Lifestyle
L.A.'s gone all in on hyper-specific bumper stickers — the weirder the better
Jeanne Vaccaro, a scholar and curator from Kansas, always wanted to become a bumper sticker person. For years, she collected stickers from artists, musicians and bookstores, but she kept them away from her vehicle, afraid that they’d damage the paint.
“It’s like a tattoo,” Vaccaro told me in Echo Park this past December. “Your mom tells you not to. It’ll, quote, ruin my car, unquote.”
But when she saw a scratch on her newly-purchased silver 2020 Subaru Impreza, she decided to cover the blemish with a sticker that said “All I want for my Bat Mitzvah is a Free Palestine,” the last two words large and bubbly, and filled with green and red to emphasize its political message.
It opened the floodgates. Now she has more than 25 stickers on the rear. There’s so many, they wrap around the sides, blasting colorful messages above the tires.
Jeanne Vaccaro.
(Renée Reizman)
“Next came, ‘HONK IF YOU LOVE RELATIONAL AESTHETICS,’” said Vaccaro, who was dressed in a Betty Boop T-shirt and leopard print jeans the day we met. She gestured to a simple, black-and-white sticker in sans-serif font that reads “I’D RATHER BE CRYING TO ENYA.”
The collection has since become quite varied. It includes a red-and-white bumper sticker that declares “I’d rather be withholding my labor,” which was designed by a poetry small press called Spiral Editions. (It’s technically a replacement; the first one was stolen from her car.) Her favorite is “Keep Honking! I’m thinking about the incomparable pool scene from Paul Verhoeven’s underappreciated 1995 erotic drama ‘Showgirls,’” a black sticker with white text that features lead actress Elizabeth Berkley’s lean profile.
“But I just have so many more that I can’t fit,” she said.
In August, Vaccaro took a sabbatical from the University of Kansas to curate the exhibition “Scientia Sexualis” at the Institute for Contemporary Art, Los Angeles. In the brief time she spent in the area’s Arts District, her vehicle became a local celebrity.
“I’ve had a lot of people send me photos from Instagram,” she said. “Friends of theirs saw my car, and people know that it’s me. I think that’s so special.”
Though some of her stickers are political, Vaccaro doesn’t believe her car ruffles any feathers.
“I have not experienced any road rage or anger, and I’ve driven across the country many times,” Vaccaro said. Instead, she notices people through her rearview mirror, smiling. “It makes me happy that my car is bringing joy to the world.”
It’s hard to drive anywhere in L.A. right now without seeing an irreverent bumper sticker. In my own neighborhood of Echo Park, there’s “My other car is a Spirit Halloween,” which incorporates the brand’s grim reaper mascot; “Let me merge, my dad is dead” on a contradictory glittery, bubblegum pink background; and “KEEP HONKING! I’m Sitting In My Car Crying To The Cranberries 1993 Hit Single, ‘LINGER’” in a smattering of different-sized fonts.
Mara Herbkersman and Emily Bielagus, co-founders of the lesbian bar, The Ruby Fruit, sell branded bumper stickers that read: “keep honking. i’m listening to THE INDIGO GIRLS” for $5 each online. (Chiara Alexa / For The Times)
Cars have been emblazoned with advertisements and political messages ever since they came on the market, but the first adhesive bumper sticker can be traced back to 1946, when Forest P. Gill combined two wartime inventions, sticky paper and fluorescent paint. The first message Gill used for his discovery is lost to time, but his invention had sticking power. Political organizers were enthusiastic early adopters, and in 1952, Dwight D. Eisenhower’s presidential campaign became the first to embrace the art form. His supporters proclaimed “I LIKE IKE” on the back of their Cadillacs.
Bumper stickers quickly became a permanent fixture in popular culture. Over the last 80 years, Gill’s company would churn out millions of stickers for politicians and tourist traps. They often communicate personal ideology, ranging from a hippie’s transmission of peace and love to a veteran’s pride for his country. Or taste: In the 1970s, classical music die-hards in L.A. adorned their cars with the phrase “MAHLER GROOVES,” to show appreciation for the Austro-Bohemian Romantic composer and conductor Gustav Mahler. (Which the Los Angeles Philharmonic recreated this year to promote a Mahler-themed festival this winter.)
