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How to choose the best personal trainer for your fitness goals — and budget

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How to choose the best personal trainer for your fitness goals — and budget

Irv Rubenstein holds a doctorate in exercise science and has run a personal fitness training studio for 35 years in Nashville, Tennessee. Obviously, he speaks positively about the benefits of using a personal trainer, and this goes for grizzled-gym goers as well as beginners.

“Most anybody can teach you how to do a bicep curl,” Rubenstein said in an interview with The Associated Press. “But only a few people can tell you how to do it if your shoulder’s hurting.”

It can be a maze finding the trainer who is best for you, Rubenstein acknowledged.

How much should credentials and education matter, or are personality and motivational skills more important? What about the cost? And how frequently should you use a personal trainer? These are just a few of the questions anyone who is searching for a trainer should ask.

“How do you discern who is best?” Rubenstein asked. “That which works best for you is the best. But finding that is the challenge.”

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Education and credentials

In the United States — and in many other countries — there is no national or local government body that licenses trainers. Certification is typically issued by private entities, some more respected than others and many are in the business of generating income more than credibility.

The American College of Sports Medicine is the best known in the United States. In Canada, it’s the Canadian Academy of Sport and Exercise Medicine.

Personal fitness trainer Richard Lamb, leads a group in an outdoor gym class in London, Saturday, Oct. 26, 2024. Credit: AP/Alastair Grant

“You probably should ask if the person is certified,” said Rubenstein, who runs STEPS Fitness. “I think that’s valuable, but I don’t think it’s essential. And you should ask about academic training.”

He also issued a caveat.

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“If a person is getting all their information off the internet — to the extent you can discern that — I would avoid that person,” he said of a potential trainer.

Personality and motivation

Guy Andrews runs Exercise ETC. out of Fort Lauderdale, Florida. Like Rubenstein, he says trainers and clients have to jibe. Credentials are important, but a personality match is essential.

Personal fitness trainer Richard Lamb, gestures as he leads an...

Personal fitness trainer Richard Lamb, gestures as he leads an outdoor gym class in London, Saturday, Oct. 26, 2024. Credit: AP/Alastair Grant

“Primarily, it’s a service relationship,” Andrews said. “So, first you have to bond with the trainer. You’ve got to like them. The personality of me is paramount. I don’t care how well qualified someone is, how well educated they are. If you cannot enjoy working with them, the relationship is doomed to fail.”

Asking friends or gym operators for referrals could be helpful in your search. A good benchmark for a successful relationship is how many years has the referrer spent with their trainer?

“If clients have been with a trainer for eight or 10 years, that’s a good sign,” Andrews said. “Looking good in a tank top is not enough.”

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Rubenstein injected another truth and laughed: “Most people who are working with a trainer for any length of time will tell you they are the best.”

Another good sign when rating trainers is whether they offer a “non-contractual relationship.” Meaning, you would not lose money if you discontinue the service.

“Then you have a trainer with integrity and confidence and probably the skills to help you,” Rubenstein said.

There is also a trainer’s style of motivation to consider. Rubenstein repeatedly said the quality of “compassion” was key in choosing the right person. But some may want a basic training drill sergeant to push them.

“The rah-rah military attitude might work for the young, the very fit,” he said. “But for the average person that type of behavior might not be motivating or stimulating.”

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What’s the price?

Price is difficult to pin down. Costs vary by country and within countries by geographic region. In the United States you might pay $100-150 per hour in larger cities, maybe $50-75 in other areas. Rubenstein also said the cost compared favorably with manicures and similar personal-care services.

The cost can be prohibitive for some, Rubenstein said. It often eliminates the young and might favor older clients who have more spending power and need the service more.

“It weeds out the people who would like a trainer from those who need one,” he said.

How often with a trainer?

Andrews and Rubenstein said that beginners should meet with a trainer two or three times per week for the first six weeks. After that, once a week might be enough, or even once or twice a month for maintenance and evaluation.

“In terms of motivation, for the average person I don’t believe once a week is enough at the start,” Andrews said.

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Rubenstein elaborated: “If a person is not accustomed to being in a gym, not comfortable with it or not feeling safe, twice a week with a trainer is a basic routine that will give them benefits — muscular, cardiovascular, balance, etc. Once they learn it, a person can go once a week or once a month. But that means they have to be motivated.”

Setting goals

So, you’ve found your trainer and are ready to get to work. Now what? Set some goals.

There are four main goals — depending on the client: weight management, overall fitness, special needs and overall health.

For each client, “the routines may intersect but the frequency, intensity and duration will vary,” Rubenstein said.

Setting goals in the initial interview was critical, Andrews said.

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“If both parties are not on the same page when it comes to what they want, they’re doomed to failure,” he said.

A good trainer will recognize unrealistic goals, Andrews said.

“It’s often centered on how they want to look after hiring a personal trainer,” he said. “In my experience, a client whose focus is on how they will look after training — instead of how they will feel — is setting themselves up for disappointment.”

