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How are inflation or tariffs affecting your shopping and budget? NPR wants to know

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How are inflation or tariffs affecting your shopping and budget? NPR wants to know

People walk through the Westfield World Trade Center shopping mall in New York City.

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How are you budgeting these days?

Whether you’re a shopper or seller, a worker or a business owner, you likely have a lot on your mind. Mortgage and insurance rates remain high. Inflation is stubborn. President Trump has added new tariffs on Chinese imports. He’s imposed, delayed, re-imposed and re-delayed new levies on goods from the United States’ two other closest trading partners, Canada and Mexico. Gas prices are down, but those egg prices … well, you know.

We want to hear your thoughts and observations on how all of this has affected your spending or your plans for the future. For example, have you fast-tracked any purchases, like a car, appliance or a renovation? Or are you putting big investments off?

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Please fill out the form below. An NPR reporter may contact you for a story.

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Donald Trump Attends FIFA Club World Cup on 1-Year Anniversary of Assassination Attempt

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Donald Trump Attends FIFA Club World Cup on 1-Year Anniversary of Assassination Attempt

Donald Trump
Assassination Attempt Far From My Mind …
Focused on Soccer One Year After Pennsylvania Shooting

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'Wait Wait' for July 12, 2025: Live in Iowa with Jan Jensen!

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'Wait Wait' for July 12, 2025: Live in Iowa with Jan Jensen!

Head coach Jan Jensen of the Iowa Hawkeyes, at Carver-Hawkeye Arena on February 23, 2025 in Iowa City, Iowa. (Photo by Matthew Holst/Getty Images)

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This week’s show was recorded in Des Moines, Iowa with host Peter Sagal, judge and scorekeeper Bill Kurtis, Not My Job guest Jan Jensen and panelists Emmy Blotnick, Faith Salie, and Hari Kondabolu. Click the audio link above to hear the whole show.

Who’s Bill This Time

The TSA Gets Tired of Your Toes; Candy Fights Back; Beware the Familymoon

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Panel Questions

Communion Carousing

Bluff The Listener

Our panelists tell three stories about an attempt to make summer even more awesome, only one of which is true.

Not My Job: Iowa coach Jan Jensen answers our questions about courting throughout history

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University of Iowa Women’s Basketball Coach Jan Jensen plays our game called, “Let’s Go A’ Courtin.” Three questions about courtship rituals around the world.

Panel Questions

The Curious Case of the Couch; A Handy Way to Find Mr. Right; A Passion for Youthful Fashion

Limericks

Bill Kurtis reads three news-related limericks: Skip To The Loo; A New Excuse To Avoid Your Veggies; Boston Strangler Jr.

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Lightning Fill In The Blank

All the news we couldn’t fit anywhere else

Predictions

Our panelists predict, now that we can keep our shoes on at the airport, what will be the next big change.

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Is walking 10,000 steps a legit fitness goal or a marketing myth?

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Is walking 10,000 steps a legit fitness goal or a marketing myth?

The magic number shows up on smartwatches, fitness apps and office step challenges. For many, hitting 10,000 steps in a day has become a marker of good health — a goal that prompts post-dinner walks, lunchtime laps around the block and a reason to park a little farther away.

While the target is widely embraced by doctors and their patients, its origins are less scientific than some may expect.

“The whole idea behind the 10,000 steps was actually a marketing campaign for a company in Japan that developed a pedometer,” said David Raichlen, professor of biological sciences and anthropology at USC.

The idea of walking 10,000 steps a day gained popularity in Japan in the 1960s, when a company introduced a pedometer called the Manpo-kei — a name that translates to “10,000 step meter.” Released around the time of the 1964 Tokyo Olympics, the product gave people a numerical goal and helped sell pedometers.

“It was kind of brilliant,” Raichlen said. “Is it arbitrary? Yes.”

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A couple take advantage of pleasant weather to walk their dog in the Venice Canal Historic District in Venice Beach.

(Allen J. Schaben / Los Angeles Times)

Researchers say that even if the number wasn’t evidence-based at the time, it caught on for a reason — and may have landed close to a meaningful benchmark.

“It turns out, bizarrely enough, they probably weren’t that far off, even though they did not have any of the epidemiological data to support it at the time,” Raichlen said.

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In the years since the 10,000 step target gained attraction, researchers have tried to pinpoint how many daily steps are actually linked to better health outcomes. Some studies show that benefits such as reduced risk of cardiovascular disease begin around 2,500 to 3,000 steps a day. Others suggest a plateau of health-related benefits begins around 7,500 steps, Raichlen said.

