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After a grueling 2023, here are 4 predictions for media in 2024

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After a grueling 2023, here are 4 predictions for media in 2024

The numeral 2024 in Times Square in New York City on Dec. 20. 2023, after traveling across the country, beginning in Los Angeles.

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David Dee Delgado/Getty Images


The numeral 2024 in Times Square in New York City on Dec. 20. 2023, after traveling across the country, beginning in Los Angeles.

David Dee Delgado/Getty Images

Given how turbulent 2023 turned out, saying it was a challenging year for media feels like the understatement of the decade.

Here’s what we survived: Two lengthy strikes by Hollywood writers and performers that paralyzed new production, crippling the business in ways we’re just beginning to fathom. Layoffs in the media sector totaling more than 20,000 positions, according to one study. Hikes in subscription fees, which hit consumers of almost every major streaming service, including Netflix, Disney+, Hulu and Apple TV+, and confrontations between media companies and cable providers leading to questions on whether cable TV can even survive in the streaming era.

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But experience has taught me that, when it comes to the media business, things are rarely as bad – or as good – as they initially seem. So, my predictions for media in 2024 may sound negative — based mostly on a growing cynicism about the abilities of those leading our biggest media companies to meet a historically challenging moment. But I’m also, oddly, a bit optimistic.

In other words, as clueless or greedy as media executives get, this critic remains convinced talented creators, journalists and performers will find a way to excel.

We’ll probably have fewer TV/streaming series. But that will likely be a good thing.

One minute, analysts were complaining about the glut of TV and streaming programming at the beginning of 2023 — offering too much material for anyone to keep tabs on — before the cancellation of shows and the tactic of completely removing titles from streaming services as tax write-offs drew howls of criticism as the year wore on.

Unfortunately, the numbers won’t get much better in 2024. I fear the economic hit media companies likely took from the strikes and the added costs incurred by new contract terms will result in fewer shows getting made and even more shows getting the ax in the new year. But the silver lining here: given that 2022 saw nearly 600 separate series available to viewers, the industry was long overdue for serious shearing, anyway.

The key to bringing the glut of TV down to a manageable level for the average consumer is ensuring the right programs survive – including shows featuring marginalized groups and cultures. After a year in which programs like A Black Lady Sketch Show, Reservation Dogs, the LGBTQ-centered reboot of A League of Their Own and the Black-centered revival of The Wonder Years all went away, the industry must work overtime to ensure diversity doesn’t decline along with the number of TV series.

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Streamers will cost more. But you’ll have even more subscription options.

One of the sneakiest media trends in 2023 was all the different techniques streaming services used to squeeze additional revenue from subscribers. Amazon announced, for example, that Prime Video subscribers will begin to see ads in their streaming content on Jan. 29, but customers can pay an additional $2.99 for ad-free content. Netflix eliminated its cheapest ad-free tier months ago, forcing those who wanted to avoid ads to buy the pricier, premium subscription. And lots of services cracked down on password sharing while boosting prices.

Still, streaming services’ drive for profit also creates more opportunities for consumers. Some platforms have worked out limited deals to share content with other services, bringing select HBO titles to Netflix. Streamers are also bundling services, with Disney offering Disney+ and ESPN+ to Charter cable customers for a single price, while Verizon has brought together Max and Netflix. We’re back to the future as companies and consumers rediscover the cost savings of advertisements and bundling that were always hallmarks of cable TV.

I also think we’re going to see a landscape where there is a small number of giant streaming services and a bunch of boutique specialty platforms, with midlevel players like Peacock and Paramount+ facing increasing economic pressure to join bigger companies (hence the rumors about Warner Bros. Discovery talking about merging with Paramount Global and rumors that Comcast might also benefit from buying Paramount.)

Journalists took a serious hit in 2023. But the fight against misinformation is only beginning.

One bright spot for journalism in 2023 was the gigantic settlement Fox News paid for airing and repeating lies about the last presidential election and the dethroning of the news channel’s biggest star, Tucker Carlson. What remains astonishing is how little those moves have curbed similar rhetoric on other media platforms about the election or the continued influence of toxic ideologues like Carlson and Megyn Kelly.

