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The future of fitness: How AI coaches are changing the way we exercise

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The future of fitness: How AI coaches are changing the way we exercise

Fitness and health apps have been promising “smart coaches” and “personalised training plans” for years. But, to date, most programmes have been like online shopping recommendations, with exercises broadly matching your demographic profile and performance level.

However, the rapid advances in real-time image recognition, generative AI and natural language processing are bringing an AI coach worthy of the name within our grasp. And not just for high-tech gyms like Lumin, but also for people working out at home or in the park. Peloton, for example, films how you exercise and provides feedback in real time. Google has also announced AI-powered personalised fitness and health advice for its Fitbit range.

HYROX pro athlete Jake Dearden putting in the work on an indoor bike

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Market analysts think the AI fitness market could be worth close to $35b USD by 2030. But how close are we to that future? Which company is training up the supertrainer? And how will that change the way we exercise, sweat and track our progress? And what do we need to know about this new world?

Harnessing AI’s potential to make personalised training available to all

Lucy Charles-Barclay prepares for training in London, England, on July 14, 2021.

Most fitness apps give generic exercise suggestions

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Confidence Udegbue has the perfect CV for designing an AI coach. The Vice President of Product at fitness app Freeletics studied electrical and computer engineering and teaches fitness classes in his free time. His broad shoulders, muscular biceps and infectious spirit are a dead giveaway: this guy knows what he’s talking about.

“In the gym, I can see immediately when someone I’m teaching is making a mistake,” says Udegbue. “But that expertise is hard to scale.” Freeletics is trying to solve that problem with AI. The app has been using a predictive algorithm since 2019 to suggest workouts based on demographic data and self-assessed fitness levels. This means that a 39-year-old man who has been training for two years and is at level 63 in the app won’t receive the same instructions as a 25-year-old beginner.

Freeletics uses AI-based motion analysis powered by models like those from Google’s MediaPipe framework, which includes BlazePose – the successor to the earlier PoseNet model. The models provide a skeletal muscle database that can replicate all types of exercises, for which Freeletics sports scientists then define the movements. That way, the system can assess whether that squat you just did went low enough.

Can an AI coach give useful real-time workout feedback?

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One of the most revered sabre fencers in the world, Olga Kharlan, checks her phone during training

World-class sabre fencer Olga Kharlan checks her phone

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In 2024, Freeletics introduced the Coach+ feature – an AI-powered chatbot with Freeletics expertise and access to anonymised data from over 59m user journeys. Users can ask the virtual coach questions like, “How can I build muscle mass?” or “I feel weak – how can I motivate myself?”

Freeletics is currently testing a version that will allow the app to see you work out. As of April, users have been able to record themselves exercising on their smartphones. “AI counts the reps and gives direct feedback,” Udegbue says. That is particularly helpful because even experienced athletes do not always perform pistol squats or burpees correctly.

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Democratising the personal coach experience

Max Verstappen of Oracle Red Bull Racing stretches before a F1 Grand Prix

Max Verstappen warming up before a F1 race

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A personal coach was long the preserve of Hollywood actors, top models and CEOs – a highly competent service provider, always available whenever a slot opened up in their client’s busy schedule. They know their clients’ allergies, preferences and weak spots. They always know how to set the pace. Sometimes they’re pushy, sometimes they go easy. They are a mix of therapist, personal assistant and best friend – open 24/7, all major credit cards accepted.

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In the soccer world, the manager is often called “boss” – a figure of respect who takes care of the players both on and off the field. A good coach can tell when something is off in a movement – when the person’s mind is elsewhere, or they’re lacking energy. Anyone who has had that person in their life knows that a good coach is worth their weight in gold, which is why there are coaches for everything – careers, relationships, nutrition – and why the idea of a personalised fitness coach is so appealing.

AI has no body or talent. It doesn’t know what it feels like for sweat to run down the skin or for muscles to cramp or for adrenaline to rush through the veins. But it does recognise patterns and make predictions that we humans can use increasingly often and, in the best-case scenario, find out more about ourselves in the process.