In 1991, a Supreme Court case, Cunningham vs. State, ruled that bumper stickers were protected under the 1st Amendment, which made cars one of the few places where people could widely, but semi-anonymously, make bold political statements.
Claire L. Evans of Yacht.
(Chiara Alexa / For The Times)
In recent years, the creation of colorful, highly-specific bumper stickers have exploded, especially in the car culture capital of Los Angeles. At between $5 to $10 a pop, they’re an economical tool to communicate personal values. This new wave of stickers, however, is more concerned with cracking self-deprecating jokes or aligning with a niche fandom. There’s a bumper sticker for everybody. You can profess your love for John Cage, neon art or frogs. You can declare your other car is a poem, ask drivers not to stress out your dog or claim to be a silly goose.
“It used to be about expressing something universal,” says Claire Evans, an artist, writer and musician most known for being half of the synth-pop duo Yacht. “Now it seems to be a signal of one’s membership in a niche musical, artistic or internet subculture.”
Evans has been documenting bumper stickers in Los Angeles for years, and has built a reputation as a bumper sticker expert and connoisseur. In an attempt to innovate upon the artform, Evans even designed a suite of miniature stickers for phone cases.
Many of today’s amusing slogans play off classic formulas like “Keep honking, I’m [oblivious to the world because I’m listening to something obscure], or “Honk if you love [a quirky interest or interesting activity] or “I’d rather be [bleak statement confronting one’s mortality] or “My other ride is a [creative vehicle alternative].”
The familiar templates allow people to endlessly iterate upon the genre and invite a conversation on any topic. Creators start with a broad concept, then fine-tune every word within the sentence, dialing in the message until it’s personalized to their unique taste. Local businesses, like Silverlake lesbian bar The Ruby Fruit, have printed their own iterations to cater to their clientele. (Theirs, which sells for $5 online, reads: “keep honking, i’m listening to THE INDIGO GIRLS.”)
Claire L. Evans’ bumper stickers.
(Chiara Alexa / For The Times)
“You want to put a sticker on your car that’s so obscure that whoever finds it funny is destined to be your friend,” Evans said.
Perhaps no bumper sticker accomplishes what Evans describes better than, “Keep Honking! I’m Listening to Alice Coltrane’s 1971 Meteoric Sensation ‘Universal Consciousness.’” The yellow and black declaration designed by Echo Park-based artist Christopher DeLoach in 2020, arguably kicked off the current trend of esoteric car accessories.
DeLoach came up with the Coltrane sticker while working at Texino, a tech startup that sold luxury camper vans. The company asked him to make merchandise that would suit the vehicles, and he naturally gravitated towards bumper stickers. The design — simple Arial black text on a yellow background that changes size and position in different parts of the phrase — was inspired by a vintage pro-life bumper sticker a friend found from a small church in Mississippi.
The feedback DeLoach received on the bumper sticker, as he puts it, was: “No one is going to understand this.” So DeLoach decided to sell it through his social media under the moniker “thatscoolthankyou.” It took off in 2021 and he estimates that he has since sold at least 3,000 of the Coltrane stickers, and has given away thousands more for free.
Artist Christopher DeLoach in his studio in Echo Park.
(Chiara Alexa / For The Times)
(Chiara Alexa / For The Times)
When I met DeLoach at his garage studio in Echo Park, he was sitting behind a retro Steelcase desk in a gray diamond-patterned blazer and black, collared shirt. In front of him were a stack of pre-addressed manila envelopes full of stickers that would soon be shipped off to people around the U.S. Also on the desk was a framed photo of a young DeLoach, who was born in Brooklyn, N.Y., posing with New York City’s former mayor, the infamous Rudy Giuliani. In front of the portrait, a nameplate read “Christopher DeLoach. Bumper Sticker Magnate.”
Despite the humorous tone of his creations, DeLoach has a surprisingly dark explanation for his bumper stickers’ success.