Expect that fight to only grow more intense in 2024, as the presidential season unfolds and people actually begin voting in primaries (I’m still upset by news items that say a given candidate is “ahead” when no one has voted yet, and we’re only talking about poll results.) Kudos to news outlets that have adopted journalism professor Jay Rosen’s admonition to avoid “horse race”-style reporting to cover “the stakes for the next election, particularly The Atlantic‘s entire issue devoted to the possible consequences if Donald Trump wins a second term as president.

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Still, in addition to the job losses, the media’s addiction to toxic but buzzy personalities remains a serious flaw. Too many supposedly serious news platforms refuse to accept that the worst outcome for shameless attention addicts like George Santos isn’t breathless coverage denouncing his lies, but no coverage at all. No more updates on certain people’s Cameo posts or social media outbursts — yes, NPR has covered such things, too — the real solution to handling some awful public figures is to deprive them of the media oxygen they need to survive.

Late night television and cable TV will continue to decline. But they will also survive.

I’ve said and written this a few times: New media doesn’t kill old media. It just forces it to change.

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The scariest media moments of 2023 involved watching Internet-led disruption come for familiar forms of media, like late night TV and cable systems. Big names like The Late Late Show‘s James Corden and The Daily Show‘s Trevor Noah and Roy Wood Jr. left the late night genre, only to be replaced by a game show and… nothing, yet.

CBS might yet find a hit with After Midnight, the sort of game show it tapped to replace Corden’s program, and Comedy Central may yet conclude its yearlong spasm of guest hosts by finding the one person ready to take The Daily Show into the future. But it feels more like a sector of media that produced an awful lot of modern comedy stars is on the ropes with no clear way back to the top.

Similarly, accelerated cord-cutting and homogeneity of content – cue the jokes about how ridiculous MTV’s marathon airings of Ridiculousness have become – threaten to permanently hobble the industry that gave us modern-day quality TV in HBO, CNN and ESPN.

Because I’m also an optimist, I’m hopeful both these corners of media will find new directions in 2024, led by innovators we may not even know yet. But they’re likely to be in a much-reduced form, a bracing reminder that change eventually comes for us all in media.

And, sometimes, what’s left is a shadow of what once was.

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Thanks to ‘Mormon Wives,’ Dirty Soda Is a National Obsession

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Thanks to ‘Mormon Wives,’ Dirty Soda Is a National Obsession

The first time Pop’s Social, a catering company in South Orange, N.J., that specializes in dirty soda, served an alcoholic drink at an event, something strange happened.

At the event in December, its nonalcoholic offering, a spiced pear-cider seltzer with vanilla and peach syrups, cream, lemon and cold foam, was a hit. The Prosecco-spiked version? Not so much.

“People were more interested in the mocktail than the cocktail,” Ali Greenberg, an owner of the business, said in an interview.

Dirty soda — a customizable blend of soda, flavored syrup, creamer and sometimes fruit, served over pebble ice — has been crossing into the mainstream for years, especially after the cast of “The Secret Lives of Mormon Wives,” the hit reality show that premiered in 2024, frequented Swig, the Utah chain that started it all.

But its reach has gone far beyond the Mormon corridor, and its rise in popularity has dovetailed with an overall decline in U.S. alcohol consumption. “There’s not a lot of Mormon people in our neighborhood,” said Greenberg. “But there are a lot of people who are sober-curious or not drinking.”

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The reality show, which follows a group of Mormon influencers in Utah, helped popularize dirty soda beyond the Mountain States and inspired a wave of TikTok videos on the subject. Swig rapidly expanded — growing from 33 locations in Utah and Arizona in 2021 to now more than 150 locations in 16 states — along with other Utah chains, and spawned copycats nationwide.