How AI will allow us to ‘chat with our body’

Mutaz Barshim powers through a workout in the gym

High-jump star Mutaz Barshim lifting heavy

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Mirrors show you how you see yourself. But the Magic AI Mirror promises that you will like what you see if you follow the exercises and tips on the reflective screen. Behind the glass surface is an AI coach who steers your workouts in real time.

Growl goes even deeper into movement detection. The start-up has developed an exercise boxing bag that captures every movement with 3D cameras and Lidar (light detection and ranging) technology. AI corrects your posture or encourages you when your energy decreases.

Whoop’s fitness trackers combine biometric data with generative AI. If you’re wondering when you got your best sleep, you’ll get a precise answer: “On July 14, because the allergy season was over and you didn’t drink alcohol.” You can chat with your body.

Freeletics is also banking on predictive AI. “Soon the system will recognise that user X has had an increased resting heart rate for days, so I won’t suggest high-intensity exercises,” says Udegbue.

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The vision all companies are working on is a multimodal coach: AI that unlocks information – biometrics, genetics, video, training history – and conveys it intuitively to the user. But a perfect coach is more than just an algorithm. Researchers are working on reinforcement learning systems that set individual step goals that are challenging but achievable, and adapt whenever progress has been made.

The power of human and AI combined

Adriano de Souza in seen during the video recording of Se Prepara series in Florianopolis, Brazil, on April 30, 2019.

Training is possible anywhere

© Marcelo Maragni/Red Bull Content Pool

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“We will not be able to deliver on the promise of absolute personalisation for the mass market,” Eskofier says. But before you lose hope, you should know what he means by personalisation.

His laboratory supports, among other people, Sebastian Steudtner, the big wave surfer and world record holder. To do this, they measured his body in an MRI scanner, carried out psychological assessments, calculated strength curves and even fitted his surfboard and wetsuit with sensors.

Eskofier’s team created Steudtner’s digital twin. By the time the project concluded in May 2025, their AI system could already discuss with a real coach what angle Steudtner should surf a 100-foot wave at, and whether he’d be strong enough to do it.

The one thing AI will never change in fitness training

Constantin Popovici of Romania stretches at the athletes' area during the training day of the final stop of the Red Bull Cliff Diving World Series in Boston, USA, on September 18, 2025.

No equipment, no excuses – embrace the simplicity of pure movement

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“We can’t offer that service to millions of people,” Eskofier says. “But these systems can still create real added value.” He believes AI coaches are a good base: “AI can take over data processing and routine personalisation, while real coaches can focus on mentoring.”

AI coaches are getting smarter all the time, too, which is why it’s important to know what they can and can’t do. Limited data sets can lead to bias if too few women or people of below-average height are represented in the data.

“No matter how good the technology gets, one thing will never change,” says Udegbue. “A coach can only make you better if you want to be better yourself, too.” It’s all in your hands.

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Fitness

Mere minutes of daily vigorous exercise can cut your risk of 8 diseases | CNN

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Mere minutes of daily vigorous exercise can cut your risk of 8 diseases | CNN

Move more. Sit less. For many years, that’s been accepted guidance for people wanting to get healthier.

Now that message is getting refined, with a growing body of research suggesting that certain types of movements may be more beneficial than others when it comes to health benefits.

The intensity of your exercise may matter as well. A new study published in the European Heart Journal found that a small amount of vigorous activity may be linked to lower risk of eight different chronic diseases.

The findings raise questions about why intensity matters and how people can incorporate more intense exercise routines into everyday life. To better understand the study’s implications, I spoke with CNN wellness expert Dr. Leana Wen, an emergency physician and clinical associate professor at George Washington University. She previously served as Baltimore’s health commissioner.

Before beginning any new exercise program, consult your doctor. Stop immediately if you experience pain.

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CNN: What did this study examine about exercise and its relationship to chronic disease?

Dr. Leana Wen: This investigation looked at how the intensity of physical activity is related to the risk of developing a range of chronic diseases. Researchers analyzed data from two very large groups in the UK Biobank, which is a long-term health study in the United Kingdom that tracks medical and lifestyle information from hundreds of thousands of participants. One group included about 96,000 people who wore wrist activity trackers that objectively measured their movement, and the other included more than 375,000 people who self-reported their activity.

