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YouTube is restricting European teens' access to fitness videos. Why?

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YouTube is restricting European teens' access to fitness videos. Why?

The video-streaming platform says that repeated exposure to certain types of videos could hurt teenager’s self-esteem and body image.

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European teenagers may notice a change in their YouTube recommendations, after the video platform said it will stop ushering them toward some types of health and fitness videos, particularly those that “idealise” certain body types.

YouTube – which is among the most popular social media apps for teens – recommends videos that are similar to those the viewer has watched previously. 

That means people can fall into feedback loops, watching many similar videos in a row and at times delving into more extreme content.

YouTube first rolled out these restrictions in the United States last year, and is now expanding them in Europe and around the world, on the guidance of its youth and family advisory committee.

The new rule is an effort to prevent teens from forming “negative beliefs about themselves,” Dr Garth Graham, who heads YouTube Health, and James Beser, YouTube Youth’s director of product management, said in a statement.

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So what does this mean and what kind of content will now be restricted?

Which videos will YouTube restrict for teenagers?

YouTube said it will now limit repeated recommendations of videos that:

  • Idealise particular fitness levels or weight groups

  • Compare and idealise certain physical features, or

  • Are socially aggressive, meaning they show intimidation or fighting.

These types of content “may be innocuous as a single video, but could be problematic for some teens if viewed repetitively,” Graham and Beser said.

How does social media affect body image?

Social media can lead to poor body image, eating disorders, and mental health issues, according to a major review of 50 studies from 17 countries published last year. 

That’s because people tend to compare themselves to others they see online, internalise a thin or fit standard as the ideal body type, and engage in self-objectification.

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That doesn’t mean everyone is affected equally.

Women and girls, overweight people, and those who already have poor body image tend to be most affected by social media, while people who feel OK about their bodies and have high social media literacy are less affected – a dynamic that researchers call a “self-perpetuating cycle of risk”.

Meanwhile, a 2021 study found that fitness YouTubers – which has been dubbed the “Fitspiration” community – promote unhealthy behaviours, and that viewers reinforce those practices in the comments.

What other steps has YouTube taken?

YouTube already restricts teenagers’ access to some content involving eating disorders and physical fights.

With the new policy, YouTube can also redirect people to crisis hotlines when they search for things related to suicide, self-harm, and eating disorders. 

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The company also said it worked with organisations in Germany and France to craft the update.

What are regulators doing about the problem?

YouTube and other social media sites have come under fire for their effect on young people’s mental health and well-being, and some governments have threatened to crack down.

In the United Kingdom, for example, communications regulator Ofcom ordered tech companies in May to take steps to stop their algorithms from “recommending harmful content to children,” including content on self-harm and eating disorders.

The European Union’s Digital Services Act, which was adopted in 2022, also calls on tech giants to limit children’s access to content that could harm their “health, physical, mental and moral development”.

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Exercise scientist reveals the strength training mistake many women make, even after lifting for years

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Exercise scientist reveals the strength training mistake many women make, even after lifting for years

Wondering how much weight you should be lifting in the gym to build strength? Dr Stacy Sims says that not going heavy enough could be the biggest mistake women are making in their workouts.

What strength training looks like might differ (for example, some prefer callisthenics over classic weight training) for some, but one thing is clear – it needs to be a challenge.

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Jogging 101: Benefits for Your Body and Mind

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Jogging 101: Benefits for Your Body and Mind

Walking and running share a number of benefits — but what about that sweet middle ground between the two?

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“Jogging is about creating a steady pace,” says sports and exercise medicine specialist Leonardo Oliveira, MD. “Instead of focusing on speed, you’re focused more on endurance with good, quality steps.”

Before your next jaunt, Dr. Oliveira shares the many benefits of jogging and how it can help improve your overall health and wellness.

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9 benefits of jogging

Unlike running, where you’re focused on targeting different heart rate zones, jogging involves keeping a more stable and persistent pace. If you’re jogging at a moderate intensity, for example, your target heart rate will usually fall into zone 2, at 60% to 70% of your max heart rate.

“When you’re jogging, you should be able to carry on a conversation as you breathe through your nose,” says Dr. Oliveira. “If you’re doing just 15 minutes of jogging three times a week, you’re already going to notice the benefits.”

Here’s how you can benefit from jogging.

1. Reduces stress

Jogging, like other exercises, can help decrease your stress levels. As an aerobic exercise, it helps release endorphins, which can boost your mood and create feelings of euphoria or satisfaction. Not only does it provide an outlet for pent-up energy, but jogging outside also allows you to spend more time in nature, which provides even more mental health benefits.

“Research shows exercise can be as effective as medication when treating depression because of its wide-ranging benefits,” says Dr. Oliveira.

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2. Burns calories

Jogging is a full-body exercise that offers a higher calorie burn than some other aerobic exercises. According to the widely used Compendium of Physical Activities, jogging burns about 7.5 calories per kilogram of body weight each hour. That means you can burn about:

  • 8 times as many calories as sitting quietly
  • 4 times as many calories as walking
  • 2.6 times as many calories as stationary cycling

“Jogging will burn more calories in a shorter period of time than cycling, especially if you’re not used to exercising,” reports Dr. Oliveira.

3. Improves insulin resistance and boosts metabolism

Insulin resistance is one of the biggest barriers to having a healthy metabolism. Insulin helps your body break down glucose for energy. But if your body can’t do that, your metabolism slows down, leading to:

  • Lower energy levels
  • Weight gain
  • An inability to burn fat

“Exercising at higher intensities helps increase metabolism and insulin resistance,” says Dr. Oliveira. “But researchers have also found that even lower-intensity exercises, like jogging, for longer periods of time can have the same effect.”