Dirty soda has joined other Mormon cultural exports, like tradwife influencers, a “Real Housewives” franchise in Salt Lake City and Taylor Frankie Paul, the Bachelorette who wasn’t, that have captivated America.

With the recent rollouts of dirty soda at McDonald’s, Chick-fil-A and Dunkin’ — behold the Dunkin’ Dirty Soda: Pepsi, coffee milk and cold foam — and the appearance on grocery shelves of Dirty Mountain Dew and a coconut-lime Coffee Mate creamer for homemade dirty sodas, we may have reached peak dirty.

The idea for dirty soda came out of a desire for members of the Church of Jesus Christ of Latter-day Saints, which has millions of followers in Utah and surrounding states, to have more options for social drinking, as the church prohibits the consumption of alcohol, hot coffee and hot caffeinated tea.

When Swig introduced dirty soda in 2010, it filled a need, providing a pick-me-up for car-pooling moms and an after-school treat for their kids. It was quickly adopted by many in the community.

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“In other cultures, parents go, they pick up their coffee in the morning, and for me and for a lot of my other friends’ parents, it was, ‘Let’s go pick up our dirty soda,’” Whitney Leavitt, a breakout star of “Mormon Wives,” said in an interview.

Leavitt was surprised when her dirty soda order became a recurring question from reporters in recent years. “They were so excited to hear all of the different syrups and creamers that we add to our drinks to make whatever your go-to dirty soda is,” Leavitt said. (Hers is sparkling water with sugar-free pineapple, sugar-free peach and sugar-free vanilla syrups, raspberry purée, a squeeze of lime, and fresh mint if she’s “feeling really fancy.”)

In April, Leavitt became the chief creative and brand officer at Cool Sips, a beverage chain based in New York that sells dirty sodas.

“Mormon Wives” inspired Kaitlyn Sturm, a 26-year-old mother of three from Jackson, Miss., to post recipes for dirty sodas on her TikTok. The one she makes the most contains Coke or Dr Pepper, homemade cherry syrup, a glug of coconut creamer and a packet of True Lime crystallized lime powder, which she combines in a pasta-sauce jar filled with pebble ice. “It kind of has become like a ritual, where I make one for my husband as well, and we have it most evenings,” Sturm said in an interview.

The trend has also hit fast-food menus. The new “crafted soda” menu at McDonald’s is riddled with dirty soda DNA. The Dirty Dr Pepper, with vanilla flavoring and a cold-foam topper, is the chain’s version of what has shaped up to be the universal dirty soda flavor. Since 2024, Sonic, beloved for its porous, soda-absorbing pebble ice, has offered “dirty” drinks — your choice of soda plus coconut syrup, sweet cream and lime.

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These drinks might feel new, but there are antecedents in the Italian sodas of the ’90s (fizzy water and a pump of Torani syrup); the Shirley Temple (ginger ale or lemon-lime soda with grenadine and maraschino cherries); and the egg cream, a tonic of seltzer, chocolate syrup and milk. And what is a dirty Dr Pepper with cold foam if not a descendant of the root beer float? “It’s just a soda fountain from 125 years ago,” Kara Nielsen, a food and beverage trend forecaster, said in an interview.

Though Leavitt moved to New York City with her family in December, her dirty soda ritual has remained consistent, with one key difference. “In Utah, we don’t get to walk to dirty soda shops,” Leavitt said. “We have to drive there.”

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Chaos Gardening: A Laid-Back Way to Garden

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Chaos Gardening: A Laid-Back Way to Garden

Annuals include flowers like marigolds and nasturtiums. They grow fast but won’t come back the next spring (though they will drop seeds and possibly propagate). Perennials like lavender and sage will return year after year, but they may take longer to grow. Wildflower and pollinator packets often contain both annual and perennial seeds but are frowned upon by some serious gardeners, because the selection can be haphazard and ill-suited to the area.

It’s a good idea to exercise a little situational awareness. How much rain can you expect? How much sunlight? Dig the earth and feel it between your fingers — is it sandy? Loamy? These are things to keep in mind as you prepare for your journey into horticultural chaos.