“The grave reality is that, in America, we exist in the most propagandized civilization of all time,” DeLoach said. “Everywhere you look, there’s branding and advertising. It has the secondary or tertiary effect of causing people to then want to act out and propagandize themselves.”
Since the success of the Coltrane sticker, DeLoach has come up with more than 120 designs. They appeal to every type of fandom, from followers of mega stars like Taylor Swift to devotees of the shoegaze pioneers Cocteau Twins. His second-most popular sticker is another one I spot regularly in bar bathrooms: a spoof of the famous interfaith “Coexist” bumper sticker of the mid-aughts. In DeLoach’s version, the religious symbols spell out “Cointelpro,” which refers to a covert operation led by the FBI to undermine radical political organizations.
There’s seemingly a sticker for everybody. But if you can’t find what you’re looking for, it’s easy to design your own. When Catalina Elias, an engineer living in Wrightwood, Calif., couldn’t find any stickers dedicated to flugelhorn player Chuck Mangione, she hopped onto Canva and made one that says, “Go ahead, keep honkin! I’m listening to Chuck Mangione’s 1977 hit ‘Feels So Good.’ ”
Catalina Ellis, of Wrightwood, CA, designed the bumper sticker that says “Go ahead, keep honkin! I’m listening to Chuck Mangione’s 1977 hit Feels So Good.”
(Catalina Ellis)
Though they’ve never met, Elias’s phrasing was inspired by DeLoach’s Coltrane sticker, which she had seen on Instagram.
Elias ordered 75 stickers, hoping she’d sell them, but never got around to it. Instead, she started giving them away for free. One day, she was hosting a yard sale and playing the song on repeat. It caught a neighbor’s attention.
“Some guy rode by with a really cool bike, and we gave him a bumper sticker, and now he’s one of our best friends,” she said.
The stickers also helped psychotherapist Jack Lam build camaraderie. Like Vaccaro, Lam put their “Honk if you’re a silly goose” sticker on their Toyota Prius to hide a scratch, but it’s also sentimental. A friend gave them the sticker because they knew they loved waterfowl.
For Christmas, Lam bought stickers as gifts for their group of friends, choosing phrases that best fit everyone’s unique personality.
“It’s whimsical and cute,” Lam said. “Now we all have a sticker, which is kind of beautiful.”
In a city that frequently isolates people into their car-shaped boxes, Evans believes that spying a relatable sticker can remind people of their shared humanity.
(Chiara Alexa / For The Times)
“Sometimes this hyper specific bumper sticker is a way of reaching across the highway and making a connection with another person.”
Do you have a favorite bumper sticker? Share it here.
Lifestyle
Baz Luhrmann will make you fall in love with Elvis Presley
Elvis Presley in Las Vegas in Aug. 1970.
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“You are my favorite customer,” Baz Luhrmann tells me on a recent Zoom call from the sunny Chateau Marmont in Hollywood. The director is on a worldwide blitz to promote his new film, EPiC: Elvis Presley in Concert — which opens wide this week — and he says this, not to flatter me, but because I’ve just called his film a miracle.
See, I’ve never cared a lick about Elvis Presley, who would have turned 91 in January, had he not died in 1977 at the age of 42. Never had an inkling to listen to his music, never seen any of his films, never been interested in researching his life or work. For this millennial, Presley was a fossilized, mummified relic from prehistory — like a woolly mammoth stuck in the La Brea Tar Pits — and I was mostly indifferent about seeing 1970s concert footage when I sat down for an early IMAX screening of EPiC.
By the end of its rollicking, exhilarating 90 minutes, I turned to my wife and said, “I think I’m in love with Elvis Presley.”
“I’m not trying to sell Elvis,” Luhrmann clarifies. “But I do think that the most gratifying thing is when someone like you has the experience you’ve had.”
Elvis made much more of an imprint on a young Luhrmann; he watched the King’s movies while growing up in New South Wales, Australia in the 1960s, and he stepped to 1972’s “Burning Love” as a young ballroom dancer. But then, like so many others, he left Elvis behind. As a teenager, “I was more Bowie and, you know, new wave and Elton and all those kinds of musical icons,” he says. “I became a big opera buff.”
