Lifestyle
Imposters stole thousands of pounds of posh cheddar, rattling the U.K. cheese world
London-based distributor Neal’s Yard Dairy announced on Instagram that it was “the victim of a sophisticated fraud” involving high-value cheddar cheese. They are working with law enforcement to track down the culprit, and asking fellow cheesemongers to report any suspicious deals on clothbound cheddars with the tags detached.
Neal’s Yard Dairy/Instagram
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Neal’s Yard Dairy/Instagram
The British artisanal cheese community is reeling from what it’s calling the great — or grate — cheese heist of 2024 after imposters stole tens of thousands of pounds of high-value cheddar from a major distributor.
London-based retailer and cheesemaker Neal’s Yard Dairy announced last week that it had been the “victim of a sophisticated fraud resulting in the loss of over £300,000 worth of clothbound Cheddar” — the equivalent of more than $389,000.
“The theft involved a fraudulent buyer posing as a legitimate wholesale distributor for a major French retailer, with the cheese delivered before the discovery of the fraudulent identity,” the company said.
The thieves made off with 950 wheels — over 22 metric tons, or roughly 48,500 pounds — of Hafod, Westcombe and Pitchfork cheddar, it added. The wheels came from three different artisan suppliers across England and Wales.
“Between them, these cheeses have won numerous awards and are amongst the most sought-after artisan cheeses in the U.K.,” Neal’s Yard Dairy said. “The high monetary value of these cheeses likely made them a particular target for the thieves.”
The crime cuts deep: Cheddar, which originated in a village by the same name in Somerset, England, is the best-selling cheese in the U.K. and a big source of national pride.
British celebrity chef Jamie Oliver explained in an Instagram video that there is “only a small handful of real cheddar cheese makers in the world,” and that’s where the stolen cheese came from. He called it a “real shame.”
“This will slow Neal’s Yard being able to support all of their cheesemakers over the next five years, I would imagine,” Oliver said.
Neal’s Yard Dairy is shouldering the cost of the crime, having already paid the artisan cheesemakers in full. The company says it is now taking steps to ensure its own financial stability and the “continued development of the British artisan cheese sector.”
It is also working with local law enforcement and international authorities to try to track down the culprits.
“While the cheese may never be recovered, our priority is to share openly what has happened and to prevent it from happening to other businesses,” it says.
But some in the community are hoping it’s not too late to find some of the cheese — if vigilante cheddar-heads are willing to look.
How cheese lovers can help
The identity of the cheese thieves is still unknown.
Tom Calver with the cheesemaker Westcombe says they were led to believe they were sending their products to France via Neal’s Yard Dairy.
“These guys … basically impersonated a wholesaler-slash-customer, quite a large retailer over in France,” he said in an Instagram video, showing a row of empty shelves and noting he had posted excitedly about the 10-ton order just weeks earlier. “It was a hoax, it was theft, it was fraud. I mean, it’s nuts.”
Patrick Holden, whose Hafod Welsh cheddar was taken, told the BBC that the robbers asked Neal’s Yard to dispatch the cheese to a London warehouse, then collected it and disappeared. He believes they may be trying to sell it in the Middle East or Russia, “because people won’t ask questions there.”
“I think if they tried to sell it closer to home they’d find it difficult,” he said, naming North America and Australia as examples. “Because the international artisan community is very connected.”
The cheesemakers have all issued statements thanking Neal’s Yard Dairy for honoring the sale and praising the company’s response as an example of the trust and integrity that exists in the small industry.
To that end, Neal’s Yard Dairy is asking its “esteemed community of cheesemongers around the world” to keep an eye out for the cheese and contact them if they are offered or receive any suspicious deals — especially clothbound cheddars of certain weights (10 kg and 24 kg) with the tags detached.
Calver amplified that request in his Instagram video.
“If you do see or know of anybody over in Europe or around the world that there’s some clothbound raw milk cheddar that’s going cheap, then just can you let us know?” he said. “Because we can potentially trace it back — hopefully, maybe, I don’t know — and we can hopefully work with the police to try to find out who the culprits are and in some way help Neal’s Yard in this quest of finding the cheese.”
Oliver told his more than 10 million Instagram followers that “if anyone hears anything about posh cheese going for cheap, it’s probably some wrong ’uns.”
“Remember, if the deal seems too gouda to be true, it probably is!” he wrote in the caption.

