,’ for example, which really struck a chord with people because it discussed the racism Asian people were facing at this time. Things got heated sometimes too — we would disagree. But having this safe space to engage felt really special.”
Dandridge: “As an artist myself, what a lesson to be fully present in your work, and the authenticity of their programs really resonated with me. Being Black and Korean is a very interesting mix; it’s exoticized now, but back when I was growing up it was an abomination. Gyopo’s use of gathering around art and conversation has been a great help in helping me make that shift to accepting my representation and connection to being Korean.”
2022: ‘There was something magical about having created this’
Gyopo’s volunteer picnic is an annual family-friendly gathering in L.A. Historic Park that creates community among Gyopo’s expansive volunteer base through food and play.
(GYOPO)
Kwon: “I only really started attending in 2022, but I had always liked what Gyopo did since writing a story on them. I went to a picnic they hosted and a few of us who met there realized we’re all writing about different things, but we’re all doing it alone. We formed a writing group within Gyopo and I met so many friends through it who keep me honest in my work.”
Ginny Hwang, Gyopo volunteer: “In 2022, Gyopo collaborated with this organization I was part of called Si Ya Gi for a program basically about interviewing and collecting oral histories from Korean American elders. The oral histories revolved around food, recipes and nostalgic things.
At our first event, we visited an elder community and interviewed several who wanted to participate and collected stories about where they were born, their hometowns and what recipes reminded them of home. What we did at the end was create those dishes that they talked about and put on an event where we presented those dishes to the elders as a meal and had a story sharing session. There was something magical about having created this whole program and the elders were so gracious and grateful, and I couldn’t believe that my first community experience was so rewarding and nourishing in that way.”
Kwon: “Another cool moment was when Alex Paik [Gyopo steering committee member] started providing self-defense workshops for local volunteers and friends and family of volunteers. I had been wanting to try mixed martial arts with someone I trust for a while and wasn’t ready for how much I connected with it. He’s my martial arts teacher now and I go to him once a week to learn Filipino martial arts and Muay Thai and it’s the highlight of my week. I’ve learned so much history and gained confidence in a new hobby which I still love today.”
2023: ‘I had this moment looking around when I realized that Gyopo is so intergenerational’
The annual volunteer picnic is one that made Joann Ahn realize Gyopo’s “intergenerational” identity. Surrounded by Gyopo’s community of elders and adults while kids played with a parachute, Gyopo felt special.
(GYOPO)
Joann Ahn, Gyopo operations manager: “I was hired on to Gyopo that year, and I just remember coming in with the mindset to reflect the work that had been happening and keep an open mind. The way Gyopo ran was very different from other nonprofits I had worked with. I helped renovate the Gyopo space and once that was done, it was conversations about, “How do we get the community we want to serve in here, and how can we keep this work going past when Ellie and I are here?””
Yang: “Gyopo got really popular and was really resonating with so many people. So everyone was really excited to become a volunteer, but I think by having this space it’s all about the small moments of lingering and catching up with someone or meeting someone that you’ve never met before. I don’t think I would have met all these people if not through Gyopo.
The way that we operate guides people into underrepresented ways of being or thinking, especially as our programs dove into queerness or multiracial identity or adoptees in the Korean community.”
Ahn: “At our annual picnic in L.A. State Historic Park, I had this moment looking around where I realized that Gyopo is so intergenerational. It’s not just the audience, but the members and volunteers that make it gratifying. I was just hearing babies laughing and parents and family and all the volunteers gathering together. It made my work feel gratifying.”
2024: ‘Giving me context is like giving me a part of my culture and my heritage’
“The Pepper: Migration and Metaphor,” was a cross cultural examination of the pepper plant and its significance to Korean and Mexican heritage and history with colonization.
(GYOPO)
Hwang: “One program that really sticks out to me is this whole presentation we did on the chile pepper plant and how it has migrated through generations and through countries. We discussed what it means to the Korean community and what it means to the Latino community, especially in L.A., because we share a lot of that produce and we share similar stories of losing sight of native species and of colonization through agricultural history. It seems unusual, but so many people related to it and told stories.”
