Lifestyle
My gym knows when I’m on my period. Why ‘cycle syncing’ workouts are rising in L.A.
I was holding onto the barre, trying to keep my heels together in first position, but my legs were shaking. This wasn’t supposed to be so hard — especially for someone like me who regularly works out — but it felt like a total reach.
The Barrelates class at FOLM, a new studio that opened in September 2025 in Melrose Hill, blends barre and Pilates into a slow-burn flow designed for low-energy days. I was a few days from my period and even getting off my couch seemed like a stretch. Two other women moved quietly beside me, nobody chatting, all of us seemingly running on fumes. On the way in, I had seen women in the reformer room chatting animatedly as they packed up. Even that seemed exhausting.
At my old gym, a scrappy Muay Thai spot that has since closed, the trainers saw me on my best days and my worst. Some weeks I’d walk in and destroy everyone in sparring. Other weeks I couldn’t do a push-up on my knees. The coaches didn’t know the difference (which, fair, I wasn’t updating them on my cycle) — they just yelled at me to go harder. I’d push through, wondering why I was so lazy, so inconsistent, so weak.
It wasn’t until my late 30s, after I changed my birth control and started getting regular periods for the first time in years, that I started paying close attention to my body’s signals. The week I wanted a burger, I got the burger. The day I felt too depleted for kickboxing, I took a walk instead. I stopped fighting my body and started listening to it.
Malloy Moseley relaxes inside FOLM’s infrared sauna.
FOLM is built around this idea. The name stands for follicular, ovulation, luteal and menstrual — the four phases of the menstrual cycle — and the class schedule offers different intensities throughout the day so women can choose based on where they are hormonally. Circuit training and power reformer for high-energy days. Barrelates and classical Pilates for when you’re running on empty.
Two weeks later, I returned for the reformer class. This time, the room felt like a party. I’m something of a Pilates connoisseur, and the class hit all the familiar beats, challenging and satisfying. Afterward, two women made plans to hit a farmers market and grab coffee. Three others beelined toward the infrared sauna. I checked my phone and remembered I had a full day ahead, and the energy to tackle it. The workout felt almost incidental.
The cycle syncing trend is rising. But is it backed by science?
FOLM is part of a growing conversation around “cycle syncing,” the practice of tailoring exercise, diet and lifestyle to the hormonal shifts of the menstrual cycle. On social media, the concept has exploded, and the language of hormonal phases has entered everyday conversation. The science, though, is still catching up.
Instructor and co-founder Cindy Gomez, center, leads a reformer-based class.FOLM student, above. Micaela Ricca, exercises in the weight room studio designed with a blend of barre, mat and circuit training, below.
“Reproductive-age women from puberty to menopause have significant cyclic changes in their sex hormones during the course of their menstrual cycle,” says Dr. Kacey M. Hamilton, an OBGYN at Cedars-Sinai Medical Center. These hormonal shifts affect more than just the reproductive system — they influence mood, digestion and potentially injury risk. Hamilton points to research on female athletes that found higher rates of ligament injuries at certain points in the cycle, likely linked to progesterone and estrogen’s effects on connective tissue.
But Hamilton stops short of endorsing cycle-based fitness programs. “There’s never been any literature that said, hey, women who follow cycle thinking have better strength outcomes or have more energy,” she says. “None of it has outcomes data to support it thus far.”
Her concern is over complication. “Lifestyle changes and healthy lifestyle choices are difficult for all of us,” she says. Hamilton worries that if a woman believes she should rest for two weeks out of the month, she might miss the resistance training crucial for bone health and longevity.
Co-founders Anna Collins, left, and Cindy Gomez at FOLM fitness studio.
A “recovery womb,” hormone-balancing snacks and lots of hormone talk
The founders of FOLM, Anna Collins, 30, and Cindy Gomez, 35, say they’re not asking anyone to skip workouts. Both came to cycle syncing through experience. Collins noticed her ballet pirouettes suffered during her luteal phase; Gomez saw women pushing through heated Pilates classes until they nearly passed out. “After class, we’d ask, ‘When was your last period?’’ Gomez said. “And they’d be like, ‘Oh yeah, I’m supposed to get it tomorrow.’ It’s like, OK, maybe you shouldn’t be doing HIIT in 100-degree heat.”