Still, many public health messages continue to promote the five-digit mark, and fitness trackers, including Fitbits and other smart devices, often set 10,000 steps as the default daily goal.

Dr. Gregg C. Fonarow, interim chief of cardiology at UCLA, said step counts are a practical, easy-to-understand way to communicate physical activity guidelines with patients. He often recommends 10,000 steps and doesn’t view the number as random.

“Conveying step count is one of the ways of quantifying, easily and understandably, a trackable, actionable way to communicate what would be a good level of physical activity for them,” Fonarow said.

Searches for "walking 10000 steps" have increased over the past five years.

Searches for “walking 10000 steps” have increased over the past five years.

(Google Trends)

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He said 10,000 steps equals roughly five miles of walking and about 150 minutes of moderate-to-intense activity — in line with existing guidelines for weekly exercise.

Still, Fonarow acknowledges that research findings vary. He cites one study that found risk reduction plateaued around 7,500 steps for older women, while other studies have found benefit continuing through 10,000 steps or more. “Walking is a fantastic form of exercise,” Fonarow said. “It improves blood pressure, supports brain health, reduces insulin resistance and helps strengthen the blood vessels.”

Raichlen said he typically avoids prescribing specific thresholds. While 10,000 steps may be a useful goal for some, he said, it is not a requirement for good health.

“A little bit is better than nothing, and then a little bit more is better than that,” Raichlen said.

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However, the type of walking matters. Researchers have found that cadence — how many steps a person takes per minute — can influence the impact of physical activity. A brisk walk offers greater cardiovascular benefit than a slower pace even with the same total step count.

One man in a white shirt and another in a blue one on their 41-miles of walking across Los Angeles.

Wes Brumbaugh, left, and Tucker O’Neill get in some steps on their 41-mile walk across Los Angeles. In 2023, they went from Pasadena to Santa Monica.

(Irfan Khan / Los Angeles Times)

“You don’t have to run,” Raichlen said. “But more intensity is generally better.”

What’s not clear, he said, is whether there’s an upper limit where benefits begin to decline — or if more steps always yield more return.

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He said walking more is generally tied to lower risk of several chronic conditions, including diabetes, dementia and cardiovascular disease, but the risk reduction plateaus after a certain point.

“The health outcome you are interested in — whether that be heart disease, diabetes, dementia — there are different steps recommended,” he added.

Raichlen also pointed out that the effectiveness of a given step count may differ by age and that most existing studies rely on wrist-worn accelerometers, which can vary in precision.

“You can use multiple methods and end up with multiple different step counts from the exact same person,” Raichlen said, adding that his sister-in-law and her son tracked their steps on a recent trip to Disneyland using different devices — one with a phone, the other with an Apple Watch — and came away with very different totals.

That variation, he said, reinforces the importance of using step counts as a guide rather than a rigid rule.

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“The best thing people can do is to be their own study,” Raichlen said. “Look at what you’re doing today and try to do more tomorrow.”

Fonarow said he often encourages patients to build activity gradually. For those who are largely sedentary, trying to walk 10,000 steps on day one may not be practical. “We really need to personalize these recommendations,” he said, adding that some people may choose to add resistance — like a weighted backpack — for additional benefits, but it’s not necessary for improved health.

A group of people walking.

The Culver City EverWalk Walking Club, one of several walking groups in L.A., usually meets on the first Saturday of every month.

(Christina House / Los Angeles Times)

Dr. Parveen Garg of Keck Medicine of USC also sees patients aiming to meet step goals. While spreading activity throughout the week is ideal, he said it’s fine if some days are more active than others. For patients with limited time or energy, walking more on the weekends or during longer breaks can still offer meaningful benefits.

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Garg said he reminds patients that walking is beneficial even at lower levels. Multiple studies show that risk of cardiovascular disease and premature death decreases measurably beginning around 2,500 steps per day, he said.

While spreading activity throughout the week is ideal, he said it’s fine if some days are more active than others. For patients with limited time or energy, walking more on the weekends or during longer breaks can still offer meaningful benefits. Like other experts, Garg emphasizes that the benefits of movement don’t begin at 10,000 steps — they can start much earlier.

“As humans, we like goals,” Garg said. “We like to feel like we’ve accomplished something. We like to check off boxes. … It does give people a goal to accomplish. In that aspect, it’s really great — as long as it does not discourage people.”

He encourages his patients to prioritize aerobic activity — movement that gets the heart rate up — even if it’s done in short bursts or mixed into daily routines.

Whether a person walks 2,000 steps or 10,000, local experts agree the key is consistency, and increasing activity over time can be beneficial.

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“Just keep moving,” Raichlen said.

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