Dandridge: “Gyopo’s symposium on the chile took me back to these flavors of my upbringing, and giving me context is like giving me a part of my culture and my heritage.”
Yi: “Last Chuseok (2024), I was talking to friends about how when we were growing up, you were marginalized and there was a lot of pressure to assimilate and abandon your cultural roots, especially because your parents didn’t teach you their culture. My parents never celebrated Chuseok at home. I didn’t know what that was until Gyopo introduced it to me as an adult. I just thought, what is this wonderful holiday?
So many people I talked to in Gyopo had had the same experience, and had grown up detached from Chuseok and other traditions. When I started to have a relationship with Korea itself, the country, the people and the culture, I realized how much I was oblivious to that I reconnected with through friends here.”
2025: ‘I can’t think of a more important time’
For Gyopo’s Diasporic Refractions, Kayla Tange performed modern dance as protests and unrest continued nearby.
(Halline)
Hannah Joo, Gyopo instructor and volunteer: “This year has been an important moment for me as I started a movement workshop with Gyopo. I have been studying Korean traditional dance and music the past few years and wanted to also share some of my learnings from my teacher back to our cultural community. I wanted to call it Moim, which means ‘gathering,’ because I feel like it’s just a simple term but it’s one of the most powerful things we can do.
Ever since starting the movement workshops, it’s really been such a space where we can access our grief, where we can process together so much of the violence that is happening all around us, to us directly. For me as a dance artist, I always believe that our body is such a portal to things that are bigger than just ourselves.”
Kim: “In many ways, this current moment feels like a full-circle moment, like a callback to when we began after Trump’s first election. That election was what really catalyzed this need for this community to come together and create space for dialogue, for community, for solidarity, for activism. I think that’s so foundational to what Gyopo is.”
Joo: I co-curated Diasporic Refractions, our collaboration with the L.A. Philharmonic, which was a performance that blended music, talks and dance with themes of resistance. What was very poignant about the timing of this programming was that it was when the ICE raids really started to pick up. The day of our performances in the garden, because it’s an outdoor space, we could hear people protesting. The concert hall is not too far from City Hall so we could hear the helicopters surveying the area. A lot of folks kind of just walked over to the protest after our programming. It was a hard day to see our people and the people of L.A. under attack like that. We just very openly acknowledged the reality of it and we spoke a lot about how actually it’s so important that we were together at that specific time.”
Tange, performer at the program: “I can’t think of a more important time to have art than in a moment like that.”
Photography assistant Jeremy Aquino
Lifestyle
President Trump to add his own name to the Kennedy Center
President Donald Trump stands in the presidential box as he visits the John F. Kennedy Center for the Performing Arts in Washington, D.C, on March 17, 2025.
Jim Watson/AFP via Getty Images
hide caption
toggle caption
Jim Watson/AFP via Getty Images
The John F. Kennedy Center for the Performing Arts will now have a new name — the “Trump-Kennedy Center.” White House press secretary Karoline Leavitt announced the news on social media Thursday, saying that the board of the center voted unanimously for the change, “Because of the unbelievable work President Trump has done over the last year in saving the building.”
Shortly after the announcement, Ohio Democrat Rep. Joyce Beatty, an ex-officio member of the board, refuted the claim that it was a unanimous vote. “Each time I tried to speak, I was muted,” she said in a video posted to social media. “Participants were not allowed to voice their concern.”
When asked about the call, Roma Daravi, vice president of public relations at the Kennedy Center, sent a statement reiterating the vote was unanimous: “The new Trump Kennedy Center reflects the unequivocal bipartisan support for America’s cultural center for generations to come.”
Other Democrats in Congress who are ex-officio members of the Kennedy Center Board, including Sen. Chuck Schumer and Rep. Hakeem Jeffries issued a statement stating that the president is renaming the institution “without legal authority.”
“Federal law established the Center as a memorial to President Kennedy and prohibits changing its name without Congressional action,” the statement reads.


Earlier this year, Trump installed himself as the chairman of the center, firing former president Deborah Rutter and ousting the previous board chair David Rubenstein, along with board members appointed by President Biden. He then appointed a new board, including second lady Usha Vance, White House Chief of Staff Susie Wiles, Fox News host Laura Ingraham and more.

