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Shein buys Everlane, which sold millennials the dream of ethical, affordable luxury

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Shein buys Everlane, which sold millennials the dream of ethical, affordable luxury

“Affordable luxury” brand Everlane has been bought by the ultrafast-fashion giant Shein.

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Shein, the ultrafast-fashion juggernaut, is buying Everlane, a brand that once pitched millennial shoppers on a vision of fashion with “ethical factories” and “radical transparency” into how its clothes were made and priced.

“This is the start of a bigger chapter for Everlane and the team behind it,” CEO Alfred Chang said in a statement shared with NPR. He did not disclose the size of the deal, but added that Everlane would remain “an independent brand, staying true to our longstanding brand values, sustainability commitments, and exceptional quality.”

Buying California-based Everlane gives Shein a bigger U.S. foothold and access to a higher-end online-retail model. Shein was founded in China but has ballooned into a global giant, up on the latest TikTok micro-trends with dresses under $15 and jewelry under $5.

Shein shelved its plans to become a publicly traded company in either the U.S. or in Europe, as it faced extensive legal complaints and scrutiny by lawmakers on both continents, particularly over its labor practices.

For Everlane, the deal appears to present a lifeline. CEO Chang promised a new era with “expanded global reach, new capabilities, and greater opportunities.”

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But Everlane fans mourned online, with posts accusing the brand of selling out and betraying them. A headline by Fast Company declared: “The era of millennial optimism is officially over.”

Once sported by celebrity fashionistas like Meghan Markle and Angelina Jolie, Everlane focuses on minimalist basics and natural fabrics in the “affordable-luxury” category, with tailored shorts for $120 and linen tops for $80.

The company came of age in the 2010s in the wave of trendy direct-to-consumer companies. Like sneaker-maker Allbirds, they wooed shoppers with pitches of sustainability and transparency. (Yes, that same Allbirds in April claimed it was pivoting to becoming an AI company).

Everlane’s finances have faltered in recent years. With debt weighing heavy on the brand, the majority owner, private equity firm L Catterton, decided to sell. Shein and L Catterton did not respond to NPR’s requests for comment. After Puck earlier reported news of the deal, it ricocheted through the fashion world.

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“Everlane was built on this brand around sustainability and fewer, better things — and Shein often feels the opposite,” says Katie Thomas, who leads the Kearney Consumer Institute, a think tank inside a consulting firm that works with major retailers and brands.

“The biggest challenge with any value-based product is the price has to be right for the right consumer,” Thomas says. “And Everlane, I think, just was exposed to a category that got crowded.”

Now, brands like Aritzia, Reformation and even Gap are pitching “affordable luxury,” — as is another of Everlane’s rivals, Quince, which is wooing shoppers with much lower prices.

One big question now, Thomas says, is whether a tie-up with a paragon of fast-fashion alienates Everlane’s current clientele — or sways Shein shoppers to trade up.

Shein for years has tried to shed its fast-fashion reputation with sustainability commitments. Another question now: Will it benefit from Everlane’s internal processes? Or will Everlane become a faster-moving trend chaser?

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So far, the answers to those questions are murky.

Lifestyle

Great movies you may have missed : Pop Culture Happy Hour

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Great movies you may have missed : Pop Culture Happy Hour

Xie Miao and Yang Enyou in The Furious.

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There have been some fantastic movies released this year, and we know you can’t see them all. So we’re recommending four recent movies we missed that you should add to your watchlist: The Furious, Tuner, She’s The He, and Heresy.

If you need a few more fun film recommendations, check out these episodes: 

Fun movies you may have missed

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Our favorite movies on Tubi

We debate the best movies to watch on an airplane

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A judge says the Kennedy Center must update him on its plans — and address that tarp

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A judge says the Kennedy Center must update him on its plans — and address that tarp

A tarp covers the facade of the John F. Kennedy Memorial Center for the Performing Arts in Washington, D.C., on June 13. A federal judge has asked the arts complex’s leadership to explain the purpose of the tarp and the surrounding scaffolding.