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How Jackass Star Chris Pontius’ Simple ‘1-Rep’ Rule Keeps Him Jacked at 51 – and Why it’s so Effective

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How Jackass Star Chris Pontius’ Simple ‘1-Rep’ Rule Keeps Him Jacked at 51 – and Why it’s so Effective

You might know Chris Pontius as ‘Party Boy’ from the Jackass films and TV series that defined the early 2000s. Now 51, he’s back on our screens for Jackass: Best and Last, the fifth and final instalment in the franchise. Away from the stunts, though, Pontius has also become an unlikely source of practical fitness advice, regularly sharing workouts from his home gym.

In a recent Instagram Reel, he shared: ‘I have a very simple exercise tip for people who are having trouble getting motivated to exercise. Just lift the weight one time, do one rep, one push-up, whatever it is, and once you’ve started you kind of go, “Well, I might as well just keep going”.’

‘So try it, it’s worked for me every time and it’ll probably work for you,’ he says.

The advice is grounded in behavioural science. By taking one small step towards your workout, you’re more likely to overcome the initial mental resistance because the task feels more achievable. Once you’ve started, it’s far easier to build momentum and complete the rest of your session.

Our Fitness Director Explains Why This Method Works

‘There’s a bit of science behind this, too,’ says Andrew Tracey. ‘Behaviour-change researchers have looked at “all-or-nothing thinking” around exercise – basically, the idea that if you can’t do the full session, exactly as planned, you may as well sack it off completely. Giving yourself permission to do the smallest possible version of the workout is a way around that.

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‘Tell yourself you’re only doing the warm-up. Or one round. Or five minutes. You’re allowed to stop there. But often, once you’ve started, you realise the hard part wasn’t the workout itself. It was getting going. Research also shows that the way a workout feels can affect whether you come back for more. So a small win that feels doable is almost always better than the perfect session you never start. So while the “minimum dose” might feel like a cop-out, it could actually be a way in.’


If there’s one thing Kori Sampson knows, it’s how to optimise your body composition for performance. To tap into his knowledge as an elite athlete and coach, we asked him to create a 4-week plan to help you move faster, recover quicker and keep pushing when the fatigue sets in – all while improving your muscle-to-fat ratio.

Ready to build muscle, burn fat and come out the other side looking, feeling and performing better? Click here to get 14 days of free access to the plan via the Men’s Health app.

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“Forget living longer, exercise can make life easier right now”—a 72-year-old fitness influencer and marathon runner shares two accessible ways to start moving

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“Forget living longer, exercise can make life easier right now”—a 72-year-old fitness influencer and marathon runner shares two accessible ways to start moving

Retirement is often a time when people slow down, but in Christine Hobson’s case, she’s speeding up. When her daughter persuaded her to join a running club so she wouldn’t get bored, she had no idea she’d get the fitness bug and run 125 marathons in total, visiting all seven continents.

And the 72-year-old former teacher has plans to run the North Pole marathon in 2027.

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Why 21-15-9 Might be the Smartest Workout Format in Fitness – and How to Use it to Drive Muscle Growth

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Why 21-15-9 Might be the Smartest Workout Format in Fitness – and How to Use it to Drive Muscle Growth

CrossFit means a lot of things to a lot of people – because it’s made up of a lot of things.

Since the rise of the fitness giant, countless brands, events and training methods have sprung up around it – not claiming to be CrossFit, but looking suspiciously CrossFit-esque.

There are, however, a handful of things that are uniquely CrossFit: the ‘Girls’ benchmark workouts. The Hero WODs and, of course, its signature rep schemes.

Chief among them is ’21-15-9′.

The 21-15-9 rep scheme may just be the single most CrossFit thing in existence. But what exactly is it? Where did it come from? And why might it actually be better at building muscle in a hurry than its conditioning roots would have you believe?

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Let’s have a look.

What Is 21-15-9?

If you’ve never encountered it before, the format couldn’t be simpler. Choose two exercises (occasionally more) and perform 21 reps of each, then 15 reps of each, then nine reps of each, completing the entire workout as quickly as possible – with good form.

Probably the best-known example is ‘Fran’: 21 thrusters and pull-ups, followed by 15 of each, then nine. On paper it doesn’t look especially intimidating. In practice, it’s one of the most feared benchmark workouts in fitness.

Where Did it Come From?

Unlike many modern training methods, 21-15-9 didn’t come out of a study. It came from the gym floor.

CrossFit founder Greg Glassman has explained that the format emerged through years of coaching and experimentation in the 1990s. Rather than chasing a perfect sets-and-reps prescription, he was looking for a workout that allowed athletes to maintain a high power output from start to finish.

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The thinking is surprisingly elegant. You begin with 21 reps while fresh. By the time you reach the set of 15, your ability to produce force has already fallen. By the final nine, you’re significantly more fatigued – but the workload has dropped by almost the same amount.