The studio also offers what the founders call “the recovery womb.” An infrared sauna that fits five and runs 20-minute sessions. Unlike traditional saunas, infrared heats you from within, and the founders recommend going in after class when you’re already warm so you sweat more effectively. (Though they suggest skipping it when you’re actually bleeding, since you’re already depleted.)
There is also a vibration plate that, Collins and Gomez say, can help with lymphatic drainage before or after class. There’s bone broth and seed-cycling cookies, both made in-house by Gomez, who is a certified nutrition health coach, with seeds meant to support hormone balance at different phases. In January, a cycle coach joins the team to lead workshops on syncing not just workouts but nutrition, creativity — even finances — to the menstrual cycle.
At FOLM, nothing is mandatory. “We want our clients to be listening to what their body is telling them,” Gomez says. “Even during your luteal phase, if you take the lighter class, you’re still challenging yourself.”
Hamilton sees value in this body awareness. “My favorite thing about the current online conversation is that it’s getting people familiar with their cycle,” she says. A few years ago, her patients rarely knew the difference between follicular and luteal phases. Now they talk hormones fluently. “Information is so powerful.”
FOLM is also women-only, welcoming anyone who identifies as a woman or nonbinary. The founders expected pushback but say it hasn’t come. “I’ve been teaching for years, and I see a huge difference in how women feel here,” Collins says.
Whether this approach delivers measurable fitness results remains unproven. But that Barrelates class — hard, but not too hard — was exactly what I needed on a day I almost didn’t show up. The idea behind the Barrelates class, Collins says, is that you’re never not moving, so the flow keeps your mind on the physical rather than whatever is happening emotionally. After the reformer class two weeks later, I had energy to spare. Next time, maybe I’ll try Barrelates when both my body and mind are showing up.
This story is part of Image’s April’s Thresholds issue, a tour of L.A. architecture as it’s actually experienced.
If you buy a product linked on our site, The Times may earn a commission. See all our Coveted lists of mandatory items here.
Yont Studio, Brutalist Pink Vinyl Listening Station, price upon request
(Serdar Ayvaz / Yont Studio)
In the best version of my dreams, I am listening to my favorite records out of the Brutalist Pink Vinyl Listening Station from Berlin-based Yont Studio. The structure — built of foam that’s been reinforced with epoxy layers and finished in a gloss — hugs a Technics SL-1200 MK7 turntable while featuring a dedicated space for records and headphones, with an integrated amplifier and wheels. The baby pink colorway gives it a hard-soft quality that’s hard to match. yontstudio.com
Waka Waka, Double Cylinder Rocker, $3,600
Designer Shin Okuda has described his design principle as such: “Minimum design. Conscious proportion.” The furniture from Okuda’s Los Angeles studio Waka Waka injects something deeply cool into the everyday. This rocking chair is equal parts dramatic and functional, featuring a stacked cylinder back, rocker frame and arm rests in a black glossy finish. (Other finishes include natural oil, white, pompeii red, indigo, grey, purple and forest green.) wakawaka.world
Gambol Studio X Dusty Ansell, knives, $230
Every item in your home being beautiful and well-designed is a flex, down to your cheese knives. Designed by L.A. studio Gambol and handmade by folk artist Dusty Ansell in a set of three, these knives are made of curly maple and stainless steel, featuring etched artwork depicting a hand, arm and fish. gambol.studio
Schiaparelli, Pierced Mouth Bijoux Minaudière, $13,300
Every design-meets-fashion head’s dream is having a pierced mouth clutch molded out of a rigid wood, no? This minaudière from Schiaparelli features a gold-plated metal chain and rhinestone piercing, bringing the idea of a statement bag to levels unheard of. schiaparelli.com
Hannah Lim X Hugo Harris, Bat Shelf, price upon request
(Hannah Lim and Hugo Harris)
Operating as a functional sculpture, the Bat Shelf is a collaboration between London artists Hannah Lim and Hugo Harris. The piece takes inspiration from Chinese fretwork patterns, Art Noveau designs and German sculptor Hugo Leven’s iconic pewter bat candelabras. Cut and welded from 5mm aluminum, the Bat Shelf comes in a raw aluminum finish or a powder-coated red. hannah-lim.co.uk ; hugoharris.co.uk