Luhrmann only returned to the King when he decided to make a movie that would take a sweeping look at America in the 1950s, ’60s, and ’70s — which became his 2022 dramatized feature, Elvis, starring Austin Butler. That film, told in the bedazzled, kaleidoscopic style that Luhrmann is famous for, cast Presley as a tragic figure; it was framed and narrated by Presley’s notorious manager, Colonel Tom Parker, portrayed by a conniving and heavily made-up Tom Hanks. The dark clouds of business exploitation, the perils of fame, and an early demise hang over the singer’s heady rise and fall.
It was a divisive movie. Some praised Butler’s transformative performance and the director’s ravishing style; others experienced it as a nauseating 2.5-hour trailer. Reviewing it for Fresh Air, Justin Chang said that “Luhrmann’s flair for spectacle tends to overwhelm his basic story sense,” and found the framing device around Col. Parker (and Hanks’ “uncharacteristically grating” acting) to be a fatal flaw.
Personally, I thought it was the greatest thing Luhrmann had ever made, a perfect match between subject and filmmaker. It reminded me of Oliver Stone’s breathless, Shakespearean tragedy about Richard Nixon (1995’s Nixon), itself an underrated masterpiece. Yet somehow, even for me, it failed to light a fire of interest in Presley himself — and by design, I now realize after seeing EPiC, it omitted at least one major aspect of Elvis’ appeal: the man was charmingly, endearingly funny.
As seen in Luhrmann’s new documentary, on stage, in the midst of a serious song, Elvis will pull a face, or ad lib a line about his suit being too tight to get on his knees, or sing for a while with a bra (which has been flung from the audience) draped over his head. He’s constantly laughing and ribbing and keeping his musicians, and himself, entertained. If Elvis was a tragedy, EPiC is a romantic comedy — and Presley’s seduction of us, the audience, is utterly irresistible.
Unearthing old concert footage
It was in the process of making Elvis that Luhrmann discovered dozens of long-rumored concert footage tapes in a Kansas salt mine, where Warner Bros. stores some of their film archives. Working with Peter Jackson’s team at the post-production facility Park Road Post, who did the miraculous restoration of Beatles rehearsal footage for Jackson’s 2021 Disney+ series, Get Back, they burnished 50-plus hours of 55-year-old celluloid into an eye-popping sheen with enough visual fidelity to fill an IMAX screen. In doing so, they resurrected a woolly mammoth. The film — which is a creative amalgamation of takes from rehearsals and concerts that span from 1970 to 1972 — places the viewer so close to the action that we can viscerally feel the thumping of the bass and almost sense that we’ll get flecked with the sweat dripping off Presley’s face.
This footage was originally shot for the 1970 concert film Elvis: That’s The Way It Is, and its 1972 sequel, Elvis on Tour, which explains why these concerts were shot like a Hollywood feature: wide shots on anamorphic 35mm and with giant, ultra-bright Klieg lights — which, Luhrmann explains, “are really disturbing. So [Elvis] was very apologetic to the audience, because the audience felt a bit more self conscious than they would have been at a normal show. They were actually making a movie, they weren’t just shooting a concert.”
Luhrmann chose to leave in many shots where camera operators can be seen running around with their 16mm cameras for close-ups, “like they’re in the Vietnam War trying to get the best angles,” because we live in an era where we’re used to seeing cameras everywhere and Luhrmann felt none of the original directors’ concern about breaking the illusion. Those extreme close-ups, which were achieved by operators doing math and manually pulling focus, allow us to see even the pores on Presley’s skin — now projected onto a screen the size of two buildings.
The sweat that comes out of those pores is practically a character in the film. Luhrmann marvels at how much Presley gave in every single rehearsal and every single concert performance. Beyond the fact that “he must have superhuman strength,” Luhrmann says, “He becomes the music. He doesn’t mark stuff. He just becomes the music, and then no one knows what he’s going to do. The band do not know what he’s going to do, so they have to keep their eyes on him all the time. They don’t know how many rounds he’s going to do in ‘Suspicious Minds.’ You know, he conducts them with his entire being — and that’s what makes him unique.”
Elvis Presley in Las Vegas in Aug. 1970.