Instead of grinding through increasingly miserable sets of the same length, the workout ‘meets you where you are’, reducing the work required as your capacity declines. The result is a workout that encourages you to keep moving instead of standing around trying to recover.

The numbers themselves are also remarkably practical. Forty-five total reps per movement provides plenty of training volume without turning the session into an endurance slog, while every set divides neatly into thirds if you need to break it up.

(Although I’ve got to be honest, I’m a 20-15-10-5 man myself, just for the sake of round numbers.)

Why Does it Work So Well?

Although there isn’t research showing that 21-15-9 is somehow the magic formula, there are obvious reasons why it consistently produces brutally effective workouts.

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Descending reps help maintain intensity. As fatigue accumulates, reducing the target allows movement quality, bar speed and overall work rate to stay higher than they would if you simply repeated the same number of reps over and over.

It also tends to land in a physiological sweet spot. Most 21-15-9 workouts take between three and eight minutes, depending on the movements and the athlete. That’s long enough to create a serious cardiovascular challenge while still requiring meaningful force production throughout. You’re taxing your anaerobic systems hard while relying on your aerobic system to help you recover just enough to keep going.

Finally, there’s the psychological trick. The hardest-looking part comes first. Once you’ve survived the opening 21, every remaining round appears more manageable. ‘Only 15 left.’ Then, ‘Just nine.’ In reality, you’re becoming more fatigued with every rep, but the shrinking target keeps you attacking the workout instead of pacing too conservatively.

Why it Might be Surprisingly Good for Building Muscle

Perhaps the biggest misconception about 21-15-9 is that it’s ‘just cardio with weights’.

Choose the right load and something interesting happens. Very few athletes complete every round unbroken. Instead, the workout naturally evolves into a series of short, broken sets separated by only a few seconds of rest.

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Your 21 might become 11-5-5. Your 15 becomes 8-4-3. Your final nine might stay unbroken – or become 5-4.

In effect, you’ve accidentally turned the workout into a form of rest-pause training.

Those brief pauses allow just enough recovery to squeeze out more high-quality repetitions before fatigue catches up again. By the latter stages of each mini-set, you’re repeatedly working very close to failure, recruiting the high-threshold motor units with the greatest potential for muscle growth.

It’s a similar principle to rest-pause training, myo-reps and cluster sets: all methods used to accumulate hypertrophy-friendly volume while keeping the load relatively heavy and the rest periods brutally short.

You’re basically speed-running a large number of hard, growth-stimulating reps in a very small window of time. Could this help explain why elite CrossFit athletes often carry an impressive amount of muscle despite spending relatively little time performing traditional bodybuilding splits?

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It’s certainly plausible, although the ‘elite’ part often selects for athletes with the greatest muscle-building potential.

Much of their training isn’t simply conditioning. It’s high-density resistance training performed under accumulating fatigue, with only fleeting recovery between efforts. In other words, they’re often doing something bodybuilders have deliberately programmed for decades: packing a lot of hard work into a very short period of time.

That’s not to say 21-15-9 is superior to a well-designed hypertrophy programme. If your sole goal is building muscle, there are more efficient ways to do it.

But if you’re looking for a workout that develops fitness, tests your mettle and still provides a meaningful stimulus for strength and size, it’s easy to see why this deceptively simple rep scheme has remained one of CrossFit’s defining fingerprints for more than 20 years.

Best Bodyweight 21-15-9 Workout: ‘JT’

If you’re looking for an interesting twist on the 21-15-9 format, look no further than Hero WOD ‘JT’, which concentrates the muscle-building potential of the format into a brutal upper-body workout.

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Created in honour of Petty Officer 1st Class Jeff Taylor, who was killed in Afghanistan in 2006, the workout strips away barbells altogether and relies solely on three bodyweight movements:

21-15-9 reps of:

Don’t let the lack of equipment fool you. The volume – 45 reps of each movement, 135 reps in total – combined with the descending rep scheme makes this a brutal upper-body test, hammering the shoulders, chest and triceps while demanding serious muscular endurance.

Better still, it perfectly demonstrates one of the biggest strengths of 21-15-9. As fatigue mounts and the sets naturally fragment, the workout begins to resemble one giant rest-pause set, allowing you to accumulate a huge number of hard, near-failure reps in less than 10 minutes.

If your goal is building an impressive upper body while developing serious work capacity, there are few bodyweight workouts that deliver quite so much bang for your buck, making ‘JT’ one of my personal favourites.

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fitness magazine cover featuring a muscular man with kettlebells

If there’s one thing Kori Sampson knows, it’s how to optimise your body composition for performance. To tap into his knowledge as an elite athlete and coach, we asked him to create a 4-week plan to help you move faster, recover quicker and keep pushing when the fatigue sets in – all while improving your muscle-to-fat ratio.

Ready to build muscle, burn fat and come out the other side looking, feeling and performing better? Click here to get 14 days of free access to the plan via the Men’s Health app.


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