“You want to prepare your soil, your site, at least a little bit,” said Deryn Davidson, a sustainable landscape expert at Colorado State University Extension in Longmont, Colo. “Try to get rid of weeds. Make sure the soil is ready to receive seeds.”

Davidson, who has written about chaos gardening, strongly advised covering the seeds with a layer of soil, lest they become bird food. As for watering, that depends on where you live, she added. On the whole, though, the formula is straightforward: “Soil, sun and water is what these seeds need,” Davidson said.

Not everyone is a fan of the trend, or at least the way it has been portrayed on social media. “Nature is not chaos — nature is pattern,” said Robin Wall Kimmerer, a botanist and the author of “Braiding Sweetgrass,” which recommends imbuing modern life with Indigenous wisdom.

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“It seems unrealistic,” Kimmerer said of the chaos gardening videos she has watched. The feeling of effortlessness they convey — a common social media effect, almost always the result of deft editing — seems to elide the work that goes into a garden, whether chaotic or not, she suggested.

“I want my garden to be natural and biodiverse,” she said. “That’s a good impulse. I don’t think this technique is going to get you there, but that’s an important impulse.”

Boitnott, the maker of the viral video, offered a simple reason for why chaos gardening has become popular: “It just makes you happy.”

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What is an eye massage? We tried it at this under-the-radar L.A. spot

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What is an eye massage? We tried it at this under-the-radar L.A. spot

Admission: I suffer from eyestrain. Even right this very second. As a reporter working on a computer more than eight hours most days, my eyes often feel fatigued and itchy by evening.

I’m not alone: More than half of the U.S. population lives with computer vision syndrome, also known as digital eyestrain, and nearly 16.4 million Americans suffer from dry eye syndrome. So I was especially excited to stumble on New Vogue Spa, in the City of Industry, which offers a relaxing, if intriguing, treatment called “Eyeball Care” — something I’d never heard of before at a day spa.

New Vogue Spa is an Asian-style spa with Korean and Chinese influences. The spa’s offerings include massages and body scrubs — I was curious about the “Red Wine Body Scrub” — but I couldn’t help exploring eyeball care, which was much needed after my 50-minute drive from Silver Lake. (The City of Industry is about 30 minutes from downtown L.A. without heavy traffic.)

So it came to be that I found myself lying on a massage table, wearing what looked like protruding diving goggles, with clouds of cool, aromatic steam oozing from both sides of it and engulfing my face. A spindly plastic tube extended from my forehead to the “Eye Spa” machine. Serene spa music, a blend of classical piano and loudly chirping birds, trilled in the background as the machine sloshed and gurgled. It felt like lying, creekside, in a spa robe wrapped in a blanket of chamomile and rosemary-scented fog.

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As my esthetician, Jenny Chen, adjusted the eye mask and added essential oils to the mist, New Vogue manager Lesley Xie explained that the 60-minute, $125 Eyeball Care treatment aims to hydrate and stimulate blood circulation in the eye area, decrease puffiness and dark circles and aid eye fatigue and dry eye syndrome.

“It’s really helpful for overall eye health for people who are on computers for a long time or sleep really late or who are reading a lot,” she said.

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The Eyeball Care treatment included a mask filled with cool, aromatic steam to help relieve fatigued eyes.

2 Slippers in the Himalayan Salt Room.

1. The Eyeball Care treatment included a mask filled with cool, aromatic steam to help relieve fatigued eyes. 2. Slippers in the Himalayan Salt Room.

Xie said that eyeball care treatments are common in China. When she was growing up in Guangdong in Southern China, elementary school students were given a break every afternoon to perform “eye exercises,” which involved gently massaging pressure points around their eye areas, for 5-10 minutes.

“It released eye stress because we studied from eight o’clock in the morning until almost noon time,” she said. “It was a break for our eyes to prevent nearsightedness and tired eyes.”

New Vogue Spa’s treatment was supremely relaxing from the onset — part Head Spa, part facial, part eye care. Chen began by massaging my scalp for about 10 minutes, as I tried not to fall asleep.