The researchers followed participants over an average of about nine years and examined the development of eight conditions: major cardiovascular events, atrial fibrillation, type 2 diabetes, immune-related inflammatory diseases, fatty liver disease, chronic respiratory disease, chronic kidney disease and dementia, as well as overall mortality.

The key finding was that the proportion of activity done at vigorous intensity mattered. People who had more than about 4% of their total activity classified as vigorous had substantially lower risks of developing these conditions compared with people who had no vigorous activity at all. The numbers were stunning, with the participants having the following results:


  • 63% lower risk of dementia,

  • 60% lower risk of type 2 diabetes,

  • 48% lower risk of fatty liver disease,

  • 44% lower risk of chronic respiratory disease,

  • 41% lower risk of chronic kidney disease,

  • 39% lower risk of immune-mediated inflammatory diseases,

  • 31% lower risk of major cardiovascular events,

  • 29% lower risk of atrial fibrillation, and

  • 46% lower risk of death from any cause.

These results are amazing. Imagine if someone invented a medication that could reduce the risks of all these diseases at once — it would be very popular! Crucially, even people who exercised a lot still benefited if the proportion of time they spent doing vigorous physical activity was increased. Conversely, people who were relatively inactive also benefited from adding just a little bit of higher-intensity exercise to their daily routines.

CNN: What counts as “vigorous” physical activity?

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Wen: Vigorous activity is generally defined as exercise that substantially raises your heart rate and breathing. A simple way to gauge it is the “talk test.” If you can speak comfortably in full sentences while exercising, you are likely in the low to moderate range. If you are so out of breath that you can only say a few words at a time, that is vigorous.

Running, cycling, lap swimming or climbing stairs quickly could count. But this also depends on people’s baseline fitness. For some individuals, taking longer strides with walking can be vigorous exercise. Others who are already fairly fit would need to do more. It’s also important to remember that vigorous activity doesn’t have to be in the context of a structured exercise plan. Short bursts of effort in daily life, such as rushing to catch a bus or carrying heavy groceries upstairs, can also qualify if they raise your heart rate and make you breathless.

CNN: Why might higher intensity exercise provide additional health benefits?

Wen: Higher intensity activity places greater demands on the body in a shorter period. This type of movement can improve cardiovascular fitness, increase insulin sensitivity and support metabolic health more efficiently than lower-intensity activity alone. Some studies have also linked vigorous activity with cognitive benefits.

Greater intensity may have distinct benefits across different organ systems. The researchers found that some conditions, such as immune-mediated inflammatory diseases, appeared to be more strongly linked to the intensity of activity than to the total amount. On the other hand, type 2 diabetes and kidney disease were influenced by both how much activity people did and how intense it was. Why this is the case is not yet known, but intensity appears to have a significant impact across diseases affecting multiple organs.

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CNN: How much vigorous activity do people need?

Wen: The threshold for people seeing a benefit appears to be relatively low. The researchers found that once people reached more than about 4% of their total activity as vigorous, their risk of developing chronic diseases dropped substantially.

To put that into practical terms, we are not talking about professional athletes dedicating their lives to hours of high-intensity training. Everyday people may see benefits from just doing a few minutes of vigorous effort daily.

CNN: How can people realistically incorporate vigorous activity into their daily routines?

Wen: One helpful way to think practically is that vigorous activity does not have to happen all at once. It can be accumulated in short bursts throughout the day.

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People can take the stairs instead of the elevator and do so at a faster pace than usual. When they are heading to work, they can add some speed walking. They can park farther away when grocery shopping and walk briskly while carrying groceries.

Structured exercise also can incorporate intervals where people alternate between moderate and more intense effort. If you’re swimming laps, you can warm up at a more leisurely pace, then do a few laps at a faster pace, then again at a leisurely pace and repeat. This suggestion applies to any other aerobic exercise: Aim for multiple intervals of at least 30 seconds to a minute each where your body is working hard enough that you feel noticeably out of breath.

CNN: What about someone who is older or has mobility issues?

Wen: Not everyone can or should engage in high-intensity activity in the same way. Vigorous activity is relative to that person’s baseline. For someone who is not used to exercise, even a short period of slightly faster walking or standing up repeatedly from a chair could be considered high intensity. And not everyone may be able to walk. In that case, some exercises from the chair can have aerobic benefits.