Trump hinted at the name change earlier this month, when he took questions before becoming the first president to host the Kennedy Center Honors. He deferred to the board when asked directly about changing the name but said “we are saving the Kennedy Center.”

The president was mostly hands off with the Kennedy Center during his first term, as most presidents have been. But he’s taking a special interest in it in his second term, touring the center and promising to weed out programming he doesn’t approve of. His “One Big Beautiful Bill” included $257 million for the building’s repairs and maintenance.
Originally, it was called The National Cultural Center. In 1964, two months after President Kennedy was assassinated, President Lyndon Johnson signed legislation authorizing funds to build what would become the John F. Kennedy Center for the Performing Arts.
Lifestyle
How one L.A. immigrant’s quest spawned generations of Christmas tree sellers
It’s mid-November, a full week before Thanksgiving, and the progeny of Francisco Robles, a Mexican immigrant who peddled watermelons in East L.A., have converged in West Covina to commemorate the 76th year of the family’s seasonal business: selling fresh Christmas trees around L.A. from the forests of the Pacific Northwest.
Francisco and his wife, Lucia, left Mexico for a better life in the early 1900s, so it’s hard to imagine what they would make of their thoroughly Americanized descendants today. One of them is looking for a place to plug in her electric car; another is zipping around the large lot on a motorized scooter; and a third is carrying a large, elaborately framed photo of their mother, “the Queen of our hearts,” who died on Mother’s Day, so she can be part of the family photo commemorating the 2025 tree season.
The Robles’ 76-year-old grandson, Louis Jr., is keeping track of today’s Christmas tree delivery from a folding chair, wearing horn-rim glasses, slacks and a white, open-neck dress shirt. But most of his family — his three adult children, their spouses and a few of his grandchildren — are casually dressed in red “Robles Christmas Trees”-themed sweatshirts or holiday leggings, laughing and posing for cellphone photos under a huge red-and-white striped tent in the parking lot of the bustling Plaza West Covina mall.
Louis Robles Jr., 76, right, listens as his children go over an inventory list of Christmas trees delivered to his son Gabriel Robles’ lot at Plaza West Covina on Nov. 19. Gabriel stands at his father’s left, beside his wife Kathy Robles. His sister, Lorraine Robles-Acosta, far left, looks over paperwork about the trees that will next be delivered to her lot in Montebello.
All the pumpkin patch trimmings from October have been put away — the petting zoo, towering inflatable slides, Cyglos and other rides — and now the family is setting up Christmas decor and stands for the trees that will soon be delivered.
It’s a far cry from the dusty streets where Francisco Robles sold his watermelons from a truck more than a century ago. By the end of this day, the massive 53-foot-truck will have delivered its icy bundles of Nordmann, noble and silvertip firs — what Louis Jr. calls “the Cadillac of Christmas trees” — to all three of their lots in Eagle Rock, Plaza West Covina and the Montebello mall.
The Robles family is eager to get the Christmas tree lots going. Sales were slower than usual at their pumpkin patches this year, a slump they blame on Immigration and Customs Enforcement raid concerns among their large Latino customer base.
Antonio Villatoro, left, closes a hatch after moving trees, while Javier Vasquez, looks on at Robles Christmas Trees run by Gabriel Robles at Plaza West Covina.
The Robles family adds festive decor and places for photos to their Christmas tree lots such as this wall at Gabriel Robles’ business at Plaza West Covina.
Members of the Robles family talk carefully about ICE and immigration. They are business people and deeply religious — Louis Jr. is an assistant pastor at the Living Word Apostalic Church in El Monte, where they attended as a family for years — and they want to keep their politics private.
“But we are not fearful,” said Gabriel Robles. “We’ve lived here all our lives, born and raised here, and we’ve been through so much. I believe this ICE issue is another moment in time. It will pass like COVID happened and passed, and we can stand whatever they throw at us. Los Angeles is a melting pot of immigrants. We’re all unified together, no matter who is in office, and you can’t get rid of us. We are the fabric of L.A.”