Formas, Clear Special Vase by Gaetano Pesce, $650
L.A. is so lucky to have Formas, a curated vintage and contemporary design store in the Arts District founded by Natalia Luna and Josh Terris. Formas’ collection is deep and well-researched, filled with rare furniture and design objects like this Clear Special Vase from iconic Italian architect and designer Gaetano Pesce. Handmade of flexible resin, each vase made in this series is a unique creation. formas.la
Estudio Persona, Luna Table Lamp, $2,500
Estudio Persona, the L.A. studio run by Uruguayan design duo Emiliana Gonzalez and Jessie Young, is a living, breathing wishlist. Made of metal and hand-blown glass, this lamp is the place where angles meet curves — a timeless piece with a healthy dose of edge. estudiopersona.com
Alaïa, nylon Maxi Petticoat, $5,030
When we think of an Alaïa piece we’re essentially thinking about shapes — of the body, of the clothes, of the shape made by the clothes on the body. This nylon Maxi Petticoat from the spring/summer 2026 collection, with its asymmetrical hemline and voluminous fit, is a kind of architecture, a way to build yourself into the world around you. maison-alaia.com
Loewe, Aire Sutileza Elixir Eau de Parfum 50Ml, $210
Image April 2026 Coveted
(Loewe Perfumes)
Loewe has added another perfume to its scent directory, and the sixth Elixir in a collection of fragrances that boast an intense concentration of essential oils created by the brand’s perfumer Núria Cruelles with the Spanish Rockrose in mind. The Aire Sutileza Elixir is floral, fresh and earthy, featuring notes of pear, lemon, jasmine sambac, vetiver, sandalwood and musk. perfumesloewe.com
Sunday Puzzle
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This week’s challenge
Today’s puzzle is a tribute to Mimi. Every answer is a familiar two word phrase or name in which each word starts with the letters MI-.
Ex. Assignment for soldiers –> MILITARY MISSION
1. Pageant title for a contestant from Detroit
2. One of the Twin Cities
3. Nickname for the river through New Orleans
4. Super short skirt
5. Neighborhood in Los Angeles that contains Museum Row
6. Just over four times the distance from the earth to the moon
7. Goateed sing-along conductor of old TV
8. American financier who pioneered so-called “junk bonds”
9. Little accident
10. Land-based weapon in America’s nuclear arsenal
11. In “Snow White,” the evil queen’s words before “on the wall”
Last week’s challenge
Last week’s challenge comes from Benita Rice, of Salem, Ore. Name a famous foreign landmark (5,4). Change the eighth letter to a V and rearrange the result to make an adjective that describes this landmark. What landmark is it?
Answer
Notre Dame –> Renovated
Winner
Chee Sing Lee of Bangor, Maine
This week’s challenge
This week’s challenge comes from James Ellison, of Jefferson City, Mo. Think of a popular movie of the past decade. Change the last letter in its title. The result will suggest a lawsuit between two politicians of the late 20th century — one Republican and one Democrat. What’s the movie and who are the people?
If you know the answer to the challenge, submit it below by Thursday, April 23 at 3 p.m. ET. Listeners whose answers are selected win a chance to play the on-air puzzle.
This story is part of Image’s April’s Thresholds issue, a tour of L.A. architecture as it’s actually experienced.
A landmark is a landmark because it tells you that you’re home now — the piece of earth you’ve chosen to inhabit saying, “You’ve made it back, congratulations.” We identify our cities with their landmarks, and because we identify with our cities, we identify with the landmarks too. They are us and we are them, mirroring each other through eternity. A city like New York or Chicago, with the Chrysler Building, the Bean, etc., has landmarks that exist in the world’s popular consciousness. But L.A.’s most cherished landmarks belong to us and us alone, a secret you’re let in on if you live here long enough and pay attention.
The Fashion Nova baddie in horizontal sprawl off the Vertigo, for example, is an emblem for those in the know. Our twisted version of a capitalist guardian angel, patron saint of spandex in a cropped matching set. Welcome to El Pueblo de Nuestra Señora la Reina de los Ángeles de Fashion Nova. Merging on the 110 South from the 10 East while the sunset burns and traffic thickens is a miracle in more ways than one, and in the spirit of compulsively performing the sign of the cross when you pass a church on the freeway, this billboard is deserving of its own acknowledgment.