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On Wednesday, the federal judge overseeing the Kennedy Center lawsuit ordered the center to give him a status report on the center’s operation and programming within the next few weeks. Judge Christopher R. Cooper also said that the Kennedy Center must explain the purpose and status of the tarp and scaffolding that have been placed over the front of the arts complex, where until recently both President Trump and President John F. Kennedy’s names were both displayed.

In a directive issued last Tuesday, Judge Cooper had given Kennedy Center administrators three days to update him on the arts complex’s immediate plans regarding construction, programming and public access. Trump, who now serves as the center’s chairman, had announced July 5 as the date the venue would close for major renovations.

Last Friday, on Cooper’s due date, lawyers for the Kennedy Center filed a request asking for an extension. In that filing, Matt Floca, who was promoted as the center’s president and CEO in March, said that the Kennedy Center’s current management intends to present its board with “an array of options” for trustees to vote on at their next meeting on an unspecified date in mid-July.

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According to Floca, the options are a complete closure for extensive renovations; a partial closure “enabling some continued public access and limited programming” while some renovations are undertaken; and “a highly limited series of phased closures to address only the center’s most serious infrastructure needs while scheduling and maintaining a full slate of programming.”

In his newest order, Cooper denied Floca’s request for an extension. And he mandated that the center file a status report within seven days of the center’s July board meeting or by July 31, whichever date is earliest. He also ruled that the report must “indicate the purpose for and status of the tarp and scaffolding,” which were erected by workers over the center’s front signage in the early morning hours of June 13.

When asked for comment Wednesday, the Kennedy Center pointed back to the documents its legal team submitted to the court.

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4 ways to design a dreamy summer, according to a happiness expert

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4 ways to design a dreamy summer, according to a happiness expert

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I tend to romanticize summer. The movies and TV shows I grew up with made me think that the season was about adventure and big-time transformation.

I imagined myself building a tight-knit friend group and getting out of a pickle together, like in The Sandlot or Camp Nowhere. Or traveling across the world, say, to Greece, like Lena Kaligaris, a character in The Sisterhood of the Traveling Pants, having a whirlwind summer romance and returning an entirely different person.

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I’ve never actually had a summer like that.

Even when your expectations are more modest than mine, “so often, the summer just flies by, and we haven’t taken the picnics or gone for the day trip or whatever it was that we thought we were gonna do,” says happiness expert Gretchen Rubin.

Rubin, author of The Happiness Project and host of the podcast Happier With Gretchen Rubin, has been sharing ideas on social media about how to make the season more memorable and satisfying.

She walks through four exercises to help you get what you want — and more — out of the season. Print out our worksheet here, fill it out and stick it on your fridge to keep you accountable. Or take a screenshot and post it to Instagram (don’t forget to tag @NPRLifeKit!).

🍑 Give your summer a theme

Pick a single word or phrase that you want to embrace this season — something that captures the feeling you want to have over the next few months.

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“My theme for the summer is ‘ketchup,’” Rubin says. “It has a kind of a summer feeling, because you think of putting ketchup on your burger.”

“It’s a metaphor,” she says. It means to look for “whatever I could add [this season] to make something elevated and more fun.”

Meanwhile, my theme word this summer is “juice.” I no longer think that I need to travel far or completely transform to have a delicious summer. I just need to take advantage of the abundance that the season offers: ripe peaches and tomatoes, juicy softball pitches and the opportunity to feel juicy in my body when I wear a bathing suit.

My Dream Summer worksheet to print.

Print out our worksheet here, fill it out and stick it on your fridge to keep you accountable. Or take a screenshot and post it to Instagram (don’t forget to tag @NPRLifeKit!).

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🪣 Create a summer bucket list

What do you want to do this summer? On my bucket list: ride the Ferris wheel at a summer fair, have more barbecues at my parents’ house and see the sunrise at least once.

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