Getting the family together in mid-November is unusual because, from October through December, the Robleses are juggling the family business with their other jobs: Gabriel Robles, operator of the Robles Pumpkin Festival and Christmas Trees in West Covina, is an insurance broker; his wife, Kathy, is a homemaker who manages their books. Gabriel’s older sister, Lisa Nassar, operator of Cougar Mountain Pumpkin and Christmas Trees in Eagle Rock, does security screenings at Disneyland (“I keep Tinker Bell safe,” she says, laughing). Her husband, Sam Nassar, is a counselor at Mt. San Antonio College. Lorraine Robles-Acosta is a massage therapist who does lots of work for her church; her husband, Joseph Acosta, is a drug and alcohol counselor. Together, they run the Robles Pumpkin Patch and Christmas Tree Farm in Montebello.
It’s a grueling schedule, but they cling to Louis Jr.’s motto — “We’ll sleep in January” — because this business is in their blood. Not all of the younger generation of Robleses is as gung-ho about the family business as their parents are. But Gabriel and Kathy’s sons, Roman, 21, and Mason, 19, are already devising plans to improve the family’s presence on social media, and the couple’s art-loving daughter Loren, 15, set up the acrylic paints for pumpkin painting.
The Robles family’s late matriarch, Madalene Robles, smiles from a portrait held by her husband, Louis Jr., so she can be part of the family photos commemorating the start of the 2025 Christmas tree season on Nov. 19 at their son, Gabriel Robles’ lot in West Covina. Madalene Robles died on her birthday, May 11, which also happened to be Mother’s Day, her favorite holiday.
Louis Jr.’s children, Lisa, Stephen, Gabriel and Lorraine, played among the trees in their father’s tree lots, first in Monrovia in 1973, Louis Jr. says, then in Rosemead and Pico Rivera. Louis Jr. purchased a small trailer with a tiny space heater to sit on the lot so the kids could eat and rest there while he and his wife sold trees.
“That trailer was so cold at night,” said Lisa, shivering with the memory.
In those early years, when Louis Jr. worked all day at a produce warehouse with his dad before spending his evenings at his Christmas tree lot, he and Madalene used the tree money to create magical Christmases for their children.
“I remember waking up to mountains of presents under the Robles’ tree,” Lorraine said dreamily, “and Mom wrapped every single gift.”
When they were older, Lorraine and her siblings helped set up and sell the trees. They’d chase after the few scalawags who tried to steal them, and ultimately they lobbied Louis Jr. to let them have their own lots, which over time expanded from selling a few pumpkins on straw before Halloween to big pumpkin patch extravaganzas with petting zoos, art activities, inflatables and rides. (Stephen, who lives in San Diego, stepped away from the seasonal business.)
The Robles family considers silvertip firs, with their sturdy open branches and graceful form, to be the Cadillac of Christmas trees, said Gabriel Robles. They used to be plentiful, but they’re harder to find these days, he said, because they require altitude and cold to thrive.
Inflatables like bounce houses and giant slides were Gabriel’s innovation, and so popular he insisted on adding them to his Christmas tree lot too. His dad warned against the idea, but Gabriel said he was determined. He set them up at his lot and they did well for a few days. But then it rained, and his father’s logic became apparent. The inflatables never dried, Gabriel said, and the cold and mud made them even less appealing to visitors. “I still have customers to this day who say, ‘Please put the inflatables out again,’ but they don’t understand they take forever to dry.”
The Robles family is dismissive about big-box competitors (“They’ll never replace the tradition and environment you get at our lots,” said Lisa), and they collectively hiss at the mention of artificial trees.
“My dad has been worried that artificial trees get nicer and nicer, but it hasn’t really changed our sales,” Gabriel said. “The No. 1 reason people come to our lots is the fragrance. They want that fresh pine smell throughout their home, and fake sprays don’t cut it.”
Worker Jonathan Tovar, foreground, who helps with general operations, and Roman Robles, 21, background, whose father Gabriel Robles runs the lot, arrange trees while inventory is being unloaded.