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It’s not the only thing. The revivified concerts in EPiC are a potent argument that Elvis wasn’t just a superior live performer to the Beatles (who supplanted him as the kings of pop culture in the 1960s), but possibly the greatest live performer of all time. His sensual, magmatic charisma on stage, the way he conducts the large band and choir, the control he has over that godlike gospel voice, and the sorcerer’s power he has to hold an entire audience in the palm of his hands (and often to kiss many of its women on the lips) all come across with stunning, electrifying urgency.
Shaking off the rust and building a “dreamscape”
The fact that, on top of it all, he is effortlessly funny and goofy is, in Luhrmann’s mind, essential to the magic of Elvis. While researching for Elvis, he came to appreciate how insecure Presley was as a kid — growing up as the only white boy in a poor Black neighborhood, and seeing his father thrown into jail for passing a bad check. “Inside, he felt very less-than,” says Luhrmann, “but he grows up into a physical Greek god. I mean, we’ve forgotten how beautiful he was. You see it in the movie; he is a beautiful looking human being. And then he moves. And he doesn’t learn dance steps — he just manifests that movement. And then he’s got the voice of Orpheus, and he can take a song like ‘Bridge Over Troubled Water’ and make it into a gospel power ballad.
“So he’s like a spiritual being. And I think he’s imposing. So the goofiness, the humor is about disarming people, making them get past the image — like he says — and see the man. That’s my own theory.”
Elvis has often been second-classed in the annals of American music because he didn’t write his own songs, but Luhrmann insists that interpretation is its own invaluable art form. “Orpheus interpreted the music as well,” the director says.
In this way — as in their shared maximalist, cape-and-rhinestones style — Luhrmann and Elvis are a match made in Graceland. Whether he’s remixing Shakespeare as a ’90s punk music video in Romeo + Juliet or adding hip-hop beats to The Great Gatsby, Luhrmann is an artist who loves to take what was vibrantly, shockingly new in another century and make it so again.
Elvis Presley in Las Vegas in Aug. 1970.
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Luhrmann says he likes to take classic work and “shake off the rust and go, Well, when it was written, it wasn’t classical. When it was created, it was pop, it was modern, it was in the moment. That’s what I try and do.”
To that end, he conceived EPiC as “an imagined concert,” liberally building sequences from various nights, sometimes inserting rehearsal takes into a stage performance (ecstatically so in the song “Polk Salad Annie”), and adding new musical layers to some of the songs. Working with his music producer, Jamieson Shaw, he backed the King’s vocals on “Oh Happy Day” with a new recording of a Black gospel choir in Nashville. “So that’s an imaginative leap,” says Luhrmann. “It’s kind of a dreamscape.”
On some tracks, like “Burning Love,” new string arrangements give the live performances extra verve and cinematic depth. Luhrmann and his music team also radically remixed multiple Elvis songs into a new number, “A Change of Reality,” which has the King repeatedly asking “Do you miss me?” over a buzzing bass line and a syncopated beat.
I didn’t miss Elvis before I saw EPiC — but after seeing the film twice now, I truly do.
Lifestyle
L.A. Affairs: Sick of swiping, I tried speed dating. The results surprised me
“You kinda have this Wednesday Addams vibe going on.”
I shrieked.
I was wearing my best armor: a black dress that accentuated my curves, a striped bolero to cover the arms I’ve resented for years and black platform sandals displaying ruby toes. My dark hair was in wild, voluminous curls and my sultry makeup was finished with an inviting Chanel rouge lip.
I would’ve preferred the gentleman at the speed dating event had likened my efforts to, at least, Morticia, a grown woman. But in this crowd of men and women ages ranging from roughly 21 to 40, I suppose my baby face gave me away.
My mind flitted back to a conversation I had with my physical therapist about modern love: Dating in L.A. has become monotonous.
The apps were oversaturated and underwhelming. And it seemed more difficult than ever to naturally meet someone in person.
She told me about her recent endeavor in speed dating: events sponsoring timed one-on-one “dates” with multiple candidates. I applauded her bravery, but the conversation had mostly slipped my mind.