It may not be the landmark L.A. asked for, but in Sayre Gomez’s painting “Vertigo,” you begin to understand why it’s the one we deserve. At the opening for “Precious Moments,” Gomez’s solo show at David Kordansky, the room was vibrating. A game of energetic ping-pong unfolded underneath the gallery’s fluorescent light, beams of identification, recollections or stabs of grief bouncing off each piece in the exhibition. People were seeing hyperspecific parts of a city they love reflected in a hyperspecific way — for better and for worse. Recognition has two edges and they both happen to be sharp. Gomez twists the knife deeper for a good cause: He wants you not just to look but to really see.
In his work exist iconic signs of beloved local establishments — like the Playpen — the blinding glint reflecting off downtown’s skyline, telephone poles regarded as totems. The line to see Gomez’s replica of L.A.’s graffiti towers, “Oceanwide Plaza,” snaked through the gallery’s courtyard. Once inside, at least three graffiti writers whose names were blasted on the replica pointed it out proudly, even gave out stickers to take home. The truth can be beautiful and it can be ugly — in this case it’s both — on the flip side showing up in the form of smog, tattered flags and an abandoned graffiti tower that starkly represents the pitfalls of capitalism and greed, a neon arrow pointing to the homelessness crisis.
Because the Vertigo is something everybody who lives here recognizes as central to a sort of framework of Los Angeles. And I think the encampment has become that as well. It’s connecting these integral components — something that’s more revelatory and more fun with something that’s more grave.
— Sayre Gomez
In the main gallery, I was stuck on “Vertigo.” On the 12-foot canvas, my eye went to the place out of focus: the thin strip of billboard in the background featuring a young woman with sand-dune hips, patent knee-high boots and long black hair laid up on her side, wearing cat ears and a tiger bodysuit as flush as second skin. The model made the kind of eye contact that felt dangerous — might cause an accident if you’re not careful. “#1 Halloween Destination … FASHION NOVA,” it read. I knew her, anyone who has driven through the two main arteries of Los Angeles knows her. The black-and-white smiley motif of the Vertigo, an events space, sat right next to her face, just happy to be there, it seemed, above a painted sign that says “Ready to Party?”
The sky was the color of cotton candy, but the stale kind that’s been hardening in a plastic bag for days after the fair. Something rancid about it. In the foreground of the painting was a car encampment with a tattered floral sheet woven through the windows, cloth tarps and couch cushions creating a shield against the elements. Small plastic children’s toys lined at the top of the car — dinosaurs and dump trucks and sharks — creating their own shrunken skyline in front of the Vertigo, signaling that young kids likely lived there. It’s less juxtaposition for juxtaposition’s sake and more an accurate reflection of the breakneck duality of living in a place like L.A.
Even angels exist within the context of their environments. Our Fashion Nova baddie hangs off the Vertigo, a building that has used its ad space as physical clickbait and political posturing for over a decade. It’s promoting the kind of fast fashion brand that’s been regarded as a case study on the industry’s environmental impact. In the years the billboard has been up, it’s looked over dozens and dozens of car encampments like the one depicted in Gomez’s piece.
She feels dubious, yes. But no less like ours.
Julissa James: I’ve lived in L.A. for 13 years now. For me, the city and the architecture of the city is less the Frank Lloyd Wrights and Frank Gehrys — there’s that — but other landmarks that signal, “Oh, I’m home.” The Fashion Nova baddie above the Vertigo has always been that for me. Your piece is layered and there’s so much more to it than just that, but that’s the first thing I saw and was like, “Whoa. I need to talk to Sayre. We need to talk about ‘Vertigo.’”
Sayre Gomez: It’s like L.A.’s Statue of Liberty. It’s the city of anti-landmarks, you know what I mean? I mean, there’s the Hollywood sign, which I think is so telling, because it’s the remnants of a real estate venture. The city is built by real estate schemes and 100 years later we’re feeling the effects of it. You’ve got empty skyscrapers and a massive homeless catastrophe. L.A. doesn’t really have real landmarks. It has anti-landmarks.
JJ: When did the Fashion Nova billboard above the Vertigo click for you as something that felt representative of the city, or something that you wanted to depict?