The Robles family hand-select their trees every year from the farms in the Pacific Northwest. (The names of the farms are secret to keep competitors away, Gabriel said.) After the trees are delivered, the family sprays them with water every night and keeps them shaded from the sun so they don’t dry out. “That’s the secret of our success,” Gabriel said.
Louis Jr. said the biggest part of his family’s success has been adding fresh ideas to expand the business that come from each passing generation, starting with his dad, Louis.
Francisco and Lucia Robles and their five L.A.-born children lived on Brooklyn Avenue in East L.A. All three of their sons went to war for the United States, and two never came home, one lost in World War II and the other in the Korean War. Their third son, Louis Robles, served in WWII, right out of high school. He entered the Army’s 101st Airborne Division and earned a Purple Heart as one of the paratroopers who, at age 20, dropped into German-occupied France on D-day, June 6, 1944.
Paratrooper and produce wholesaler Louis Robles Sr. supplemented his income in 1949 by selling Christmas trees in L.A. In this family photo from 1955, Robles, then 31, pauses by his Robles Produce truck preparing to drive a load of fir trees from snowy Washington to his lot in Lincoln Heights. The boy at left is unindentified.
When he returned from the war, Louis joined his father selling produce, but he had bigger ideas, Louis Jr. said of his dad. He didn’t want to sell from a truck; instead, he went into the wholesale business, selling watermelons and oranges from a stall at the old Central Wholesale Produce Market at 8th Street and Central Avenue in downtown L.A. He married Elena Ramirez, who helped at the warehouse, keeping the books, and they had four children: three girls — Gail, Priscilla, Denise — and a boy, Louis Jr.
Then, in 1949, the same year his son was born, Louis Robles had another idea: Watermelon sales slowed in the winter. Oranges were plentiful year-round, but he needed another crop that could fill the income gap. He noticed how people went to the railyard in December and bought Christmas trees off boxcars, so fresh they still had ice clinging to their branches. Packing them in snow was how trees were kept fresh during transport from the Pacific Northwest.
Inspired by this, Louis Sr. found a vacant lot in Lincoln Heights and started selling Christmas trees. Being the innovator he was, he didn’t want to rely on other people’s choices for his trees. So he researched tree farms in the Pacific Northwest and visited them himself, selecting his own trees and, for a while, even driving his warehouse’s Robles Produce truck up north to transport them himself.
Lisa Nassar helps unload small Christmas trees at her brother Gabriel Robles’ Christmas tree lot at Plaza West Covina on Nov. 19. The 53-foot-long truck filled with trees from the Pacific Northwest stopped at Nassar’s lot first in Eagle Rock that morning, and would continue on to their sister Lorraine Robles-Acosta’s lot in Montebello.
Eventually, Louis Sr. bought his own produce warehouse, and Louis Jr., always a helper after school and on weekends, joined the business right after graduation. The younger Robles married his high school sweetheart, Madalene Maldonado on Jan. 4, 1969 — after the busy holiday season, of course — and they immediately started a family. Although she helped at the warehouse, Madalene’s main interest “was being a homemaker; raising her children and being a good wife,” Louis Jr. said.
Louis Sr. was considered by his family to be a taskmaster. He was generous about giving out jobs, but he didn’t tolerate people standing around at work. Laughing, Lisa said anytime you saw him coming, you grabbed a broom and started sweeping. “I still carry that mentality — there’s always something to do, even if it’s just pushing a broom,” she said.
Louis Sr. instilled that work ethic in all of his family growing up. “Grandfather was the first one out on the floor, always working and moving, and he took people up with him,” Gabriel said. “He really believed if he succeeded, you were going to succeed. It wasn’t about a handout, it was a hand up.”
Workers unloaded trees at Robles Christmas Trees run by Gabriel Robles.
Louis Sr. was well-respected by his creditors and so beloved by his employees that they insisted on filling his grave themselves after his sudden death in 1984. But the senior Robles never attended any of his son’s games in high school, Louis Jr. said, and he missed many family activities because of work.
“That was his blind spot. He always put business first,” Louis Jr. said. “I decided I wanted a balance — I would take care of business but I would also take time to go to my children’s games.”