Oliver also wondered aloud what the thieves could possibly be planning to do with their high-profile loot.
“Are they gonna, like, unpeel the cloth and then cut the skins off and grate it and get rid of it in the fast food industry, in the commercial industry?” he asked.
In a social media update posted on Sunday, Neal’s Yard Dairy said it has received an “overwhelming number” of calls, messages and visits from supporters since announcing the theft.
And it offered an answer to the many everyday cheese lovers who have been asking how they can help.
“Continue to support British and Irish cheese,” it wrote. “Hafod, Pitchfork and Westcombe are special examples of farmhouse Cheddar. Eat them. Celebrate them.”
Lifestyle
‘How to Rule the World’ explores education and power at Stanford University
Students walk on the Stanford University campus on March 14, 2019, in Stanford, Calif.
Ben Margot/AP
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Ben Margot/AP
When Theo Baker arrived at Stanford University a few years ago, he joined the student newspaper, following the path of his journalist parents, Peter Baker, a White House correspondent for The New York Times, and Susan Glasser, a writer for The New Yorker.
Through his reporting as a student journalist, he eventually broke a story about manipulated data in Stanford President Marc Tessier-Lavigne’s neuroscience research that helped lead to the university president’s resignation.
Theo Baker’s book, How to Rule the World: An Education in Power at Stanford University was released May 19. In it, Baker describes Stanford as a place where proximity to Silicon Valley gives rise to a parallel system of influence, recruitment and money, with investors looking to identify promising students almost as soon as they arrive on campus.
He told Morning Edition host Steve Inskeep there was “a sort of Stanford inside Stanford,” where elite students are drawn into an “alternate reality” of excess and access to cut corners.
In the interview, he discusses how Stanford is not just a university but also a pipeline where status and power can matter as much as ideas.
We reached out to Stanford University for comment and have not heard back.
Listen to the interview by clicking play on the blue box above.
Lifestyle
OTB Takes Full Control of Viktor & Rolf
Lifestyle
How having zero points in tennis — or ‘love’ — came to sound so sweet
The scoreboard shows the results of the women’s singles final match between Iga Swiatek of Poland and Amanda Anisimova of the U.S. at the Wimbledon Tennis Championships in London, Saturday, July 12, 2025.
Kirsty Wigglesworth/AP
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Kirsty Wigglesworth/AP
Fifteen points in tennis? Nice. Thirty, 40 — even better. Advantage — that sounds good. “Love” — that also must be great, right? Well, not quite.
As the French Open rolls on and Serena Williams has announced her return to the sport, maybe you’ve been paying a little more attention to tennis. The sport’s scoring system is notably distinct, and can sometimes be hard to grasp for newcomers. But even tennis aficionados might not know why, or how, “love” became the unmistakable callout for zero points. For this installment of NPR’s Word of the Week, we’re exploring how a word that signifies trailing behind got such a sweet name.
“Love” comes from the heart — or an egg?
It’s hard to pinpoint when the first tennis ball went over the net. Tennis is a derivative of lots of other sports, such as “jeu de paume,” a handball game played in France, said JT Buzanga, the collections manager at the International Tennis Hall of Fame museum.

But tennis became a patented, official sport in 1874, said Steve Flink, a journalist whose tennis coverage got him inducted into the International Tennis Hall of Fame. It has retained its unique, mysterious scoring system ever since.
“By and large, the original system has held up almost entirely,” Flink said.
The use of “love” goes back to the late 18th century, said Jesse Sheidlower, a lexicographer. But it was used earlier than that in card games such as whist and bridge. Before the term made its way to tennis, the sport favored plain old “nothing,” or “nil,” he said.
Why love in the first place, though? Historians don’t really know for sure, but there are a few theories.
The French could have something to do with it. Some historians believe “love” derives from “l’oeuf,” which means “the egg” in French. Because eggs are shaped like zeros, terms such as “goose egg” and “duck’s egg” have been used in other contexts to mean zero, Sheidlower said.
It’s also possible English speakers mispronounced l’oeuf as “love.” But Sheidlower isn’t convinced that’s the answer.
“It’s the French equivalent of an English expression. But since that expression doesn’t appear in French, the French word wouldn’t have been used,” he said.
To be sure, France has had a lot of influence on tennis culture, Buzanga said. For example, “deuce” or a game tied at 40 points, comes from the French word for “two”: “deux.” But he prefers another prominent theory: that “love” comes from the idiom “for the love of the game.” Even if a player hasn’t scored, it doesn’t matter, because their heart is in it. It’s the theory Sheidlower said is the most plausible, because the idiom was used by the English before tennis was popularized.

Another variation of the “love of the game” theory is that the word could have come from the Dutch “lof,” or “honor” — or the Latin “amare,” meaning “to love,” Flink said.
But if tennis’ “love” doesn’t come from a French word, the theory at least has a French sensibility.
“I think the ‘for the love of the game’ is kind of romantic,” Buzanga said.
“Love” probably isn’t going anywhere
Tennis used to be a sport of leisure. The style of play has changed a lot over the years; players are more athletic and competitive, for instance, Flink said. But the rules of the sport are more steadfast, he said.
“There’s this incredible, enduring respect for tradition in tennis,” he said. “Changes are not made easily.”
There has been one major change in modern history: the tie-break. Matches can go on and on because players have to score two consecutive points to break a deuce, or by two games to break a tied set. But the onset of television meant matches would have to get shorter if the sport wanted to capture a larger audience, Flink said.

Change even came for “love.” An alternative sprouted up in the 1970s, and is still used today: “bagel,” named for its zero shape, Sheidlower said. Novices may say “zero,” and insiders will understand what they mean, but they “will needle them about it,” Flink said.
But “love” still prevails.
“People kind of like it,” Flink said. “It’s different. Why say zero when you can say love?”
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