Two years later, I had reached my boiling point with Jesse, a guy I met online (naturally) a few months prior who was good on paper but bad in practice.
Knowing my best friend was in a similar situationship, I found myself suggesting a curious social alternative.
Much of my knowledge of speed dating came from cinema. It usually involved a down-on-her-luck hopeless romantic or a mature workaholic attempting to be more spontaneous in her dating life, sitting across from a montage of caricatures: the socially-challenged geek stumbling through his special interests; the arrogant businessman diverting most of his attention to his Blackberry; the pseudo-suave ladies’ man whose every word comes across rehearsed and saccharine.
Nevertheless, I was desperate for a good distraction. So we purchased tickets to an event for straight singles happening a few hours later.
Walking into Oldfield’s Liquor Room, I noticed that it looked like a normal bar, all dark wood and dim lighting. Except its patrons flanked the perimeter of the space, speaking in hushed tones, sizing up the opposite sex.
Suddenly in need of some liquid courage, we rushed back to the car to indulge in the shooters we bought on our way to the venue — three for $6. I had already surrendered $30 for my ticket and I was not paying for Los Angeles-priced cocktails. Ten minutes later, we were ready to mingle.
The bar’s back patio was decked out with tea lights and potted palm plants. House-pop music put me in a groove as I perused the picnic tables covered with conversation starters like “What’s your favorite sexual position?” Half-amused and half-horrified, I decided to use my own material.
We found our seats as the host began introductions. Each date would last two minutes — a chime would alert the men when it was time to move clockwise to the next seat. I exchanged hopeful glances with the women around me.
The bell rang, and I felt my buzz subside in spades as my first date sat down. This was really happening.
Soft brown eyes greeted me. He was polite and responsive, giving adequate answers to my questions but rarely returning the inquiry. I sensed he was looking through me and not at me, as if he had decided I wasn’t his type and was biding his time until the bell rang. I didn’t take it personally.
Bachelor No. 2 stood well over six feet with caramel-brown hair and emerald eyes. He oozed confidence and warmth when he spoke about how healing from an accident a few years prior inspired him to become a physical therapist.
I tried not to focus on how his story was nearly word-perfect to the one I heard him give the woman before me. He offered to show me a large surgery scar, rolling up his right sleeve to reveal the pale pink flesh — and a well-trained bicep. Despite his obvious good looks and small-town charm, something suspicious gnawed at me. I would later learn he had left the same effect on most of the women.
My nose received Bachelor No. 3 before my eyes. His spiced cologne quickly engulfing my senses. He had a larger-than-life presence, seeming to be a character himself, so I asked for his favorite current watch.
“I love ‘The Summer I Turned Pretty,’” he actually said.
“Really?”
“Oh yeah, it’s my favorite. Oh, and ‘Wednesday.’ You kinda have this Wednesday Addams vibe going on.”
I was completely thrown to hear this 40-something man’s favorite programs centered around teenage girls, and by his standards, I resembled one of them. Where was the host with the damn bell?
Although a few conversations clearly left impressions, most of the dates morphed into remnants of information like fintech, middle sibling, allergic to cats, etc. Perhaps two minutes was too short to spark genuine chemistry.
After a quick lap around the post-date mingling, we practically raced to the car. A millisecond after the doors closed, my friend said, “I think I’m going to call him.” I knew she wasn’t referring to any of the men we met tonight. The last few hours were all in vain. “And you should call Jesse.”
I scoffed at her audacity.
When I arrived home and called him, it only rang once.
The following three hours of witty banter and cheeky innuendos were bliss until the call ended on a low note, and I remembered why I tried speed dating in the first place.
Jesse and I had great chemistry but were ultimately incompatible. He preferred living life within his comfort zone while I craved adventure and variety. He couldn’t see past right now, and I was too busy planning the future to live in the moment.
Still, in a three-hour call, long before the topic of commitment soured things, we laughed at the mundanity of our day, traded wildest dreams for embarrassing anecdotes, and voiced amorous intentions that would make Aphrodite’s cheeks heat.
Why couldn’t I have had a conversation like that with someone at the event?
It’s possible I was hoping to find the perfect replica of my relationship with Jesse. But when I had the opportunity to meet someone new, I reserved my humor and my empathy.