Louis Sr. was such a force of nature, no one was prepared when he fell in December 1984. Because this was the family’s busy season, he insisted on working despite a bad cold that turned into walking pneumonia, Louis Jr. said. He told his family he would rest in January.
He almost made it. Shortly before Christmas Louis Robles had a stroke, then a heart attack and, on Dec. 27, at age 60, he died.
Gabriel Robles, right, consults with his father, Louis Robles Jr., while Gabriel’s son Mason, left, checks his phone during the first delivery of this year’s Christmas trees at his West Covina lot.
Louis Sr.’s death, so unexpected, required Louis Jr. to take over the business himself, but it also cemented his vow to put God and family first. “I remember playing in the all-stars game in baseball and looking for my dad, and he wasn’t there, and I thought, ‘I’m not going to do that to my kids,’” he said.
Gabriel laughed, saying: “My dad was so much into my basketball games, I got kind of embarrassed.”
Eventually, the watermelon and produce business became too competitive, and Louis Jr. sold the warehouse around 2012. By then, Robles Produce was debt-free, he said. His children were working, getting married and established in their own homes, and he’d been ordained as a pastor in 1999 and was deeply involved in his church. But the family pumpkin patch and Christmas tree business remained a constant.
“It does get in your blood,” said Lorraine’s husband, Joseph, with a laugh. “I got my blood transfusion when I married my wife.”
Today, Louis Jr. acts as an advisor and consultant to his children’s three pumpkin patches and Christmas tree lots. They meet to discuss pricing and inventory, but the siblings run their own lots with each a little different from the other. There are disagreements, of course, Gabriel said, “but in the end, the thing that makes us so successful is we’re united — if someone goes against us, we’re a united front.”
Louis Robles, 76, center, of El Monte, poses with three generations of his family: son Gabriel Robles, of Fontana, far left, with his daughter Loren, 15, wife Kathy, and two sons sitting up top, Mason 19, left, and Roman, 21, Louis’ daughters Lisa Nassar, of Upland, right, Lorraine Robles-Acosta, of Pomona, and Lorraine’s husband Joseph Acosta, far right, at Robles Christmas Trees in West Covina. Gabriel’s sons say they are eager to continue the family business. “I’ve been bitten by the bug,” said Mason.
It’s not clear how many of Louis Sr.’s seven great-grandchildren will continue the family business, but Gabriel’s sons, Roman and Mason, say they’re on board. Both have opted to skip college for a hands-on business course, soaking up whatever they can from their father and grandfather.
“Our great-great-grandfather started with nothing, and now we have this. And every generation we’ve built it higher,” Mason said.
“Not many kids my age are blessed to have a family business to learn from,” said Roman. “I want to do something more with my life than just showing up.”
Lifestyle
Kumail Nanjiani opens up on his regrets, critical failures and embracing fear : Wild Card with Rachel Martin
A note from Wild Card host Rachel Martin: Here’s my theory about Kumail Nanjiani: He is not a person who is afraid of his feelings. I think he’s the opposite of that kind of person.
Kumail has made his emotional life part of his comedy – whether it’s his deep and abiding love for his wife (as told in the hit movie, “The Big Sick”), his obsession with his cat or the anxiety that grips him in the middle of the night – Kumail’s brand of comedy is often about how we feel our way through living.
His new standup special is on Hulu and it’s called “Night Thoughts.”
-
Iowa4 days agoAddy Brown motivated to step up in Audi Crooks’ absence vs. UNI
-
Washington1 week agoLIVE UPDATES: Mudslide, road closures across Western Washington
-
Iowa6 days agoHow much snow did Iowa get? See Iowa’s latest snowfall totals
-
Maine3 days agoElementary-aged student killed in school bus crash in southern Maine
-
Maryland4 days agoFrigid temperatures to start the week in Maryland
-
Technology1 week agoThe Game Awards are losing their luster
-
South Dakota5 days agoNature: Snow in South Dakota
-
Nebraska1 week agoNebraska lands commitment from DL Jayden Travers adding to early Top 5 recruiting class