4. Strengthens your heart

Jogging also has positive impacts on your heart and its ability to pump blood to the rest of your body. That’s because it contributes to hypertrophy, or the strengthening of your heart’s muscle tissues.

“As you develop endurance, the amount of blood in one pump increases,” explains Dr. Oliveira. “When your heart gets stronger, it contracts more efficiently, which decreases your resting heart rate.”

5. Improves lung expansion and gas exchange

The more you work on building endurance and stamina, the more likely it is that you’ll improve your overall ability to breathe — both at rest and while jogging.

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“Consistent aerobic exercise helps your lungs get stronger and more efficient,” says Dr. Oliveira. “Over time, you won’t need to breathe as often because each breath brings in more oxygen than before.”

6. Activates muscles

Jogging activates major muscle groups, including your:

  • Quads
  • Hamstrings
  • Glutes
  • Core
  • Back

“Strength training is a good complement to jogging because it can help strengthen all the areas of your body,” says Dr. Oliveira. “This can help you handle longer distances.”

7. Reduces stiffness

“Jogging is one of those activities where once you get going, you start to feel better,” notes Dr. Oliveira. “It’s an exercise that helps warm up your muscles and lubricate your joints, which can help with the overall sense of stiffness that comes with age.”

That said, jogging is still a high-impact exercise because it forces you to bear down weight as your feet hit the pavement. Consider working with a physical therapist or athletic trainer to reduce the risk of further injury if you:

  • Have arthritis
  • Have an active injury
  • Had previous sprains or fractures in your lower body

8. Improves endurance

“The more you jog, the more you’ll increase your functional aerobic capacity,” says Dr. Oliveira. “Someone who jogs regularly will have better physical fitness that will help them last longer on a bike or a walk than someone who’s just getting started.”

Your ability to breathe and move also extends to other daily activities that demand cardiovascular strength and endurance, like climbing stairs.

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9. Provides better quality of life and other mental health benefits

Research shows that any amount of jogging — even just once a week — can improve your quality of life and lower your risk of dying from cancer and cardiovascular-related issues.

“Jogging is a great form of exercise, but it’s not the only one,” notes Dr. Oliveira. “The most important thing is to work on being healthy and strong. And for a lot of people, if you’re looking to advance your physical fitness, jogging is a good place to start.”

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Michelle Yeoh, 63, uses ‘exercise snacking’ to stay fit – here’s why mini workouts have big benefits

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Michelle Yeoh, 63, uses ‘exercise snacking’ to stay fit – here’s why mini workouts have big benefits

As an increasing number of scientific studies are published citing the benefits of ‘exercise snacking’ – short bouts of physical activity sprinkled throughout the day – one celeb has sworn by the practise for several years already. The woman in question? Acting great Michelle Yeoh. Below, we look at the power of mini workouts and why the Oscar-winner’s go-to move is so effective.

Stretching

Michelle revealed to Vogue that she incorporates fitness into her morning routine in a way that’s incredibly time-efficient. ‘Remember, you can do your kicks, you can do your stretches, while you are also waking up,’ she said. Indeed, research has shown that regular stretching can improve flexibility, reduce muscle stiffness and improve blood circulation – all crucial elements of healthy ageing.

And you don’t have to stretch for very long, either. One study found that while static stretching improves flexibility in adults, there was no additional benefit observed beyond four minutes per session or 10 minutes per week. So, it seems that a short stretching sesh (you don’t even have to get out of bed to do it) like Michelle’s is a very worthwhile habit to adopt.

Squats

In her Vogue interview, Michelle also shared that she performs squats most days while doing her skincare routine. Virtually every expert and trainer we speak to here at Women’s Health lists squats as one of the most important moves for women to do as they age. A compound exercise (when multiple muscle groups are used), squats also mirror the vital movement pattern of sitting down and getting back up again.

Numerous studies have highlighted the benefits of this simple exercise for posture, strength and power, and one paper even found that intermittent squat exercises performed during prolonged periods of sitting may boost brain power. Whether you’re squatting mid-moisturise like Michelle or while you’re waiting for the kettle to boil, the science suggests sprinkling squats into your day can be really quite powerful.

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The power of habit stacking

As Michelle’s routine shows, adopting a sustainable exercise routine often relies on habit stacking – adding a movement to something you already do every day, like doing your skincare or brushing your teeth.

BRB, we’re just off to do our daily squats.


After years living with endometriosis and undergoing seven rounds of IVF, Radio 4 presenter Emma Barnett turned to training with PT Frankie Holah to rebuild strength and a more positive relationship with her body. Download the Women’s Health UK app to access Frankie’s full training plan.

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Headshot of Hannah Bradfield

Hannah Bradfield is a Senior Health and Fitness Writer for Women’s Health UK. An NCTJ-accredited journalist, Hannah graduated from Loughborough University with a BA in English and Sport Science and an MA in Media and Cultural Analysis.  She has been covering sports, health and fitness for the last five years and has created content for outlets including BBC Sport, BBC Sounds, Runner’s World and Stylist. She especially enjoys interviewing those working within the community to improve access to sport, exercise and wellness. Hannah is a 2024 John Schofield Trust Fellow and was also named a 2022 Rising Star in Journalism by The Printing Charity.  A keen runner, Hannah was firmly a sprinter growing up (also dabbling in long jump) but has since transitioned to longer-distance running. While 10K is her favoured race distance, she loves running or volunteering at parkrun every Saturday, followed, of course, by pastries. She’s always looking for fun new runs and races to do and brunch spots to try.

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