SG: My studio is in Boyle Heights, so I pass that billboard multiple times a week. This is my 20th year in L.A. and that building’s always been a big mystery to me. It was empty when I moved here before this guy Shawn Farr bought it and turned it into Casa Vertigo. I think he probably makes more money on it with the ad space than anything. I know nobody who has ever been there. Very mysterious to me. So that’s what I was drawn to.
(Paul Salveson from David Kordansky Gallery)
The Vertigo has always been mysterious to me. And that whole fashion industry is mysterious to me — the kind of shmatta, American Apparel-adjacent, or maybe coming out of the wake of that. These kinds of businesses, or the representations of these businesses, how do they function and how do they flourish? Is it aboveboard? What more perfectly encapsulates that than that building? It’s this weird thing you can’t quite figure out but somehow it has a lot of money and then it’s an event space, supposedly billed as that. Clearly it’s this big ad thing, and I’m very interested in the changing dynamics of capital. The capital of yesteryear, which was based on the brick and mortar, where things are being made in a specific location, maybe on an assembly line or in a specific way, to a kind of capital that is based solely on advertising or on viewership. These beautiful buildings acting as pedestals for some kind of ad space, you know? It becomes an anti-landmark for me. Something where I’m like, “Oh, there’s that thing again.”
JJ: It’s this gorgeous Beaux Arts building …
SG: It’s a Freemason building!
JJ: When I’ve talked to some people about the Vertigo, they’re like, “the Fashion Nova building?”
SG: They always have the woman in the same pose — same pose, different clothes. If you remember before Fashion Nova, they would have these provocative ad campaigns or provocative slogans. “Twerk Miley” was up, remember that? They did a Trump one: “TRUMP NOW.” They did one for Kanye when he ran for president. The 10 and the 110 are literally the crossroads of the city, so it’s really poised to be a special building. It has a special designation because of the location.
JJ: Talk to me about the process of doing this piece. Where did it start and how did it evolve?
SG: I was cruising around that vicinity trying to see if I could get a good vantage point to take photos of Vertigo. And then I stumbled upon this car — the car that’s in the foreground of the painting. Anytime I see an encampment that has kids’ toys, things that reference back to the lives of children, it hits hard. But I like to lay it all out there. I like to make things confrontational. I want it to be difficult. The painting isn’t based on a one-to-one photo [Gomez paints from a composite rendering of images he’s taken around town], but I knew that I wanted to use that car, and I knew I wanted to get the Vertigo building, and so I started just messing around with different iterations. I could never find a good angle to take a good photo of the building, so I just went on Vertigo’s website and I was like, “I’m just using these.” I switched the sky and put a more moody, atmospheric sky in.
JJ: Which I loved, because we know that feeling — you’re merging onto the 110 and you see a beautiful sunset. The euphoria of like, “L.A. is the best city in the world.” But you know what? What I found so interesting about your piece is that it was revealing to me about myself, but also about so many of us that live in L.A. and have lived here for years and have developed a jadedness. When I saw your piece, immediately I was like, “Oh my God, the Vertigo! The Vertigo! The Vertigo!” And then I was like, “OK, wait, hold on, there’s so much more going on here.” But the fact that my eye went to that first instead of the car encampment, the kids’ toys, brought up a lot of questions about my own relationship to the city and the things that we choose to see, the things that maybe we’ve seen so much of that we subconsciously filter it out. Why was it important for you to put these two things up against each other in this way?
SG: Because the Vertigo is something everybody who lives here recognizes as central to a sort of framework of Los Angeles. And I think the encampment has become that as well. It’s connecting these integral components — something that’s more revelatory and more fun with something that’s more grave. That’s what I’m doing in my work at large. I use the sunsets and the beauty to create a dialogue, to entice people to sort of look a little bit at how things are contextualized, how things act, what’s actually happening. I don’t make things in a vacuum. I was working on this show and I was going to really push this agenda of incorporating more of my experience with my kids into the work. That’s also a double-edged sword. I wanted to interject some levity, because the work can get so dark. I wanted to bring in some iconography from their world and things that they get excited about. When you’re juxtaposing that with really stark things, it becomes darker. I want to thicken the stock a little bit. Make things a little more complex.
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