Also, despite knowing Jesse and I weren’t a good match, I thought we had a “chance connection” that I needed to protect. In reality, if I had shown up to speed dating as my complete self, that would have been more than enough to stir sparks with a new flame.
It would be several more weeks before I was ready to release my attachment to Jesse. But when I did, I had a better appreciation for myself and my capacity for love.
The author is a multidisciplinary writer and mother based in Encino.
L.A. Affairs chronicles the search for romantic love in all its glorious expressions in the L.A. area, and we want to hear your true story. We pay $400 for a published essay. Email LAAffairs@latimes.com. You can find submission guidelines here. You can find past columns here.
Editor’s note: On April 3, L.A. Affairs Live, our new storytelling competition show, will feature real dating stories from people living in the Greater Los Angeles area. Tickets for our first event will be on sale starting Tuesday.
Lifestyle
In reversal, Warner Bros. jilts Netflix for Paramount
Warner Bros. Discovery said Thursday that it prefers the latest offer from rival Hollywood studio Paramount over a bid it accepted from Netflix.
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The Warner Bros. Discovery board announced late Thursday afternoon that Paramount’s sweetened bid to buy the entire company is “superior” to an $83 billion deal it had struck with Netflix for the purchase of its streaming services, studios, and intellectual property.
Netflix says it is pulling out of the contest rather than try to top Paramount’s offer.
“We’ve always been disciplined, and at the price required to match Paramount Skydance’s latest offer, the deal is no longer financially attractive, so we are declining to match the Paramount Skydance bid,” the streaming giant said in a statement.
Warner had rejected so many offers from Paramount that it seemed as though it would be a fruitless endeavor. Speaking on the red carpet for the BAFTA film awards last weekend, Netflix CEO Ted Sarandos dared Paramount to stop making its case publicly and start ponying up cash.
‘If you wanna try and outbid our deal … just make a better deal. Just put a better deal on the table,” Sarandos told the trade publication Deadline Hollywood.
Netflix promised that Warner Bros. would operate as an independent studio and keep showing its movies in theaters.
But the political realities, combined with Paramount’s owners’ relentless drive to expand their entertainment holdings, seem to have prevailed.
Paramount previously bid for all of Warner — including its cable channels such as CNN, TBS, and Discovery — in a deal valued at $108 billion. Earlier this week, Paramount unveiled a fresh proposal increasing its bid by a dollar a share.
On Thursday, hours before the Warner announcement, Sarandos headed to the White House to meet Trump administration officials to make his case for the deal.

The meetings, leaked Wednesday to political and entertainment media outlets, were confirmed by a White House official who spoke on condition he not be named, as he was not authorized to speak about them publicly.
President Trump was not among those who met with Sarandos, the official said.
While Netflix’s courtship of Warner stirred antitrust concerns, the Paramount deal is likely to face a significant antitrust review from the U.S. Justice Department, given the combination of major entertainment assets. Paramount owns CBS and the streamer Paramount Plus, in addition to Comedy Central, Nickelodeon and other cable channels.
The offer from Paramount CEO David Ellison relies on the fortune of his father, Oracle co-founder Larry Ellison. And David Ellison has argued to shareholders that his company would have a smoother path to regulatory approval.
Not unnoticed: the Ellisons’ warm ties to Trump world.

Larry Ellison is a financial backer of the president.
David Ellison was photographed offering a MAGA-friendly thumbs-up before the State of the Union address with one of the president’s key Congressional allies: U.S. Senator Lindsey Graham of South Carolina, a Republican.
Trump has praised changes to CBS News made under David Ellison’s pick for editor in chief, Bari Weiss.
The chair of the Federal Communications Commission, Brendan Carr, told Semafor Wednesday that he was pleased by the news division’s direction under Weiss. She has criticized much of the mainstream media as being too reflexively liberal and anti-Trump.

“I think they’re doing a great job,” Carr said at a Semafor conference on trust and the media Wednesday. As Semafor noted, Carr previously lauded CBS by saying it “agreed to return to more fact-based, unbiased reporting.”
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