Individuals who have specific medical conditions should consult with their primary care clinicians before embarking on a new exercise routine. People with mobility issues also may benefit from working with a physical therapist who can help to tailor exercises appropriate to their specific situation.

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CNN: What is the key takeaway for people trying to improve their health?

Wen: To me, the main takeaway from this study is that it’s not only how much total exercise you get but also how hard you push yourself that matters. And you don’t have to have a lot of high-intensity exercise: Adding just a little has substantial health benefits across a wide range of chronic health conditions.

At the same time, exercise needs be practical. People should look for opportunities to safely increase intensity in ways that fit their daily lives. The most effective approach to physical activity is a balanced one: Exercise regularly, incorporate more challenging activities when you can and build habits that are sustainable over time.

Get inspired by a weekly roundup on living well, made simple. Sign up for CNN’s Life, But Better newsletter for information and tools designed to improve your well-being.

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‘Not what the fitness industry is trying to sell you’: this is the one simple move everyone really needs to be doing, according to an exercise scientist

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‘Not what the fitness industry is trying to sell you’: this is the one simple move everyone really needs to be doing, according to an exercise scientist

Ask any exercise scientist what they would prescribe to someone serious about staying strong into their 50s and beyond, and the answer is rarely what you’d hope for — and certainly not what the fitness industry is currently trying to sell you.

It isn’t long sessions on one of the best under-desk treadmills or a stationary bike like the Peloton, nor the kind of machine-based exercises that isolate muscles without ever teaching them to work together.

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Fitness

Ellie Kildunne built her powerful body by keeping things simple – focusing on these fundamentals

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Ellie Kildunne built her powerful body by keeping things simple – focusing on these fundamentals

Despite being named World Rugby’s Women’s 15s Player of the Year, England rugby star Ellie Kildunne admitted on an episode of Just As Well that the ‘gym was never easy’. In order for her to feel her best, she sticks to a no-nonsense approach to training and nutrition that focuses on the fundamentals: consistent exercise and eating enough.

‘If I haven’t put the work in, if I’ve skipped reps, if I haven’t eaten the right amount for the game, I would feel anxious,’ she says in her cover interview for Women’s Health UK. ‘But I’ve never put myself in that position because I want to be the best.’

What does being the best mean to her? ‘I want to become world player of the year twice. That’s my focus. Anything else that happens is by the by.’

On her episode of Just As Well last year, she said strength training now makes her ‘feel powerful’, while she ‘hates running’ – but a lot of her training involves speed, agility and endurance practice for her time on the pitch. That mix of conditioning and strength means she has built a strong, fast and resilient body.

Speaking of her physical transformation, she admits her personal body image hasn’t always been positive: ‘Body image is such a mental challenge,’ she tells Women’s Health UK. ‘My body is what made me World Player of the Year… I’ve got to remind myself of that.’ Visibility helps too: ‘We’re in that transition phase… social media is starting to lean more towards athletic women… I see people that look like me now.’ Now, Ellie says when she sees a muscular person, she thinks, ‘Respect. Because I know exactly what goes into that.’

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Headshot of Bridie Wilkins

As Women’s Health UK’s fitness director and a qualified Pilates and yoga instructor, Bridie Wilkins has been passionately reporting on exercise, health and nutrition since the start of her decade-long career in journalism.

After earning a first-class degree in journalism and NCTJ accreditation, she secured her first role at Look Magazine, where she launched the magazine’s health and fitness column, Look Fit, before going on to become Health and Fitness writer at HELLO!

Since, she has written for Stylist, Glamour, Cosmopolitan, Marie Claire, Elle, The Metro, Runner’s World and Red. Today, she oversees all fitness content across Women’s Health online and in print, spearheading leading cross-platform franchises, such as ‘Fit At Any Age’, which showcases the women proving that age is no barrier to exercise.

She has also represented the brand on BBC Radio London, plus various podcasts and Substacks – all with the aim to encourage more women to exercise and show them how. Outside of work, find her trying the latest Pilates studio, testing her VO2 max for fun (TY, Oura), or posting workouts on Instagram.   

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