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Next she cleaned my face, applied massage cream and gently massaged my face and eye area, manipulating the outer corners of my eye sockets as well as under my brow bones and on my temples. She was precise and firm but careful — as she pressed on the outside corner of my eye, I felt tension draining down the side of my cheek and neck.

Esthetician Jenny Chen conducts “Golden Eye therapy” on reporter Deborah Vankin.

Esthetician Jenny Chen conducts “Golden Eye therapy” on reporter Deborah Vankin.

Xie said the massage is based on traditional Chinese medicine, focusing on stimulating acupressure points around the eyes.

“Gentle massage of these areas is believed to help promote blood circulation, relax the muscles responsible for focusing and relieve visual fatigue,” she said. “While it’s not a medical treatment for vision conditions, it’s widely used as a preventative and restorative method.”

The massage was followed by “Golden Eye therapy,” during which Chen used an electronic device on my face with a metal roller ball on it. It uses “ultrasonic vibration technology,” Xie said, to help the skin absorb the applied moisturizing cream and combat eye puffiness.

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The main event was the “cooling steam therapy,” which Xie said was meant to be calming and refreshing and help relieve tired eyes. Chen fitted me with what looked like an enormous diving mask that quickly filled with cool, hydrating mist — I felt droplets of water dripping from my eyes and down my cheeks. The Eye Spa machine uses a “cold mist atomization process,” Xie said, “that disperses micro-particles of moisture combined with soothing essential oils.”

At the end of my treatment, Chen gave me under-eye gel pad masks, for added hydration, while conducting one last head massage. She applied moisturizing eye cream, face cream and sunscreen before sending me off.

Dr. Kristina Voss, an ophthalmologist with Keck Medicine of USC, was enthusiastic about the Eyeball Care treatment.

“It sounds wonderful. Anything that makes you feel good, I generally support,” she said. “It sounds safe because they’re not putting pressure on the eye. Direct pressure on the eyeball [is dangerous]. And I’d be nervous if they were putting something in the eye, but they’re not. Steam, or even cool condensation from a humidifier, is effective for dry eye. Massaging pressure points probably doesn’t treat dry eye, but could potentially treat eyestrain or tension headaches that can be interpreted as eyestrain.”

Los Angeles Times features writer Deborah Vankin inspects her eyeballs after her treatment.

Los Angeles Times features writer Deborah Vankin inspects her eyeballs after her treatment.

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Temporary relief aside, however, Voss warned that the treatment is not a replacement for seeing a doctor if a condition is ongoing.

“It’s relaxing and complementary to a doctor’s dry eye treatments — like medicated drops or in-office treatments — but it’s not a simple fix or cure all,” she said. “Ongoing doctor’s care would be important.”

After my treatment, I was invited to linger in the co-ed Himalayan Salt Room and Red Clay Room or woman-only spa area, complete with a warm soaking tub, lounge area and treatment rooms for body scrubs. (I skipped the adjacent New Vogue MedSpa, where you can get botox, dermal filler or microneedling treatments.)

Guests are also treated to a cup of homemade snow fungus tea (made from tremella mushrooms) with a single jujube, or red, date, floating inside. New Vogue makes a fresh batch every morning for guests, simmering the collagen-rich drink so long it becomes somewhat gelatinous.

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The Himalayan Salt Room.

2 The co-ed lounge area.

3 The Red Clay Room.

1. The Himalayan Salt Room. 2. The co-ed lounge area. 3. The Red Clay Room.

“Snow fungus focuses on deep hydration and skin plumping, while red dates support circulation and a healthy glow,” Xie said, calling the concoction “a warm bowl of snow fungus and red date soup.”

I can’t speak to the medicinal benefits of snow fungus tea. But after a glass of the warm, woody-tasting drink — together with the hour-long tension-taming eye treatment — I saw the world in a whole new way while walking out the door: clearly, from a relaxed perspective and with the bigger picture in focus.

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